Detailing Notch Brings Salon-Grade Vehicle Care To Your Doorstep
- By MT Bureau
- January 05, 2026
A new auto-care brand named Detailing Notch has entered the Indian market with the mission to transform everyday vehicle maintenance. Founded by Shivam Budhiraja and Gautam Budhiraja, the founders of the automotive platform Team Car Delight, the company focuses on shifting maintenance from inconvenient external services to simple, reliable at-home routines. This creator-led perspective is informed by deep community engagement and a recognised gap in the market for consistently dependable products.
Developed and manufactured entirely in India across two dedicated facilities, the brand’s formulations underwent nearly two years of rigorous testing. Each product is engineered to perform reliably under diverse local conditions – from extreme heat and monsoon rains to heavy dust – ensuring effective results regardless of climate. The emphasis is on sustained performance and practical usability rather than temporary appeal.
Detailing Notch launches with a curated selection of solutions, including a Waterless Wash and a Microfiber Car Duster, alongside coatings and polishes. Designed for efficiency, these products require no special expertise and deliver quick results, such as a clean-and-wax finish in minutes or dust removal without streaks. The brand aims to serve a broad spectrum of vehicle owners, from daily commuters to enthusiasts, by making quality care accessible and straightforward.
Guided by a ‘Top Notch or Nothing’ ethos, the company prioritises building long-term trust through consistent performance and transparency. By offering tested, convenience-driven products, Detailing Notch seeks to set a new standard in the auto-care industry, moving beyond exaggerated claims to deliver practical and dependable everyday maintenance solutions.
Shivam Budhiraja, Co-Founder & Content Creator, said, “At some point, all of us have experienced the frustration of using a product that looks promising on the shelf but underdelivers the moment you apply it. As someone who has been part of the creator ecosystem for years, I’ve seen how strongly audiences value transparency and honest performance. That’s exactly what pushed us to build Detailing Notch, products that are tested internally, deliver what they claim and integrate effortlessly into daily routines.”
Gautam Budhiraja, Co-Founder of Detailing Notch, said, “Detailing and maintaining your vehicle shouldn’t feel time-consuming. Most people want their vehicles to look good but don’t always have the time or patience for multi-step routines. We built Detailing Notch for this exact reality: quick, convenient, dependable products that fit seamlessly into everyday life while still delivering a premium finish.”
Motul India Scales Up Sehat Ki Samriddhi Healthcare CSR Initiative
- By MT Bureau
- July 22, 2026
Motul India has expanded its Sehat Ki Samriddhi healthcare initiative in partnership with Smile Foundation, scaling the programme to 108 health camps across 27 districts from April to December 2026.
The corporate social responsibility (CSR) initiative targets over 21,000 beneficiaries, providing medical diagnostics, consultations and medicines to auto mechanics & their families.
The rollout more than doubles the 51 health camps conducted in the previous year. Since 2024, the initiative has held 91 camps across hubs such as Chennai, Pune, Kolkata and Mangalore, delivering care to over 18,300 individuals.
Nagendra Pai, CEO, Motul India and South Asia, said, "Auto mechanics are the people who keep India's vehicles running every day, yet they remain one of the most underserved communities when it comes to healthcare. Sehat Ki Samriddhi's expansion to 108 camps this year reflects our deepening commitment to these communities. We want to ensure that auto mechanics and their families receive the care and support they deserve, right at their doorsteps."
Each camp provides consultations, diagnostics for blood sugar and haemoglobin, essential medicines and first-aid kits, with support from Motul employees & distributors handling ground operations.
Santanu Mishra, Co-Founder, Smile Foundation, added, "Sehat Ki Samriddhi is a strong example of what happens when corporate commitment meets grassroots need. Auto mechanics might be facing occupational hazards every day that go unaddressed until it becomes serious health crises. By bringing doctors, diagnostics, and screenings directly to these beneficiaries, we are promoting and ensuring preventive care."
GS Caltex India Unveils Refreshed Kixx Lubricant Brand Identity
- By MT Bureau
- July 22, 2026
GS Caltex India has unveiled the global identity of its lubricant brand, Kixx, featuring a modernised Kixx logo and the brand slogan ‘Lubricating the Future.’
Sung Hur, Executive Vice-President & Head of Chemical & Lubricants Business, GS Caltex, said, "The refreshed Kixx identity reflects our vision to lead the future of lubrication through innovation and customer-centric solutions. India is a strategic market for us and this launch reinforces our long-term commitment to delivering world-class lubricant technologies to customers across the country."
Vijay Savant, CEO & Managing Director, GS Caltex India, said, "The new Kixx identity represents more than a visual transformation, it reflects our commitment to delivering advanced, high-performance lubricant solutions backed by global expertise. As India's mobility and industrial sectors continue to evolve, Kixx is well-positioned to support their growth."
K Madhu Mohan, VP-Marketing, GS Caltex India, added, "'Lubricating the Future' embodies our promise to drive better performance, efficiency and sustainable progress. The refreshed identity will strengthen Kixx's presence while reinforcing the trust customers place in our brand."
- Lusso Designs India
- Arpanna Group of Companies
- Rolls-Royce
- Bentley
- Lamborghini
- Aston Martin
- Porsche
- Range Rover
- Mercedes-Benz
- BMW
- Audi
- Tata Motors
- Mahindra & Mahindra
- Kia India
- Hyundai Motor India
- Pratik Malkan
- Vihaan Malkan
Lusso Designs Opens First Flagship Experience Centre In Mumbai
- By MT Bureau
- July 19, 2026
Lusso Designs India, a vehicle customisation company and part of Arpanna Group of Companies, has opened its first flagship experience centre in Mumbai.
The facility will function as a showroom and design atelier, displaying vehicles and components such as alloy wheels and upholstery. Lusso Designs is collaborating with designer Dhanesh Chheda of Just Men for this venture.
The company operates production hubs in Pune and Dubai and caters to brands such as Rolls-Royce, Bentley, Lamborghini, Aston Martin, Porsche, Range Rover, Mercedes-Benz, BMW, Audi, Tata Motors, Mahindra & Mahindra, Kia India and Hyundai Motor India.
Pratik Malkan, Chairman, Arpanna Group of Companies, said, "For over five decades, our Group has been built on the belief that enduring businesses are created by combining craftsmanship, innovation and an uncompromising commitment to quality. Lusso Designs represents the natural evolution of that philosophy into the luxury mobility space. India today is witnessing a new generation of discerning consumers who seek experiences that are deeply personal and globally benchmarked. With Lusso, we are not simply introducing another automotive customisation brand—we are creating an ecosystem where design, engineering and craftsmanship come together to redefine luxury ownership for the Indian market and beyond."
Vihaan Malkan, Director, Lusso Designs, said, "The inauguration of our flagship experience centre in Mumbai marks the beginning of a new chapter for the luxury automotive ecosystem in India. Over the past five decades, our group's legacy has been anchored on absolute discretion, precision engineering, and uncompromising quality. Through this experience centre, we are seamlessly fusing international luxury benchmarks with local design sensibilities. We are empowering discerning Indian vehicle owners to realise their ultimate vision of ultra-luxury, personalised comfort, and sustainable design, transforming their vehicles into a true extension of their individual identity."
The new facility is designed for vehicle customisation, offering services ranging from interior overhauls to the integration of materials.
Tropicool Launches 360deg Around View Monitoring System For Commercial Vehicles
- By MT Bureau
- July 12, 2026
Tropicool Autotronics has unveiled its 360deg Around View Monitoring (AVM) System for commercial vehicles at the Prawaas 5.0 exhibition in India. The system is designed to improve driver visibility and eliminate blind spots.
It provides a bird's-eye view using four HD cameras, offering dynamic guidelines for parking and reversing. The system features automatic camera switching based on vehicle movement and multi-channel recording. The architecture is built to support future safety applications and is designed for buses, trucks and commercial vehicles.
Khushboo Shinagare, CEO, Tropicool Autotronics, said, "Commercial vehicle safety is evolving rapidly, and visibility is one of the biggest challenges drivers face every day. Our 360deg AVM System empowers drivers with complete situational awareness, reducing blind spots and improving passenger and pedestrian safety. We are delighted to introduce this solution at Prawaas 5.0 and support India's vision for safer, smarter mobility."
This launch expands the company’s portfolio, which includes vehicle electronics, parking assistance and passenger systems.

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