Cars24 has unveiled a refreshed brand identity, moving from its original transactional focus towards a car ownership ecosystem.

Founded in 2015, the company originally utilised an all-caps logo – CARS24 – to establish a presence in a fragmented market. The updated identity shifts the name to sentence case, Cars24, which the company states reflects maturity and a focus on trust.

The core of the redesign features an open circular logo. According to the company, this form represents the continuity of car ownership, where vehicles change hands and user needs evolve. The open shape is intended to signal flexibility rather than closure.

The brand has also replaced its traditional blue with a brighter shade. This ‘younger blue’ is intended to make the brand appear more attentive and human as it scales its operations.

The identity update was the result of over 1,200 hours of design and iteration. The goal of the project was to create a look that remains relevant as the company expands its services beyond buying and selling into broader ownership systems.

Vikram Chopra, Founder & CEO, Cars24, said, “When we started, being loud helped. But as the company and the team grew up, the work started speaking for itself. This change is about reflecting who we are today, calmer, more human and focused on earning trust over time.”

Comments (0)

ADD COMMENT

Link Copied!

Italian supercar brand Ferrari has concluded its first national test drive event in India, hosting the Esperienza Ferrari and Passione Ferrari weekend at the Buddh International Circuit.

The event allowed participants to operate various models on the circuit, including the recently introduced 849 Testarossa, the 296 GTB, the 12Cilindri and the Amalfi.

The programme included the Club Challenge Experience, where guests drove the track-developed 296 Challenge and 488 Challenge models. During the Passione Ferrari segment, existing owners were permitted to drive their own vehicles on the Formula 1-grade track.

Technical sessions held during the weekend focused on the brand's hybrid technology and electrification strategy, specifically regarding the 296 and SF90 ranges.

This gathering represents a move by Ferrari to increase its presence in the Indian luxury market. The event combined track activities with hospitality and technical briefings intended to provide owners and prospective clients with insight into the brand's engineering and motorsport-derived systems.

The initiative follows a period of growth in the Indian performance car sector, where manufacturers are increasingly using circuit-based events to demonstrate vehicle capabilities. Ferrari utilised the occasion to highlight the integration of performance and electrification within its current product line-up.

Comments (0)

ADD COMMENT

Link Copied!

Japanese passenger vehicle manufacturer Nissan Motor India (NMIPL) has opened 54 customer touchpoints across the country during the first quarter of CY2026.

The expansion includes a combination of 3S (Sales, Service, and Spare Parts), 2S and 1S facilities as part of the company's strategy to reach 400 touchpoints by the end of FY2027.

This growth coincides with a period of increased sales for the manufacturer. In March 2026, Nissan recorded cumulative sales of 10,388 units, with domestic wholesales accounting for 4,408 units. This represents a 98 percent growth in domestic wholesale compared to the previous year and the highest monthly domestic figure for the company in five years. Export volumes for the same month stood at 5,980 units.

The network development is intended to support a product offensive that includes the Nissan Gravite and the upcoming Nissan Tekton and a seven-seater C-SUV. The expansion follows the established market presence of the Nissan Magnite. The new facilities are built to global retail standards and are intended to improve brand accessibility across various Indian regions.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The opening of 54 new customer touchpoints across India in Q1 2026 marks an important milestone in Nissan’s growth journey in India. As we strengthen our product portfolio with the launch of the all-new Nissan Gravite, soon to be launched all-new Nissan Tekton & C-SUV 7-seater along with our popular New Nissan Magnite; network expansion continues to be a critical pillar of our strategy. This growth underlines our commitment to improving accessibility, enhancing customer reach, brand experience while progressing towards our goal of 400 touchpoints by the end of FY2027.”

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has introduced the ‘Vibe’ edition to the Grand i10 NIOS model range with prices starting INR 709,400 for the manual transmission version.

The update targets a customer base that has exceeded 500,000 buyers since the model's inception. This edition includes the Sportz Vibe and Sportz (O) Vibe variants, featuring design and hardware changes alongside the addition of a dashcam.

The interior of the Vibe edition is finished in black with red inserts, while the exterior features black painted alloy wheels. Further upgrades include a leather-wrapped steering wheel, an 8-inch touchscreen audio system with smartphone integration, automatic air conditioning and cruise control.

The Sportz (O) Vibe variant also incorporates a smart key with push-button start. Safety features across the range include six airbags and a highline tyre pressure monitoring system.

A primary addition to the Vibe and Asta trims is a dashcam that provides multiple recording modes, such as driving, emergency and vacation recording. The system allows users to download video and capture photos via a mobile application. The Vibe edition is powered by a 1.2-litre Kappa petrol engine and is available with either a five-speed manual or an automated manual transmission (AMT).

The Sportz Vibe edition is priced from INR 709,400 for the manual version and INR 761,400 for the AMT. The Sportz (O) Vibe AMT is available at INR 773,400, while the updated Asta variant ranges from INR 750,700 to INR 8,02,600. Hyundai has also introduced a Titan Grey Matte colour option to the Grand i10 NIOS line-up.

Amit Dhaundiyal, Head of Product Strategy & Planning, Hyundai Motor India, said, “At Hyundai Motor India Limited, we are constantly evolving our product offerings to align with the aspirations of our customers. The introduction of the Vibe edition in the Grand i10 NIOS reflects our commitment to delivering enhanced value, style and convenience to new-age buyers. Alongside the Vibe edition, the addition of Dashcam in both the Vibe edition and Asta variant addresses the growing focus on road safety while also adding engaging features like photo capture and more. Further, the introduction of the new Titan Grey Matte colour resonates with the lifestyle and aspirations of our customers.”

Comments (0)

ADD COMMENT

Link Copied!

JSW MG Motor India has announced that its recently introduced MG Majestor has established a Guinness World Records title for the heaviest train pulled by a sports utility vehicle on rail. The vehicle towed a 406.4 tonne train over a distance of 300 feet on a railway section between Kakapora and Awantipora in Jammu and Kashmir. This performance exceeded the qualifying benchmarks of 400 tonnes and 100 feet.

The attempt used a production vehicle without modifications to the engine, drivetrain, or traction systems. The train consisted of a WAG-9HC locomotive, passenger coaches and a guard coach.

Independent experts monitored the event to confirm that the movement was powered solely by the SUV and that no external propulsion was used. The vehicle is equipped with a 2.0-litre twin-turbo diesel engine producing 215.5 PS and 478.5 Nm of torque, paired with an eight-speed automatic transmission.

The SUV features triple differential locks, a four-wheel-drive system with 10 modes and Level 2 ADAS technology. JSW MG Motor India has opened pre-reservations for the model at INR 41,000. The initial 3,000 customers are eligible for an ownership package including a five-year unlimited kilometre warranty, five years of roadside assistance and five services without labour charges.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “This achievement is a powerful demonstration of what the MG Majestor is engineered to deliver. It reflects our focus on building vehicles that combine strength, precision and control, even in the most demanding conditions. With the Majestor, we are setting new benchmarks for capability while staying committed to delivering meaningful innovation and confidence to our customers.”

Comments (0)

ADD COMMENT

Link Copied!