Renault Doubles Down On India As A Strategic Export And Growth Hub
- By Nilesh Wadhwa
- March 10, 2026
As part of its evolving global roadmap, French automotive major Renault Group is increasingly aligning its strategy around a select set of high-growth markets, with India emerging as a critical pillar for the company’s future competitiveness.
Senior leadership indicated that the carmaker now views India not merely as a domestic sales market but as a full-fledged industrial and sourcing hub capable of strengthening its global supply chain. With localisation levels already exceeding 90 percent, the company believes the Indian ecosystem can play a significant role in improving cost competitiveness and supporting exports to other regions.
To accelerate this transformation, the Group strengthened its leadership structure in the India by appointing a Stephane Deblaise as its first Chief Executive Officer (CEO) to oversee the entire India operation. The move reflects a broader intent to deepen local decision-making and integrate the market more closely into Renault’s global strategy.
India and South America drive future trade opportunities
The company is also exploring the potential benefits of free trade agreements (FTAs) that could further strengthen export flows from India and South America.
Executives indicated that improved trade frameworks could enhance the role of India as a competitive production and sourcing base, particularly as global automakers reassess supply chains and regional manufacturing footprints.
At the same time, the company remains cautious in other global markets. Chinese suppliers currently account for around five percent of Renault’s global sourcing, and the group has no plans to re-enter the Chinese market in the near term.
A key shift in the group’s strategy since 2019 has been a move away from aggressively chasing volumes toward building stronger brand value and profitability.
Instead of pushing for market share in every region, Renault says it is focusing on markets where it can build a sustainable and profitable business case. The emphasis is now on delivering differentiated products, stronger customer value and improved quality rather than simply expanding volumes.
This philosophy is shaping the company’s approach to India as well.
Rather than targeting the entire market, Renault plans to focus on specific customer segments, particularly middle- and upper-income families seeking value-driven mobility solutions. The company believes that strengthening product positioning and improving residual values will ultimately support stronger brand perception.
India’s passenger vehicle market remains highly competitive, especially in the price band of EUR 15,000–20,000 vehicles, where global and domestic manufacturers are battling for share.
Historically, Renault established its presence in the country through entry-level offerings such as the Renault Kwid. However, the company is now looking to shift its brand positioning toward higher-value products.
The success of the Renault Duster in the past continues to shape Renault’s product roadmap, with the company describing the nameplate as a brand in itself in several markets. Building on this equity, Renault plans to introduce new SUV offerings that combine stronger design, advanced technologies and multi-energy powertrain options.
One such upcoming concept is the Renault Bridger, which the company believes could be a game changer in its product portfolio. Designed around flexible powertrain architectures, the model is expected to support multiple energy options as part of Renault’s broader global push toward electrified and hybrid mobility solutions.
The company emphasised that it is not starting from scratch in India, pointing out that millions of customers already drive Renault vehicles across the country.
Another major focus area for the group is accelerating product development cycles.
According to Renault’s leadership, one of the biggest challenges facing the global automotive industry today is the ability to develop new vehicles in less than two years while keeping pace with rapidly evolving technologies.
The company has already demonstrated faster development cycles in China and is now working to replicate that agility in Europe by integrating engineers and suppliers more closely into the product development process.
This approach could also influence Renault’s India strategy, particularly as the company looks to launch new products more quickly and respond faster to market shifts.
Strengthening downstream ecosystem
Beyond manufacturing and product strategy, Renault is also placing increasing emphasis on downstream value creation, including dealership networks, customer services and vehicle residual values.
Management believes that stronger engagement with dealers and improved lifecycle value for customers will be critical differentiators in markets like India, where brand perception and resale value play a significant role in purchasing decisions.
The company currently maintains capital expenditure and R&D spending below eight percent of revenue, while maintaining tight control over inventory levels, which average around EUR 1 billion globally.
While Renault acknowledges that its current market share in India remains modest, the company sees substantial long-term potential in the country’s rapidly expanding passenger vehicle market.
With a renewed focus on SUVs, high localisation levels and a shift toward value-driven products, the French automaker believes it has a credible opportunity to rebuild momentum in the market.
For Renault, the strategy is clear: rather than chasing scale at any cost, the company intends to grow selectively and profitably, with India playing an increasingly central role in its global ambitions.
TVS Motor Co Confident Of Outperforming Industry Growth Amid Strong EV And Export Momentum
- By Nilesh Wadhwa
- July 21, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company is optimistic about delivering above-industry growth in the coming quarters, supported by robust structural demand drivers, replacement needs, improving affordability, and accelerating electric vehicle (EV) adoption.
In a post-earnings call, K N Radhakrishnan, Director and Chief Executive Officer, TVS Motor Company, said, “Structural demand drivers, replacement demand, affordability, and continued EV adoption. All these are going to be supportive and I’m pretty confident that TVS will do much better than the industry growth.”
The company continues to see strong momentum in its electric vehicle segment. Following the milestone of crossing one million iQube sales, EV penetration exceeded 10.6 percent in June.
TVS Motor Co’s manufacturing capacity for electric two-wheelers is being scaled from 40,000 units towards more than 50,000 units, while three-wheeler EV capacity is expanding to approximately 30,000 units.
Radhakrishnan sees demand for internal combustion engine (ICE) two-wheelers to remain solid in the domestic market, with the company’s scooter portfolio — including the Jupiter, Ntorq and Scooty ranges — registering robust retail offtake. This has been supported by targeted product upgrades and disciplined inventory management, with dealer stock levels maintained below 30 days.
TVS Apache Crosses 7 Million Sales Milestone, Launches Tu Race Laga Campaign
On the international front, TVS Motor achieved record Q1 sales of 4.68 million units, a 33 percent YoY increase. Growth was driven by a recovery in Africa, expansion in Latin America and strong demand for the HLX series. The company is targeting an increase in total two-wheeler capacity to 8.3 million units.
Despite commodity price volatility and supply chain challenges in April, TVS Motor delivered a healthy operating EBITDA margin of 12.8 percent through strategic price adjustments of approximately 1.5 percent in Q1, ongoing cost optimisation and benefits from scale.
With the festive season approaching in October and November, the company expects sustained momentum across both domestic and international markets, supported by new product introductions and an expanding global footprint.
- Stellantis
- Ram
- Jeep
- Matt VanDyke
- Tim Kuniskis
- Branden Cote
- Bob Broderdorf
- Mercedes-Benz USA
- Aston Martin Lagonda
- Canoo
- AutoNation
- Ford Motor Company
- Shift Digital
- FordDirect
Stellantis Appoints Matt VanDyke As Ram CEO, Brandon Cote As Jeep CEO
- By MT Bureau
- July 21, 2026
European auto major Stellantis has announced leadership changes for the Ram and Jeep brands. Matt VanDyke has been appointed CEO of the Ram brand, effective 20 July, succeeding Tim Kuniskis. Branden Cote has been named CEO of the Jeep brand, effective 3 August, succeeding Bob Broderdorf, who is taking medical leave and will assume a new role upon his return. Both executives will report to Tim Kuniskis, Head of American Brands, North America Marketing and Retail strategy, Stellantis North America.
VanDyke joins Ram following roles as President of Shift Digital, CEO of FordDirect and leadership positions at Ford Motor Company. Cote joins Jeep with industry experience across OEM and dealer retail operations, including roles with AutoNation, Aston Martin Lagonda, Canoo and Mercedes-Benz USA.
Tim Kuniskis, said, “Matt and Branden are proven leaders who will build on our successes and take these iconic American brands to the next level. Their skills and deep industry experience align with our simple – but very important – customer-centric objective: to provide people with the brands and products they love and trust. I also want to thank Bob Broderdorf for his exceptional leadership of Jeep. Bob is a dedicated and valued colleague, and a friend to many across the Company. I look forward to continuing our work together when he takes on his new role.”
GMC Unveils Limited Edition HUMMER EV ICON | 25 To Commemorate Silver Jubilee
- By MT Bureau
- July 18, 2026
GMC has introduced the HUMMER EV ICON | 25, a limited-run edition marking 25 years of the HUMMER nameplate. The vehicle will be available in 2X and 3X trims for both Pickup and SUV models.
The limited edition features an exterior colour named ‘ICON,’ which draws inspiration from the yellow paint used on the HUMMER H2. The EV includes a black interior, a front approach shield, serialised badging and infotainment graphics. Each unit will come with a keepsake.
The HUMMER EV ICON | 25 made its debut at the 2026 ESPYS in New York City, where GMC served as a sponsor.
Michael MacPhee, Global Vice-President, Buick and GMC, said, “Twenty-five years ago, HUMMER first captured attention and established itself as an immediate icon. Today, HUMMER remains instantly recognisable as an all-electric supertruck that continues to turn heads. The GMC HUMMER EV | ICON 25 is our way of recognising that legacy and its debut at the 2026 ESPYs places it among athletes, celebrities and icons whose influence has also stood the test of time.”
For MY2027, the HUMMER EV lineup will feature the North American Charging Standard (NACS) inlet and provide vehicle-to-home bidirectional charging.
GMC is introducing five exterior colour options – ICON, Dark Ridge, Azurite Blue, Dark Ember, and Deep Void Matte – alongside two 22-inch wheel options.
The EV continues to offer features including 4-Wheel Steer with CrabWalk and King Crab, Air Ride Adaptive suspension and Extract Mode. Technology features include Super Cruise hands-free driver assistance, the Infinity Roof, and camera views.
The 3X Pickup model comes with 1,160 horsepower and 13,000 lb.-ft of torque and a claimed zero to 60 mph (96 kmph) time of 2.8 seconds when equipped with the 24-module battery.
Production of the 2027 GMC HUMMER EV and the ICON | 25 edition will commence later this year at the Factory ZERO Assembly Center in Detroit and Hamtramck, Michigan. It will be available in the U.S. and Canada, with pricing to be announced closer to the start of production.
Rajnath Singh Flags Off Shaurya Vijay Yatra With Jawa-Yezdi Riders Carrying Sacred Soil To Kargil War Memorial
- By MT Bureau
- July 15, 2026
Defence Minister Rajnath Singh inaugurated the Shaurya Vijay Yatra 2026 at the National War Memorial in New Delhi, marking the commencement of nationwide observances for Kargil Vijay Diwas. The 13-day expedition, organised by Jawa Yezdi Motorcycles, features 28 riders traversing a 1,900-kilometre route to the Kargil War Memorial in Dras, Ladakh. The group comprises serving and retired defence personnel alongside their families, united under the rallying cry of ‘One Ride, One Nation, One Salute’ to honour the bravery and ultimate sacrifices of the 1999 Kargil War heroes.
The motorcycle contingent is scheduled to pass through significant military landmarks including Chandimandir, Rezang La and the Leh War Memorials before its scheduled arrival on 26 July. A central element of the journey involves transporting an urn filled with sacred soil from the National War Memorial to Kargil, symbolising the enduring valour of India's warriors across generations. The riders will also pay personal tributes to Veer Naris, acknowledging the resilience of the war widows.
Senior military leadership, including Chief of Defence Staff General N S Raja Subramani and Army Chief General Dhiraj Seth, joined the Defence Minister at the ceremonial start, alongside veterans and senior officials. The presence of the National Cadet Corps underscored the event's focus on inspiring youth to remember the nation's gallant soldiers and embrace the core principles of duty and selfless service.
During his address, the Defence Minister commemorated the soldiers whose courage upheld the nation's honour, framing the Kargil victory as a testament to India's steadfast sovereignty. He specifically recalled the contributions of Param Vir Chakra recipients Captain Vikram Batra, Lieutenant Manoj Kumar Pandey and Subedar Majors Yogendra Singh Yadav and Sanjay Kumar. Initiated in 2021, this tribute ride has evolved into a cherished tradition, with each kilometre travelled serving as a poignant reminder that the nation's freedom is preserved by those who place their country above all else.
Anupam Thareja, Co-Founder, Classic Legends, said, "Shaurya Vijay Yatra is our way of remembering the heroes of Kargil and their families. We started this tribute with the belief that remembering their sacrifices and being grateful is a shared responsibility. Through this journey, we remain committed to keeping their memories alive for future generations. Alongside the Indian Army, we are honoured to undertake this tribute and pay homage to our bravehearts."

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