With the Indian auto industry achieving a good 10 percent growth in FY2023-24 (the two-wheeler, three-wheeler, passenger vehicle, tractor and CV segments grew at nine percent, 49 percent, 8.45 percent, eight percent and five percent respectively), the luxury passenger vehicle segment consisting of luxury cars and SUVs saw a significant shift in the demand for models and brands. 

If it would mirror the luxury automotive purchasing trends evident globally may be early to say but the market for luxury brands – BMW, Mercedes-Benz and Audi primarily – witnessed a good number of first-time and affluent buyers in FY2023-24. With the sale of luxury automobiles expected to bridge the 100,000 units level by 2030, a distinct trend in terms of who would purchase which brand seems to get clearer in the 2023-24 financial year with the young, first-time buyers seeking luxury cars like the Audi A4. 

With the risk appetite for luxury automobiles growing, an uptick in the demand for luxury automobiles as a second set of wheels in the house for long-distance driving or weekend drives seems to be growing. The coming up some good independent workshops for such automobiles is also proving to be a key supporting factor for pre-worshipped luxury passenger autos.

Interestingly, the 2023 calendar year saw record breaking sales of luxury automobiles in India. The demand for electric luxury auto recorded a big jump at almost each of the three German automakers. While electric luxury passenger vehicles – cars and SUVs – are putting the spotlight on technology (which translates into performance, range and efficiency) and comfort, a trend is seen in luxury vehicles to go petrol. 

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Toyota Kirloskar Motor (TKM) has marked 20 years of the Innova SUV in India, with cumulative sales of over 1.2 million units across the Innova, Innova Crysta and Innova HyCross models.

Launched in 2005, the Innova set a new benchmark in the MPV segment with its combination of ride comfort, spacious interiors, durable build and advanced safety features. The Innova Crysta followed in 2016 with a new design, more powerful engines and premium features, while the 2022 Innova HyCross introduced self-charging hybrid technology, delivering 186 PS of combined output and segment-leading fuel efficiency. The HyCross has sold 100,000 units in India since its launch.

Varinder Wadhwa, Vice-President – Sales, Service and Used Car Business, Toyota Kirloskar Motor, said, “The Toyota Innova has built a deep emotional bond with customers over the last two decades – trusted as a dependable companion for families, loved by all for its comfort and reliability and chosen time and again across generations. Whether for daily commutes or memorable road trips, the Innova has remained a part of countless personal journeys. Beyond its emotional connect, the Innova stands strong as a product benchmark – offering spacious interiors, robust build quality and smooth drivability, making it one of the most trusted and loved MPVs in India.”

Toyota attributed the Innova’s sustained popularity to its comfort, practicality, and adaptability, supported by customer-focused enhancements and the company’s after-sales ecosystem, T CARE, which offers services from quick delivery to value-added protection and transparent maintenance.

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Tata Motors, one of India’s leading SUV manufacturers, has unveiled the all-new Adventure X Persona variants for the Tata Harrier and Tata Safari SUVs.

The new variant now equips the Harrier and Safari Adventure Persona with many segment-first ADAS features such as Adaptive Cruise Control (AT), 360deg HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers and Multi Drive Modes (City, Sport, Eco). 

The persona edition starts at INR 1.89 million for the Harrier Adventure X and INR 1.99 million for the Safari Adventure X+ variants.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, "The Harrier and Safari have always stood for more than just mobility – they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era – one that champions individuality, precision-crafted design, and intelligent capability – all while offering more value per car. Designed for those who seek authenticity, capability and expression in equal measure, the Adventure X is positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined and value-rich than ever before in the high SUV space.”

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Audi has introduced an enhanced warranty and roadside assistance programme in India, providing customers with extended protection and support. The luxury automaker now offers a 10-year extended warranty option, complementing its standard manufacturer’s warranty. This optional coverage safeguards against manufacturing defects for vehicles up to a decade old, with mileage protection extending to 200,000 kilometres. Customers can choose between one or two-year extensions with terms matching the original warranty. The programme is available for all Audi models and can be purchased either at the time of new vehicle delivery or before the existing warranty expires.

Alongside the warranty extension, Audi has expanded its roadside assistance programme to 15 years, delivering round-the-clock emergency support across India’s national and state highways, as well as other motorable roads. Services include towing, technical assistance for minor issues, fuel delivery, battery boosts, tyre repair and lockout support. Premium features such as hotel accommodations for prolonged repairs, vehicle safekeeping and dedicated customer updates further enhance the offering. Pricing for roadside assistance starts at INR 3,999, with options tailored to different vehicle ages and coverage durations.

Both new and existing Audi customers can benefit from these programmes, with current owners eligible to upgrade based on their vehicle’s age and warranty status. This initiative underscores Audi’s commitment to delivering superior ownership experiences in India’s luxury automotive market.

Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe that our relationship with customers extends far beyond the point of purchase. Our extended warranty and Audi Roadside Assistance Programme is an extension of our unwavering commitment to customer satisfaction and establish new industry standards for luxury automotive service in India. With a 10-year extended warranty and 15-year roadside assistance, we intend to offer our customers an unparalleled peace of mind, knowing that support is always available.”

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Japanese automaker Suzuki Motor Corporation has announced that its popular hatchback the ‘Wagon R’ series has achieved a new sales milestone.

First introduced in September 1993 in Japan, the Wagon R has now crossed cumulative global sales of 10 million units by June 2025. The milestone was achieved 31 years and 9 months after the first launch.

The Wagon R was originally developed as a semi-bonnet style mini wagon, designed with rider comfort and ease of use in mind. It has become one of Suzuki’s signature models, widely appreciated in Japan.

Over the years, production expanded beyond Japan to countries including India, Hungary and Indonesia, with the model evolving to suit local market needs. The technologies refined for global minicar standards have been applied across the Wagon R series.

To date, the Wagon R has been sold in over 75 countries and regions, including Japan, India and across Europe. The series has consistently improved in terms of fuel efficiency, environmental performance, and user convenience. For instance, CNG variants with enhanced fuel economy have been introduced in India, while the Wagon R Smile – featuring sliding doors – was launched in Japan.

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