Rural Demand Drives PV Retail Sales In CY2025, Barring Construction Equipment All Segments In The Green
- By MT Bureau
- January 07, 2026
The Federation of Automobile Dealers Associations (FADA), the apex body representing automobile dealers in the country, recently released retail sales data for the 2025 calendar year, reporting total registrations of 2,81,61,228 units, which was 7.71 percent higher over the 2,61,45,206 units recorded in 2024.
The apex body stated that 2025 was characterised by two distinct periods, with sales remaining muted from January to August before an upturn from September to December following the implementation of GST 2.0.
In the Passenger Vehicle (PV) segment, annual retail sales reached 44,75,309 units, a growth of 9.70 percent. Data indicated that rural markets outperformed urban areas, with rural PV sales rising by 12.31 percent compared to 8.08 percent in cities.
Two-wheeler (2W) segment saw registrations of 2,02,95,650 units, up 7.24 percent, while the Three-Wheeler (3W) and Commercial Vehicle (CV) sectors grew by 7.21 percent and 6.71 percent respectively. The Tractor segment recorded the highest growth rate at 11.52 percent, totalling 9,96,633 units. Conversely, Construction Equipment (CE) was the only category to decline, falling 6.67 percent to 74,029 units.
For December 2025, total vehicle retail reached 27,10,698 units, a 12.27 percent increase over December 2024. Inventory levels for Passenger Vehicles stood at 30–35 days, while Two-Wheeler inventory was maintained at 20–25 days. FADA noted that the year-end performance was supported by aggressive original equipment manufacturer (OEM) schemes and improved consumer sentiment.
C S Vigneshwar, President, FADA, said, “CY’25 has been a year of resilience and ultimate recovery for the Indian Auto Retail. While the first eight months were overshadowed by high interest rates, inflationary pressures and election-related caution, the final four months - post the introduction of GST 2.0 - acted as a catalyst. The reduction in effective tax rates on vehicles not only made mobility more affordable but also reinvigorated a market that was showing signs of fatigue. Rural India has emerged as the clear driver of growth this year. The double-digit growth in Tractors and the fact that Rural PV sales outpaced Urban by a significant margin confirms that the Bharat story is strengthening. We are seeing a structural shift where personal mobility is becoming a necessity in the hinterlands, supported by better crop realisations and improved infrastructure.”
Looking ahead to January 2026, FADA maintains a cautious outlook due to the high base effect from the previous year and the conclusion of year-end discount cycles. The association expects the market to enter a period of stabilisation as dealers focus on liquidating remaining 2025 stock.

- Maruti Suzuki India
- Accelerator Program
- Goat Robotics
- SheerDrive
- Schijnenn Digital
- GenbaNEXT
- Swayatt Drishtigochar
- Swiftex
- Hisashi Takeuchi
Maruti Suzuki India Selects 6 Startups For AI And Tech-Led Business Solutions
- By MT Bureau
- May 12, 2026
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has selected six startups from the 10th Cohort of its flagship Accelerator Program to co-create advanced business solutions.
The selected companies have been awarded paid Proof of Concepts (PoCs) to develop AI-based and technology-driven tools aimed at enhancing plant safety, streamlining product development and improving customer engagement.
The initiative aligns with the Government of India’s ‘Startup India’ program, providing growth-stage startups with mentorship and access to real-world industrial environments to scale their innovations.
The six start-ups selected include Goat Robotics, which is working on safe and efficient movement of materials within facilities. SheerDrive, which provides a real-time, market-linked used car price visualiser for transparent valuations. Schijnenn Digital is working on technologies to shorten the product design and development cycle. GenbaNEXT, an advanced material traceability system to support circular economy and recycling efforts. Swayatt Drishtigochar that provides predictive maintenance and safe operation of industrial equipment. And Swiftex, a sales assistance platform to help dealer executives engage customers more efficiently.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “As our operations continue to grow, the solutions that we are co-creating with these startups will enable us to further improve safety in our plants, help reduce product design and development lead time, and strengthen material traceability.”
Over the last seven years, Maruti Suzuki’s innovation programs have screened more than 6,800 startups. To date, the company has engaged with over 250 startups, and 34 have been officially onboarded as business partners. The company currently operates four distinct programs to support the startup ecosystem at various stages:
Accelerator: Focuses on growth-stage startups for co-creating technological solutions.
Incubation Program: Early-stage support in partnership with NSRCEL, IIM Bangalore.
Mobility Challenge: For mature-stage startups to showcase cutting-edge mobility tech.
Nurture: A pre-incubation program for idea-stage entrepreneurs.
The integration of these new technologies, particularly in circularity and predictive maintenance, is expected to make Maruti Suzuki’s manufacturing and sales operations more future-ready as the company expands its production capacity in India.
- SPARX Group Co.
- Mirai Creation Fund IV
- Toyota Motor Corporation
- Mirai Creation
- Sumitomo Mitsui Banking Corporation (SMBC)
- MUFG Bank
- Mizuho Bank
SPARX Group Establishes Mirai Creation Fund IV With Strategic Focus On Space
- By MT Bureau
- May 11, 2026
SPARX Group Co., (SPARX) has announced the establishment of the Mirai Creation Fund IV (Fund IV), with initial capital from major Japanese financial institutions and Toyota Motor Corporation. The fund targets total commitments of JPY 100 billion by March 2027 and is scheduled to begin investment operations in June 2026.
The fund marks a strategic evolution from its predecessors by integrating the investment scope of the Space Frontier Fund into the Mirai Creation framework. Consequently, Fund IV will focus on four key technology categories: Intelligent Technologies (including AI), Robotics, Carbon Neutrality and Space.
Fund IV is backed by five core participating companies – Toyota Motor Corporation, Sumitomo Mitsui Banking Corporation (SMBC), MUFG Bank, Mizuho Bank and SPARX – with an initial combined investment of approximately JPY 15 billion. The fund will be managed by SPARX Asset Management Co, a subsidiary of SPARX.
The fund aims to accelerate innovation by investing in unlisted venture companies, both within Japan and internationally, that possess transformative technologies. The inclusion of Space as a core category reflects a broader strategic integration, following the 2024 launch of the Space Frontier Fund II, aimed at leveraging space-related technologies to drive terrestrial growth and sustainability.
This move continues a decade-long partnership between SPARX and Toyota, which began with the first Mirai Creation Fund in 2015. Since then, the funds have raised over JPY 177 billion and invested in more than 150 companies globally, focusing on technologies that address critical social issues and promote human well-being
- Maruti Suzuki India
- DesignXathon 2026
- Hisashi Takeuchi
- VIT Vellore
- MIT Institute of Design
- Strate School of Design
Maruti Suzuki Launches DesignXathon 2026 For Future Mobility
- By MT Bureau
- May 11, 2026
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced the launch of DesignXathon 2026, the second edition of its flagship automotive design challenge.
The competition is open to students from Indian and global design institutes based in India, offering a platform to showcase futuristic mobility concepts.
The theme for this year's challenge is ‘Envision an iconic vehicle, Gen Z and Alpha aspire to own in 2036.’ Participants are tasked with designing a vehicle tailored for the 2035-2040 period, focusing on lifestyle relevance, sustainability and the integration of design philosophy with emerging technology.
DesignXathon 2026 will have cash rewards of up to INR 450,000, the winners have the opportunity to secure a 6-month internship with the Maruti Suzuki design team. The top 25 shortlisted teams will receive direct mentorship from experienced automotive design professionals. The last date for application submission is 13 July 2026.
The inaugural 2025 edition saw participation from over 400 students across 70 institutes, with winners emerging from the MIT Institute of Design, VIT Vellore and Strate School of Design. Currently, eight students from the first edition are undergoing internships with the company.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Automotive design goes far beyond aesthetics; it is a blend of innovation, creativity, and fresh perspectives. I strongly believe that young minds play a pivotal role in challenging conventional design thinking and shaping the future of mobility. Through DesignXathon, we aim to nurture emerging talent and lay the foundation of a strong design ecosystem in India.”
Prime Minister Narendra Modi Urges To Cut Down On Petrol, Diesel Usage
- By MT Bureau
- May 11, 2026
Prime Minister Narendra Modi outlined a transformative vision for India’s automotive and energy landscape, urging a strategic pivot toward alternative fuels and improved logistics to shield the economy from global volatility.
The Prime Minister was addressing a significant gathering in Telangana on Sunday, speaking against the backdrop of the ongoing West Asia energy crisis.
He emphasised that India’s automotive sector is central to navigating current geopolitical headwinds and highlighted the ‘unprecedented progress’ in ethanol blending, positioning it as a cornerstone of India’s sequential energy diversification strategy.
The Prime Minister detailed the government’s evolution in fuel management, noting that the initial push for universal LPG coverage has paved the way for a more sophisticated energy mix.
The government is aggressively promoting CNG-based transport systems nationwide to provide a cleaner, cost-effective alternative to traditional liquid fuels.
"The need of the hour is to use petrol, gas, and diesel with great restraint," Modi asserted, framing energy conservation as a matter of national security. He noted that judicious consumption is essential to ‘save foreign currency and reduce the adverse effects of war crises.’
On the infrastructure front, the Prime Minister underscored the massive INR 1,750 billion allocation toward National Highway development. This 12-year investment trajectory has yielded significant results for the automotive and logistics sectors, particularly in southern India.

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