With the sixth-generation model in the running, the Maserati Quattroporte has turned 60. The first generation four-door saloon with a coupe-like design broke cover at the displayed at the Turin Motor Show on 30 October 1963. 

From stylistic leaps forward to innovations and technical developments, the Maserati Quattroporte has successfully straddled two centuries, encapsulating in a single car a journey into one of the most exclusive parts of motoring. 

Flaunting a design that has always seemed to be timeless and appealing, true to the Italian design finesse, the luxury sports saloon has carved out a place for itself by time and again reinventing itself. 

It has pushed the envelope in pursuit of excellence in design and performance. More than 75,000 Quattroporte have been produced till date. 

Starting with the first-generation Quattroporte, which was no less a pioneering effort with its roaring 8-cylinder racing-derived engine, the sports luxury saloon has successfully attracted those that have been looking for limousine with a racing spirit – the initial version could reach 230 kmph. 

Among the ones who worked on the car’s development, it was Pietro Frua who plotted the initial curvature. Next, it was the other masters such as Bertone, Giugiaro, Gandini and Pininfarina. The latest Quattroporte has been designed by Maserati Centro Stile. 

An entire family of technicians, mechanics, test drivers and designers took it from the blueprints to the road, ensuring in the process that the Quattroporte remains the jewel in the crown in the Modena company’s intense story and in the professional lives of many people. 

Davide Grasso, CEO, Maserati, drew attention to the resounding success of Quattroporte III in the hands of De Tomaso – a new challenge that was fully overcome towards the end of the intense 1990s and as a model that severed ties with the past whilst remaining faithful to its winning formula as did the multi-award-winning 2003 generation or the one that has taken to the stage once again in its most modern version so many years later. Touching on the efforts in the direction of styling, engineering, incorporation of a corporate structure and the countless models produced, he added, “Quattroporte is Maserati's history. A car that tells our story and has prestigiously represented us in the world of saloon cars, for over half a century. Since 1963, it has chronicled the evolution of one of the most beloved and appreciated models, inaugurating a segment that had previously been uncharted territory. A car that has succeeded in reinventing itself every time without ever losing its identity, in adapting to the passage of time, to changes in society, to advancements in technology and industry, and to trends, it has become the choice of our most select clientele, as well as for the world of entertainment and for the international establishment. A source of pride for us and an acknowledgement of that distinctively Italian character that Maserati has always aimed to export around the world with its creations. Now as before, the Quattroporte remains our flagship, synonymous with a unique luxury appreciated for its refinement and attention to detail, superior performance and quality, and enveloping spaciousness, combined with a timeless stylistic touch that has made it an eternal car.” 

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Kia India has announced a significant change to its leadership team, naming Sunhack Park as Chief Sales Officer (CSO) and Joonsu Cho as Chief Business Officer (CBO).

As the new CSO, Park will head Kia India’s sales strategy, focusing on sustainable growth, improving operational efficiency and expanding the brand’s market reach. He brings over 28 years of international automotive experience, having held key leadership positions at Kia Headquarters in South Korea, the Middle East & Africa (MEA) and India.

Cho, in his role as CBO, will be responsible for crafting business strategies, overseeing production planning and export logistics, leading cross-functional teams and forging strategic alliances to ensure operational excellence. He has over 32 years of leadership experience from global roles in Australia, the UK and Europe.

Sunhack Park, said, “I am privileged to take on the role as Chief Sales Officer. This is an exciting phase for the brand as we continue to expand our presence in a dynamic and evolving market. My focus will be on driving sales growth, optimizing operational efficiency, and strengthening our dealer and partner ecosystem.”

Joonsu Cho, said, “I am honored to assume the role of Chief Business Officer. Kia India has made remarkable strides in the market, and my priority will be to develop and execute robust business strategies that support sustainable growth and operational excellence.”

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RattanIndia Enterprises-owned Revolt Motors, a leading electric motorcycle brand, is strengthening its leadership team and has appointed Raghava Rao as its new Chief Business Officer (CBO).

Rao, a seasoned industry leader, comes with over two decades of diverse experience across the automotive sector, spanning two-wheelers, tractors, three-wheelers and commercial vehicles.

Prior to joining Revolt Motors, he has held senior leadership positions at Kinetic Engineering, Bajaj Auto, Tata Motors, Piaggio Vehicles and TI Clean Mobility (Montra Electric).

Roy Kurian Joins Revolt Motors As President

Rao has expertise in channel sales, customer support, customer experience and market insights, with a proven track record of driving business growth and customer success.

Anjali Rattan, Chairperson, RattanIndia Enterprises, said, “We are delighted to welcome Raghava Rao to the Revolt family. His deep expertise in the automotive industry and proven leadership across multiple business functions will play a crucial role in accelerating our growth journey and further strengthening Revolt’s position as India’s No.1 electric motorcycle brand.”

Rao is an alumnus of the Indian School of Business (General Management Program), holds a B.Tech degree from BITS Pilani, and a PGCSM from XLRI Jamshedpur.

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Mumbai-headquartered SUV major Mahindra & Mahindra has launched the new Thar with prices starting at INR 999,000. The vehicle incorporates design changes, comfort features and technology integration, engineered for urban travel and weekend adventures.

The popular SUV has gone home to over 300,000 customers, now features a new exterior, which includes a front grille, a dual-tone front bumper and R18 alloy wheels. The interior includes a black theme dashboard and a new steering wheel. It is available in six colour options, including two new additions: Tango Red and Battleship Grey.

For comfort and convenience, the Thar features rear AC vents for second-row passengers, a sliding armrest and a dead pedal (automatic transmission models). Door-mounted power windows, a rear-view camera and an internally operated fuel lid are included. The vehicle also has a rear wash & wiper and an A-Pillar entry assist handle.

The Thar is equipped with a 26.03 cm HD infotainment screen that supports Android Auto and Apple CarPlay. Other tech includes Type-C USB ports and Adventure Stats Gen II, which provides off-road data such as a racing tab, altimeter, outside temperature and pressure, trip meter and steering direction.

Mahindra offers a range of engine options paired with transmissions – a 6-speed manual or a 6-speed torque converter automatic – in RWD as well as 4X4 configurations.

Nalinikanth Gollagunta, CEO - Automotive Division, Mahindra & Mahindra, said, “Over the years, Thar has become more than just an SUV – it’s a symbol of freedom, adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committed to listening to our customers and evolving with their needs, which is why the New Thar reflects both their feedback and our dedication to provide the best to our customers. By blending new design elements, smart technology, enhanced comfort and convenience features, the new Thar offers an unparalleled driving experience that empowers our customers to explore limitless possibilities in both urban and off-road settings.”

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Stellantis-owned Citroen India has launched the new Aircross X SUV, the latest addition to its premium X-Series portfolio, with an introductory price starting at INR 829,000. The launch, the company said, is a key step in the brand’s Citroen 2.0 ‘Shift Into the New’ strategy, positioning the SUV as a feature-rich, spacious option for Indian customers.

The new Aircross X elevates its segment with significant interior and technology upgrades. The cabin features an enriched design with a leatherette-wrapped instrument panel, chic gold accents and a bezel-less 10.25-inch infotainment screen paired with a 7-inch digital cluster. Comfort is enhanced with ventilated leatherette seats, diffused ambient lighting and the brand’s signature Advanced Comfort Suspension.

A standout feature is the introduction of CARA, billed as India’s first multilingual, intuitive in-car companion. CARA can communicate in 52 languages, control essential vehicle functions and prioritise safety with voice SOS and crash alerts. Driving convenience is further improved with Proxi-Sense Passive Entry, Cruise Control and a HALO 360deg Camera with Satellite View.

Emphasising the model’s safety credentials, the launch follows the recent 5-star Adult protection rating awarded to the Aircross 5S variant in the Bharat New Car Assessment Program (BNCAP).

The New Aircross X is available in 5- and 7-seater configurations with options for both ICE and CNG engines. Bookings are now open across all Citroen dealerships and online.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “The new Aircross X is an SUV designed around the real needs of Indian families – space, comfort, safety and smart innovation. With the debut of CARA, we’re making everyday mobility more intuitive and personal. What makes the New Aircross X unique is that it blends the practicality of a family SUV with the premium feel of our X-Series design. It is a versatile SUV that’s aspirational, yet accessible.”

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