Our Solutions Help To Simplify V Cycle Of Automotive Development Process
- By Sharad P Matade
- June 22, 2021

Over the last three decades, Vector has been supplying tools and services that give engineers the decisive advantage to make challenging and highly complex designs and develop automotive products as simple and manageable as possible. Today, the company is working on various fronts from e-mobility to connectivity, cyber security to ADAS and will continue to work on the new areas which will drive the future of mobility. “Vector is also working on identifying the challenges that a customer could face in the future in the context of these trends and is working as a partner with the customers to overcome these challenges,” said Chandra Nataraja, Managing Director, Vector Informatik India. Nataraja also emphasises the need of ‘real R&D development’ at the local level in India, instead of being followers and adapters.
Q) We are coming across the word “complexity” often in the automotive industry? How does Vector help in simplifying the process in engineering, design, testing, validation and calibration?
Chandra Nataraja: At Vector Informatik, more than 3,000 employees across 31 locations worldwide support manufacturers and suppliers of the automotive industry with a professional platform of tools and software components. Our solutions are used by engineers of automotive OEMs, Tier-1 suppliers and other software organisations undertaking the development of automotive electronics.
There is increased complexity in the automotive space, especially with the software running in cars, for which development teams need to have an overview of their ideas being realised into technologies. There is a lot of toolchain and structure development, not to mention the standards that are being adopted. Vector is a part of several standardisation groups and offers solutions across the complete V cycle of automotive development process, including system engineering, design, testing, validation and calibration, which helps to simplify the processes for the customers.
To elaborate further, the ECU testing tools from Vector support in the implementation of simulation and test environments in an efficient way. Regardless of the task in the development process, the Vector testing tools provide a scalable and re-usable solution from pure SIL simulations to HIL testing with functional acceptance tests – for all types of vehicles including internal combustion engine, a hybrid or a purely electric vehicle. Similarly, for calibration, we provide software and hardware solutions which cover all requirements throughout the entire development process, right from function development through bypassing and rapid prototyping solutions to test bench applications and test drives during trials and in series production.
We also offer solutions to engineers in other application areas such as advanced driver assistance systems (ADAS), autonomous driving, connected vehicles and electric vehicles. The company puts together solutions and provides customers with toolchain to develop, test, calibrate and validate software that is being developed for such applications.
Q) What are the current trends in the automotive industry for which the company is developing solutions?
Chandra Nataraja: Vector follows automotive trends closely, with the principle for the company being that it does not develop solutions in isolation, but rather works with customers as partners.
E-mobility is one of the major trends today and for electric mobility to enter mass market, smart charging is a key solution. The term smart charging is used for charging systems of electric or hybrid vehicles according to various standards like ISO 15118, DIN SPEC 70121 and SAE J2847/2. Vector supports developers of on-board charging ECUs in the vehicle, charging stations and induction charging systems with extensive test systems and bespoke ECU software. Using Vector test solution for smart charging, customers can test on-board charging ECUs without having to operate a real charging spot. Vector also offers solutions for testing of charging stations, E-Mobility Measurement and software stack for rapid development of charging ECUs, which supports all international standards including CCS, GB/T and CHAdeMO. This helps customers develop their software quickly and cost effectively.
Another area of focus is connected vehicles, where Vector is looking at extending the domain beyond the car, at the areas where it can offer standardisation. There is a large amount of data collected from the car when talking about connectivity, and the company is looking at cloud solutions in managing this data.
This also brings us to cyber security, where OEMs and applied partners are analysing if there is enough security of information inside the automobile. Vector has developed solutions related to remote updating of software, for which its understanding of the vehicle network is helping us to see how this can be connected with the IT world.
Autonomous Driving is another trend towards which Vector is carrying out development work, in partnership with BASELABS. BASELABS has algorithms related to ADAS for autonomous driving, and with Vector’s calibration product line aligned to it, we have an entire package which supports both the development and validation of ADAS.
Our tool set for testing and calibration has been developed to accommodate future vehicle technologies, and also extend it to multiple networks in the vehicle. Apart from developing innovations based on market trends, Vector is also working on identifying the challenges that a customer could face in the future in the context of these trends and is working as a partner with the customers to overcome these challenges.
Q) With the growing penetration of electronics in vehicles, how do you see the business opportunities for the company?
Chandra Nataraja: Since last 30 years, Vector has been a capable partner in the development of automotive electronics. Satisfied and successful customers are our motivation, and we work to ensure that our customers achieve an increase in value in their work that we can also be proud of. Driven by our passion for technology, we develop solutions which relieve engineers of their demanding tasks and our focus continues to be on providing products to customers for developing embedded systems so that they can develop solutions which will drive the future of mobility.
We see the business opportunities increasing with our existing customers as they look towards future challenges and opportunities. Also, the current trends have brought in new technology players in the automotive ecosystem, and we look forward to working with them as their reliable and technically competent partner.
Q) How do you see the collaborative approach, especially with high-tech companies?
Chandra Nataraja: Presently, we are already collaborating with multiple high-tech companies in Europe and USA. We do see the potential to collaborate with Indian Tier-1s, Tier-2s and service organisations, especially in the EV space. India is poised to develop a unique ecosystem within the electric vehicle segment where all these companies will play a key role, and we look forward to working as partners with everyone who will develop the future of mobility.
We continue to explore synergies with agile companies and our technology, which can be seen in our efforts to foray into areas other than automotive where we can add value as partner to customers and collaborate to develop technology solutions.
Q) What is the role of the Indian entity in Vector’s global business?
Chandra Nataraja: Vector Informatik India Private Limited is a 100 percent subsidiary of Vector Informatik GmbH and is headquartered at Pune with offices in Bengaluru, where more than 100 technical experts and subject matter specialists support the customers in automotive ecosystem with their challenges and provide customised solutions as per their development and testing needs.
We work closely with all global and local customers based in India, those who have technical teams and presence in India – to understand their development needs and provide solutions across application areas. Dedicated support team in India is available to the customers for all technical queries’ resolution, while we also facilitate the training needs of the customer locally. We also have a test services team which supports the customers with their customised project requirements related to test systems.
Q) What significance does AUTOSAR have for Vector?
Chandra Nataraja: We see that AUTOSAR is a standard that is widely adopted across the globe and the automotive market in India has also seen good adaptation towards AUTOSAR.
Vector has many years of experience in AUTOSAR and provides a comprehensive AUTOSAR Classic solution called as MICROSAR. It consists of the MICROSAR RTE (runtime environment) and MICROSAR basic software modules (BSW), which cover all aspects of the AUTOSAR standard and include many useful extensions. MICROSAR is widely used by several OEMs globally, and in India, many customers have MICROSAR stack running in their cars as the Tier-1s have used Vector AUTOSAR solutions.
Exida, the internationally recognised specialist for functional safety, has verified and independently certifies that the AUTOSAR 4 basic software from Vector fulfills the requirements of ISO 26262 up to the ASIL D level – it is called as MICROSAR Safe. MICROSAR Safe is the result of many years of experience in the field of functional safety and it helps customers integrate safety related functions into their ECU and develop AUTOSAR-based applications as per the functional safety standard, ISO 26262.
In 2017, the AUTOSAR development partnership added a new standard to its line-up that is based on POSIX operating systems: the “AUTOSAR Adaptive Platform”. Adaptive MICROSAR is the Vector solution for vehicles with an E/E architecture based on the AUTOSAR Adaptive Platform. It complements the proven MICROSAR with basic software for the AUTOSAR Adaptive Platform, which is optimised for highly automated driving, multimedia applications and networking services.
Thus, we at Vector provide field-proven AUTOSAR solutions which are tuned to the customer needs – offering a comprehensive range of design and development tools, ECU software and services around AUTOSAR. We are committed to support customers going ahead for all requirements around AUTOSAR.
Q) What are the new areas that Vector is now focusing on?
Chandra Nataraja: We continue to work closely as partners with customers to identify the new areas which will drive the future of mobility. We spoke about the current trends earlier and Vector continues its focus around those, including e-mobility, connectivity, cyber security and ADAS.
There is good amount of work going on towards the development of new connectivity-related technologies, as well as in cloud solutions. A lot of research is being undertaken on identifying the appropriate connectivity technologies for vehicle networks.
There are many new start-ups and technology players who are coming up as new trends emerge, across India and globe. Through our subsidiary VVC Vector Venture Capital GmbH, we continue to accompany young companies in their first steps by providing required support in different ways to these new entrants.
Vector Consulting Services is another such effort from our end to add value based on benchmarks, methodology and Vector experience in different toolchains. Through Vector Consulting, we aim to support customers for optimising the engineering and product development.
Q) What are the challenges in the industry?
Chandra Nataraja: Automotive electronics has come a long way and continues to evolve with trends and technologies like connected vehicles and autonomous driving, which we discussed earlier. Thus, one of the main challenges to the automotive ecosystem is to develop vehicles which are as secured as they are connected. The idea is to think more about the abuse cases than the use cases during development, which will ensure that the vehicles on the road continue to be reliable and secured.
On the development side, standardisation at the E/E Architecture level is the need of the hour which will allow for effective implementation of use cases like customisations amongst others.
We must understand that it takes considerable time and thought to bring new technologies to fruition and the process is at times slow. We thus need real R&D development at the local level in India, instead of being followers and adapters – this will allow for faster turnaround times and quicker technology adoption within the Indian automotive industry. (MT)
Pinnacle Industries To Design And Manufacture Amrit Bharat Express Seating Solutions
- By MT Bureau
- September 22, 2025

As a key contributor to India’s rail modernisation, Pinnacle Industries has been selected as the official partner by Indian Railways to design and manufacture the sleeper berths and executive seating for the new Amrit Bharat Express. This partnership aligns with the train's role as a transformative, high-speed and affordable option for long-distance travel across the country.
The seating solutions developed by Pinnacle are the result of extensive ergonomic engineering, created to provide superior comfort, safety and longevity. They are specifically optimised to perform reliably in both air-conditioned and non-air-conditioned coaches. A primary focus has been placed on passenger well-being for extended journeys, achieved through enhanced cushion thickness in both seats and berths. The design also incorporates refined aesthetics with improved colour schemes and features like aluminium extrusions for the upper berths.
Safety is a critical component of the design, which includes specialised anti-injury fittings integrated into the seats and berths to minimise potential risks. Furthermore, all materials fully comply with the stringent fire safety standard EN45545-2 HL3, meeting Indian Railways' rigorous requirements for fire-retardant properties. Leveraging decades of expertise in mobility interiors, this project reinforces Pinnacle Industries' position at the forefront of developing world-class transportation solutions for India.
Arihant Mehta, President, Pinnacle Industries, said, “We are honoured to be a part of this visionary initiative by Indian Railways. Our seating solutions for the Amrit Bharat Express reflect our commitment to designing products that combine comfort, safety and innovation while being proudly Made in India. With this, we continue to drive India’s vision of modern, accessible and reliable public transport.”
SAFE Convention Focuses On Road Discipline And Sustainable Transport
- By MT Bureau
- September 18, 2025
The Society for Automotive Fitness & Environment (SAFE), an initiative of the Society of Indian Automobile Manufacturers (SIAM), held its 26th annual convention today to address the urgent need for road safety and a transition to green mobility. Held at Bharat Mandapam, the event, themed ‘Together for Safe Roads and Green Mobility: Building a Sustainable India,’ brought together government officials, industry leaders and experts.
Rekha Gupta, the Chief Minister of Delhi, was the Chief Guest and emphasised that accidents are a result of driver behaviour, not vehicles. "We must shed the mindset that breaking rules is a badge of pride," she said.
She also highlighted Delhi's commitment to clean mobility, with a goal of electrifying 100 percent of its public transport by 2026. The Chief Minister also launched SAFE's new Road Safety Context Paper and a new initiative to involve college students in road safety.
In a video message, H D Kumaraswamy, the Union Minister of Heavy Industries and Steel, noted that the government has invested over INR 600 billion to boost domestic manufacturing and support clean energy adoption.
Sushant Naik, President of SAFE, stressed that safety must be a core part of design and manufacturing. "Over 173,000 lives are lost each year, a stark reminder that action should be urgent and collective," he said. He emphasised that road safety requires the collaboration of the five ‘Es: Education, Engineering, Emergency Care, Enforcement and Evaluation’.
Speakers, including Mahmood Ahmed, Additional Secretary of the Ministry of Road Transport and Highways (MoRTH), highlighted the need for a comprehensive accident database and a unified system to link driver licensing, vehicle registration and enforcement.
Sanjay Bandopadhyaya, a member of the Supreme Court Committee on Road Safety, pointed out that accidents rose in 2023 despite a goal to halve them, calling for stricter electronic enforcement to curb reckless driving.
Ajay Chaudhry, Special Commissioner of Police (Traffic) of the Delhi Police, noted that while the city has cut accident fatalities by 8 percent, speeding and violations remain a serious problem and he called for ‘zero leniency.’
The convention featured two plenary sessions focusing on ‘Education and Engineering’ and ‘Enforcement, Emergency Care and Evaluation.’ These sessions covered topics like promoting responsible driving, designing safer infrastructure and the importance of a swift emergency response to reduce accidents and save lives.
- Piyush Goyal
- International Electrotechnical Commission
- IEC
- Bureau of Indian Standards
- Prashant K Banerjee
Union Minister Piyush Goyal Unveils EV Zone At IEC GM, Highlighting India's Push For Sustainable Mobility
- By MT Bureau
- September 16, 2025

Union Minister of Commerce & Industry, Piyush Goyal, inaugurated the Electric Vehicle (EV) Zone at the International Electrotechnical Commission's (IEC) 89th General Meeting in New Delhi on 15 September 2025. The exhibition, hosted by the Bureau of Indian Standards (BIS), runs until 19 September at Bharat Mandapam.
The EV Zone, organised by the Society of Indian Automobile Manufacturers (SIAM), showcases the country's progress in electric mobility. Goyal toured the pavilion, which features 31 production-ready electric vehicles from 14 major manufacturers, including Tata Motors, Mahindra & Mahindra and JSW MG Motor.
During the event, Minister Goyal emphasised that sustainability is a core pillar of India's growth strategy. He highlighted the importance of high-quality standards in protecting consumers and boosting the competitiveness of Indian-made products on the global stage. He also stated that ‘Design in India, Made in India’ products would soon be recognized globally for their reliability and excellence.
Prashant K Banerjee, Executive Director of SIAM, expressed appreciation for the government's vision, noting that the automotive industry is committed to this journey. The IEC GM 2025 has brought together over 2,000 global experts from more than 100 countries to discuss international standards, with the exhibition also featuring advancements in smart lighting, electronics, and IT manufacturing.
SIAM’s participation is part of its commitment to sustainable mobility and achieving India's Net Zero targets by 2070. Visitors to the EV Zone can also take a ‘Digital Sustainability Pledge,’ with BIS planting a sapling for each pledge made.
- Ashok Leyland
- FADA
- Federation of Automobile Dealers Association
- PremonAsia
- Rahul Sharma
- C S Vigneshwar
- Volvo Cars
- Atul Auto
- JSW MG Motor India
- Royal Enfield
JSW MG Motor, Royal Enfield, Ashok Leyland, Atul Auto & Volvo Cars Top Performers In FADA Dealer Satisfaction Study 2025
- By MT Bureau
- September 15, 2025

The Federation of Automobile Dealers Associations (FADA) has released the results of its Dealer Satisfaction Study (DSS) 2025. The study, conducted in partnership with the Singapore-based consulting firm PremonAsia, was announced at the 7th Auto Retail Conclave on 10th September.
C.S. Vigneshwar, President, FADA, noted that the study provides a ‘true mirror’ to the relationship between dealers and OEMs. The study surveyed over 1,800 dealer principals, representing nearly 5,000 outlets across the country. For the first time, it was conducted in nine regional languages to ensure broader participation.
- JSW MG Motor captured the top position in the 4-Wheeler Mass Market segment with a score of 868 points.
- Royal Enfield led the 2-Wheeler segment with 852 points, followed by Hero MotoCorp. Both companies showed improvement from the previous year.
- Ashok Leyland retained its leadership in the Commercial Vehicle segment with 786 points.
- The 3-Wheeler segment was included again after three years, with Atul Auto topping the category with a score of 924 points.
- Volvo Cars topped the 4-Wheeler Luxury segment with 884 points.
The industry average dealer satisfaction score was 781, a 13-point increase from the previous year. Product continues to have the highest score across all categories, indicating dealers are largely satisfied with the quality, reliability and range offered by OEMs.
Rahul Sharma, Director and COO, PremonAsia, said, "close to two-thirds of dealer sentiment is shaped by after-sales service and viability factors. While after-sales service is the most important factor, Business and viability remains a key concern for dealers. Dealers cited issues such as buyback/write-off of unsold inventory, training cost-sharing arrangements and margins on vehicles and spare parts.”
Dealer satisfaction improved in the 2-wheeler segment compared to the previous year, but it declined in the 4-wheeler Mass Market and Commercial Vehicle segments. Vigneshwar stated that while the industry is performing well on product quality, structural issues like buyback policies, training costs and dealership viability cannot be ignored.
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