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Ahoy Bikes Focuses To Create Aspirational Value
April 11, 2021
The Delhi-based bicycle-maker is a relatively new entrant in the Indian market. With Luminous bikes’ launch, Ahoy now intends to be a differentiator offering various aspirational values to customers. The company also plans to increase its dealer network
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NewGen Engine, Platform Catalyse Sales For Ashok Leyland
April 11, 2021
For the past several years, Ashok Leyland has been banking on inline pump injectors for its BS-III engines and iEGR technology for BS-IV engines. These were path-breaking innovations from the fuel injection systems point of view as they enabled the compan
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AVL, Ceres To Blend Competencies For Solid Oxide Fuel Cell Systems Technology
April 11, 2021
In a bid to optionally use a combination of their respective individual IP (intellectual property) portfolios of solid oxide fuel cell (SOFC) systems, thereby providing new solutions and jointly license them to a broader range of customers, Ceres Power Ho
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Return Of The Countryman
April 11, 2021
The Countryman, no doubt, is an aspirational five-seater SUV as it beautifully balances the retro looks with state-of-the-art technology. According to Vikram Pawah, President, BMW Group India, “The new MINI Countryman inspires you to take the path to ne
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C5 Aircross Heralds Citroen’s Journey In India
April 11, 2021
Customers in India have yet another choice of not only a new SUV but also a new brand, though it has been around elsewhere for over a century. The entry of the brand Citroen, now part of Stellantis, is made through C5 Aircross SUV that the company claims
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Digital Will Be Default In Driving Sustained Competitive Advantages Venkatesh Natarajan
April 11, 2021
Ashok Leyland, the Hinduja group’s flagship, is the 2nd largest manufacturer of commercial vehicles in India. Globally, the company is the 3rd largest and the 14th largest manufacturer of buses and trucks, respectively. The company has a product range f
