Eurogrip Tyres Signs M S Dhoni As The Brand Ambassador

Eurogrip Tyres Signs M S Dhoni As The Brand Ambassador

Eurogrip Tyres has signed cricketer M S Dhoni as its brand ambassador. The tyre manufacture is of the opinion that Dhoni reflects its values of dependability, performance and passion as its brand ambassador. 
As the brand ambassador, the cricketer will endorse Eurogrip brand and the entire range of products hereafter. These consists of two-wheeler, three-wheeler and off-highway equipment tyres. 
With over four decades of expertise in tyre design and manufacturing, Eurogrip Tyres is offering an extensive range of products to suit varying needs and applications in India and other markets of the world. The company’s products are designed in Milan, Italy. They are also globally tested and certified.
Speaking about his new assignment, Dhoni averred, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”
 

 
 

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    JRG Acquires Stanley Engineering Fastening India’s Two-Wheeler Functional Plastics Division

    JRG - Stanley Engineered Fastening India

    JRG Automotive Industries (JRG), a leading manufacturer of plastic components for the automotive sector has announced the acquisition of the two-wheeler functional plastics division of Stanley Engineered Fastening India (SEFI), a subsidiary of US-based Stanley Black & Decker.

    With this, JRG will gain access to the production and supply of plastic injection-moulded components for two-wheeler OEMs, construction equipment manufacturers, and tier-1 two-wheeler suppliers across India.

    The acquisition includes two manufacturing units in Manesar (Haryana) and Bengaluru.

    Pawan Goyal, Founder & Managing Director, JRG Automotive Industries, said, “With this acquisition, we are establishing a strong foothold in South India, particularly in Bengaluru, solidifying JRG’s presence across all three major automotive hubs in India. Furthermore, adding infra equipment manufacturers as a customer strengthens our entry into infra equipment manufacturing segment, expanding our market reach.”

    Furthermore, as part of its ambitious growth plans JRG Automotive has underlined its strategic focus on domestic and cross-border joint ventures and acquisitions.

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      Magna Inaugurates New Latches And Mirror Manufacturing Facility In Chakan

      Magna Automotive - Chakan

      Canadian tier 1 supplier Magna has officially opened its new manufacturing facility in Chakan, Maharashtra. Spread across 65,000 sqft, the new facility will produce advanced latches and mirrors for automotive applications supporting customers in western India.

      At present, Magna employs 7,000 people in India across 14 manufacturing and assembly facilities, as well as five engineering, product and sales offices across India. The new expansion is estimated to generate 300 new jobs in the next three years. This latest expansion is expected to create more than 300 new jobs over the next three years, contributing to the local economy and fostering industrial growth in the region.

      Jeff Hunt, President Magna MML (Mechatronics, Mirrors, and Lighting), who was part of the inauguration said, “Magna is thrilled to bring advanced manufacturing capabilities to Chakan and contribute to the region’s economic development. Our commitment to innovation and operational excellence helps us continue to meet the evolving needs of our customers, delivering high-quality products that drive the future of mobility.”

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        Horse Begins Production Of HR13 Flex Fuel Engine In Brazil

        Horse H13 Engine Production Curitiba

        Horse has started production of its 1.3-litre, 4-cylinder ‘HR13’ engine at its facility in Curitiba, Brazil. The company is a division of Spain-headquartered Horse Powertrain, a leading supplier of low-emission powertrain systems.

        The new HR13 turbo engine is a flex fuel variant engineered specifically for the South American market. It can run on petrol & ethanol blends and is fully compliant with L8 emissions standards. It offers a peak power of 163PS (120kW), as well as peak torque load of 250Nm at just 1,600rpm.

        The company shared that the HR13 engine benefits from a bespoke direct injection system, which has specially developed for ethanol fuel use. Each cylinder is accompanied by a centrally mounted six-hole injectors operating at 200bar pressure, tailored for exceptional fuel atomisation that delivers effortless power and torque without impacting fuel efficiency.

        Horse recently invested BRL 100 million (USD 17.24 million) investment in the Curitiba facility, which will facilitate HR13 production as a key output of the plant. The company will be able to produce 600,000 units annually across its portfolio of engines.

        Wesley Palma, Plant Director at Horse Curitiba, said, "The start of HR13 production in Brazil demonstrates our commitment to delivering engineering and manufacturing solutions tailored to local markets. Specifically created with flex fuel capability, the highly efficient HR13 is perfectly suited to Brazilian OEMs and consumers. Horse is particularly committed to localising key manufacturing processes, such as casting for the engine’s cylinder heads.”

        Patrice Haettel, CEO, Horse, said: “This move reinforces our commitment to the Brazilian market and South America. Our message has always been clear: there’s no such thing as a one-size-fits-all approach to global mobility, but instead tailor-made solutions that reflect regional needs. The HR13 reflects this ethos, powered by low-emissions flex fuels and optimised for Brazilian market needs.”

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          Kogo, MapmyIndia Unveil Voice Assistant For Automotive Industry

          Raj Gopalakrishnan, Co-founder and CEO, Kogo Tech Labs

          Bengaluru-based Kogo partnered with MapmyIndia to launch a universal voice assistant for the automotive industry at the Bharat Auto Expo 2025. This breakthrough leverages Kogo’s Agentic Mesh and MapmyIndia’s deep learning geo-intelligence stack, providing an on-premises, edge-computing platform that ensures data privacy and safety for end customers.

          The platform not only transforms in-car interactions but also opens new avenues for app businesses and services to develop their own AI agents and offer them via the Kogo AI Agent Store, reaching millions of car and motorcycle owners across India.

          Unlike existing voice assistants that are limited to basic in-car commands, the Kogo-MapmyIndia universal assistant delivers natural language conversations, the ability to surf the internet and real-world impact by operating apps and services beyond the vehicle.

          “This is a game changer in the automotive industry, elevating user engagement, safety and service delivery to unprecedented levels. By combining Kogo’s agentic AI technology with MapmyIndia’s geo-intelligence, we’re not just innovating – we’re setting a new benchmark for the entire industry,” Kogo Chief Executive Officer Raj K Gopalakrishnan.

          The platform enables app developers and service providers to create and distribute their own agents through the Kogo AI Agent Store. These agents can cater to a wide array of needs, from personal assistance to business automation, creating a vibrant ecosystem for innovation.

          “We designed the platform to work entirely on-premises and at the edge, ensuring that end customers’ data remains secure and private. Our vision is to empower every vehicle owner with an AI assistant that is not only powerful but also respects their privacy,” averred Kogo Co-Founder Praveer Kochhar.

          With the ability to integrate seamlessly into the existing infrastructure of automotive manufacturers, this platform promises to redefine how vehicles interact with their owners. From voice-controlled operations to advanced task automation, the Universal Assistant is poised to lead the way in automotive AI innovation.

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