Bengaluru-headquartered electric two-wheeler maker Ather Energy has announced that its first family electric scooter, the Rizta, has crossed the 300,000-unit sales milestone within just two years of its April 2024 launch.
The e-scooter has become Ather’s primary volume driver, significantly accelerating the company's growth in both its home markets and new regions.
The Rizta reached 200,000 units in December 2025 and added the most recent 100,000 units in just five months, reflecting a rapid surge in demand for family-focused electric mobility.
The Rizta has been instrumental in Ather’s ‘Middle India’ strategy, focusing on states like Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Odisha. In these regions, Ather's market share shot up from 4.1 percent (Q1 FY25) to 17.3 percent (Q4 FY26). In Northern states, including Punjab, Rajasthan and Uttar Pradesh, market share grew more than threefold during the same period.
In its home base of Southern India, the Rizta helped Ather retain its leadership position, contributing to a regional market share of 23.5 percent in Q4 FY26.
Interestingly, nearly 70 percent of Rizta owners are families with children, moving away from Ather's traditional enthusiast-only demographic. The e-scooter's success is attributed to its 56-litre total storage, spacious seat and safety features like SkidControl. In FY2026, the Rizta accounted for approximately 76 percent of Ather’s total sales volume.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Since its launch, the Rizta was sharply positioned as a family scooter and has resonated extremely well with the family audiences across the country. The Rizta has helped us gain a leadership position in FY2026 in Southern India. Additionally, the Rizta has played a crucial role in expanding our market share in ‘middle India’ by 4X since its launch in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha. In FY '26 the Rizta constituted about 76 percent of our portfolio and continues to lead our growth.”
Ather has maintained strong customer engagement through its AtherStack software. In September 2025, the company released AtherStack 7 via an over-the-air (OTA) update. This update introduced a touchscreen interface for existing Rizta Z models, pothole alerts & voice commands and advanced safety features including crash alerts, ParkSafe tow-zone detection and LockSafe theft prevention.
This milestone comes as Ather prepares to enter the mass-market segment with its upcoming EL platform and expands production capacity through its Factory 3.0 facility at AURIC, Maharashtra.
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