Kärcher India was the official wash partner for the Mountain Goat Event 2025, held on 15 -16 February 2025 at the Adventure Sports Resort, Kufri. Celebrating 90 years of innovation, Kärcher India brought its Guinness World Record-holding pressure washers to the extreme off-roading event, ensuring that over 80 SUVs remained spotless as they conquered the snow-covered and rocky trails of Shimla–Rampur–Kaza–Kalpa–Manali.
As participants conquered rocky trails, icy roads, and muddy paths, Kärcher India's dedicated washing bay and product showcase stall became a key stop for maintaining vehicle performance and cleanliness. Equipped with high-pressure washers and advanced cleaning technology, the Kärcher team ensured that every vehicle remained in top condition, removing stubborn dirt and grime accumulated throughout the journey. Designed for both B2B and personal use, Kärcher's pressure washers proved their versatility by tackling all kinds of grime—whether from rugged off-road expeditions or everyday cleaning needs.
Jatinder Kaul, Managing Director, Kärcher India, reflected on the collaboration, stating, "Being the Official Wash Partner for the Mountain Goat Event was an incredible opportunity to showcase the efficiency of our cleaning solutions in extreme conditions. Our technology is built for high performance, and this event perfectly showcased how it helps adventure enthusiasts maintain their vehicles even in the most extreme terrains. We’re proud to have been part of this exhilarating journey and look forward to continuing our support for the off-roading community."
Shashwat Gupta and Suraj Tayal, Founders of Mountain Goat, expressed, "Mountain Goat is all about pushing limits, and Kärcher India has once again proven its reliability in the toughest terrains. Having Kärcher India as our Official Wash Partner for this event strengthens our commitment to delivering a seamless and exhilarating experience. Their innovative cleaning technology has been instrumental in keeping our fleet in top condition, even in the harshest terrains. For every off-roader, maintaining their machine is a matter of pride, and Kärcher helps us uphold that passion." 
The event attracted a passionate community of adventure seekers and automotive enthusiasts, with Kärcher India’s presence highlighting its commitment to innovation, precision, and sustainability. By providing superior cleaning performance in the most demanding environments, Kärcher reinforced its position as a trusted brand in high-performance cleaning technology.
 

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Spinny, a used car platform, has launched Spinny Circle, an application designed for New Car Dealers (NCDs) to manage the exchange and liquidation of used vehicles.

The app provides a structured pathway for dealerships to handle vehicle inspections, valuations, sales and settlements. It is intended to increase the speed of price discovery and provide predictable timelines for liquidating inventory, which assists dealers in managing working capital and operational efficiency.

The company stated exchange-led transactions are a key factor in new car sales in India. However, the process is often fragmented, with delays in pricing and inspection affecting dealer cash flows. Spinny Circle aims to standardise these operations by connecting dealerships to a single management framework.

The app was introduced at the Federation of Automobile Dealers Associations (FADA) Vyapar Gujarat forum. Spinny is collaborating with FADA to engage with dealers and move the exchange ecosystem toward a more organised model.

Gurveen Bedi, Senior Vice-President, Spinny, said, “Over the years, Spinny has worked to bring greater transparency, consistency, and trust to India’s used car market. With Spinny Circle, we are now extending this approach to the exchange ecosystem for new car dealers, an area that has required structure and clarity. By enabling a reliable and efficient pathway to liquidate older vehicles, Spinny Circle helps dealers to improve working capital management while supporting the broader growth of car sales and a more organised automotive retail ecosystem.”

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Castrol India has expanded its auto care portfolio with the introduction of an Aesthetic Care range for motorcycles and cars. The new line includes Castrol Ultra Protect Shampoo, Castrol Ultra Protect Wax, Castrol Glass Cleaner and Castrol Dash & Leather Dresser.

The products are designed for vehicle maintenance at home without the requirement for specialised tools. This expansion follows previous additions to the company's range, such as chain cleaners, lubricants and helmet cleaners.

The range comprises four specific solutions for vehicle upkeep:

• Castrol Ultra Protect Shampoo: A pH-balanced formula containing Carnauba wax. It is designed to lift dirt and road grime while providing a water-repellent finish.
• Castrol Ultra Protect Wax: A liquid wax that creates a layer on the paint to protect against sun, dust, pollution and water marks.
• Castrol Glass Cleaner: A solution for removing smudges and fingerprints from glass, plastic and rubber components to maintain visibility.
• Castrol Dash & Leather Dresser: A conditioner for interior surfaces including vinyl, plastic, leather and rubber. It is intended to prevent fading and cracking caused by heat and sunlight.

Kedar Lele, Managing Director, Castrol India, said, “This update brings more depth to our Auto Care portfolio. Today’s vehicle owners demand solutions that clean and protect at the same time. With these products, we are keeping everyday maintenance simpler while staying true to the quality our customers expect from us. This expansion marks our deliberate step into the wider vehicle maintenance ecosystem.”

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SMK, the premium brand of Studds Accessories Ltd, launched the SMK Cygnus helmet and a new collection of riding gear at India Bike Week 2025. The company, part of the world’s largest helmet manufacturer by volume, introduced several models and a complete riding jacket line-up following their debut at EICMA.

The SMK Cygnus features a 180deg rotating chin bar, a flip-back innovation that allows the helmet to convert between full-face and open-face modes. This mechanism enables the helmet to sit differently to suit various postures, such as an upright position for cruisers or a tucked position for sport riding.

The helmet is one of the few in India with P/J Certification, allowing it to be used safely in both open and closed positions. It is constructed with an Energy Impact Resistant Thermoplastic (EIRT) shell and a multi-density EPS liner. Features include a wide anti-scratch visor with Pinlock MaxVision @120, an integrated sun visor, a double D-ring fastener, and a removable hypoallergenic liner. The Cygnus is expected to retail between INR 17,000 and 20,000 in the coming months.

SMK also announced the arrival of the Ares and Nova models. The Ares includes a detachable sun peak and sun visor, while the Nova features an eyeglass-friendly harness and an optically corrected field of vision. These models will be priced at INR 6,350 and INR 3,900 respectively.

For urban and touring needs, the brand introduced the Delta City and Delta Tour demi-jet helmets:

Delta City: A lightweight helmet for commuting with an internal clear visor and moisture-wicking fabric.

Delta Tour: Designed for long distances with an external dual visor, contoured cheek pads, and pockets for Bluetooth communication systems. Prices for the Delta series start from INR 3,299.

The brand displayed its full riding jacket collection, all of which are CE Level A certified. The Infinity Rush and Gladiator models are designed for summer with mesh panels and waterproof liners. The Apex Adventura is a 3/4-length touring jacket with thermal liners and a hydration pack system. For women, the Athenova provides a winter solution with waterproofing and ergonomic styling.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said: “India Bike Week has always been about celebration of the evolving spirit of riding in India. As demand grows for premium motorcycles and high-quality riding gear, SMK has been at the forefront of leading this shift with our commitment to premium design, advanced safety and superior comfort, for diverse riding styles. We are proud to introduce our new helmet range, led by the Cygnus, along with refreshed graphics and an expanded jacket collection. The overwhelming response from riders today further validates SMK preference as a premium helmet Brand in India.”

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Dylect, a lifestyle tech brand, has launched Flow Prime, a new pressure washer designed to bring professional-grade cleaning power to everyday Indian households at INR 5,499.

The compact unit is driven by a 1800W copper-winding motor, which delivers 130 Bar pressure and a 6.5-litre a minute flow rate. This makes it ideal for a wide range of cleaning tasks, including washing cars, bikes and cleaning balconies, patios, storefronts and outdoor furniture.

A standout feature is the Flow Prime's ability to operate from either a tap or a bucket, offering flexibility to clean in virtually any location. It also boasts IPX5 waterproofing, automatic shut-off for motor safety, and built-in heat protection for longer cleaning sessions.

Anuj Bhatia, Founder, Dylect, said, “Responsible innovation has always shaped the way we build our products. With Flow Prime, our focus was to deliver powerful, high-quality cleaning while promoting more mindful water usage. Its optimised flow technology significantly reduces water consumption compared to conventional methods, enabling homes and small businesses to adopt cleaner, more sustainable practices without sacrificing performance.”

Dylect stated it has established community of over 100,000 customers. Every Flow Prime unit is shipped with a comprehensive accessory kit, including an 8-metre outlet hose pipe, a soap bottle and various connectors.

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