Ashok Leyland has introduced a new brand tagline ‘Koi Manzil Door Nahin’ to mark the start of its 75th year of operations in the country. The brand tagline also marks the unveiling of a new ad campaign by the CV major. The ad campaign has been created by the Ogilvy Group and depicts customer-centricity of the brand while showcasing its technological innovations in the field. 

The new ad campaign also highlights Ashok Leyland’s role as a mobility solution provider for transporting people and goods to their destinations, ensuring a reliable ride in-turn since 1948. The company, from manufacturing India’s first double decker bus to creating the first hybrid-electric vehicle the country, has helped millions of people move closer to their dreams and in the process has turned many dreams into reality. 

The brand tagline ‘Koi Manzil Door Nahin’ is reflective of the journeys accomplished successfully in Ashok Leyland vehicles. Also, the millions who use the vehicles daily. 

Dheeraj Hinduja, Executive Chairman, Ashok Leyland, said, “I am delighted to launch the new brand positioning for Ashok Leyland ‘Koi Manzil Door Nahin’. This is an embodiment of what we truly believe – which is, our customers come first and everything that we do is to enable our customers transform their lives and move closer to their dreams and goals through our innovative products and services. In this current environment where everything seems so volatile, we want to reassure our partners and customers, that with us, no dream or destination is too far. We are by their side, like we always have been.”
 

Ashok Leyland, one of the country’s leading commercial vehicle manufacturers, has signed a Memorandum of Understanding (MoU) with Nagaland Rural Bank for a strategic vehicle financing partnership. The partnership will see Ashok Leyland get access to customised financial solutions from Nagaland Rural Bank.

The MoU was signed by C Neelakantan, Head -Treasury and Direct Taxation, Ashok Leyland and Velayutham Sadhasivam, Chairman, Nagaland Rural Bank.

Balaji K M, CFO, Ashok Leyland, said, “At Ashok Leyland, we are dedicated to continuously enhancing customer experience and delivering greater value in our products and services. Nagaland Rural Bank is a regional rural bank with a strong presence in the state. With this partnership in place, our customers in the region will have access to comprehensive financing solutions with specially curated easy repayment plans”.

Sanjeev Kumar, President – MHCV, Ashok Leyland, said, “Ashok Leyland is looking forward to collaborating with Nagaland Rural Bank to offer our customers highly attractive financing solutions. This strategic partnership not only strengthens our market presence but also reinforces our commitment to innovation and customer success. With cutting-edge technology and industry-leading total cost of ownership, our products are designed to drive profitability and value for our customers. We remain steadfast in our commitment to deliver exceptional customer experience and build long lasting relationships.”

Velayutham Sadhasivam added, “Nagaland Rural Bank is delighted to collaborate with Ashok Leyland to provide seamless vehicle financing solutions. This partnership underscores our commitment to meeting the diverse financial needs of commercial vehicle customers across the state. We are confident that this alliance will help us expand our reach and offer customized financing options, fostering the growth of businesses in the commercial vehicle sector.”

Eicher Trucks & Buses, a business unit of VE Commercial Vehicles, has announced that it successfully hosted the second Woman Transporters Delegation at its Bhopal plant.

The event saw women leaders in the transport industry exchange ideas, share insights and explore new business opportunities. The discussion revolved around a wide range of topics such as digitisation, alternative fuels and intelligent mobility solutions that provide challenges and opportunities.

The women leaders were given an exclusive tour of Eicher’s Bhopal plant, an interactive session with VECV Executive Management and test drive experience.

Vinod Aggarwal, MD & CEO, VECV, said, “At Eicher Trucks and Buses, we firmly believe that inclusivity and diversity strengthen businesses and drives growth. Technology and digital solutions are transforming the industry, making businesses smarter and more efficient. While we are taking steps to improve diversity and inclusion internally through initiatives like an all-woman assembly line in Bhopal, we thank you for working with us to foster innovative approaches in the commercial vehicle industry."

Bhagwan K Bindiganavile, EVP, Strategic Planning, Brand & Communications, VECV, added, “The Indian CV industry is transforming rapidly, guided by Prime Minister Narendra Modi’s vision of Seven Cs for mobility solutions: Common, Connected, Convenient, Congestion-free, Charged, Clean and Cutting-edge. We appreciated the women leaders focus on balancing the new technologies making logistics more efficient with a people-first approach.”

SS Gill, Chief Commercial Officer, VECV; B Srinivas, COO, Eicher Trucks and Buses; Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development and Vimal Mulchandani, EVP- Manufacturing Operation, Eicher Trucks & Buses & Volvo Buses also engaged with the women transporters delegation.

Construction and off-road equipment major SANY has launched what it claims is India's first hybrid off-highway 100-tonne mining dump truck – the SKT130S – with localised manufacturing at its Pune factory.

The truck operates with a 925 kW engine, which generates 3200 Nm of torque, 100-tonne payload capacity and a 61 CuM heaped body capacity, designed for mining applications.

Deepak Garg, Vice-Chairman and MD, SANY India and South Asia, said, “The introduction of the SKT130S is a remarkable achievement in our journey towards driving innovation and self-reliance in India’s mining sector. As India’s first 100-tonne diesel-electric hybrid mining truck, the SKT130S demonstrates SANY India’s commitment to delivering high-performance, efficient and safe solutions to meet the evolving demands of the industry. Our focus on localisation not only supports India’s manufacturing vision but also ensures that we bring cutting-edge technology to enhance productivity in mining operations.”

The SKT130S is expected to achieve fuel savings of 20-25 percent compared to conventional mining trucks. A regenerative braking system enables the high-voltage battery to charge during downhill operation.

The truck includes an intelligent control module for operation management and a 10-inch central control screen for navigation and safety. The cabin meets FOPS/ROPS certification standards, aligning with global safety regulations.

Mumbai-based automotive major Mahindra & Mahindra’s Farm Equipment Sector has announced its wholesales of 424,641 units in FY2025, which marks a 12 percent increase compared to 378,386 units sold last year.

This includes 407,094 units in the domestic market and 17,547 units in exports, which marks a growth of 12 percent and 27 percent YoY respectively.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra, said “We have sold 32,582 tractors in the domestic market during March’ 25, a growth of 34 percent over last year. The tractor industry has been witnessing good momentum on account of favourable weather conditions, good reservoir levels, strong rabi outlook and positive terms of trade for farmers. Harvest season has commenced in the northern regions and is expected to progress smoothly across the country. Delivery momentum picked up in the last week of March on account of festivities and momentum is expected to continue in Q1 FY2026 on expectation of very good Rabi crop harvest and improved cash flow in the hands of the farmers In the exports market, we have sold 2,352 tractors, a growth of 35 percent over last year.”

 “We have achieved our highest ever tractor sales in FY2025 with a growth of 12 percent. This is driven by very strong retail sales across the country and lowest ever dealer channel inventory,” added Sikka.