Hyundai Motor India Ltd. (HMIL) started its Road Safety Mass Movement, #BeTheBetterGuy phase 4, to spread awareness and sensitise masses about the importance of road safety.
The initiative highlights the road safety practices through innovative and engaging content to bring behavioural change among all the stakeholders.
The company has been running, BeTheBetterGuy road safety initiative, since 2016 highlighting the need to observe safe driving habits such as following speed limits and traffic rules, avoiding the use of mobile phone while driving, usage of seatbelt, avoiding drunken driving, discouraging underage driving and pedestrian safety.
In addition to these, Respecting the New Normal, the campaign strongly advocates safe driving practices, maintaining hygiene & social distance, cultivating the habit of wearing masks when driving or riding in the car and periodic car sanitization for safety.
Commenting on the commencement of the #BeTheBetterGuy initiative in 2020, SS Kim, MD & CEO, Hyundai Motor India Limited said, “Realising our vision of ‘Progress for Humanity’ we are committed towards curating unique social messages that instil Road Safety habits amongst individuals. Since 2016, the #BeTheBetterGuy campaign has become instrumental in generating the much-needed impetus towards Road Safety. In the New Normal where preference for personal mobility has gained more importance, it becomes even more important to sensitize the millennial generation about road safety”.
Past 3 phases of Road Safety Campaign #BeTheBetterGuy was a huge success and has won several accolades from eminent Indian media. Under the ‘Safe Move’– Road safetyinitiative, Hyundai is also conducting programs with RWAs to enhance awareness and understanding of Road Safety Rules, thereby helping create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment. (MT)
Motul India Scales Up Sehat Ki Samriddhi Healthcare CSR Initiative
- By MT Bureau
- July 22, 2026
Motul India has expanded its Sehat Ki Samriddhi healthcare initiative in partnership with Smile Foundation, scaling the programme to 108 health camps across 27 districts from April to December 2026.
The corporate social responsibility (CSR) initiative targets over 21,000 beneficiaries, providing medical diagnostics, consultations and medicines to auto mechanics & their families.
The rollout more than doubles the 51 health camps conducted in the previous year. Since 2024, the initiative has held 91 camps across hubs such as Chennai, Pune, Kolkata and Mangalore, delivering care to over 18,300 individuals.
Nagendra Pai, CEO, Motul India and South Asia, said, "Auto mechanics are the people who keep India's vehicles running every day, yet they remain one of the most underserved communities when it comes to healthcare. Sehat Ki Samriddhi's expansion to 108 camps this year reflects our deepening commitment to these communities. We want to ensure that auto mechanics and their families receive the care and support they deserve, right at their doorsteps."
Each camp provides consultations, diagnostics for blood sugar and haemoglobin, essential medicines and first-aid kits, with support from Motul employees & distributors handling ground operations.
Santanu Mishra, Co-Founder, Smile Foundation, added, "Sehat Ki Samriddhi is a strong example of what happens when corporate commitment meets grassroots need. Auto mechanics might be facing occupational hazards every day that go unaddressed until it becomes serious health crises. By bringing doctors, diagnostics, and screenings directly to these beneficiaries, we are promoting and ensuring preventive care."
GS Caltex India Unveils Refreshed Kixx Lubricant Brand Identity
- By MT Bureau
- July 22, 2026
GS Caltex India has unveiled the global identity of its lubricant brand, Kixx, featuring a modernised Kixx logo and the brand slogan ‘Lubricating the Future.’
Sung Hur, Executive Vice-President & Head of Chemical & Lubricants Business, GS Caltex, said, "The refreshed Kixx identity reflects our vision to lead the future of lubrication through innovation and customer-centric solutions. India is a strategic market for us and this launch reinforces our long-term commitment to delivering world-class lubricant technologies to customers across the country."
Vijay Savant, CEO & Managing Director, GS Caltex India, said, "The new Kixx identity represents more than a visual transformation, it reflects our commitment to delivering advanced, high-performance lubricant solutions backed by global expertise. As India's mobility and industrial sectors continue to evolve, Kixx is well-positioned to support their growth."
K Madhu Mohan, VP-Marketing, GS Caltex India, added, "'Lubricating the Future' embodies our promise to drive better performance, efficiency and sustainable progress. The refreshed identity will strengthen Kixx's presence while reinforcing the trust customers place in our brand."
- Lusso Designs India
- Arpanna Group of Companies
- Rolls-Royce
- Bentley
- Lamborghini
- Aston Martin
- Porsche
- Range Rover
- Mercedes-Benz
- BMW
- Audi
- Tata Motors
- Mahindra & Mahindra
- Kia India
- Hyundai Motor India
- Pratik Malkan
- Vihaan Malkan
Lusso Designs Opens First Flagship Experience Centre In Mumbai
- By MT Bureau
- July 19, 2026
Lusso Designs India, a vehicle customisation company and part of Arpanna Group of Companies, has opened its first flagship experience centre in Mumbai.
The facility will function as a showroom and design atelier, displaying vehicles and components such as alloy wheels and upholstery. Lusso Designs is collaborating with designer Dhanesh Chheda of Just Men for this venture.
The company operates production hubs in Pune and Dubai and caters to brands such as Rolls-Royce, Bentley, Lamborghini, Aston Martin, Porsche, Range Rover, Mercedes-Benz, BMW, Audi, Tata Motors, Mahindra & Mahindra, Kia India and Hyundai Motor India.
Pratik Malkan, Chairman, Arpanna Group of Companies, said, "For over five decades, our Group has been built on the belief that enduring businesses are created by combining craftsmanship, innovation and an uncompromising commitment to quality. Lusso Designs represents the natural evolution of that philosophy into the luxury mobility space. India today is witnessing a new generation of discerning consumers who seek experiences that are deeply personal and globally benchmarked. With Lusso, we are not simply introducing another automotive customisation brand—we are creating an ecosystem where design, engineering and craftsmanship come together to redefine luxury ownership for the Indian market and beyond."
Vihaan Malkan, Director, Lusso Designs, said, "The inauguration of our flagship experience centre in Mumbai marks the beginning of a new chapter for the luxury automotive ecosystem in India. Over the past five decades, our group's legacy has been anchored on absolute discretion, precision engineering, and uncompromising quality. Through this experience centre, we are seamlessly fusing international luxury benchmarks with local design sensibilities. We are empowering discerning Indian vehicle owners to realise their ultimate vision of ultra-luxury, personalised comfort, and sustainable design, transforming their vehicles into a true extension of their individual identity."
The new facility is designed for vehicle customisation, offering services ranging from interior overhauls to the integration of materials.
Tropicool Launches 360deg Around View Monitoring System For Commercial Vehicles
- By MT Bureau
- July 12, 2026
Tropicool Autotronics has unveiled its 360deg Around View Monitoring (AVM) System for commercial vehicles at the Prawaas 5.0 exhibition in India. The system is designed to improve driver visibility and eliminate blind spots.
It provides a bird's-eye view using four HD cameras, offering dynamic guidelines for parking and reversing. The system features automatic camera switching based on vehicle movement and multi-channel recording. The architecture is built to support future safety applications and is designed for buses, trucks and commercial vehicles.
Khushboo Shinagare, CEO, Tropicool Autotronics, said, "Commercial vehicle safety is evolving rapidly, and visibility is one of the biggest challenges drivers face every day. Our 360deg AVM System empowers drivers with complete situational awareness, reducing blind spots and improving passenger and pedestrian safety. We are delighted to introduce this solution at Prawaas 5.0 and support India's vision for safer, smarter mobility."
This launch expands the company’s portfolio, which includes vehicle electronics, parking assistance and passenger systems.
Comments (0)
ADD COMMENT