Honda Cancels North American EV Models Amid Strategy Reassessment
- By MT Bureau
- March 16, 2026
Japanese automotive major Honda Motor Co has announced the cancellation of three electric vehicle (EV) models intended for production in North America.
The decision affects the Honda 0 SUV, Honda 0 Saloon and the Acura RSX, which the company stated is due to the changes in the business environment and a reassessment of its electrification strategy.
The company identified several developments impacting its automotive operations:
- Market Demand: A slowdown in the expansion of the US EV market linked to changes in fuel regulations and revisions to incentives.
- Trade Policy: The impact of US tariff policies on the profitability of petrol and hybrid vehicle segments.
- Regional Competition: A decline in product competitiveness in China, where newer manufacturers lead in software-defined vehicle (SDV) technologies and development cycles.
- Resource Allocation: Challenges in delivering value for money in Asia due to the concentration of resources on EV development.
Honda expects to record write-offs, impairment losses on assets, and expenses related to the cancellation of these models. Total losses associated with the strategy reassessment are estimated to reach a maximum of USD 18.5 billion (YEN 2.5 trillion) in the coming years.
Revised Forecast for Fiscal Year Ending 31 March 2026
|
Metric (Billion Yen) |
Previous Forecast |
Revised Forecast |
|
Sales Revenue |
21,100 |
21,100 |
|
Operating Profit |
550 |
-570 to -270 |
|
Profit Before Taxes |
620 |
-650 to -310 |
|
Profit (Parent Owners) |
360 |
-630 to -360 |
Estimates are preliminary as of 12 March 2026.
Despite the revised earnings, Honda will maintain its dividend forecast based on its dividend on equity (DOE) ratio indicator.
Going forward, Honda will reorganise its framework to focus on hybrid models in the US and Japan. The company intends to expand its model lineup and cost competitiveness in India, where market growth is anticipated.
In response to the financial revisions, executive compensation will be reduced:
- President and Vice-President: 30 percent reduction of monthly compensation for three months and forfeiture of performance-linked bonuses.
- Executive Officers: 20 percent reduction of monthly compensation for three months.
Total annual compensation for representative executive officers will decrease by 25 percent to 30 percent.
Tata Motors’ Rajan Sharma Joins JSW Motors As Head Of Strategy & Planning
- By Nilesh Wadhwa
- March 16, 2026
Mumbai-based JSW Motors has further strengthened its management team with the onboarding of Rajan Sharma as the Head of Strategy & Planning.
Sharma comes with close to two decades of experience in the automotive industry and experience across sales and strategy.
Prior to joining JSW Motors, Sharma spent two years at Tata Motors as the Head – Sales Planning and was part of the company’s key product launches.
He begin his automotive career at Hyundai Motor India in 2004 and spent over nine years at the South Korean automaker, growing to the rank of Regional Manager for Rajasthan region.
Sharma then went on to have a two-year stint at Cardekho, before joining MG Motor India as the Field Sales Head for South and West Zone.
In his new role, Sharma will focus on accelerating JSW Motors presence in the Indian automotive market as the company gears up to launch a slew of new energy vehicles.
Ferrari Intros 849 Testarossa In India
- By MT Bureau
- March 15, 2026
Italian supercar manufacturer Ferrari held its India premiere of the 849 Testarossa at the Jio World Convention Centre in Mumbai on 15 March 2026. The event, led by CEO Benedetto Vigna and Chief Marketing & Commercial Officer Enrico Galliera, marked the first national reveal for the manufacturer in its history in India.
The 849 Testarossa is a plug-in hybrid sports berlinetta that replaces the SF90 Stradale at the top of the Ferrari range.
Ferrari reaffirmed its commitment to the Indian market, which it views as a component of its global strategy. The Italian supercar manufacturer operates retail locations in Mumbai and New Delhi, supported by a service point in Bengaluru. Data from the company indicates that Indian owners are among the youngest globally.
“India is a country that offers a lot of opportunities. It is a young country with a strong entrepreneurial spirit, and that energy resonates deeply with Ferrari’s own philosophy of innovation and passion,” said Benedetto Vigna, CEO, Ferrari.
The 849 Testarossa features a mid-rear twin-turbo V8 engine paired with three electric motors. The architecture includes a twin-tail rear design and active spoiler systems.
The supercar integrates electronic control systems, including SSC 9.0, eDiff and ABS Evo. It also features the FIVE vehicle dynamics estimator. The design blends references to Ferrari heritage with the return of the Testarossa name.
| FERRARI 849 TESTAROSSA | |
| Feature | Specification |
| Powertrain | Twin-turbo V8 with 3 electric motors |
| Total Power Output | 1,050 cv |
| Transmission | 8-speed dual-clutch F1 gearbox |
| 0-100 kmph | <2.3 seconds |
| 0-200 kmph | 6.35 seconds |
| Maximum Speed | >330 kmph |
| Electric Range | 25 km in eDrive mode |
| Dry Weight | 1,570 kg |
Kia India Expands Sonet Automatic Range With Diesel & Turbo Petrol Variants
- By MT Bureau
- March 13, 2026
Kia India, one of the leading passenger vehicle manufacturers, has introduced the Model Year 2026 (MY26) edition of the Kia Sonet, increasing the availability of automatic transmissions across its diesel and turbo petrol variants.
The update introduces the 1.5-litre Diesel 6-speed Automatic and the 1.0-litre Turbo Petrol 7-speed Dual-Clutch Transmission (7DCT) in lower trim levels, with prices starting from INR 977,900 and INR 989,900, respectively. This move makes the Sonet the first SUV in its segment to offer both automatic technologies at a price point below INR 1 million.
The diesel automatic option has been expanded to the HTE(O), HTK(O), HTK+ and HTK+(O) variants. The turbo petrol 7DCT is now available in HTK(O) and HTK+(O) trims. These additions are intended to address the increasing demand for automatic vehicles in urban traffic conditions. The Sonet portfolio now includes five powertrain options, 70 connected car features and 10 Level 1 Advanced Driver Assistance Systems (ADAS).
Standard safety equipment across the Sonet range includes 15 features. The vehicle recently reached a sales milestone of 5 lakh units in the Indian market since its launch in 2020. Alongside the mechanical updates, Kia has added a new exterior colour option, Magma Red, to the palette. The model continues to feature a cabin equipped with a range of technologies designed for the compact SUV segment.
Atul Sood, Senior Vice-President, Sales & Marketing, Kia India, said, “We have been closely listening to evolving customer needs, particularly the growing preference for the convenience of automatic driving in everyday conditions. With the model year 2026 update, we are expanding our automatic line-up with Diesel Automatic and Turbo Petrol 7DCT options at highly competitive price points, enabling more customers to experience the ease of automatic mobility while further strengthening Sonet’s leadership in the segment.”
Maruti Suzuki Dzire Surpasses 3 Million Units Sales Milestone
- By MT Bureau
- March 13, 2026
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced that its Dzire sedan has crossed the 3 million sales milestone. The vehicle was the highest-selling car in India during the 2025 calendar year.
First introduced in 2008, the Dzire has evolved through four generations, transitioning from its initial launch to its current iteration. The fourth-generation model is equipped with a Z-Series engine and features an electric sunroof, a 360-degree camera, and a 22.86 cm infotainment system with wireless connectivity. Safety specifications include six airbags, Electronic Stability Program (ESP) with Hill Hold Assist, and ISOFIX child seat anchorages. The vehicle has received 5-star safety ratings from both Bharat NCAP and Global NCAP.
According to the company, first-time buyers represent approximately 50 percent of the customer base for the current model. Over its history, the Dzire has introduced various technologies to the segment, including automatic transmissions, climate control and LED projector headlamps. The current version integrates smartwatch connectivity and remote vehicle monitoring through Suzuki Connect.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “I would like to express my heartfelt gratitude towards all 3 million Dzire customers on this incredible milestone. The fourth-generation Dzire has well and truly reignited the sedan segment with its refined and sophisticated appeal, ensuring it finds strong preference among young first-time buyers, this demographic in fact represents nearly 50% of customers. A wide range of comfort and convenience features alongside 5-star safety ratings ensure the Dzire caters to every preference of today’s evolving customers.”

Comments (0)
ADD COMMENT