Eicher Motors Announces Strategic Investment In Stark Future SL
- By MT News
- December 30, 2022
Eicher Motors Ltd., parent company of Royal Enfield, announced a strategic collaboration in the space of electric motorcycles with Spain-based Stark Future SL, on Thursday. Stark Future is a European electric motorcycle manufacturer with specific focus in the area of performance electric motorcycles. As part of this collaboration, the Board of Directors of Eicher Motors Ltd has approved an investment of € 50 million on Thursday, for a close to 10.35 percent equity stake in Stark Future. With this investment, Eicher Motors Ltd claims that it will have a seat on Stark Future’s Board and will explore further opportunities to collaborate in the space of electric mobility. It will also pave the way for a long-term partnership in collaborative research and development in electric motorcycles, technology sharing, technical licensing and manufacturing.
This investment has strategic significance for both Royal Enfield and Stark Future. According to Eicher Motors Ltd, this is because both companies are keenly invested in creating innovative and sustainable solutions in global mobility. Stark Future recently launched its first high performance electric motocross bike, the Stark VARG, which received an exceptional response from global media, professional riders and dealers.
Speaking about Stark Future and this partnership, Siddhartha Lal, Managing Director, Eicher Motors Ltd, said, “We love the vision, passion and focus of the amazing team at Stark Future. Leisure motorcycles do not easily lend themselves to EV technology at this stage, due to challenges like the battery range, packaging, weight and cost. This has resulted in stunted growth of this segment till now. Stark Future has been able to understand and harness the potential of EV technology by dramatically outperforming ICE offerings, without compromising on range, weight, packaging and cost. They have created an absolutely astounding motocross motorcycle – the Stark VARG – as their entry into the EV world. We believe that Stark Future has the highest potential for real breakout growth in the EV leisure space with this model, and the potential to use this strong base to extend into other contiguous segments and beyond.”
At the helm of affairs at Royal Enfield, B Govindarajan, CEO of the company, feels this is a perfectly symbiotic partnership, claims Eicher Motors Ltd. Govindarajan said, “We are very excited to closely collaborate with Stark Future, who are as focused as we are on challenging norms, pushing the boundaries and building uniquely differentiated offerings for riders. In addition to the sheer potential of Stark Future, we see immense synergies in this partnership. While they are scaling up and planning their market entry soon, we will support Stark in the industrialisation process. While they are thought leaders in EV technology, particularly in lightweight components and innovative solutions, we, at Royal Enfield, will draw on these capabilities for developing our EV platforms and will also plan to share some EV platforms in the future.”
Also speaking about this partnership, Anton Wass, Founder and CEO, Stark Future, said, “We aimed to challenge and inspire the motorcycle industry with the creation of the Stark VARG and by bringing our electric technology from the drawing board to reality. To now partner with one of the very first motorcycle brands in history and be part of their journey towards sustainability is a huge inspiration for us at Stark. We have now worked closely with Sid, Govind and team for a few months, and have been deeply impressed by what they have created in the past 25 years, as well as the mindset and focus to continue to build and develop Royal Enfield into the future of sustainable motorcycling. With the Stark VARG, we believe we have a launch model that will reset benchmarks, so to know that the bike’s technical basis will spread much further and filter into more machinery and products is another source of pride for us. It has been a short, intense and incredible journey for us so far but our link with Royal Enfield and what lies in store in the coming years are brilliant signs for the future.”
Mahindra Unveils BE 6 Sporteq E-SUV Range With Prices Starting INR 1.14 Million For BaaS Model
- By MT Bureau
- August 15, 2026
Mumbai-headquartered automotive major Mahindra has expanded its electric vehicle offering with the new BE 6 Sporteq e-SUV range with updated tech and design at prices starting INR 1.14 million for the Battery-as-a-Service (BaaS) ownership model, with an additional battery fee of INR 3.75 per kilometre.
The company simultaneously unveiled two specific variants within the lineup, the Launch Edition and the Formula E Freedom Edition. Deliveries for the vehicle range will begin on 26 August 2026.
Offered across eight variants, the SPORTEQ series features technical and design updates. Select variants include a three-screen coast-to-coast display system, while the Formula E Freedom Edition retains a two-screen layout with a central halo structure. The vehicles run on Mahindra’s AI architecture, named MAIA, which powers six technology packages covering voice interactions via Google Gemini, drive modes, safety monitoring and media integration. Software features introduced in the series will be extended to existing BE 6, XEV 9e, and XEV 9S owners via over-the-air updates beginning in January 2027.
Dr Velusamy R, President – Automotive Business, Mahindra & Mahindra and Managing Director, Mahindra Electric Automobile, said, “Electric mobility is entering a new phase. Customers no longer judge an EV simply by its range or acceleration. They expect it to become more intelligent, more personal and more capable throughout its lifetime. Sporteq reflects that shift. Powered by MAIA, it brings together AI, personalisation, performance and entertainment in ways that make every journey more intuitive. As the BE 6 is software-defined, it has the ability to keep evolving long after customers take delivery. The future belongs to vehicles that grow with their owners. Sporteq is designed to do exactly that, delivering an ownership experience that keeps expanding the boundaries of what customers expect from an electric SUV.”
Pratap Bose, Chief Design & Creative Officer – Auto & Farm Sectors, Mahindra & Mahindra, said, “At Mahindra, design goes beyond styling. It encompasses not just how a product looks or feels but how customers experience it in all its aspects. This is especially true of a software-defined vehicle like the BE 6 Sporteq whose design ensures that every surface, every display and every interaction contribute to how the car makes you feel. With Sporteq, we wanted the cabin to deliver the same sense of theatre as the exterior. The new Racing Tan interior, the coast-to-coast three-screen display and every material choice have been brought together to create an environment that feels immersive, progressive and unmistakably BE 6. It is a space that celebrates technology without losing its emotional connection with the driver.”
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra and Executive Director, Mahindra Electric Automobile, said, "The BE 6 has always stood for bold design, sporty character and the courage to do things differently. Sporteq builds on that foundation, combining performance-inspired experiences with intelligent technology to create the next chapter of the BE 6 story. It is about making advanced technology and everyday excitement accessible to more customers than ever before."
The top-spec Launch Edition features a Graphite Storm exterior finish and a tan leatherette interior. The performance-orientated Formula E Freedom Edition incorporates design elements from Mahindra’s Formula E racing division, offering an acceleration capability of zero to 100 kmph in 6.44 seconds alongside an acceleration boost function.
TVS Motor Co Launches iQube E-Scooter In Kenya
- By MT Bureau
- August 14, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of the TVS VENU group, has launched the TVS iQube electric scooter in Kenya, marking the company's entry into the African electric vehicle market.
The e-scooter is equipped with an electric motor delivering a peak output of 4.6 kW, achieving acceleration from zero to 40 kmph in 4.2 seconds.
Peyman Kargar, President – International Business, TVS Motor Company, said, "The TVS iQube in Kenya marks our entry into the African EV market and reflects our continued focus on expanding innovative electric solutions across international markets. It’s a key milestone in our growth journey.”
The entry into East Africa comes as two-wheeler adoption expands across the continent. According to company figures, global sales of the TVS iQube series have exceeded one million units.
Vijay Gidoomal, Chief Executive Officer of distribution partner Car & General, added, “While the overall African two-wheeler market is growing at 7-10 percent CAGR through 2030, the electric two-wheeler market is growing much faster, with forecasts ranging from 15-25 percent CAGR through 2030-31. EV penetration’s still low relative to the size of the industry and the runway promises to be extremely long.”
Lucid Group Intros Gravity GT-S Electric SUV
- By MT Bureau
- August 14, 2026
Lucid Group, Inc. has introduced the Lucid Gravity GT-S, a performance variant of its electric SUV model. The vehicle features an electric powertrain delivering 1,070 horsepower and a claimed acceleration from zero to 60 mph (96 kmph) in 3.1 seconds.
The e-SUV features a three-row seating setup for seven adults alongside cargo storage space. Standard equipment includes independent rear-wheel steering and an adaptive three-chamber air suspension designed to alter vehicle height at higher speeds. It will be presented at the Pebble Beach Concours Village during Monterey Car Week.
Derek Jenkins, Chief Creative Officer, Lucid, said, "With Lucid Gravity GT-S, we've created a more expressive and exhilarating interpretation of the Gravity SUV. It combines extraordinary performance with the comfort, space, and versatility that define Gravity, delivering an exceptional experience for our customers that is uniquely Lucid."
The exterior of the model features blue accents and painted brake calipers. On the inside, it features blue stitching, piping and seatbelts across the seating rows, alongside embossed logos on the front headrests.
The Lucid Gravity GT-S is priced from USD 125,900, excluding taxes, registration fees, optional equipment and an USD 1,850 destination charge.
MMCM Appoints Prasad S Shetty As Chief Financial Officer
- By MT Bureau
- August 13, 2026
Mumbai-headquartered Meta Materials Circular Markets (MMCM), a circular economy solutions platform, has appointed Prasad S Shetty as its new Chief Financial Officer. The appointment comes as the company expands its operations across carbon credits, Extended Producer Responsibility (EPR) frameworks and digital Measurement, Reporting & Verification (MRV) systems.
Shetty is a Chartered Accountant with over 13 years of experience in finance, strategy, taxation and governance. Prior to joining MMCM, he served as Associate Director – Finance at Freight Tiger, a logistics technology company backed by Tata Motors. His previous career history includes roles at BARC India, where he managed taxation, reporting and audits, and Allcargo Logistics, where he oversaw group-wide GST implementation. In his new role, Shetty will oversee the finance function, driving financial direction and governance structures.
Nitin Chitkara, CEO, Meta Materials Circular Markets, said, “As India's circular economy and carbon markets ecosystem enters a more active and consequential phase, it is critical that we build a leadership team equipped to match that momentum. Prasad brings deep financial and governance expertise across high-growth, complex businesses, and his experience will be invaluable as we scale our operations, strengthen our financial discipline and continue building credible, high-integrity market infrastructure. This appointment is an important step in future-proofing our leadership as we prepare for our next phase of growth.”
Prasad S Shetty added, “I am excited to join MMCM at a pivotal time for India's circular economy and carbon markets. The opportunity to build robust financial foundations for a company that sits at the intersection of sustainability and innovation is one I am truly looking forward to. I look forward to working closely with the leadership team to drive financial discipline, strengthen governance and partner across the business to support MMCM's long-term growth and value creation.”
At present, Meta Materials Circular Markets provides data platform services for the automotive sector, integrating carbon credits, EPR frameworks and digital MRV systems to support sustainable material recovery.

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