John Deere completed 25 years of its services in India this year. On this occasion, a press meet was held at the John Deere factory in Pune, India today. Ramakant Garg, Director – Sales and Marketing, John Deere India; Shailendra Jagtap, Managing Director and Country Manager, John Deere India; and Mukul Varshney, Director – Corporate Affairs, Media, PR and Communications for John Deere in India, Africa, Middle East, Southeast Asia and Asia Pacific addressed the media.

Over its 25 years, John Deere has shown commitment to investment in manufacturing and product development in India, including –

• Tractor manufacturing locations in Pune (Maharashtra) and Dewas (Madhya Pradesh).
• Electronics system manufacturing in Pune (Maharashtra).
• India Engineering Centre in Pune (Maharashtra).
• Enterprise Technology Centre in Pune (Maharashtra).
• Global IT Centre in Pune (Maharashtra) and Bengaluru (Karnataka).
• Parts Distribution Centre in Nagpur (Maharashtra) and Indore (Madhya Pradesh).
• John Deere Finance in Pune (Maharashtra). 
• 1,200 touch points under 580 channel partners across the country, 22 branch offices and four zonal training centres. 
• Wirtgen Group, a John Deere Company Pune (Maharashtra).

John Deere has continued to innovate, invest and leverage manufacturing, talent and India’s supply chain through these 25 years to serve farmers in India and around the world – all designed to enhance farm productivity through technologically-advanced products and services. The latest example is the 5M series tractor and a production system approach that offers higher horsepower, advanced features and precision technology aimed to reduce the cost of farming operations and enhance income levels. The introduction of John Deere’s products and solutions are recent examples of the company’s efforts to provide farmers a wide range of technologically-superior farm solutions including tractors, harvesters and hi-tech implements.

Jagtap asserted that John Deere is leading the way to bring technologies to tractors and farm equipment that lower the overall cost of farm operations by reducing the number of operations needed in the field and efficient use of fertilisers and chemicals. These are essential for additionally meeting sustainability goals and reduced emissions – both of which help meet Deere’s strategic ambitions to protect the environment. For instance, he said that the introduction of technologies such as a front PTO (power takeoff) and specially designed front farm implements have helped reduce the cost of some operations by more than 25 percent while also reducing greenhouse gas emissions.

Varshney said, “John Deere is the world’s leading manufacturer of agriculture and turf equipment, products and solutions also serving the construction and forestry industry. It is uniquely positioned to deliver both economic and sustainable value for our customers through advanced technology and solutions. Our 25-year journey in India has witnessed a transformation in Indian agriculture as well. At John Deere, we are truly living our higher purpose – We run so life can leap forward.

Jagtap cited, “Our journey in India began 25 years ago with the introduction of advanced product features such as power steering, oil immersed disk brakes, planetary reduction, force feed lubrication, high torque machines and value-add technologies, such as front PTO, perma clutch, AutoTrac, PowrReverser and JDLink. John Deere continues to innovate and introduce these advanced features in India which are now becoming industry standard. The farmers ’outlook is progressive, and they adopt technologies when they see value and cost benefits.”

Jagtap went on to share that Deere remains committed to support the food security mission of the country as well as the changing dietary requirements of the growing populations. He additionally noted that Deere is proud to lead India from subsistence farming to agri-entrepreneurship. “Our efforts for a wholistic farm solution and inclusion of women farmers in the farm mechanisation journey have been immensely valued by our customers. We see pride in their families as we help women farmers skill themselves and become economically independent,” he said.

John Deere also provides financial solutions for wholesale as well as retail customers. For any country, agriculture is vital for its economic stability, inclusive growth and food security. Jagtap mentioned that when it comes to agriculture, there are some challenges like soil erosion, limited energy resources and growing population. He averred, “We need to reduce the impact on the environment while carrying out agriculture. When we bring in a technology or product or solution, we need to take care of the soil and the environment.”

Adding to this, Garg said, “We continue to make technologies that also improve the comfort and convenience of the farmers. The need of an equipment varies according to the geography; we provide the same as per the climate of a place and the financial solutions. Many of the technologies introduced way back in 2000 have become technology norms over time.”

Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, has opened a new dealership for light commercial vehicles (LCVs) in Siliguri, West Bengal. With this new facility, which happens to be the fifth LCV dealership in West Bengal, the company now has a robust LCV distribution network with more than 800 touchpoints.

Located at Eastern Bypass Road, SBM Warehouse, Eastern Bypass, Bhaktinagar, Siliguri, Jalpaiguri, West Bengal, the new dealership will be managed by channel partner Happie Trucking. The main workshop facility (service and spares) is also strategically located at Debgram, Ware House, Thakur Nagar, New Jalpaiguri, Jalpaiguri, West Bengal. Equipped with advanced tools, quick service bays and sophisticated infrastructure, the facility is all set to ensure superior customer experience.

Viplav Shah, Head – LCV Business, Ashok Leyland, said, “We are excited to further strengthen our presence in this region. West Bengal and Eastern India, at large, have been a key market for us. We have always recognised the potential this region has, and we are excited about the opportunities that lie ahead in this geography. We have been working on creating a strong foothold in the region, and the new dealership in Siliguri will bolster our presence in this geography. The overwhelming success of our ‘DOST Range’ and now the ‘BADA DOST’ can be attributed to the robustness of our products and the extensive reach of our network. All our products have been receiving great responses from our customers, thanks to their best-in-class mileage and class-leading performance, backed by extensive sales and aftersales support. We are extremely proud that our track record of service retention levels is exemplary, with close to 70 percent of our customers returning to our dealer workshops even after the warranty period. We, as always, would remain committed to maintaining and even enhancing the level of customer service and satisfaction. This new dealership is being opened to further strengthen our reach, in line with our commitment.”

VE Commercial Vehicles (VECV), recently hosted Jan Thesleff, the Ambassador of Sweden to India, at its manufacturing facilities in Pithampur. He was accompanied by Markus Lundgren, Counsellor and Head of Trade section, Embassy of Sweden and Sofia Hogman, Swedish Trade Commissioner, Business Sweden.

The CV maker states that its VE Powertrain plant is a successful symbol of India-Sweden collaboration. The facility leverages India’s skilled workforce and technical expertise while positioning VECV as a hub for development and manufacturing that meets global standards. Notably, VEPT has been producing Euro 6 (BS VI) compliant engines since 2013, supplying over 40 countries.

Jan Thesleff said, “Currently, more than 280 Swedish companies operate in India, contributing to sectors ranging from automobiles and communications to healthcare and defence, directly generating over 240,000 jobs. The Eicher-Volvo joint venture exemplifies the strategic benefits of this partnership by harnessing the strengths of Sweden and India and fostering mutual growth and technological advancement. I am thoroughly impressed by the advanced technology products and sustainable manufacturing processes I witnessed today at VECV. Their remarkable achievements epitomise the shared innovation, growth, and sustainable development that Sweden-India partnership continues to deliver for the benefit of both nations.”

Vinod Aggarwal, Managing Director & CEO, VECV, said, “We are honoured to welcome His Excellency Ambassador Jan Thesleff and the team from the Swedish Embassy to our Pithampur facility. Over the past 16 years, the VECV joint venture has not only driven the modernisation of India’s commercial vehicle sector but has also enabled Volvo Group to source world-class engines and components, made in India, for its global requirements. The success of this joint venture is rooted in the principles of trust, mutual respect, and win-win collaboration, combining Volvo Group's technology leadership with Eicher’s deep understanding of the Indian market. VECV looks forward to building on this success in the future”.

At present, the company sells CNG, LNG, electric and diesel trucks and buses in India under the Eicher and Volvo brands.

Manba Finance, a leading non-banking finance company (NBFC), has signed a Memorandum of Understanding (MoU) with Piaggio Vehicles (PVPL), the wholly-owned subsidiary of the Piaggio Group, to provide tailored financing solutions to Piaggio three-wheeler customers.

As per the understanding, the partners are set to form a dedicated central coordination team to oversee the implementation. They will focus on key areas such as product structuring, interest rate optimisation, resource allocation, centralised communication, and training to ensure the efficient execution and monitoring of the tie-up.

The MoU was signed by Diego Graffi, CMD, Piaggio Vehicles and Monil Shah, CBO & Director, Manba Finance, in the presence of Amit Sagar, EVP of Sales and Retail Finance, and Nilesh Arya, Head of Retail Finance, Piaggio Vehicles.

The partners state that the collaboration comes as electric three-wheeler sales saw a record high of 65,700 units in October. With this electric three-wheelers are just 16,856 units away from surpassing the CY2023 total of 583,597 units.

“We are proud to collaborate with one of India’s leading three-wheeler manufacturers, a trusted brand among aspiring entrepreneurs across the country. This partnership strengthens our footprint in the three-wheeler segment while enabling us to provide seamless digital lending solutions to our customers," said Shah.

German automotive component supplier Mahle has bagged a new contract from MAN Truck & Bus to supply components for the hydrogen engine of its ‘MAN hTGX’ truck.

The hydrogen truck uses a direct-injection engine with 6 cylinders, 16.8-litre displacement, which produces 383 kW power. Mahle will supply the hydrogen power cell unit, consisting of piston, piston rings, piston pin and cylinder liner. It will also supply components to be used in the valve train.

Interestingly, MAN aims to build around 200 units of the hydrogen truck for selected markets from 2025.

Dr Roger Busch, member of the Mahle Management Committee and Head of Sales, said, “Mahle has successfully transferred its 100 years of expertise in engine components into the future. Our state-of-the-art pistons and other parts make the internal combustion engine fit for hydrogen and thus climate-neutral. Today, we are able to fulfil our customers’ expectations in terms of performance, efficiency and service life.”

The component supplier says it has successfully tested its engine components to meet the specific requirements of hydrogen operation.

The company claims that the Mahle hydrogen power cell unit, in particular the oil consumption of the motor and the so-called blow-by, i.e. the leakage of hydrogen gas into the crankcase, can be reduced to a minimum. This enables a robust and failure-free operation of the motor.

Mahle at present is working on around 30 hydrogen engine projects for customers in the on- and off-highway sector, with more series launches from its customers being planned in 2025.