Montra Electric, the electric vehicle brand of the 124-year-old Murugappa Group, kicked off the Montra Electric Super League (MSL), an event targeted for auto drivers. Co-powered by Chola Finance, this groundbreaking initiative brings the excitement of the IPL (Indian Premiere League) to the streets with 10 dynamic teams, each comprising 17 dedicated Super Auto Riders.

This unique league aims to break the myths around electric vehicles (EVs) within the three-wheeler community, debunking common concerns like range anxiety, the MSL encourages participants to push the boundaries of EV capabilities, driving impressive distances with the help of top-up charging throughout the day.

The tournament will feature 170 Super Riders from across India, including women auto drivers, forming 10 teams that compete to cover the most kilometres. The team that logs the highest mileage emerges victorious, proving that EVs can effortlessly surpass 300km in a single day.

Roy Kurian, Business Head, Montra Electric Last Mile Mobility said, "Through the Montra Electric Super League, we aim to demonstrate the extraordinary capabilities of our Super Autos and showcase our firm commitment to improving the lives of our super riders."

Aman Sharma, President & Business Head - Vehicle Finance, from Chola Finance said, “We are delighted to partner with Montra Electric in bringing forth this first-ever Super League Tournament for auto drivers. We are also happy to announce Chola’s Super Dream Children Education program to the finalists of the tournament. Chola is also actively working on innovative financing solutions for customers, in order to make the ownership of a Montra Electric Super Auto easier for them, which is also in line with our continuous endeavour in enabling our customers to Enter a Better Life.”

Piyush Pandey, Head of Marketing, Montra Electric added, "We are excited to see our super riders embrace this challenge and feel the pride in what they are achieving. They have some extraordinary stories which needs to be told”.

The scoring system of the MSL is designed to motivate and reward. Each kilometre driven by the top 14 riders of each team translates to one run, with additional runs awarded for referrals leading to deliveries or live bookings, and quality customer testimonial videos. Teams advance through a series of matches, with winners determined by total points and runs accumulated, leading to quarter finals, semi-finals, and the grand finale.

Interestingly, Chola Finance has pledged to provide free education for life to the children of up to 68 Super Riders who make it to the final stages of the tournament. 

The Montra Electric Super League commenced on 5 July and will culminate in a grand finale in the first week of September. The victorious super riders will be recognised at a special event at the Montra Electric factory in Chennai, where they will witness the manufacturing process of the Montra Electric Super Auto.

TI Clean Mobility, part of the Murugappa Group, has appointed Jalaj Gupta as the new Managing Director.  

The auto industry veteran in his last position was the Business Head for Commercial Vehicles at Mahindra Group. He has around 29 years of experience in the automotive industry with expertise in business strategy, product development, sales, marketing, and vendor management.

Gupta an alumnus of Punjabi University and IMT Ghaziabad has also held leadership roles at Tata Motors and Ashok Leyland.

Prior to Gupta, TI Clean Mobility was led by Kalyan Kumar Paul, who served as the Managing Director with over 30-years of career with Tube Investments of India (TII) Group, which is part of the Murugappa Group. Paul had retired from the company in October 2024.

TI Clean Mobility, the electric vehicle business of the Murugappa Group, currently sells electric three-wheelers under the Montra brand and is also set to enter the electric small commercial vehicle (e-SCV) and electric tractor space. 

Mumbai-based automotive major Mahindra has unveiled the teaser sketches of its upcoming electric origin SUVs – the BE 6e and XEV 9e ahead of the November 26 debut.

Based on the Heartcore design philosophy, the BE 6e and XV 9e are completely new pure electric vehicles designed by the company, which it believes will disrupt the passenger vehicle segment.

The company is betting big on the upcoming EVs as they encapsulate dynamic styling, premium materials, and progressive proportions.

Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra, said, “Heartcore Design is about creating an emotional bond with our customers through design. Prepare to fall in love with our Electric Origin SUVs.”

Montra Electric, a brand owned by Tl Clean Mobility Pvt Ltd, has praised the Government of India for the continuation of subsidy support for the electrification of last-mile mobility under the PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) Scheme.

Roy Kurian, Business Head, Montra Electric (Last Mile Division), said, “Montra Electric sincerely thanks the Ministry of Heavy Industry, Govt of India for ensuring continuity of the subsidy support to last-mile mobility. This crucial support will help the industry navigate challenges and further speed up the shift to electric last-mile solutions.”

The PM E-DRIVE Scheme was launched on 29 September 2024. The scheme was put into effect on 1 October 2024 and will continue until 31 March 2026. Furthermore, EMPS-2024, the number of vehicles and the spending under EMPS-2024 for e-2w and e-3w being implemented from 1 April 2024 to 30 September 2024 are being subsumed under the PM E-DRIVE Scheme; hence, the scheme's effective time will be two years.

Pure EV, one of India's leading electric two-wheeler manufacturers, has entered into a strategic partnership with Arva Electric Vehicles Manufacturing LLC, a subsidiary of Clarion Investment LLC, with an aim to expand its presence across the Middle East and African regions.

Under the terms of the agreement, Pure EV will provide Arva Electric with a first shipment of 50,000 of its flagship models, the eTryst X and ecoDryft, over the next couple of years. Pure EV's position in these developing markets is anticipated to be cemented when the supply rises to 60,000 units per year after this initial phase. Pure EV will be Arva Electric's key technology partner in addition to supplying motorcycles, offering knowledge and assistance all the way through the distribution process. Pure EV will uphold all intellectual property rights pertaining to the bikes in order to safeguard unique technology as they increase their market share.

Dr Nishanth Dongari, Founder and Managing Director, Pure EV, said, “Our commitment to innovation and user experience ensures that we provide market-ready offerings and meet the growing demand for electric mobility solutions. This partnership not only aims to enhance sales but also to foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction, marking a significant step towards expanding our footprint in Middle East and African markets. By leveraging our strengths and capabilities together with Arva Electric, we are poised to make a significant impact on the electric vehicle landscape globally.”

Aniyan Kutty, Managing Director, Arva Electric Vehicles Manufacturing LLC, said, “We are pleased to partner with Pure EV, as their expertise in R&D and cutting-edge technology helps in building efficient and reliable 2W products. Both the companies are committed to promoting eco-friendly mobility solutions with an aim to reduce carbon emissions and support environmental sustainability in these regions.”