Mobec, a company focused on providing innovative, sustainable and mobile EV charging solutions, has launched the #TakeChargeForTheFuture campaign to commemorate World EV Day.

With the growing popularity of electric vehicles and the pressing need to combat climate change, Mobec aims to encourage people to take a sustainability pledge to cut their carbon footprint by switching to electric vehicles (EVs).

The #TakeChargeForTheFuture campaign encourages people to sign the sustainability pledge via an interactive Instagram post. By leaving comments on the article and sharing the pledge on social media, visitors may get involved and encourage their friends, family and followers to join the push for a greener future. Mobec is reaffirming its commitment to sustainability by planting a tree or making a contribution to a green initiative for every pledge received.

All participants who take the pledge will receive special discounts from Mobec on its selection of EV chargers and accessories as a thank you. Furthermore, Mobec invites EV owners and enthusiasts to tell their tales and discuss how their travels have been improved by Mobec's portable and on-the-go charging solutions. A few selected stories will be shared on Mobec's social media channels, helping to spread the word about sustainability and the advantages of switching to electric vehicles.

Sharing his enthusiasm about the campaign, Harry Bajaj, CEO and Founder, Mobec, said, “The future of mobility is electric, and the future of our planet depends on how quickly we can adapt to sustainable practices. With #TakeChargeForTheFuture, we’re not only asking people to switch to EVs but to make a conscious effort to be part of the solution. Every pledge represents a step towards a cleaner, greener tomorrow, and at Mobec, we’re thrilled to incentivise this change by contributing to green initiatives and offering rewards to our dedicated community.”

You can be a part of this initiative by following the three simple steps mentioned below:

1. Follow Mobec on Instagram. 
2. Comment on the campaign post with your pledge to reduce your carbon footprint by adopting electric vehicles.
3. Share the post on your social media channels to inspire others to take the pledge.

TI Clean Mobility, part of the Murugappa Group, has appointed Jalaj Gupta as the new Managing Director.  

The auto industry veteran in his last position was the Business Head for Commercial Vehicles at Mahindra Group. He has around 29 years of experience in the automotive industry with expertise in business strategy, product development, sales, marketing, and vendor management.

Gupta an alumnus of Punjabi University and IMT Ghaziabad has also held leadership roles at Tata Motors and Ashok Leyland.

Prior to Gupta, TI Clean Mobility was led by Kalyan Kumar Paul, who served as the Managing Director with over 30-years of career with Tube Investments of India (TII) Group, which is part of the Murugappa Group. Paul had retired from the company in October 2024.

TI Clean Mobility, the electric vehicle business of the Murugappa Group, currently sells electric three-wheelers under the Montra brand and is also set to enter the electric small commercial vehicle (e-SCV) and electric tractor space. 

Mumbai-based automotive major Mahindra has unveiled the teaser sketches of its upcoming electric origin SUVs – the BE 6e and XEV 9e ahead of the November 26 debut.

Based on the Heartcore design philosophy, the BE 6e and XV 9e are completely new pure electric vehicles designed by the company, which it believes will disrupt the passenger vehicle segment.

The company is betting big on the upcoming EVs as they encapsulate dynamic styling, premium materials, and progressive proportions.

Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra, said, “Heartcore Design is about creating an emotional bond with our customers through design. Prepare to fall in love with our Electric Origin SUVs.”

Montra Electric, a brand owned by Tl Clean Mobility Pvt Ltd, has praised the Government of India for the continuation of subsidy support for the electrification of last-mile mobility under the PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) Scheme.

Roy Kurian, Business Head, Montra Electric (Last Mile Division), said, “Montra Electric sincerely thanks the Ministry of Heavy Industry, Govt of India for ensuring continuity of the subsidy support to last-mile mobility. This crucial support will help the industry navigate challenges and further speed up the shift to electric last-mile solutions.”

The PM E-DRIVE Scheme was launched on 29 September 2024. The scheme was put into effect on 1 October 2024 and will continue until 31 March 2026. Furthermore, EMPS-2024, the number of vehicles and the spending under EMPS-2024 for e-2w and e-3w being implemented from 1 April 2024 to 30 September 2024 are being subsumed under the PM E-DRIVE Scheme; hence, the scheme's effective time will be two years.

Pure EV, one of India's leading electric two-wheeler manufacturers, has entered into a strategic partnership with Arva Electric Vehicles Manufacturing LLC, a subsidiary of Clarion Investment LLC, with an aim to expand its presence across the Middle East and African regions.

Under the terms of the agreement, Pure EV will provide Arva Electric with a first shipment of 50,000 of its flagship models, the eTryst X and ecoDryft, over the next couple of years. Pure EV's position in these developing markets is anticipated to be cemented when the supply rises to 60,000 units per year after this initial phase. Pure EV will be Arva Electric's key technology partner in addition to supplying motorcycles, offering knowledge and assistance all the way through the distribution process. Pure EV will uphold all intellectual property rights pertaining to the bikes in order to safeguard unique technology as they increase their market share.

Dr Nishanth Dongari, Founder and Managing Director, Pure EV, said, “Our commitment to innovation and user experience ensures that we provide market-ready offerings and meet the growing demand for electric mobility solutions. This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction, marking a significant step towards expanding our footprint in Middle East and African markets. By leveraging our strengths and capabilities together with Arva Electric, we are poised to make a significant impact on the electric vehicle landscape globally.”

Aniyan Kutty, Managing Director, Arva Electric Vehicles Manufacturing LLC, said, “We are pleased to partner with Pure EV, as their expertise in R&D and cutting-edge technology helps in building efficient and reliable 2W products. Both the companies are committed to promoting eco-friendly mobility solutions with an aim to reduce carbon emissions and support environmental sustainability in these regions.”