- desmasa
- marking
- tyre
- system
Our Solutions Help To Simplify V Cycle Of Automotive Development Process
- by Sharad P Matade
- June 22, 2021

Over the last three decades, Vector has been supplying tools and services that give engineers the decisive advantage to make challenging and highly complex designs and develop automotive products as simple and manageable as possible. Today, the company is working on various fronts from e-mobility to connectivity, cyber security to ADAS and will continue to work on the new areas which will drive the future of mobility. “Vector is also working on identifying the challenges that a customer could face in the future in the context of these trends and is working as a partner with the customers to overcome these challenges,” said Chandra Nataraja, Managing Director, Vector Informatik India. Nataraja also emphasises the need of ‘real R&D development’ at the local level in India, instead of being followers and adapters.
Q) We are coming across the word “complexity” often in the automotive industry? How does Vector help in simplifying the process in engineering, design, testing, validation and calibration?
Chandra Nataraja: At Vector Informatik, more than 3,000 employees across 31 locations worldwide support manufacturers and suppliers of the automotive industry with a professional platform of tools and software components. Our solutions are used by engineers of automotive OEMs, Tier-1 suppliers and other software organisations undertaking the development of automotive electronics.
There is increased complexity in the automotive space, especially with the software running in cars, for which development teams need to have an overview of their ideas being realised into technologies. There is a lot of toolchain and structure development, not to mention the standards that are being adopted. Vector is a part of several standardisation groups and offers solutions across the complete V cycle of automotive development process, including system engineering, design, testing, validation and calibration, which helps to simplify the processes for the customers.
To elaborate further, the ECU testing tools from Vector support in the implementation of simulation and test environments in an efficient way. Regardless of the task in the development process, the Vector testing tools provide a scalable and re-usable solution from pure SIL simulations to HIL testing with functional acceptance tests – for all types of vehicles including internal combustion engine, a hybrid or a purely electric vehicle. Similarly, for calibration, we provide software and hardware solutions which cover all requirements throughout the entire development process, right from function development through bypassing and rapid prototyping solutions to test bench applications and test drives during trials and in series production.
We also offer solutions to engineers in other application areas such as advanced driver assistance systems (ADAS), autonomous driving, connected vehicles and electric vehicles. The company puts together solutions and provides customers with toolchain to develop, test, calibrate and validate software that is being developed for such applications.
Q) What are the current trends in the automotive industry for which the company is developing solutions?
Chandra Nataraja: Vector follows automotive trends closely, with the principle for the company being that it does not develop solutions in isolation, but rather works with customers as partners.
E-mobility is one of the major trends today and for electric mobility to enter mass market, smart charging is a key solution. The term smart charging is used for charging systems of electric or hybrid vehicles according to various standards like ISO 15118, DIN SPEC 70121 and SAE J2847/2. Vector supports developers of on-board charging ECUs in the vehicle, charging stations and induction charging systems with extensive test systems and bespoke ECU software. Using Vector test solution for smart charging, customers can test on-board charging ECUs without having to operate a real charging spot. Vector also offers solutions for testing of charging stations, E-Mobility Measurement and software stack for rapid development of charging ECUs, which supports all international standards including CCS, GB/T and CHAdeMO. This helps customers develop their software quickly and cost effectively.
Another area of focus is connected vehicles, where Vector is looking at extending the domain beyond the car, at the areas where it can offer standardisation. There is a large amount of data collected from the car when talking about connectivity, and the company is looking at cloud solutions in managing this data.
This also brings us to cyber security, where OEMs and applied partners are analysing if there is enough security of information inside the automobile. Vector has developed solutions related to remote updating of software, for which its understanding of the vehicle network is helping us to see how this can be connected with the IT world.
Autonomous Driving is another trend towards which Vector is carrying out development work, in partnership with BASELABS. BASELABS has algorithms related to ADAS for autonomous driving, and with Vector’s calibration product line aligned to it, we have an entire package which supports both the development and validation of ADAS.
Our tool set for testing and calibration has been developed to accommodate future vehicle technologies, and also extend it to multiple networks in the vehicle. Apart from developing innovations based on market trends, Vector is also working on identifying the challenges that a customer could face in the future in the context of these trends and is working as a partner with the customers to overcome these challenges.
Q) With the growing penetration of electronics in vehicles, how do you see the business opportunities for the company?
Chandra Nataraja: Since last 30 years, Vector has been a capable partner in the development of automotive electronics. Satisfied and successful customers are our motivation, and we work to ensure that our customers achieve an increase in value in their work that we can also be proud of. Driven by our passion for technology, we develop solutions which relieve engineers of their demanding tasks and our focus continues to be on providing products to customers for developing embedded systems so that they can develop solutions which will drive the future of mobility.
We see the business opportunities increasing with our existing customers as they look towards future challenges and opportunities. Also, the current trends have brought in new technology players in the automotive ecosystem, and we look forward to working with them as their reliable and technically competent partner.
Q) How do you see the collaborative approach, especially with high-tech companies?
Chandra Nataraja: Presently, we are already collaborating with multiple high-tech companies in Europe and USA. We do see the potential to collaborate with Indian Tier-1s, Tier-2s and service organisations, especially in the EV space. India is poised to develop a unique ecosystem within the electric vehicle segment where all these companies will play a key role, and we look forward to working as partners with everyone who will develop the future of mobility.
We continue to explore synergies with agile companies and our technology, which can be seen in our efforts to foray into areas other than automotive where we can add value as partner to customers and collaborate to develop technology solutions.
Q) What is the role of the Indian entity in Vector’s global business?
Chandra Nataraja: Vector Informatik India Private Limited is a 100 percent subsidiary of Vector Informatik GmbH and is headquartered at Pune with offices in Bengaluru, where more than 100 technical experts and subject matter specialists support the customers in automotive ecosystem with their challenges and provide customised solutions as per their development and testing needs.
We work closely with all global and local customers based in India, those who have technical teams and presence in India – to understand their development needs and provide solutions across application areas. Dedicated support team in India is available to the customers for all technical queries’ resolution, while we also facilitate the training needs of the customer locally. We also have a test services team which supports the customers with their customised project requirements related to test systems.
Q) What significance does AUTOSAR have for Vector?
Chandra Nataraja: We see that AUTOSAR is a standard that is widely adopted across the globe and the automotive market in India has also seen good adaptation towards AUTOSAR.
Vector has many years of experience in AUTOSAR and provides a comprehensive AUTOSAR Classic solution called as MICROSAR. It consists of the MICROSAR RTE (runtime environment) and MICROSAR basic software modules (BSW), which cover all aspects of the AUTOSAR standard and include many useful extensions. MICROSAR is widely used by several OEMs globally, and in India, many customers have MICROSAR stack running in their cars as the Tier-1s have used Vector AUTOSAR solutions.
Exida, the internationally recognised specialist for functional safety, has verified and independently certifies that the AUTOSAR 4 basic software from Vector fulfills the requirements of ISO 26262 up to the ASIL D level – it is called as MICROSAR Safe. MICROSAR Safe is the result of many years of experience in the field of functional safety and it helps customers integrate safety related functions into their ECU and develop AUTOSAR-based applications as per the functional safety standard, ISO 26262.
In 2017, the AUTOSAR development partnership added a new standard to its line-up that is based on POSIX operating systems: the “AUTOSAR Adaptive Platform”. Adaptive MICROSAR is the Vector solution for vehicles with an E/E architecture based on the AUTOSAR Adaptive Platform. It complements the proven MICROSAR with basic software for the AUTOSAR Adaptive Platform, which is optimised for highly automated driving, multimedia applications and networking services.
Thus, we at Vector provide field-proven AUTOSAR solutions which are tuned to the customer needs – offering a comprehensive range of design and development tools, ECU software and services around AUTOSAR. We are committed to support customers going ahead for all requirements around AUTOSAR.
Q) What are the new areas that Vector is now focusing on?
Chandra Nataraja: We continue to work closely as partners with customers to identify the new areas which will drive the future of mobility. We spoke about the current trends earlier and Vector continues its focus around those, including e-mobility, connectivity, cyber security and ADAS.
There is good amount of work going on towards the development of new connectivity-related technologies, as well as in cloud solutions. A lot of research is being undertaken on identifying the appropriate connectivity technologies for vehicle networks.
There are many new start-ups and technology players who are coming up as new trends emerge, across India and globe. Through our subsidiary VVC Vector Venture Capital GmbH, we continue to accompany young companies in their first steps by providing required support in different ways to these new entrants.
Vector Consulting Services is another such effort from our end to add value based on benchmarks, methodology and Vector experience in different toolchains. Through Vector Consulting, we aim to support customers for optimising the engineering and product development.
Q) What are the challenges in the industry?
Chandra Nataraja: Automotive electronics has come a long way and continues to evolve with trends and technologies like connected vehicles and autonomous driving, which we discussed earlier. Thus, one of the main challenges to the automotive ecosystem is to develop vehicles which are as secured as they are connected. The idea is to think more about the abuse cases than the use cases during development, which will ensure that the vehicles on the road continue to be reliable and secured.
On the development side, standardisation at the E/E Architecture level is the need of the hour which will allow for effective implementation of use cases like customisations amongst others.
We must understand that it takes considerable time and thought to bring new technologies to fruition and the process is at times slow. We thus need real R&D development at the local level in India, instead of being followers and adapters – this will allow for faster turnaround times and quicker technology adoption within the Indian automotive industry. (MT)
- Maruti Suzuki India
- Suzuki Motor Corporation
- Osamu Suzuki Centre of Excellence
- OSCOE
- Osamu Suzuki
Suzuki Motor Corp, Maruti Suzuki India To Establish Osamu Suzuki Centre Of Excellence
- by MT Bureau
- April 23, 2025

Japanese automotive company Suzuki Motor Corporation, along with Maruti Suzuki India, aims to establish the Osamu Suzuki Centre of Excellence (OSCOE) in India as part of their tribute to Late Osamu Suzuki, Former Chairman, Suzuki Motor Corporation.
The former chairman was instrumental in bringing Japanese concepts of manufacturing in India, alongside being instrumental in advancing the automotive industry in the country.
The announcement was made as part of the remembrance event held today for Late Suzuki at Yashobhoomi, Delhi Corporation, who passed away on 25 December 2024, in Japan.
The new OSCOE is proposed to be located in Gujarat and Haryana, and will work towards fulfilling the following objectives:
Support national objective of high manufacturing growth.
Raise the standard of component manufacturers (including tier-1, 2 & 3) to make supply chains of the country globally competitive.
Build infrastructure and develop programmes in collaboration with academia and others to propagate Japanese manufacturing philosophy. The programme would include, but not limited to formal teaching, lectures, discussions and seminars among others.
It will also focus strengthening the manufacturing landscape beyond just automotive sector.
For the unversed, Osamu Suzuki played a crucial role in making car ownership accessible to the common man in the country and driving automotive manufacturing, innovation in India. He won many global awards and recognitions such as -
Year | Recognition/Award |
1987 | Medal with Blue Ribbon, Japan |
1993 | Commander’s Cross of the Hungarian Order of Merit, Hungary |
2000 | The Order of the Rising Sun, Gold and Silver Star, Japan |
2002 | Inducted into a Hall of Fame of Japan Automobile Hall of Fame |
2004 | Commander’s Cross with the Star of the Hungarian Order of Merit, Hungary |
2007 | Padma Bhushan, India |
2020 | Grand Cross of the Hungarian Order of Merit, Hungary |
2024 | Senior Fourth Rank, Japan |
2025 | Padma Vibhushan, India |
- Renault Design Centre
- Renault Group
- Renault Nissan Technology & Business Centre India
- RNTBCI
- Renault India
- Laurens van den Acker
- Venkatram Mamillapalle
- Game Plan 2027
Renault Group Opens New Design Centre In India As Part Of Its Renault.Rethink Transformation Strategy
- by MT Bureau
- April 22, 2025
French auto major Renault Group has inaugurated its new Renault Design Centre in Chennai, as part of its new India-centric transformation strategy – renault. rethink.
The new design centre further strengthens the company’s ‘design in India’ and ‘make in India’ strategy. It is also expected to function as a hub of excellence, particularly due to its proximity to Renault Nissan Technology & Business Centre India (RNTBCI).
Laurens van den Acker, Chief Design Officer, Renault Group, said, "India is highly unique and locally driven. Having a dedicated design studio is essential to understanding its nuances, listening to its needs and building from its strengths. The Renault Design Centre Chennai will focus on developing models and concepts tailored to the Indian market while contributing to Renault Group’s global projects. By leveraging local talents and insights, this centre will play a key role in shaping Renault’s future mobility solutions. Its strategic location - at the heart of RNTBCI’s excellence hub - also enables closer collaboration across functions and faster integration of design into our engineering and innovation processes.”
Renault shared that the year 2025 marks an inflection point for the automaker in India, as it gears up to strengthen its presence in the world’s third-largest automobile market.
Venkatram Mamillapalle, Country CEO and Managing Director, Renault India Operations, said, "The launch of the 'renault. rethink' strategy heralds a new era for Renault in India. We are proud to be the most Indian of European carmakers, boasting the largest R&D centre, manufacturing unit, highly localised supply chain and now one of the largest design centres. The opening of new design centre in Chennai will play a crucial role in the deployment of the Renault International Game Plan 2027. Our commitment is to redefine our brand, product positioning, and customer experience to meet the evolving needs of our customers in the country, hence we recently witnessed the global debut of new ‘R store’ in Chennai, India."
It has renewed its commitment for India with a 90 percent localisation target, and the recent takeover of the alliance’s manufacturing plant RNAIPL.
In 2024, Renault Group clocked a record EUR 4.3 billion in profit, which is 7.6 percent of its revenue, and saw its revenue grow to EUR 56.2 billion, up 7.4 percent YoY.
Design & Engineering in India
At present, Renault Group’s Chennai R&D centre is one of its largest globally, with around 10,000 engineering working on global and local projects. Now, the Renault Design Centre Chennai extends over 1,500 metre and is equipped with the latest technologies. It features a high-tech environment designed for 3D model evaluation and virtual reality experiences, a next-generation visualisation studio, a creative collaboration zone, high-performance LED wall, advanced VR integration and a harmonious blend of European and Indian Design.
“renault. rethink is more than a sculpture – it’s a bold expression of Renault’s vision for India. It symbolises our commitment to innovation and to designing cars in India, for India. This artwork captures the energy of a nation in motion, a future taking shape, and Renault’s ambition to be part of this exciting journey,” stated Acker.
- Society of Indian Automobile Manufacturers
- SIAM
- Rajesh Menon
- Shailesh Chandra
- auto sales
- car sales
- two-wheelers
- three-wheelers
- commercial vehicles
India’s Auto Industry Rides the Momentum: Record Highs & Renewed Optimism Mark FY 2024-25
- by Nilesh Wadhwa
- April 15, 2025

The latest data released by the Society of Indian Automobile Manufacturers (SIAM) show that the Indian automotive industry wrapped up FY 2024-25 with a solid performance, driven by resilient domestic demand, an uptick in exports, and a renewed push toward green mobility.
While the pace of growth varied across segments, the industry overall clocked a healthy 7.3 percent increase in domestic sales, reinforcing its steady recovery trajectory in a post-pandemic economy.
The passenger vehicles segment posted its highest-ever annual sales, breaching the 4.3 million mark – a 2 percent rise over the previous year. Although the high base of FY 2023–24 tempered the growth rate, the segment continued to impress with its scale.
SUVs emerged as the dominant sub-segment, accounting for 65 percent of total PV sales, up from 60 percent last year.
The market responded enthusiastically to new launches and customer demand towards higher ground clearance models. It is also important to note that discounts and promotions kept demand buoyant.
On the exports front, a record 770,000 units were shipped, up 14.6 percent, fuelled by demand from Latin America, Africa and emerging interest from developed markets.
India’s ubiquitous two-wheelers rebounded strongly with 19.6 million units sold, marking a 9.1 percent growth over the previous year. The scooter category led the charge, boosted by improved rural and semi-urban road connectivity.
EV penetration crossed 6 percent, reflecting a growing preference for sustainable options.
Two-wheeler exports rose by 21.4 percent, supported by macroeconomic stability in Africa and expansion into Latin American markets.
The three-wheeler segment on the other hand scaled new highs with 741,420 units sold, a 6.7 percent growth over FY 2023–24. Urban and semi-urban demand for last-mile transport, especially electric models seem to have played a key role.
The commercial vehicles segment posted a slight 1.2 percent decline in annual sales, though Q4 offered a glimmer of hope with a 1.5 percent uptick. Light CVs struggled, while Medium & Heavy CVs (M&HCVs) remained steady. Infrastructure development spurred demand for buses and higher-GVW trucks.
CV exports jumped by 23 percent, indicating global recovery in freight mobility.
In terms of EV sales, the country saw 1.97 million green vehicles sold, up 16.9 percent, with electric two-wheelers seeing a 21.2 percent rise in registrations.
Looking Ahead: Optimism with Caution
The industry body stated that going forward leaders are cautiously optimistic about FY 2025–26. Normal monsoon forecasts are expected to aid rural demand. Recent personal income tax reforms and RBI rate cuts could boost vehicle financing and overall consumer sentiment. Continued export momentum, especially in Africa and neighbouring regions, will offer strategic resilience.
But on the other hand, challenges loom in the form of global geopolitical tensions and evolving supply chain dynamics.
Shailesh Chandra, President, SIAM, said, “The Indian automobile industry continued its steady performance in FY2024–25, driven by healthy demand, infrastructure investments, supportive government policies and continued emphasis on sustainable mobility. Passenger vehicles, two-wheelers and three-wheelers grew in FY2024-25 compared to FY2023-24, but growth rates have been varied across segments. Passenger vehicles and three-wheelers witnessed a moderate growth on account of the high base effect but saw the highest-ever sales in these categories, while the two-wheeler segment registered strong growth in FY2024-25. However, commercial vehicles witnessed a slight degrowth in the FY2024-25, though performance in recent months has been comparatively better. On the exports front, good recovery is seen across all segments, particularly passenger vehicles and two-wheelers reflecting improved global demand and India's growing competitiveness. In FY2024-25, the government of India introduced the PM E DRIVE scheme and PM e-Sewa schemes which underscores the firm commitment of the Government towards promoting sustainable mobility. Looking ahead, the backdrop of stable policy environment, along with recent measures such as reforms in personal income tax and RBI’s rate cuts, will help in supporting consumer confidence and demand across segments.
- Mahindra & Mahindra Ltd
- M&M
- Mahindra India Design Studio
- MIDS
- state-of-the-art
- creative facility
- significant
- leap
- automotive
- industrial design
- Kandivali
- Mumbai
- expansiion
- existing design studio
- new
- modern
- equipment
- Kolb clay milling five-axis milling centre
- prototyping
- exterior
- interior
- time-to-market
Mahindra Unveils Future-Ready India Design Studio To Shape Next Generation Automobiles
- by Bhushan Mhapralkar
- April 07, 2025

Mahindra & Mahindra Ltd (M&M Ltd) has inaugurated the Mahindra India Design Studio (MIDS), a state-of-the-art creative facility that marks a significant leap ahead in the company’s automotive and industrial design capabilities.
Located in the group’s automotive manufacturing site at Kandivali in Mumbai, MIDS marks the expansion of the existing design studio at the same location with the addition of new and modern equipment such as the Kolb clay milling machine with two five-axis milling centres on a single ‘bed’ that would enable prototyping of two projects – an exterior or interior of a vehicle, two exterior works or more – at the same time in an effort to contribute to time-to-market.
Marking the doubling of the studio size and reaffirming M&M's commitment to design excellence as a cornerstone of the product development strategy, the MIDS has also acquired a new paint booth to support paint design and development activities regarding new designs.
With ‘Heartcare’ design philosophy driving the group’s push into the SUV space, the MIDS will also work on other automotive areas such as commercial vehicles and tractors.
Marking a significant upgrade of a facility that was originally set up in 2015 as a dedicated studio to support M&M's auto and farm business, the newer and bigger set up is already tapping the growing talent in the respective field in the country.
To be headed by Ajay Saran Sharma, the MIDS will have a 100 strong team to drive design project management, concept design, digital designing, physical modelling, studio engineering, CMF design, design quality/Realisation and HMI/UI/UX. The finer elements would include exterior and interior designing, visualisation, clay modelling, prototyping and more.
Capable of supporting working progress on two or three projects at the same time and not just regarding passenger vehicles but also regarding commercial vehicles and tractors, MIDS will serve as a collaborative bridge between India and Mahindra’s global design outpost – the Mahindra Advanced Design Europe (MADE).
Aiming to inspire innovation by blending digital tools with hands-on craftsmanship, MIDS will play a central role in shaping vehicles and experiences that are distinctly global, yet Indian.
“It is a pleasure to have this new avatar of Mahindra India Design Studio commissioned. With state-of-the- art design spaces and machinery backed by world-class skills that hugely expands its capability and capacity, the footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses. The end-to-end delivery on projects from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI Design, Design Quality & Realisation,” explained Sharma.
Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd, averred, “We are thrilled to inaugurate our future ready Mahindra India Design Studio bringing world class design technologies and tools to create stunning, design outcomes across our Auto and Farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”
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