Mumbai-based automotive major Mahindra Group is preparing to test the waters of India’s nascent lifestyle pickup segment, while accelerating a deliberate international expansion and doubling down on its electric vehicle ambitions.

It was on 14^th August that Mahindra took the wraps off its much-anticipated global pickup truck christened – ‘Mahindra Lifestyler’ and ‘Scorpio Lifestyler’ (for India market), based on the popular Scorpio SUV. While the technical details and pricing have still been kept under wraps, what's known is that it will be available in three variants - Trail, Valley and Reef editions. It will be launched by April 2027 with prices starting under INR 1.95 million (ex-showroom). 

R Veluswamy, President - Automotive Technology & Product Development, Mahindra Group and Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, outlined a strategy rooted in what they describe as latent customer demand rather than existing market size.

“The latent demand, latent need is the most important thing,” Gollagunta said. “So far what we have seen is, it’s a compromise choice they make. Because they don’t have the right product at the right price point. So, they’re making either a compromise on the capability or making a compromise on the budget.”

He added, “We believe that the latent demand for an uncompromised choice means there’s an open space for us to play.”

Veluswamy reinforced the point by recalling the original Scorpio’s arrival. “When we first saw the car, we all were blown away, but no customer had expressed that they wanted such a car. So, to say that the pickup segment is not exist may be a statement that’s not representative of the customer. They may not know how to express it. The latent desires are always understood.”

He continued: “We have seen customers who want the pickup character and who want the SUV character and who want the 4x4 character at an affordable price point. If you put all of them together, Mahindra has the deep pickup expertise. Mahindra has the deep SUV expertise; we put all of them together, and we think it will click with the customer.”

The forthcoming Scorpio-badged Lifestyler pickup was originally conceived as a global product.

“You have to remember three years ago, this was a global pickup as we call it. This was for the global market. But in three years, we have had enough indications to tell us that there’s some latent demand in this market,” Gollagunta noted.

Responding to a query on the volume expectations, Gollagunta said, “I won’t get into the volumes to be honest. The way we are looking at it is we are the third largest automotive market in the world. We believe the market is evolving and maturing and becoming a lot more sophisticated. The problem we see is there are not enough of these choices in these markets.”

Veluswamy pointed to past surprises as evidence that the right product can rewrite expectations. “How many of us thought the 9E would have such volume? And the 9S when we launched, how many of us thought that would have that volume? It clearly tells if you have the right product for the right customer needs. They don’t look at the price. They look at the value proposition.”

He added of the XUV700: “Who in the earth would have imagined that this car will be selling at 9,000 units per month. Who would have thought?”

The Scorpio brand itself is viewed as elastic enough to support the new model. “Our sense is the Scorpio brand means a lot to different people,” Gollagunta observed.

“There are a lot of customers who have a Scorpio Classic, who tell us that I will not buy a Scorpio N. A lot of Scorpio N customers say that I don’t see myself in a Scorpio Classic. Yet the market has stretched and you have two distinct segments with very loyal customers on both sides. So, it’s hard to predict right now. Our view is there’s enough elasticity in the brand today to take a price that is very distinct in itself,” he said.

Pricing has been carefully signalled rather than fixed. “I’ve given one so that now I can have conversations,” Gollagunta explained. “The starting price is less than this, we said. It’s a conversation starter for me to have conversations with customers.”

Veluswamy clarified, “The starting price is less than that. We haven’t announced the price. We have just put a number.”

When queried about the production capacity for the upcoming Lifestyler, “Every new product comes, it comes with a capacity,” Veluswamy said. “So there is a capacity for the product, and there is an operationalisation based on the demand; you operationalise the capacity.”

The vehicle will benefit from body-on-frame technology, 4x4 expertise and technologies already proven elsewhere in the range. “We are riding on that high price point SUVs, which means high technologies that we already use in our ICE and EVs. That is what we are bringing to pickup,” he noted.

Beyond India, the company is pursuing a measured three-phase global approach.

“There is a three-phase strategy. The core markets where we have a strong legacy will continue to double down. Those markets: South Africa, Australia for sure. The second wave is the other LHD markets where we think there is significant potential for us. And we have talked about UK. If we go there, we want to go there to win. And if you are not convinced we cannot win, we will be careful about doing it. I am not in a hurry because I have a core market which is doing well. But we will go out there; the difference is we now have products which are built for the globe,” Gollagunta averred.

Veluswamy provided market context: “We sold about 235,000 units last year (2025) in Australia. And about 135,000 units in South Africa. But the majority of them are these mid-size pickups. The South African market is looking for versatility. Whereas the Australian market is looking for adventure, freedom, go anywhere, towing 3.5-tonne trailers, premium upmarket. So, it is really two different markets.”

The Indian market in the recent past has seen a slew of automakers in the passenger vehicle space introduce hybrid products. For Mahindra, the message has been clear: electrification was unambiguous.

“Our focus is electric, electric, electric. That’s it,” Veluswamy declared.

Furthermore, the company had no intention to dilute its SUV focus simply to chase EV volume elsewhere. “We play in the SUV market. So wherever there is an SUV market, we bring electric. You have to see multiple parameters. It’s not one-dimensional.”

Gollagunta added that electric powertrains are already on the roadmap for future platforms: “We did have the NU_IQ we launched last year, and we said that there is going to be electric powertrains on NU_IQ. But if we do it, it has to be in a way that we believe taps into a platform architecture.”

Veluswamy highlighted the recently introduced BE6 for its intelligence layer.

“The intelligence of the car is different from intelligent driving. Naturally, it can speak to you. You can ask many questions. It is like a teacher, a tuition teacher. That is phenomenal. It understands the context, the context reasoning. It understands natural language reasoning. You do not have to be as accurate as Alexa. That is why we say it is unmatched.”

He detailed the system’s architecture: “It goes to the cloud, and it has 17 agents, and 17 agents are working in tandem. If they have to get it from the LMM, the Gemini model, then it directly gets it.”

Simple commands remain local and immediate, while contextual or knowledge-based queries draw on the cloud. “Our electric vehicle is one of the best cyber security certified. Without cybersecurity, you cannot even bring this in,” he added.

Going forward, it will be interesting to see whether the Scorpio Lifestyler remains a niche experiment or becomes another volume surprise will depend on the next six months of customer conversations.

What is already clear is that Mahindra intends to treat both the Indian opportunity and its wider global and electric ambitions with the same methodical, brand-first discipline that has underpinned its recent growth.

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Thirty emerging technology fields will drive global economic growth over the next 15 years, with their total market value projected to expand from EUR 2.5 trillion to more than EUR 20 trillion by 2040 says a report by global consulting firm Roland Berger.

The research titled ‘The 2040 Technology Gameplan ’ finds that these sectors will account for 37 percent of global industrial value creation by 2040, up from 9 percent today.

The study identifies 14 core technology areas as critical for industrial growth, representing a market potential of EUR 16 trillion. Semiconductors, artificial intelligence (AI) systems and data centres are projected to constitute more than half of this total. Additional sectors highlighted include energy storage, quantum technologies and humanoid robotics.

Furthermore, the report points out that Europe could capture approximately 20 percent of the global market across these 14 primary technology sectors by 2040, equivalent to EUR 3 trillion in value creation. However, European industry has lost market share to the United States and China due to scaling constraints, capital limitations and institutional complexity.

To address these challenges, the analysis outlines three approaches tailored to specific technology fields: pursuing global leadership in areas such as quantum technology, medical technology, microgrids and carbon capture; leveraging domestic demand in sectors like autonomous defence, humanoid robotics and charging infrastructure; and attracting foreign technology providers to establish local operations for large language models and next-generation semiconductors.

Felix Mogge, Partner, Roland Berger, said, "Europe faces a clear mandate for action. Policymakers and industry leaders must work together to create the right conditions for investment and scaling. Otherwise, the value creation generated by the next wave of technology trends will take place elsewhere."

The study indicates that existing European regulatory frameworks, including the AI Act, the EU Battery Regulation, and the European Chips Act, have not fully achieved their targets. The findings call for EU-wide policies to support commercial scaling, capital availability, and industrial strategy across member states.

Stefan Riederle, Partner, Roland Berger, said, "Europe has the technologies and the talent to compete for global leadership in a number of fields. The challenge now is to choose the right strategy for each technology area and secure Europe’s long-term competitiveness."

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Hero Motors has fixed the price band for its initial public offering at INR 79 to INR 84 per equity share of face value INR 10 each. The offer will open for subscription on Wednesday, 16 September 2026, and close on Friday, 18 September 2026. Bidders can apply for a minimum lot of 178 equity shares and in multiples of 178 equity shares thereafter.

The company’s INR 10 billion public issue comprises a fresh issue of equity shares raising up to INR 6 billion alongside an offer-for-sale of up to INR 4 billion by promoters O P Munjal Holdings and Hero Cycles. Out of the fresh issue proceeds, the company will allocate INR 1.9 billion toward the repayment or prepayment of outstanding borrowings and INR 2 billion for capital expenditure to purchase equipment for capacity expansion at its Gautam Buddha Nagar facility in Uttar Pradesh. The remaining capital will fund inorganic growth acquisitions, strategic initiatives, and general corporate activities.

Hero Motors operates as an automotive technology company designing, developing, and manufacturing powertrain solutions for original equipment manufacturers across the United States, Europe, India and the ASEAN region. The company provides integrated system-level and component-level powertrain products, electric motors, integrated drive units, gear sets and continuously variable transmissions for electric and non-electric applications. Its client portfolio includes two-wheelers, performance cars, e-bikes, off-road vehicles, electric and hybrid automobiles, heavy-duty commercial transport, and electric vertical take-off and landing aircraft.

The company supplies global original equipment manufacturers and component firms including BMW AG, Ducati Motor Holding, Enviolo International, Formula Motorsport, Hummingbird EV and HWA AG.

The IPO is structured through the book-building process, allocating up to 50 percent of the net offer to qualified institutional buyers, a minimum of 15 percent to non-institutional bidders and a minimum of 35 percent to retail individual bidders.

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Zuno General Insurance has launched Fuel Guard, an industry-first car insurance add-on. As per the new-age digital insurer, the product offers extra protection amid India’s growing adoption of approved blended fuels.

Fuel Guard covers specified engine and fuel-system components against accidental and unforeseen damage caused directly by manufacturer-approved blended fuel. It is available for private cars registered on or after 1 April 2023, provided the manufacturer has approved the fuel used.

Vehicles must follow the prescribed maintenance schedule and have no unauthorised engine or fuel-system modifications. The cover can be added to applicable private car package, standalone own damage and bundled policies, including three-year long-term policies. Zuno said the launch reinforces its customer-focused motor protection strategy, following offerings such as Zuno SmartDrive.

Shanai Ghosh, MD & CEO, Zuno General Insurance, said, "At its core, Fuel Guard is built around a simple idea: as the mobility ecosystem evolves, insurance protection needs to evolve with it. At Zuno, we continuously look at how changes in mobility are shaping customer expectations and ownership experiences. Fuel Guard reflects our effort to translate those insights into simple, practical solutions that make protection more relevant in everyday life."

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Chennai-headquartered electric vehicle company Raptee.HV has opened an electric mobility Centre of Excellence at Rajalakshmi Engineering College, establishing an industry-academia partnership focused on electric vehicle technology.

The new facility, inaugurated on World EV Day, is spread across 3,000 square feet and will operate under the Raptee.HV Academy initiative will introduce industrial exposure and prototyping tools to academic institutions.

The project represents an INR 5 million investment and accompanies a Memorandum of Understanding signed between Raptee.HV and Rajalakshmi Engineering College. The agreement covers industrial training, site visits, guest lectures, internships, academic courses and research projects.

It is designed for students across electrical, electronics and automotive engineering; the laboratory contains a Raptee.HV T30 motorcycle, core electric vehicle components, a stripped motorcycle fitted with digital twin technology and equipment for testing battery packs, electric motors, power electronics, charging systems, vehicle communications and diagnostics.

Dinesh Arjun, Co-Founder and CEO, Raptee.HV, said, "The next generation of mobility will be built by engineers who understand the machine from the cell to the software. But you cannot build that understanding from a classroom alone. You have to get your hands dirty, take systems apart, question how they work, experiment and build again. The HV Lab is our attempt to bring that experience into engineering education. If even a few students walk out of this lab wanting to build the next great EV technology, we have done our job."

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