Sonax, the worldwide product specialist for the surface care and cleaning of vehicles and machines, has added Profiline Red Max Rim Cleaner range of professional cleaning products.The Sonax range for professional vehicle valeting is not only notable for the latest technologies in the preparation and long-term sealing of paintwork, but also for highly effective cleaning products. With these products, professionals can work efficiently and achieve optimum customer satisfaction. This is especially true for the new.

New Formula  

The new formula is based on a particularly high proportion of active cleaning substances, which achieve faster and even more thorough rim cleaning. Especially stubborn dirt on the wheels – such as burned-on brake dust, oil and rubber residues – can be removed even faster and with no residue. “Sonax Profiline Red Max Rim Cleaner” is particularly impressive for the way it clings to the surface of the wheel rim evenly and more lastingly, which optimises the effective duration of the application and intensifies the cleaning effect.

Material Compatibility

The product is suitable for all steel and alloy wheels and achieves outstanding cleaning results on painted, chrome-plated or polished surfaces. Typically for Sonax, its developers also place great importance on the material compatibility of professional cleaning agents: In spite of its excellent cleaning power, the pH-neutral formula attacks neither wheels, badges nor wheel nuts. This means that the product can also be used with no difficulty for cleaning wheels with TPMS.

For applying the product the experts from Neuburg recommend the “Pressure Pump Sprayer for Acid/Alkaline Products”, which delivers an even, flat spray pattern. Depending on the level of soiling, Sonax recommends an application time of up to four minutes. An optimum duration is indicated by the typical red colouring, the so-called activity indicator. The more the better – but for the efficient use of the cleaning fluid, it is advisable in practice to loosen any especially stubborn dirt using a soft brush or a professional cleaning brush. This can be achieved with no difficulty thanks to “Red Max” power, before the wheels are rinsed with a powerful water jet or a high-pressure cleaner on a low setting.

Along with the well-established “Profiline Acid-Free Rim Cleaner”, the “Sonax Profiline Red Max Rim Cleaner” is available ready for use. Sonax offers the new product in container sizes from 5 to 200 litres, tailored to meet the needs of specialist companies. (MT)

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Steelbird Helmets has announced the launch of the SBH-23 AVA Glossy cutting-edge half-face helmet. Designed to tackle the challenges of summer riding, it has six built-in air vents that promise exceptional airflow. 
Aimed at urban commuters, the half-face helmet has been crafted to offer comfortable and protection to the rider by using breathable, Italian-designed interiors that are of the ‘multi-pore’ kind, removable and washable. 
Ensuring hygiene and freshness even during prolonged use in hot and humid conditions, the interiors could be taken out for washing to keep them clean and devoid of any contamination. 
Featuring a high-impact ABS shell with multi-layer high-density EPS for superior impact absorption, the helmet is equipped with a polycarbonate anti-scratch visor and an inner black sunshield, which provides clear, glare-free visibility under intense sunlight and reduces eye fatigue. 
Including a European standard micro-metric buckle for quick and secure fastening, a neck protector for long-ride comfort and an anti-scratch coated visor for long-lasting clarity, the helmet is by BIS (IS 4151:2015) certified. 
It is available in a variety of vibrant, summer-friendly colours and sizes of M (580mm) and L (600mm). It is priced at INR 1,299, which makes it easily accessible to riders from various economic strata.
Speaking about the new helmet, Rajeev Kapur, Managing Director, Steelbird Helmets, mentioned, “Summer rides come with their own set of challenges—heat, dust, and long hours on the road. With the SBH-23 AVA, there’s not only safety and ventilation on offer but also elegant Italian styling that riders will love.”
 

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Tata Motors has inaugurated its eighth Registered Vehicle Scrapping Facility (RVSF) in India, located in Kolkata. The facility can dismantle up to 21,000 end-of-life (EoL) vehicles annually and is operated in partnership with Selladale Synergies India.

The Kolkata RVSF, capable of scrapping passenger and commercial vehicles as well as two-wheelers and three-wheelers from all brands, is Tata Motors' third such centre in eastern India. Other RVSFs are located in Jaipur, Bhubaneswar, Surat, Chandigarh, Delhi NCR, Pune and Guwahati.

The launch event was attended by senior government officials and Tata Motors representatives, including West Bengal Transport Minister Snehasis Chakraborty and Rajesh Kaul, Vice-President & Business Head – Trucks, Tata Motors Commercial Vehicles.

Snehasis Chakraborty, said, “The inauguration of Tata Motors’ Re.Wi.Re is a welcome step towards building a cleaner and more efficient future for our people. This initiative will also support the adoption of newer, safer energy-efficient vehicles and create circular economy opportunities within the transport sector. We appreciate Tata Motors, Selladale Synergies and all partners involved for bringing this initiative to our state.”

The facility is fully digital, with paperless operations and designated dismantling areas for safe handling of tyres, batteries, oils, gases and other components. It includes cell-type dismantling lines for commercial vehicles and two- and three-wheelers, and line-type dismantling for passenger cars.

Rajesh Kaul, added, "Tata Motors is committed to driving sustainable mobility solutions while fostering a circular economy. The inauguration of West Bengal’s first Re.Wi.Re and the country’s eighth facility is a significant step in expanding our vehicle scrapping ecosystem. With the cumulative capacity of dismantling more than 1.3 lakh vehicles annually across eight Tata Motors RVSFs, we are proud to lead the way in transforming India’s vehicle scrapping ecosystem with a focus on safety, compliance and sustainability.”

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South Korean lubricant maker Daewoo has re-entered the Indian automotive market under a strategic licensing collaboration with Mangali Industries.

With this association, Mangali Industries will introduce Daewoo’s range of lubricants for the two-wheelers, passenger cars, commercial vehicles and agriculture segments.

Vineet Singh, Director - Strategy & Growth, Daewoo, said, “Daewoo has always stood for innovation, trust and performance. Through this powerful alliance between Daewoo and Mangali Industries, we are shaping the future of high-performance lubricants in one of the world’s most dynamic and demanding markets. With this launch, we embark on a long-term journey dedicated to empowering the Indian automotive industry.”

Sang-hwan Oh, DGM, POSCO – Korea, shared his views on Daewoo’s dedication to quality and customer satisfaction, ensuring that every product meets rigorous international standards while adapting to evolving demands of local consumers.

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German technology and services company Bosch has launched Supply Chain Studio, a cloud-based suite of tools aimed at enhancing supply chain efficiency and visibility.

The announcement was made at the first-ever Mobility Platform and Solutions’ (MPS) Summit 2025. It aims to address key gaps in transport & warehouse management and last-mile operations among others.

Bosch Supply Chain Studio will allow seamless integration with ERPs and third-party marketplaces to meet diverse operational needs. It offers solutions such as transport booking & management, warehouse booking, smart warehouse, bay & yard manager and e-distributor.

In addition, Bosch MPS also introduced the ARC Partner Program – Accelerate, Rise, Collaborate, which it shared will foster co-innovation with partners across logistics, EV mobility, supply chain tech and parking management.

Sandeep Nelamangala, Joint Managing Director, Bosch & President, Bosch Mobility India, said, “The Bosch MPS Summit reflects the collaborative spirit driving the future of mobility. Launching the Supply Chain Studio here allowed us to bring all key stakeholders – manufacturers, transporters, warehouse operators and distributors – onto one platform. We’re excited to work with them and continue driving digitalisation in our supply chains.”

Image for representational purpose only

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