Oben Electric targets 50 showrooms across 12 cities in India by end-2024

Oben Electric targets 50 showrooms across 12 cities in India by end-2024

Oben Electric, a performance electric motorcycle start-up, has announced its foray into key markets including the capital city - Delhi, Pune and Kerala, while bolstering its presence in Bengaluru. 

The EV maker says it aims to launch 50 new showrooms and service centres in 12 major Indian cities by the end of this year.

Oben Electric strategically extends its footprint with showrooms in Delhi’s Pitampura and Pune’s Wakad area, marking its presence in these crucial markets. In Kerala, dealership showrooms have been unveiled in Kochi and Trivandrum, augmenting the brand's penetration in the southern region. Furthermore, prime showroom locations have recently debuted in Bengaluru, including Banashankari, Rajajinagar, and Electronic City, in addition to the existing experience centre in HSR Layout. With this expansion, Oben Electric now boasts a total of 8 showrooms across these key locations, consolidating its stronghold in strategic markets.

The EV maker says its rapid expansion is fuelled by its flagship electric motorcycle, the Oben Rorr, which features an 8 kW IPMSM motor, accelerating from 0-40kmph in 3 seconds with a top speed of 100kmph. It comes with a claimed certified range of 187km (IDC) and innovative LFP cell technology for extended battery life and enhanced heat resistance, ensuring a thrilling and reliable ride.

Madhumita Agrawal, Founder and CEO, Oben Electric stated, “We are thrilled to announce the launch of new showrooms across cities, marking a significant milestone in our expansion journey. With our strategic entry into the vibrant markets of Delhi, Pune, and Kerala, alongside our continued growth in Bengaluru, we are solidifying our position as an emerging leader in India's electric vehicle industry. Our commitment to leading the EV revolution nationwide is evident as we focus on building a strong network of showrooms and service centres pan-India. We strive to deliver an unparalleled experience for eco-conscious consumers, showcasing our unwavering dedication to sustainability and innovation.”

The new showrooms exemplify Oben Electric's innovative design ethos, with dedicated areas for immersive customer experiences. Featuring interactive spaces, customers can explore the Oben Rorr up close, accompanied by a curated selection of accessories and merchandise for enthusiasts. These locations, also functioning as Oben Care service centres, provide end-to-end servicing, spare parts support, and an enriched customer journey. 

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    Tata Motors To Supply Additional 148 Starbus Electric Buses To BMTC

    Tata Motors To Supply Additional 148 Starbus Electric Buses To BMTC

    Bengaluru Metropolitan Transport Corporation (BMTC) has placed an extra order for 148 electric buses from Tata Motors, the biggest commercial vehicle manufacturer in India. This purchase comes after BMTC placed an earlier order for 921 electric buses, the majority of which have been delivered and are operating effectively with an uptime of more than 95 percent.

    The Tata Starbus EV 12-metre low-floor electric buses will be supplied, operated and maintained for a term of 12 years by TML Smart City Mobility Solutions Ltd, a completely owned subsidiary of Tata Motors. With its best-in-class features and outstanding design, the Tata Starbus EV offers a pleasant and environmentally friendly commute. These zero-emission electric buses are built on cutting-edge battery technologies and next-generation design to provide a convenient, safe and comfortable intra-city journey around Bengaluru.

    Ramachandran R, IAS, MD, BMTC, said, "We are happy to further strengthen our partnership with Tata Motors with these additional 148 electric buses for our fleet modernisation. The performance of the existing Tata electric buses has been exceptional, aligning perfectly with our commitment to sustainable and efficient public transportation. The larger e-bus fleet will significantly enhance our capacity to provide eco-friendly, comfortable and reliable services to the citizens of Bengaluru."

    Asim Kumar Mukhopadhyay, CEO and MD, TML Smart City Mobility Solutions Limited, said, "We are honoured by BMTC's continued trust in our e-mobility solutions. This additional order of 148 buses is a testament to the proven success of our Starbus EVs and the operational excellence delivered in Bengaluru's urban environment. We remain committed to delivering innovative solutions that benefit both the community and the environment."

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      Maruti Suzuki India e Vitara Teased, Launch At Bharat Mobility Global Expo 2025

      Maruti e Vitara

      Maruti Suzuki India (MSIL), the country's largest passenger vehicle manufacturer, has shared the teaser image for its first electric vehicle product - the e Vitara.

      Set to be unveiled at the Bharat Mobility Global Expo 2025, the e Vitara will be made in India for the world. It was recently unveiled by Suzuki Motor Corporation at Milan, Italy.

      Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “The e Vitara is a testament of our unwavering commitment to sustainable mobility and technological innovation. With decades of automotive expertise, we have combined advanced electric technology with a customer-first approach to deliver something truly transformative. At Maruti Suzuki, we have always believed that to promote EV adoption, we need to create a holistic ecosystem that simplifies customers' battery electric vehicle ownership journey.”

      “A critical barrier to the adoption of EVs is the lack of accessible charging. To tackle this issue, we are committed to introduce a reliable and comprehensive EV ecosystem alongside the e Vitara. This will include home charging solutions as well as a nationwide network of fast chargers available at Maruti Suzuki dealerships and service touchpoints. Our goal is to make EVs accessible, convenient, and appealing to a broader set of customers, and this is exactly what we have set out to achieve with the e Vitara,” he added.

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        WardWizard Sees 24% Sales Growth In FY2026; New Launches To Drive Retail Performance

        WardWizard

        ​​Vadodara-headquartered electric vehicle company WardWizard Innovations & Mobility recently launched its new range of EV offerings, which it expects to give a new charge to its retail sales.

        It was on 13 December 2024 the Joy e-rik V1 (L5) and Joy Bandhu (L3) electric three-wheelers in the passenger category and Joy Sahayak + Cargo (L5) and Joy Eco Loader (L3) in the electric three-wheeler cargo space were launched by the EV maker, thus marking its entry into the fast-growing electric three-wheeler space.

        The Joy e-rik V1, priced at INR 385,000 (ex-showroom), comes with 10.24 kW li-ion battery, 50 kmph max speed and 140 km claimed range on a full charge. It can be charged in 4.5-5 hours using the 50 Amp charger.

        The Joy Bandhu priced at INR 134,000, uses a 7.2 kW lead-acid battery, has a claimed range of 120 km and top speed limited to 25 kmph.

        On the other hand, the Joy Sahayak + Cargo, priced at INR 424,000, is targeted for payload capacity of 650 kg + driver, max speed of 50 kmph, up to 130 km range on a single charge. It uses a 10.2 kW LFP li-ion battery and can be charged in four hours using 50 Amp charger. The Joy Eco Loader, on the other hand, comes with a payload capacity of 310 kg + driver and is priced at INR 130,000.

        At present, electric three-wheeler sales in India are averaging 56,674 units a month (CY 2024) as compared to 47,204 units last year. What’s also driving the sales is the government incentives like the Centre’s PM E-Drive scheme that provides demand incentives to support purchase of 316,000 e-three-wheelers including e-rickshaws. They are entitled to a subsidy of INR 25,000 in the first year and INR 12,500 in the second year. For the L5 category (cargo e-three-wheelers), the incentive is INR 50,000 per unit in the first year and INR 25,000 the next.

        For the Vadodara-based EV maker, the idea to enter the electric three-wheeler space is on the back of the growing demand for greener last-mile delivery as well as last-mile mobility connectivity options.

        Interestingly, it has already onboarded 27 dealerships that will focus on selling electric three-wheelers. Furthermore, it will also provide preference for its around 900 existing dealer and network partners to sell its new offerings.

        For FY2025, WardWizard Innovations & Mobility estimates to sell around 50,000 units of electric vehicles across electric two-wheelers (low speed and high speed) and three-wheelers (L3 & L5) in India. It estimates that the sales will grow by 22-24 percent YoY in FY2026.

        While it has recently entered the e-three-wheeler space, the company expects the new products to have around 30-35 percent share in its overall sales starting from FY2026.

        On the other hand, reducing its reliance on low-speed electric two-wheeler category, the company also introduced a new high-speed e-scooter ‘Nemo’. Priced at INR 99,000 (ex-showroom), it comes with a 40 Ah NMC li-ion battery and a 1,500W DC brushless hub motor that gives it a max speed of 65 kmph. It has a claimed range of 130 km on a single charge in Eco mode. The e-scooter uses a digital speedometer, 5-inch full-colour TF display and projector LED headlight. The company has targeted a modest 2,000 units sales for Nemo in the next three months.

        The EV maker currently has an installed capacity to produce 73,000 electric two-wheelers, 7,300 L5 electric three-wheelers and 18,250 L3 electric three-wheelers per annum. The company claims that apart from some plastic components and cells being imported, everything has been localised.

        It further aims to start manufacturing its own batteries in the next one year in Vadodara, for which the pilots are underway.

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        • Laxman Hastekar
          - Laxman Hastekar

          How many dealer you been appointed in Maharashtra and in which city , pl. name it Thanks

          Reply

          CII Bestows Industrial IP Award 2024 To Matter For Its Innovations

          Matter - CII

          Ahmedabad-based electric mobility start-up Matter was recently awarded the 10th CII Industrial IP Award 2024 at the CII Annual Summit on Technology, Intellectual Property, and Industry-Academia Partnership, held on 12th and 13th December in New Delhi.

          The recognition was on the back of the company’s robust portfolio of over 300 patent applications and 58 granted patents in areas such as powertrain cooling, gearbox technologies, charging infrastructure, and manufacturing automation.

          The EV maker is the first to launch a geared e-motorcycle called ‘Aera’, which it expects will play a key role in driving higher adoption of green vehicles in the motorcycle space.

          Kumar Prasad, Founder and CTO, Matter, said, "Innovation has always been at the heart of Matter’s vision. This award reaffirms our commitment to redefining the electric mobility sector with pioneering research and development. We are proud to contribute to India’s vibrant IP ecosystem and continue driving technological advancements for a sustainable future."

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