Sonax, the worldwide product specialist for the surface care and cleaning of vehicles and machines, has added Profiline Red Max Rim Cleaner range of professional cleaning products.The Sonax range for professional vehicle valeting is not only notable for the latest technologies in the preparation and long-term sealing of paintwork, but also for highly effective cleaning products. With these products, professionals can work efficiently and achieve optimum customer satisfaction. This is especially true for the new.
New Formula
The new formula is based on a particularly high proportion of active cleaning substances, which achieve faster and even more thorough rim cleaning. Especially stubborn dirt on the wheels – such as burned-on brake dust, oil and rubber residues – can be removed even faster and with no residue. “Sonax Profiline Red Max Rim Cleaner” is particularly impressive for the way it clings to the surface of the wheel rim evenly and more lastingly, which optimises the effective duration of the application and intensifies the cleaning effect.
Material Compatibility
The product is suitable for all steel and alloy wheels and achieves outstanding cleaning results on painted, chrome-plated or polished surfaces. Typically for Sonax, its developers also place great importance on the material compatibility of professional cleaning agents: In spite of its excellent cleaning power, the pH-neutral formula attacks neither wheels, badges nor wheel nuts. This means that the product can also be used with no difficulty for cleaning wheels with TPMS.
For applying the product the experts from Neuburg recommend the “Pressure Pump Sprayer for Acid/Alkaline Products”, which delivers an even, flat spray pattern. Depending on the level of soiling, Sonax recommends an application time of up to four minutes. An optimum duration is indicated by the typical red colouring, the so-called activity indicator. The more the better – but for the efficient use of the cleaning fluid, it is advisable in practice to loosen any especially stubborn dirt using a soft brush or a professional cleaning brush. This can be achieved with no difficulty thanks to “Red Max” power, before the wheels are rinsed with a powerful water jet or a high-pressure cleaner on a low setting.
Along with the well-established “Profiline Acid-Free Rim Cleaner”, the “Sonax Profiline Red Max Rim Cleaner” is available ready for use. Sonax offers the new product in container sizes from 5 to 200 litres, tailored to meet the needs of specialist companies. (MT)
ReadyAssist’s Project Shakthi Aims To Onboard Women Technicians For Vehicle Servicing
- By MT Bureau
- April 28, 2026
ReadyAssist, an Indian AutoTech firm, has launched its ‘Project Shakthi’ to increase female participation in the automotive service sector. The initiative aims to train 300 women across 15 Indian cities over the next two years, offering an earning potential of up to INR 50,000 per month.
The programme focuses on Delhi, Chennai, Hyderabad, Mumbai and Pune, with an initial goal of onboarding 25 women within the next six to 12 months. Project Shakthi is designed to create technical, field-based career pathways for women in an industry where they have been historically underrepresented.
The initiative prioritises accessibility, requiring no minimum education or prior technical background. Eligible applicants include women of legal working age, possessing a valid driving licence and be able to operate a two-wheeler. The future technicians undergo a 10-day, zero-cost training programme that combines classroom instruction with hands-on field experience. Training starts with GPS and Dashcam fitment, covering installation, configuration and diagnostics. Graduates are onboarded as service partners under a flexible, freelance model, allowing them to choose their working hours.
ReadyAssist aims to move beyond a pilot phase in Bengaluru, where the first batch of technicians has already been deployed — to a nationwide rollout. The company plans to collaborate with women’s empowerment organisations, training institutes and government bodies to scale the programme.
Vimal Singh SV, Founder & CEO, ReadyAssist, said, “At ReadyAssist, we believe talent and capability are not defined by gender, but by opportunity and support. Through Project Shakthi, we are creating structured pathways for women to step into technical and on-ground customer facing roles with the right training, tools, and opportunities.”
ReadyAssist stated that early data from the Bengaluru pilot indicates high levels of customer satisfaction and technical proficiency from female technicians. Following the initial focus on GPS and dashcam fitment, participants will have the opportunity to upskill into broader automotive service areas.
By removing traditional barriers to entry, ReadyAssist intends to build an inclusive workforce that reflects the diversity of its customer base while providing sustainable financial independence for women.
PB Fintech Launches Unified Vehicle Management Platform PB Wheels
- By MT Bureau
- April 27, 2026
PB Wheels, a brand of PolicyBazaar Fintech Group, aims to centralise fragmented vehicle management tasks into a single application.
Beyond its core insurance business, the service now incorporates vehicle information, maintenance scheduling, FASTag management and compliance tracking for PUC and traffic challans.
PB Wheels is currently operational in over 185 cities, providing access to a network of multi-brand garages. The platform's model focuses on transparent pricing and digital tracking to improve the traditional maintenance experience.
Sarbvir Singh, Joint Group CEO, PB Fintech, said, “Insurance is often where the relationship with the customer begins, but vehicle ownership goes far beyond that. With PB Wheels, we are building a single, dependable platform that brings together everything a vehicle owner needs, from servicing and maintenance to compliance and on-road safety. Our goal is to make managing a vehicle as simple, transparent, and hassle-free as possible.”
The platform is designed to handle the entire vehicle lifecycle through several key features:
- Maintenance: Users can book services with pickup and drop-off options and receive real-time updates on repairs.
- Compliance: The system provides active tracking for traffic fines and the status of mandatory certifications.
- Road Safety: The brand recently introduced ‘Safe Drive Home’ in Delhi NCR, a complimentary driver service intended to reduce drink-driving incidents.
By combining insurance claims processing with preventive maintenance, PB Wheels seeks to create a connected ecosystem that benefits both the consumer and the insurer through proactive vehicle care. The expansion reflects a broader strategy to move from a transaction-based insurance model to a long-term ownership relationship.
Spinny Launches Seller Protection Policy To Secure Used Car Transactions
- By MT Bureau
- April 27, 2026
Spinny has introduced a comprehensive Seller Protection Policy to manage legal and operational risks for car owners during the vehicle ownership transfer process.
The initiative addresses common concerns in the used car market, where delays in transferring the Registration Certificate (RC) can leave sellers liable for traffic fines, legal notices and accidents occurring after the vehicle has been handed over.
Under the new policy, Spinny will assume full accountability for the vehicle from the moment of handover until the official transfer of ownership to the new buyer is complete.
The company says its full-stack operational model allows for greater control over the documentation lifecycle compared to traditional intermediaries. It reports a 95 percent RC transfer completion rate within 12 months of a buyer purchasing the vehicle. This structured approach aims to provide a more predictable timeline and reduce the period of legal exposure for the original owner.
The service includes the verification of essential seller and buyer documentation, such as PAN and bank details, to ensure all transactions remain compliant with Ministry of Road Transport and Highways (MoRTH) regulations.
The Seller Protection Policy provides several layers of security for car sellers:
- Challan Management: Spinny takes responsibility for any traffic challans issued after the vehicle is handed over to their custody.
- Legal Representation: The company provides legal support and representation in the event of disputes or accidents involving the vehicle during the interim ownership period.
- Misuse Protection: Coverage is provided against any unauthorised use of the vehicle while it remains in Spinny’s possession.
- Documented Custody: Spinny maintains verified documentation to establish a clear paper trail of when physical custody of the vehicle was transferred.
Beyond legal protection, the platform has integrated features to streamline the sale process. Sellers receive final price offers typically within 3–4 percent of the initial online estimate, with payments processed on the same day as vehicle handover. The entire process is supported by digital tracking, allowing sellers to monitor the status of their RC transfer in real time.
By formalising these protections, Spinny aims to build long-term trust in the used car ecosystem, ensuring that the transition from seller to buyer is transparent, fast and legally secure.
Kia Opens 500th Workshop In Ahmedabad, Expand Network To Over 800 In India
- By MT Bureau
- April 24, 2026
Kia India, one of the leading passenger vehicle manufacturers, has inaugurated its 500th service workshop in Chandkheda, Ahmedabad, marking a major expansion of its aftersales network.
This milestone brings the company’s total service touchpoints to 800 across 391 cities, supporting a customer base that now exceeds 1.5 million vehicle owners.
The new facility, operated by West Coast Kia, is one of the brand's largest in the country, spanning 76,069 square feet. It is equipped with 57 service bays and 100 parking bays, with the capacity to service up to 40,000 vehicles annually. The workshop is staffed by 90 trained professionals and includes a ‘Shine Zone’ dedicated to premium exterior treatments like ceramic coating.
As part of Kia’s transition toward electrification and responsible growth, the Ahmedabad facility includes a 90 kW DC fast charger capable of supporting two vehicles simultaneously. The workshop features 145 kW solar power generation, rainwater harvesting and water recycling systems. It is part of 124 ‘green workshops’ Kia has established nationwide, which collectively generate 8.90 MW of solar energy.
Gwanggu Lee, Managing Director & CEO, Kia India, said, “The inauguration of our 500th Service Workshop is a proud milestone that reflects our deep commitment to customer-centricity. This achievement is not just about scale, but about ensuring that every Kia customer experiences convenience, transparency, and trust throughout their ownership journey. As we continue to expand our network, our focus remains on delivering a future-ready, sustainable, and digitally enabled aftersales ecosystem.”
The workshop supports Kia’s ‘contactless’ service model, which utilises RFID tracking and digital health reports accessible via the My Kia App. Beyond technical services, West Coast Kia has launched a green drive in collaboration with local authorities to plant 10,000 trees across Ahmedabad to support community sustainability.
Baljeet Singh Bagga, Dealer Principal, West Coast Kia, added, “Achieving the 500 workshops milestone is a matter of immense pride for us. Our association with Kia India since its inception has been strong and progressive. This new workshop represents another meaningful step in bringing the Kia brand closer to our customers, while elevating service accessibility and experience in the region.”
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