Steelbird displayed an extensive range of automotive components at Auto Expo 2023, from over 3,000 products across filters, rubber parts, lubricants, tyres, bearings, horns, spark plugs and more. Widely known as a filtration expert in the auto filters category, the company has aligned its strategic intent with advanced automation and innovation in the industry, it claims. The company’s showcase of products and solutions at Auto Expo 2023 bear testimony to this pursuit. 

According to Steelbird, it also has other significant achievements, based on Technovation, in recent times. These include a joint venture with TVS Bangladesh for manufacturing automotive filters, being a supplier to OEMs worldwide, Technovation enabling a recent tie-up with Hella, and bringing automotive cybersecurity to Indian OEMs from Cybellum of Israel. Sharing his views, Manav Kapur, Executive Director, Steelbird International, said, "This is a breakthrough hi-tech initiative for Steelbird International. As we move in an increasingly interconnected world, the threat of cyberattacks to vehicles and the need to adopt effective solutions has also skyrocketed."

Coming to Auto Expo, Kapur, said, “We have made significant advances in business and our brand equity, even if we compare our width and depth of our showcase from the last Auto Expo in 2020. Thanks to our steadfast commitment and initiatives to set the benchmark in terms of Technovation consistently, today we have the best brands collaborating with us, the best customers buying from us and the best people working for us. I am proud to say that Steelbird has achieved the Great Place to Work accreditation, awarded by the institute. The certification recognises our company’s commitment to provide a learning-based and growth-oriented working environment. We are looking forward to fruitful discussions and opportunities at Auto Expo 2023. Our expectation is to forge partnerships with new customers, influencers, channel partners and business partners from the 100,000+ visitors from over 70 countries expected here during the event.”

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Spinny, a used car platform, has launched Spinny Circle, an application designed for New Car Dealers (NCDs) to manage the exchange and liquidation of used vehicles.

The app provides a structured pathway for dealerships to handle vehicle inspections, valuations, sales and settlements. It is intended to increase the speed of price discovery and provide predictable timelines for liquidating inventory, which assists dealers in managing working capital and operational efficiency.

The company stated exchange-led transactions are a key factor in new car sales in India. However, the process is often fragmented, with delays in pricing and inspection affecting dealer cash flows. Spinny Circle aims to standardise these operations by connecting dealerships to a single management framework.

The app was introduced at the Federation of Automobile Dealers Associations (FADA) Vyapar Gujarat forum. Spinny is collaborating with FADA to engage with dealers and move the exchange ecosystem toward a more organised model.

Gurveen Bedi, Senior Vice-President, Spinny, said, “Over the years, Spinny has worked to bring greater transparency, consistency, and trust to India’s used car market. With Spinny Circle, we are now extending this approach to the exchange ecosystem for new car dealers, an area that has required structure and clarity. By enabling a reliable and efficient pathway to liquidate older vehicles, Spinny Circle helps dealers to improve working capital management while supporting the broader growth of car sales and a more organised automotive retail ecosystem.”

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Castrol India has expanded its auto care portfolio with the introduction of an Aesthetic Care range for motorcycles and cars. The new line includes Castrol Ultra Protect Shampoo, Castrol Ultra Protect Wax, Castrol Glass Cleaner and Castrol Dash & Leather Dresser.

The products are designed for vehicle maintenance at home without the requirement for specialised tools. This expansion follows previous additions to the company's range, such as chain cleaners, lubricants and helmet cleaners.

The range comprises four specific solutions for vehicle upkeep:

• Castrol Ultra Protect Shampoo: A pH-balanced formula containing Carnauba wax. It is designed to lift dirt and road grime while providing a water-repellent finish.
• Castrol Ultra Protect Wax: A liquid wax that creates a layer on the paint to protect against sun, dust, pollution and water marks.
• Castrol Glass Cleaner: A solution for removing smudges and fingerprints from glass, plastic and rubber components to maintain visibility.
• Castrol Dash & Leather Dresser: A conditioner for interior surfaces including vinyl, plastic, leather and rubber. It is intended to prevent fading and cracking caused by heat and sunlight.

Kedar Lele, Managing Director, Castrol India, said, “This update brings more depth to our Auto Care portfolio. Today’s vehicle owners demand solutions that clean and protect at the same time. With these products, we are keeping everyday maintenance simpler while staying true to the quality our customers expect from us. This expansion marks our deliberate step into the wider vehicle maintenance ecosystem.”

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SMK, the premium brand of Studds Accessories Ltd, launched the SMK Cygnus helmet and a new collection of riding gear at India Bike Week 2025. The company, part of the world’s largest helmet manufacturer by volume, introduced several models and a complete riding jacket line-up following their debut at EICMA.

The SMK Cygnus features a 180deg rotating chin bar, a flip-back innovation that allows the helmet to convert between full-face and open-face modes. This mechanism enables the helmet to sit differently to suit various postures, such as an upright position for cruisers or a tucked position for sport riding.

The helmet is one of the few in India with P/J Certification, allowing it to be used safely in both open and closed positions. It is constructed with an Energy Impact Resistant Thermoplastic (EIRT) shell and a multi-density EPS liner. Features include a wide anti-scratch visor with Pinlock MaxVision @120, an integrated sun visor, a double D-ring fastener, and a removable hypoallergenic liner. The Cygnus is expected to retail between INR 17,000 and 20,000 in the coming months.

SMK also announced the arrival of the Ares and Nova models. The Ares includes a detachable sun peak and sun visor, while the Nova features an eyeglass-friendly harness and an optically corrected field of vision. These models will be priced at INR 6,350 and INR 3,900 respectively.

For urban and touring needs, the brand introduced the Delta City and Delta Tour demi-jet helmets:

Delta City: A lightweight helmet for commuting with an internal clear visor and moisture-wicking fabric.

Delta Tour: Designed for long distances with an external dual visor, contoured cheek pads, and pockets for Bluetooth communication systems. Prices for the Delta series start from INR 3,299.

The brand displayed its full riding jacket collection, all of which are CE Level A certified. The Infinity Rush and Gladiator models are designed for summer with mesh panels and waterproof liners. The Apex Adventura is a 3/4-length touring jacket with thermal liners and a hydration pack system. For women, the Athenova provides a winter solution with waterproofing and ergonomic styling.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said: “India Bike Week has always been about celebration of the evolving spirit of riding in India. As demand grows for premium motorcycles and high-quality riding gear, SMK has been at the forefront of leading this shift with our commitment to premium design, advanced safety and superior comfort, for diverse riding styles. We are proud to introduce our new helmet range, led by the Cygnus, along with refreshed graphics and an expanded jacket collection. The overwhelming response from riders today further validates SMK preference as a premium helmet Brand in India.”

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Dylect, a lifestyle tech brand, has launched Flow Prime, a new pressure washer designed to bring professional-grade cleaning power to everyday Indian households at INR 5,499.

The compact unit is driven by a 1800W copper-winding motor, which delivers 130 Bar pressure and a 6.5-litre a minute flow rate. This makes it ideal for a wide range of cleaning tasks, including washing cars, bikes and cleaning balconies, patios, storefronts and outdoor furniture.

A standout feature is the Flow Prime's ability to operate from either a tap or a bucket, offering flexibility to clean in virtually any location. It also boasts IPX5 waterproofing, automatic shut-off for motor safety, and built-in heat protection for longer cleaning sessions.

Anuj Bhatia, Founder, Dylect, said, “Responsible innovation has always shaped the way we build our products. With Flow Prime, our focus was to deliver powerful, high-quality cleaning while promoting more mindful water usage. Its optimised flow technology significantly reduces water consumption compared to conventional methods, enabling homes and small businesses to adopt cleaner, more sustainable practices without sacrificing performance.”

Dylect stated it has established community of over 100,000 customers. Every Flow Prime unit is shipped with a comprehensive accessory kit, including an 8-metre outlet hose pipe, a soap bottle and various connectors.

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