Mahindra & Mahindra, one of the leading SUVs manufacturers in the country, has announced that its popular SUV Thar Roxx now comes with 4-channel immersive audio powered by Dolby Atmos. With this, customers of Thar Roxx AX7L will be able to enjoy premium audio during their journey.

Karan Grover, Senior Director, Commercial Partnerships - IMEA, Dolby Laboratories, said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar Roxx AX7L, we’re taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar Roxx AX7L.”

Velusamy R, President – Automotive Technology & Product Development, Mahindra & Mahindra Ltd, , “At Mahindra, it is our constant endeavour to explore limitless boundaries in automotive innovation, and the Thar Roxx is a testament to that spirit. By being the first vehicle in the world to feature Dolby Atmos featuring 4 channels of immersive audio integrated into the premium 9-speaker Harman Kardon Branded Audio system, we are redefining the driving experience. No matter the terrain or conditions, the Thar Roxx delivers a sensory experience like no other SUV of its kind on the Indian roads, bringing every moment on the road to life with Dolby Atmos.”

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has reported wholesales of 66,840 units in November 2025, up 9.1 percent YoY as against 61,252 units last year.

This includes domestic sales of 50,340 units, up 4 percent YoY and exports of 16,500 units, up 27 percent YoY.

Tarun Garg, Whole-time Director & Chief Operating Officer, Hyundai Motor India, said, “Supported by GST 2.0 reforms, we continue to carry forward sales momentum with a year-on-year growth in our monthly domestic sales in November 2025. Further, our commitment to bolstering India’s role as a global manufacturing hub is further solidified with 26.9% year-on-year growth in monthly exports.”

He further added that the all-new Hyundai Venue SUV, the company's first software-defined vehicle in India, has received more than 32,000 bookings within a month of its launch. The new Venue features ccNC infotainment powered by Nvidia.

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Toyota Kirloskar Motor (TKM) has announced its wholesales for November 2025, reporting total sales of 33,752 units, up 28 percent YoY.

This includes 30,085 units sold in the domestic market and 3,667 units exported.

Varinder Wadhwa, Vice-President, Sales–Service–Used Car Business, Toyota Kirloskar Motor, said, “Following a positive festive season supported by the government’s progressive GST reforms, we continue to witness a strong momentum, with a growth of 19 percent. The recent introduction of the Urban Cruiser Hyryder Aero Edition and Fortuner Leader Edition has also continued to help us reinforce this growth trajectory, receiving recognition across the country. The innovative initiatives such as the Drum Tao and the launch of the toyota experiential museum (tem) in Bangalore, have been highly appreciated, further strengthening customer engagement and brand connect.”

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Kia India, one of the leading passenger vehicle manufacturers, has released the first teaser of the all-new Kia Seltos SUV, offering a glimpse of its popular model ahead of its world premiere on 10^th December.

The teaser shows the SUV’s sharper design language, reflecting an evolution of the Seltos silhouette. The model is redesigned to lead and strengthen Kia’s presence in the growing mid-SUV segment in India.

The all-new Kia Seltos is rooted in Kia’s ‘Opposites United’ design philosophy. It combines SUV styling with a forward-looking, high-tech character. With new proportions, sharper lines and a muscular stance, the Kia Seltos is positioned to be a visually striking SUV designed for modern Indian lifestyles. Its design merges the rugged spirit of past SUVs with the sleek, aerodynamic sophistication of Kia’s innovations.

The Seltos SUV features proportions, striking cladding and precise surfacing. The new Kia Digital Tiger Face grille dominates the front, complemented by the signature Star Map lighting, echoed at the rear, creating a cohesive and futuristic identity. Details like flush door handles enhance practicality.

Gwanggu Lee, MD & CEO, Kia India, said, "The Seltos has always set benchmarks in the mid-SUV segment, and this new evolution takes it to the next level. The all-new Kia Seltos represents a bold evolution of India’s favourite mid-SUV. Every detail, from its striking design to advanced technology and enhanced performance – has been reimagined around the aspirations of our customers. This teaser gives just a glimpse of what’s to come, and we are thrilled to soon bring this sharper, bolder, and more refined Seltos to the Indian market, continuing to lead and redefine the mid-SUV segment."

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Mumbai-headquartered automotive major Mahindra & Mahindra has announced its wholesales for November 2025, selling 56,336 SUVs, which was 22 percent higher than the 46,222 units sold last year.

Furthermore, the company sold 24,843 commercial vehicles in the domestic market, clocking a 17 percent YoY growth.

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “In November, we achieved SUV sales of 56,336 units, a growth of 22 percent. The total vehicle sales stand at 92,670 units, a 19 percent year-on-year growth. We also celebrated the one-year anniversary of our Electric Origin SUVs and launched India’s first authentic Electric Origin 7-seater SUV – the XEV 9S - along with the world’s first Formula E-themed special edition SUV, the Mahindra BE 6 Formula E Edition.”

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