Mahindra XUV 7XO SUV Launched At Prices Starting At INR 1.36 Million
- By MT Bureau
- January 07, 2026
Mumbai-headquartered automotive major Mahindra & Mahindra has introduced the XUV 7XO, its newest SUV, with prices beginning at INR 1.36 million (ex-showroom). The vehicle builds upon the XUV 700, which has reached 300,000 customers since 2021. Deliveries for the AX7, AX7T, and AX7L variants are scheduled to start on 14 January 2026, followed by the AX, AX3, and AX5 variants in April 2026.
The XUV 7XO features a 31.24 cm Triple HD screen system and Adrenox+ technology powered by the Qualcomm Snapdragon SA8155P chipset. It is the first internal combustion engine (ICE) vehicle in India to utilise the advanced processor. The SUV also debuts DAVINCI damping technology, a valve-based suspension system designed for ride stability.
Key Technical Features:
- Engine Options: 2-litre mStallion TGDi petrol and 2.2-litre mHawk turbo-diesel.
- Audio: 16-speaker Harman Kardon system with Dolby Vision and Atmos.
- Safety: 75 standard features and Level 2 ADAS with dynamic visualisation.
- Camera: 540-degree coverage with digital video recording.
- Exterior: Full-width grille with talon accents, Bi-LED projector headlamps and R19 alloy wheels.
The introductory prices apply to the first 40,000 customer deliveries. Customers can opt for automatic transmission for an additional INR 145,000 and All-Wheel Drive (AWD) feature in diesel variants for INR 245,000.
|
Variant |
Seating |
Petrol (MT) |
Diesel (MT) |
|
AX |
7 STR |
INR 1.36 million |
INR 1.49 million |
|
AX3 |
7 STR |
INR 1.60 million |
INR 1.64 million |
|
AX5 |
7 STR |
INR 1.75 million |
INR 1.79 million |
|
AX7 |
7 STR |
INR 1.84 million |
INR 1.89 million |
|
AX7T |
7 STR |
— |
INR 2.09 million |
R Velusamy, President, Automotive Business, Mahindra & Mahindra, said, “XUV 7XO is our next step in delivering a truly premium, technology-forward SUV —smoother in ride, sharper in response and smarter in experience. We are introducing DAVINCI suspension system — our new valve-based damping technology — for the first time worldwide, delivering a distinctly more plush and settled ride. ADRENOX+, powered by the Qualcomm Snapdragon SA8155P, marks the first introduction of this chipset in an ICE vehicle in India, enabling exceptional computing speed and responsiveness. Inside, a 16-speaker Harman Kardon system, engineered for exceptional spectral balance, is paired with Dolby Atmos and Dolby Vision — introduced for the first time in India. Backed by mStallion/mHawk powertrains and upgraded ADAS, the XUV 7XO offers a drive that feels confident, refined and engaging.”
Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra, said, “We wanted the XUV 7XO to feel instantly recognisable, iconic yet unmistakably new. Its exterior design exudes the trademark Mahindra authentic-SUV character of athletic presence and sophisticated refinement, with an imposing all-new grille featuring a piano black finish and jewel like talon accents, as well as Bi-LED projector headlamps with DRLs. The cabin feels immersive and serene, pairing plush, premium finishes with a futuristic coast-to-coast display and an audio-visual experience that cocoons occupants in luxury. To put it simply, the XUV 7XO has been designed to reshape aspirations and set new standards for sophistication, safety, performance and capability. It takes the SUV experience and raises it to the power of X.”
Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, added, “The XUV700 created a new benchmark for India’s SUV market and its momentum has not slowed since. With the XUV 7XO, we are taking that benchmark to new heights. The segment is evolving fast, expectations are rising and India’s appetite for advanced, high-performance SUVs has never been stronger. The XUV 7XO reflects our commitment to stay ahead of the curve by delivering a product that sets new standards in design, technology and capability. In short, the XUV 7XO is built to be a trendsetter for the future of SUVs and will further solidify our position as a leader in the SUV segment.”
- Maruti Suzuki India
- Brezza
- Hisashi Takeuchi
- Bharat NCAP
- Bharat New Car Assessment Program
- Dzire
- Victoris
- Invicto
- e Vitara
Maruti Suzuki India’s Brezza SUV Receives 5-Star Bharat NCAP Safety Rating
- By MT Bureau
- July 23, 2026
Maruti Suzuki India has received a 5-star safety rating in Adult Occupant Protection and Child Occupant Protection under the Bharat New Car Assessment Program for its upcoming Brezza SUV.
The SUV includes six airbags as standard across variants, Electronic Stability Program with Hill Hold Assist, Blind Spot Warning, Rear Cross Traffic Alert, Front Parking Sensors and a Tyre Pressure Monitoring System. The certification marks Maruti Suzuki's fifth consecutive 5-star Bharat NCAP rating, joining the Dzire, Victoris, Invicto and e Vitara.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Brezza has been India’s highest selling Compact SUV since 2016 and a preferred choice for millions of customers. This 5-star Bharat NCAP rating reinforces the confidence customers place in the vehicle. The recognition for the new Brezza reflects our relentless focus on building safer vehicles for Indian roads. Safety is at the core of our vehicle design philosophy. By making 6 airbags as standard in 16 models and across 160 variants, we have democratized advanced safety, enabling more than 1.6 million new customers to benefit from advanced occupant safety in FY 2025-26, the highest in terms of industry volume. As customer expectations evolve, we remain committed to making advanced safety accessible across every segment, from entry-level models like Alto K10 and Celerio, to SUVs such as the new Brezza, Victoris, Jimny and Fronx.”
Automobili Lamborghini Appoints Francesco Milicia As Marketing Director
- By MT Bureau
- July 23, 2026
Italian supercar maker Automobili Lamborghini has appointed Francesco Milicia as its new Marketing Director, effective 1 September 2026. He succeeds Christian Mastro, who has transitioned to the role of CEO of Automobili Lamborghini America.
Milicia brings experience from the automotive sector, having held roles at Ducati within the Volkswagen Group, including management positions in China, Managing Director of Ducati Motor Thailand, Purchasing Director and global responsibility for Sales & After Sales activities.
He holds a degree in Mechanical Engineering from the University of Bologna and an MBA, with executive education from INSEAD, CEIBS and the London Business School.
Federico Foschini, Chief Marketing & Sales Officer of Automobili Lamborghini, said, "We welcome Francesco Milicia to Lamborghini as Marketing Director. His managerial experience, gained in an environment of excellence such as Ducati, combined with the international vision and strategic expertise he has developed throughout his career, will make a valuable contribution to the further strengthening of the brand's positioning and to supporting the development of our global marketing strategy."
Francesco Milicia, said, "Joining Automobili Lamborghini is an honour and a privilege. I have always admired the brand and I am thrilled to contribute to the journey of a company that inspires people around the world through innovation, audacity and uncompromising excellence. I look forward to working alongside the Lamborghini team, learning from their experience and contributing together to writing the next chapter of the brand's growth and success."
Mercedes-Benz India Launches AMG E 53 Hybrid At INR 14.5 Million
- By MT Bureau
- July 23, 2026
German luxury carmaker Mercedes-Benz India has launched the Mercedes-AMG E 53 HYBRID 4MATIC+ in India, available in Performance and Racing Editions priced at INR 14.5 million and INR 14.8 million, respectively (ex-showroom).
The luxury sedan combines a 3.0-litre in-line six-cylinder engine with an electric motor to deliver a system output of 430 kW (585 hp), which increases to 450 kW (612 hp) with the RACE START function, and 750 Nm of torque.
It has a claimed acceleration of zero to 100 kmph in 3.8 seconds and offers an electric-only range of more than 100 km (WLTP) via a 28.6 kWh battery.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “The E-Class has been the longest running nameplates in the Indian automotive industry and the AMG E 53 HYBRID 4MATIC+ underlines performance, practical usability and electric efficiency, making the E-Class portfolio truly unmatched. This performance sedan combines genuine AMG performance with plug-in hybrid’s efficiency, balancing an AMG customers need of racetrack performance with practicality of daily usage, perfectly. The AMG E53 Hybrid furthers our ‘powertrain agnostic’ strategy for India, where customers decide the powertrain of their choice, suiting their requirement.”
In addition to the vehicle launch, Mercedes-Benz India has announced a multi-year title partnership with the Indian Padel Tour for the 2026–27 season. The tournament series will feature 19 events across 11 cities, including five Grand Slam events, beginning in Mumbai in August 2026 and concluding in Bengaluru in June 2027. Customers purchasing the AMG E 53 Hybrid will receive direct entry into the Indian Padel Tour Grand Slam.
Range Rover Confirms New Range Rover GT As 5th Model Lineup
- By MT Bureau
- July 23, 2026
Tata Motors-owned British luxury marque Range Rover has announced a fifth addition to its vehicle line-up: the Range Rover GT. It is the first all-electric Range Rover built on the EMA platform, manufactured in Halewood, UK.
The Range Rover GT will be available initially as a battery electric vehicle, with a hybrid electric vehicle option planned for later in the lifecycle. Prototype vehicles are undergoing on-road testing with a camouflage wrap.
The interior features a single screen design paired with a driver display, a concealed air vent running across the width of the cabin and a woven textile wrapping the dashboard.
Martin Limpert, Managing Director, Range Rover, stated, "The Range Rover GT will redefine the grand-touring segment with the ability to deliver beautiful and engaging GT poise, proportions and long-distance refinement while offering capabilities no conventional GT can match. We have spent the last few years working obsessively on the fundamentals of the GT formula, reinterpreted in a sophisticated, uniquely Range Rover way. The result is the most car-like, yet unmistakably capable, Range Rover ever created, now possible on our electrified EMA architecture – complementing our existing powertrain portfolio to deliver a complete set of options for every customer need. Its blend of effortless EV performance, first-class long-haul refinement and all-terrain capability is pure Range Rover; while its calming interior previews our vision of a modern grand tourer."
Further details will be released later in the year.

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