Over the past seven decades, SEAT has undergone a profound transformation and demonstrated a constant capacity for reinvention, which has enabled it to remain a benchmark throughout its history.

Formally established on 9 May 1950 after an agreement was signed between the National Institute of Industry, with 51 percent of the share capital (600 million pesetas, which today would be €3.6 million); seven large Spanish banks (42 percent) and the Italian manufacturer Fiat (7 percent), which provided technical advice and the production licence for its models. When originally created, the company’s name was Sociedad Española de Automóviles de Turismo, S.A., but was officially changed to SEAT in the 1990s.

When production began in 1953, just 925 people worked on the line. Today, SEAT employs more than 15,000 people as well as generating more than 100,000 direct and indirect jobs within the supply chain. So far a total of more than 19 million vehicles have been built and sold, and more than 72,000 people have been employed by the company. The Ibiza (5.8 million sold) is the most popular SEAT of all time, followed by the Leon (2.3 million), 127 (1.2 million), Cordoba (1.03 million) and the Toledo (1.01 million).

Since the company made its first export sale in 1965, SEAT has established itself as Spain’s leading industrial exporter, accounting for almost 3 percent of the country’s economic exports. Today, SEAT vehicles reach countries as far as New Zealand, Mexico and French Guiana.

SEAT President and Vice-president for Finance and IT Carsten Isensee, said, “Throughout its 70 year history, SEAT has demonstrated its ability to reinvent itself and successfully meet the challenges that have come its way. A transforming force that has seen SEAT grow from a car manufacturer into a solid technological and industrial company.”

Over the past 70 years the carmaker has launched a total of 75 models, including vehicles that have marked a turning point for the company. This started in 1953 with the SEAT 1400, the first car manufactured by the company, or with the legendary SEAT 600, which was unveiled in 1957 and soon became a symbol of freedom and mobility in Spain.

More recently, in 1984 the first SEAT Ibiza arrived followed by the SEAT Leon in 1999, both of which have been a sales success since its launch, with 2016 heralding the introduction of the brand’s first SUV (Ateca) and its first electric vehicle in 2019, the SEAT Mii electric.

Currently, the company has three production centres: Barcelona, El Prat de Llobregat and Martorell, where the Ibiza, the Arona and the Leon are currently manufactured. In addition, the Ateca is built in the Czech Republic, the Tarraco in Germany, the Alhambra in Portugal and the Mii electric, SEAT’s first 100 percent electric vehicle, in Slovakia. Today, the same number of cars are produced in three minutes as was built in a whole day in 1950. (MT)

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Kia India, one of the leading passenger vehicle manufacturers, has introduced the Model Year 2026 (MY26) edition of the Kia Sonet, increasing the availability of automatic transmissions across its diesel and turbo petrol variants.

The update introduces the 1.5-litre Diesel 6-speed Automatic and the 1.0-litre Turbo Petrol 7-speed Dual-Clutch Transmission (7DCT) in lower trim levels, with prices starting from INR 977,900 and INR 989,900, respectively. This move makes the Sonet the first SUV in its segment to offer both automatic technologies at a price point below INR 1 million.

The diesel automatic option has been expanded to the HTE(O), HTK(O), HTK+ and HTK+(O) variants. The turbo petrol 7DCT is now available in HTK(O) and HTK+(O) trims. These additions are intended to address the increasing demand for automatic vehicles in urban traffic conditions. The Sonet portfolio now includes five powertrain options, 70 connected car features and 10 Level 1 Advanced Driver Assistance Systems (ADAS).

Standard safety equipment across the Sonet range includes 15 features. The vehicle recently reached a sales milestone of 5 lakh units in the Indian market since its launch in 2020. Alongside the mechanical updates, Kia has added a new exterior colour option, Magma Red, to the palette. The model continues to feature a cabin equipped with a range of technologies designed for the compact SUV segment.

Atul Sood, Senior Vice-President, Sales & Marketing, Kia India, said, “We have been closely listening to evolving customer needs, particularly the growing preference for the convenience of automatic driving in everyday conditions. With the model year 2026 update, we are expanding our automatic line-up with Diesel Automatic and Turbo Petrol 7DCT options at highly competitive price points, enabling more customers to experience the ease of automatic mobility while further strengthening Sonet’s leadership in the segment.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced that its Dzire sedan has crossed the 3 million sales milestone. The vehicle was the highest-selling car in India during the 2025 calendar year.

First introduced in 2008, the Dzire has evolved through four generations, transitioning from its initial launch to its current iteration. The fourth-generation model is equipped with a Z-Series engine and features an electric sunroof, a 360-degree camera, and a 22.86 cm infotainment system with wireless connectivity. Safety specifications include six airbags, Electronic Stability Program (ESP) with Hill Hold Assist, and ISOFIX child seat anchorages. The vehicle has received 5-star safety ratings from both Bharat NCAP and Global NCAP.

According to the company, first-time buyers represent approximately 50 percent of the customer base for the current model. Over its history, the Dzire has introduced various technologies to the segment, including automatic transmissions, climate control and LED projector headlamps. The current version integrates smartwatch connectivity and remote vehicle monitoring through Suzuki Connect.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “I would like to express my heartfelt gratitude towards all 3 million Dzire customers on this incredible milestone. The fourth-generation Dzire has well and truly reignited the sedan segment with its refined and sophisticated appeal, ensuring it finds strong preference among young first-time buyers, this demographic in fact represents nearly 50% of customers. A wide range of comfort and convenience features alongside 5-star safety ratings ensure the Dzire caters to every preference of today’s evolving customers.”

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Lamborghini India is witnessing a strong demand for its super cars from all regions of India – North, South, East and West. It is seeing new customers arrive with an ability to increasingly embrace the Italian brand’s Ad Personam personalisation programme, which helps create highly individual, statement-making configurations. The trend is exemplified through some of the recent Lamborghini Revuelto deliveries across the country, each uniquely specified and reflective of the customer’s personal style, performance preferences and ownership journey. 

North India: A Record -Spec for Revuelto in Azzurro Thetys 
The North India delivery features a Lamborghini Revuelto finished in Azzurro Thetys, an exclusive Ad Personam palette colour. The exterior is defined by upper and lower carbon fibre packages, carbon -fibre roof and A -pillars, and matt -black detailing, creating a refined yet performance -focused presence. Inside, the Classica Ad Personam interior is finished in Blu Delphinus with Bianco Polar accents, complemented by inverted stitching, embroidered Lamborghini shields, carbon - fibre interior elements, a carbon-fibre steering wheel with Corsa Tex, ambient RGB lighting and the High Premium Sonus faber audio system.

East India: First Revuelto in the region with high-specs
The first Revuelto delivery in East India is finished in bold Giallo Auge and underlines the growing preference for vibrant, high-impact specifications. The interior is finished in Nero Ade with Giallo Taurus contrast elements, featuring inverted stitching, fully electric and heated comfort seats, carbon -fibre kickplates with a backlit Revuelto logo, ambient lighting, passenger display and the Sonus faber audio system.

West India: The most comprehensive-spec carbon-fibre Revuelto in the country
Lamborghini India has delivered a highly bespoke Revuelto featuring full exterior and interior Ad Personam carbon-fibre packages in Mumbai. The supercar is finished in Verde Metallic and highlighted with Bronzo Oreadi accents, including a livery stripe on the rear diffuser, The 21/22-inch Diamond Cut Altanero forged wheels combo is in bronze. Extensive carbon-fibre detailing, including aerodynamic door fins, makes this car one of the most comprehensively specced Revueltos in the country. The Classica Ad Personam interior features Nero Ade upholstery with Terra Emilia accents, inverted stitching, embroidered Lamborghini shields and a carbon-fibre steering wheel, paired with fully electric and heated comfort seats for a balance of luxury and performance. 

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has announced that bookings for the Hyundai Venue have exceeded 100,000 units. To mark this milestone, the company has introduced the HX8 Diesel Automatic (AT) variant, priced at INR 1.36 million.

The new variant is powered by a 1.5L CRDi diesel engine is paired with a 6-speed automatic transmission. This addition expands the Venue line-up, providing a diesel torque-on-demand option with an automatic gearbox for the compact SUV segment.

The HX8 variant includes several updates to the vehicle's interior, safety and mechanical systems. Notable mechanical additions include rear disc brakes and an electric parking brake with an auto-hold function.

The technical and convenience suite includes – paddle shifters, drive modes (Eco, Normal, Sport) and traction control modes (Sand, Mud, Snow). The cabin also gets front row ventilated seats, 4-way electric driver seat adjustment and ambient lighting. Over-the-Air (OTA) vehicle updates and Hyundai Bluelink connected car systems.

On the inside, it features a dual-tone leatherette seats featuring Venue branding.

The introduction of the diesel automatic transmission targets customers seeking fuel efficiency combined with the convenience of an automated gear shift. The Venue competes in the compact SUV category, supported by Hyundai’s existing sales and service network across India.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, “We are delighted that the new Hyundai Venue has crossed 100,000 bookings, reaffirming the strong trust Indian customers place in our brand. This milestone reflects the growing aspiration for smart, connected and feature-rich mobility solutions that enhance everyday driving. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience. It underscores our commitment to providing meaningful choices backed by advanced technology and superior value. At Hyundai, we remain focused on delivering future-ready products that resonate with evolving customer expectations and drive the next phase of mobility in India.”

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