Eicher Announces Music Video Campaign Dedicated To Uptime

Volvo Trucks And Mahalaxmi Group Celebrate Partnership With 1,000th Truck Delivery

Eicher announced today that it is celebrating its passion for uptime, which is a commitment to put the truck back on the road on time. For this, the company has come up with a music video campaign called #UpTimeHaiTohOnTimeHai. The music video has been conceptualised and executed by Grapes, which offers services in digital and communication solutions.

The music video highlights the team moving to the uptime beat, in order to meet the commitment of on-time delivery of the truck. Owing to a strong network of 270+ certified uptime workshops with round-the-clock accessibility, the brand ensures the shortest service and repair time, according to Eicher. This ensures that the driver, fleet owner and customer do not have to worry about unnecessary delays.

Eicher further states that the campaign is also made with the purpose to celebrate the effort of the uptime technicians, through a dedicated ‘Uptime Day’, and going forward, the company will celebrate this day every year across its workshops, with a renewal of its uptime commitment.

Sharing her thoughts on the campaign, Shradha Agarwal, Co-founder and CEO, Grapes, said, “Eicher, as a brand, has always worked towards optimising the performance of the vehicle. The uptime services it provides play an instrumental role in ensuring minimum disruption to the supply chain by ensuring the vehicle coming to its workshop hits the road back on time. The chorus “UpTimeHaiTohOnTimeHai”, depicted with the help of music and dance, effectively establishes the role of Eicher in providing superior uptime to avoid any unplanned breakdowns. Therefore, to instill this message amongst the Eicher uptime workers on a regular basis, we thought there is nothing better than coming up with an anthem that can be played and celebrated by the Eicher technicians.”

Also speaking on the occasion, Bhagwan Bindiganavile, SVP – Strategy, VE Commercial Vehicles Ltd, said, “Modern life is based on the timeliness of logistics. From the delivery of fresh fruits and vegetables to children coming home, being on time is critical. Everything we do at Eicher, from designing reliable trucks to the state-of-the-art real time fleet monitoring, is dedicated to improving uptime. This video is a celebration of our commitment.”

Rohan Mascarenhas, Head – Brand and Marcom, VE Commercial Vehicles Ltd, further mentioned, “At Eicher, uptime is not just a service promise but a movement where each of us play a role. This video showcases the passion of team Eicher and is a source of inspiration to make everyone continuously move to the uptime beat. The team at Grapes did a fantastic job in effectively capturing the essence of uptime in an extremely innovative and entertaining manner.”

The music video can be watched here: https://www.youtube.com/watch?v=KZcgOCSjLCw 

Prawaas 5.0

Prawaas 5.0, an event focused on the public transport industry, concluded on 11 July 2026 at the Helipad Exhibition Centre in Gandhinagar, Gujarat. The three-day event marked the 10th anniversary of the Bus & Car Operators Confederation of India (BOCI).

The event recorded 20,129 registrations and hosted 227 exhibitors, 20 startups and 120 speakers across 15 sessions. It saw participation from 31 states and union territories, as well as 11 countries.

During the event, two Memorandums of Understanding (MoUs) were signed. The first, between Rotary International District 3080 and BOCI Naari, aims to support the skilling and employment of women as drivers. The second, between Rotary International District 3080 and BOCI, addresses the mental well-being of drivers and road safety.

Prasanna Patwardhan, President of the Bus & Car Operators Confederation of India (BOCI), said, "As BOCI completes ten years, Prawaas 5.0 reflects how collaboration, innovation and progressive policymaking are shaping the future of passenger mobility in India. Over the past three days, the exhibition has brought together operators, policymakers, manufacturers, technology providers and entrepreneurs on a common platform to exchange ideas, build partnerships and explore solutions for the sector's evolving needs. The participation and enthusiasm witnessed this year reaffirm our collective commitment to building a safer, smarter and more sustainable passenger transport ecosystem that supports the vision of Viksit Bharat."

The Bharat Prawaas Awards 2026 honoured 72 recipients, including 50 BOCI Excellence Awards and 22 redBus People's Choice Awards. The event was organised by BOCI, hosted by the Akhil Gujarat Pravasi Vahan Sanchalak Mahamandal, and curated by MM Activ Sci-Tech Communications.

Tata Motors Partners UCO Bank For Commercial Vehicle Financing

Tata Motors CV - UCO Bank

Tata Motors, one of the leading commercial vehicle manufacturers, has inked a Memorandum of Understanding (MoU) with UCO Bank for financing solutions.

Through this collaboration, customers will have access to interest rates, loan approvals and processing. The agreement includes loan-to-value funding options and repayment tenures. The partners will coordinate across branches and dealerships to reach customers in urban and rural markets.

Shashikant Kumar, General Manager & Zonal Head – Mumbai, UCO Bank, said, “The signing of this Memorandum of Understanding with Tata Motors Limited marks another significant milestone in UCO Bank’s commitment to delivering innovative and customer centric financing solutions. Through this strategic partnership, we aim to provide seamless, competitive and timely financing for TATA Motors commercial vehicles, enabling entrepreneurs, fleet operators and businesses to expand with confidence.”

Rajesh Kaul, Vice-President & Business Head – Trucks, Tata Motors Ltd., said, “We are pleased to partner with UCO Bank to further strengthen the financing ecosystem for our commercial vehicle customers. Access to organised and competitive financing is a key enabler for our customers' growth, and UCO Bank's strong nationwide presence makes them an ideal partner in this endeavour. This MoU reinforces our commitment to delivering end-to-end solutions, from world-class vehicles to organised financing that empower our customers to grow their businesses with greater confidence and convenience.”

At present, Tata Motors’ product portfolio ranges from 1-tonne to 55-tonne cargo vehicles and 10-seater to 51-seater mass mobility solutions. The company provides services through its Sampoorna Seva 2.0 initiative, the Fleet Edge platform and a network of over 4,500 sales and service touchpoints.

Volvo 9600 Seater-Sleeper Coach Launched At Prawaas 5.0

Volvo 9600 Seater-Sleeper

Volvo Buses India, a business unit of VE Commercial Vehicles, has unveiled the Volvo 9600 Seater-Sleeper coach at the Prawaas 5.0 exhibition in Gandhinagar. It is designed to combine seating and sleeper configurations in a single platform for intercity, tourism and pilgrimage routes.

The 15-metre coach accommodates 51 passengers, featuring 24 upper-deck sleeper berths and 27 lower-deck seats equipped with calf support. It is powered by the Volvo VEDX8 engine and utilises an I-shift transmission. The interior includes an integrated kitchenette, an onboard toilet, mobile charging points and entertainment systems.

S S Gill, Chief Commercial Officer, VE Commercial Vehicles, said, “India's bus industry is evolving rapidly, with rising passenger expectations for premium travel experiences and operators seeking higher productivity and operational efficiency. At Volvo Buses India, we continue to shape the future of mobility by combining globally proven engineering with innovations that address evolving needs of the Indian market. The Volvo 9600 Seater-Sleeper expands our premium coach portfolio with a flexible solution that meets customer expectations for safety, comfort and luxury."

Suresh Chettiar, Executive Vice-President – Bus Division, VE Commercial Vehicles, added, "The Volvo 9600 platform has been widely appreciated for setting new standards in luxury, safety and passenger comfort. Building on that success, we are introducing the Volvo 9600 Seater-Sleeper to meet the growing demand for more flexible premium travel solutions. Featuring 24 upper sleeper berths and 27 premium lower-deck seats with calf support, the new coach enables operators to efficiently cater to both short- and long-distance routes while delivering an elevated travel experience for passengers."

The vehicle introduces safety features, including a 360-degree camera system and camera-based electronic rear-view mirrors. It also includes a tyre pressure monitoring system, a driver state monitoring system to detect fatigue and an alcohol interlock system. The coach is equipped with a telematics solution for real-time monitoring of vehicle location, performance and fuel consumption.

Prawaas 5.0

The Prawaas 5.0 exhibition, an event focused on the public transport industry, has opened at the Helipad Exhibition Centre in Gandhinagar, Gujarat. Scheduled from 9–11 July 2026, the exhibition is organised by the Bus & Car Operators Confederation of India (BOCI) to coincide with its 10th anniversary.

The event, held under the theme ‘Towards Safe, Smart & Sustainable Passenger Mobility,’ brings together manufacturers, technology providers, and operators. Exhibitors include companies such as Tata Motors, VE Commercial Vehicles, Daimler, JBM, Force Motors, EKA Mobility, Switch Mobility and Sun Mobility, among others.

The exhibition showcases a range of technologies and solutions across the transport value chain, including electric vehicles, charging infrastructure, fleet management systems and digital platforms. The event aims to serve as a platform for industry stakeholders, including fleet owners, state transport undertakings and policymakers, to discuss developments in the sector.

The inauguration was led by Miraben Patel, Mayor of Gandhinagar and Kaushik Jain, MLA of Dariapur. Over the three-day programme, the exhibition will host product launches, conferences and business meetings intended to facilitate collaboration within the passenger transport sector.