Brakes India launched Ezsteer, a high-performance power steering fluid, for the passenger car, multi-utility vehicles and commercial vehicles.

The Ezsteer provides enhanced frictional characteristics and longer drain period intervals up to 1,60,000 kms and meets the performance standard of GM TASA specification, said the company.

The company makes Ezsteer available in sizes of 500 ml and 1000 ml. The company said the product will be sold through its nationwide network of distributors and dealers across the country. Based on the needs of the market, more ranges and variants will be introduced as needed, added Brakes India.

The performance benefits of this non-synthetic fluid also include smooth engagement and disengagement of clutch, high wear resistant at extreme temperature and pressure conditions, high oxidation stability, corrosion resistance and antifoaming property and excellent seal compatibility.

“Brakes India is an established player in the brake fluid and coolants space. Given the need to enhance overall vehicle performance and safety for end consumers in this competitive market, it is imperative to expand our product range. This entry into power steering fluid strengthens our existing portfolio and reinforces our commitment to safety and changing consumer requirements, said S. Sujit Nayak, Vice President – Aftermarket, Brakes India.

Currently, Brakes India’s line up of fluids include DOT 3, DOT 4, DOT 4+, Vericool, Aquacool, Ezcool and Ezclean (brake cleaner), sold under the brand of TVS Girling. Now with the launch of Ezsteer, all fluids under the house of TVS Girling have been given a new name and new look under the brand of TVS Sprinter. With the name Sprinter symbolising fluid flow and agility, which play a crucial role in the performance of a vehicle, this brand change gives the TVS Sprinter range of fluids a distinct identity and product positioning, to aid further penetration into the market.  (MT)

The Automotive Component Manufacturers Association of India (ACMA), the apex body representing the Indian auto component industry, successfully concluded the 9th edition of its flagship reverse buyers-and-sellers meet, iAutoConnect, held at Yashobhoomi, New Delhi.

The two-day B2B event brought together global aftermarket distributors, dealers and their Indian counterparts providing component makers a platform to showcase their latest product offerings.

ACMA states that the event brought together 91 domestic exhibitors and over 170 buyers from more than 40 countries, including Africa, ASEAN, Eastern Europe, Latin America, SAARC, and West Asia.

The event was organised with the support of the Ministry of Commerce & Industry, Government of India, the event was inaugurated by Vimal Anand, Joint Secretary, Ministry of Commerce and Shradha Suri Marwah, President, ACMA & CMD, Subros.

Shradha Suri Marwah, President, ACMA, said, “iAutoConnect has grown into a premier platform for the Indian automotive component industry, offering unparalleled access to international markets. It’s inspiring to witness the strong engagement from both our members and international buyers. We are confident that these interactions will result in fruitful partnerships that further expand the reach of Indian-manufactured components worldwide, supporting the government’s vision of ‘Make in India for the world.”

Automoto, a vehicle ownership platform that was established by Sreeraj PV in 2018, has announced that Francis Jacob has joined as the co-founder. Jacob will spearhead the development of Automoto Akademie, an educational platform designed to empower automotive professionals with the skills needed to excel in the evolving automotive industry.
Automoto Akademie will offer a range of training programmes, including short-term and long-term courses, focusing on electric and hybrid vehicle technology, vehicle sales and service. The platform aims to bridge the skills gap in the automotive industry and equip professionals with the knowledge and expertise to meet future demands.
Automoto is a leading provider of quick service and automotive care solutions for a wide range of vehicles. The company is committed to enhancing the vehicle ownership experience in India through innovative B2B2C solutions, including insurance, IoT integration and connected vehicles.
With Jacob on board, Automoto is set to chart yet another chapter of growth, leveraging his extensive experience and passion in imparting automotive skills in line with the Indian Government’s push for turning Indian into a key automotive manufacturing hub.

Citroën and Jeep have bolstered their presence in India with the inauguration of three new dealerships in Thrissur, Asansol and Meerut. 
All three are multi-brand dealerships that mark a significant step forward for the Stellantis Group in the country since they make an effective interface for the range of SUVs from Jeep and passenger vehicles from Citroën. 
With the product mix consisting of EVs and ICE powered vehicles, the three showrooms will offer comprehensive 3S facilities. They will have a dedicated workshop staffed by a highly skilled service team. 
Committed to offer a premier service experience to Jeep and Citroen customers, the three 3S facilities are supported by modern infrastructure, spare parts availability, advanced diagnostic and repair equipment.
Shishir Mishra, Brand Director, Citroen, mentioned regarding the development, that their aim is to not only offer exceptional vehicles but also provide comprehensive after-sales services, ensuring that every customer receives unparalleled support throughout their ownership journey. 
“These strategic openings signify our deep-rooted commitment to meeting the evolving demands of our valued customers while expanding our footprint across India,” he added. 
Kumar Priyesh, Brand Director, Jeep India, said, “We are confident that these new dealerships will not only showcase the impressive lineup of Citroën and Jeep® vehicles but also serve as hubs of excellence in customer service, equipped with skilled personnel and state-of-the-art facilities. Customers will be offered premium vehicles and affordable choices under the same roof, offering them flexibility in both prices and segment choices. This will thereby also help us target a wider range of customer base.”
With the three new dealerships, Citroen now has 156 touchpoints and Jeep India, over 150 touch points across the country. 

MRF has commissioned a one-of-its-kind Tyredrome in Mumbai. 
Terming it as Asia’s finest tyre service and wheel care destination for MRF customers, the Tyredrome is located at Poonam Chambers in Worli and manned by engineers that are specifically trained by the tyre maker. 
The tyre and wheel care destination is equipped with the finest precision equipment necessary. These include machines of leading global manufacturers and those that make the top-quality ones in India. 
 Offering expert guidance in maintenance services, it is built to provide a welcoming and comfortable environment for customers.
The Tyredrome will offer services such as robotic wheel alignment, diagnostic wheel balancing, vehicle safety test lane, electronic headlight alignment, air-con recovery and recharging, specialised two-wheeler tyre services and tubeless tyre repair. 
Other than to provide a wide range of MRF tyres, the Tyredrome at Worli will turn out to be basis for other such outlets of MRF Tyres across India. 
Speaking at the inauguration of the Worli outlet, K M Mammen, Chairman and Managing Director, MRF Ltd, mentioned, "We are thrilled to launch the Tyredrome in Mumbai, bringing Asia’s finest tyre and wheel care service to the city. For over three decades, we have been delighting customers with an unparalleled experience at our Tyredromes in other cities, and we are now looking forward to offering the same level of service and satisfaction to our customers in Mumbai."