Tata Motors Passenger Vehicles (TMPVL) and Red Bull India have announced an association to undertake acts that challenge norms, combining Tata Motors’ line of products with Red Bull’s athletes.

The first activity will feature the Harrier.ev SUV. The vehicle’s off-road capability will be tested by Red Bull athlete Abdo ‘Dado’ Feghali, a Guinness World Record holder in drifting and an icon in rally and drifting. A video of the challenge will be released soon.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “These are truly exciting times as we partner with a company like Red Bull – known for defying limits. This collaboration brings together two brands that share a passion for innovation, performance, and pushing boundaries. We are excited to showcase how cutting-edge technology and stylish design can complement the thrill of adventure and extreme performance. This journey promises to be nothing short of extraordinary.”

Abdo ‘Dado’ Feghali, said, “The Harrier.ev truly delivers on its promise of go-anywhere capability. After conquering steep terrains in the Elephant Rock challenge, it exceeded expectations by effortlessly completing the latest task we threw at it. Its segment-leading torque offers smooth, linear delivery, making every obstacle feel convenient. This experience is a testament to the Harrier.ev’s engineering excellence – a new benchmark for electric SUVs in India.”

This association marks the beginning of an adventure between TMPV and Red Bull India, both of which share a vision of delivering experiences that celebrate power, precision, and passion.

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Kia India has recorded its highest February sales since commencing operations, with 21,610 units sold, up 10.3 percent YoY, as compared to 25,026 units sold last year.

The sales performance marks the second consecutive month of double-digit growth for the Korean automaker.

Kia India stated that the demand was distributed across its portfolio, led by the Seltos and the Sonet SUVs. The Carens and Clavis SUVs maintained volume in the family mobility segment, while the Clavis EV and the Carnival MPV addressed the electric and luxury segments respectively.

The company attribute its performance to a strategy integrating design with safety technologies, including Advanced Driver Assistance Systems (ADAS) and connected car features.

During FY2026, the company has expanded its retail network to 849 touchpoints across 382 cities. It has 122 Certified Pre-Owned outlets now operational.

Atul Sood, Senior Vice-President, Sales & Marketing, Kia India, said, “Our record February performance is a testimony to the growing trust of Indian consumers in Kia brand. The strong response across our portfolio – including all-new Seltos, Sonet and the Clavis line-up highlights our well-thought-out strategy and the agility to adapt with the evolving customer aspirations, including the shift towards electric mobility. We are not merely responding to market trends, but shaping them through innovation, premium design, advanced technology and a relentless focus on delivering customer value.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has announced its wholesales data for February 2026, recording total sales of 213,995 units, up 7 percent YoY.

The company sold 164,130 units in the domestic market, a flat growth, as compared to 160,791 units last year. Sales to other OEMs at 10,710 units, was down 2 percent YoY, while exports grew 56 percent YoY at 39,155 units.

Maruti Suzuki India’s domestic passenger vehicle (PV) segment saw a total of 161,000 units sold. While the utility vehicle segment showed growth, the passenger car segment, including mini, compact, and mid-size models, experienced a decline in monthly volume compared to February 2025.

February 2026 Sales Breakdown by Segment:

For the April-February period of FY2025-26, Maruti Suzuki India has reached a total sales volume of 2.19 million units, up 8 percent YoY, as compared 2.04 million units last year.

The utility vehicle segment remains a driver for the company, with year-to-date sales reaching 689,631 units compared to 659,089 last year.

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Mumbai-headquartered automotive major Mahindra & Mahindra has announced its wholesales for February 2026, selling 97,177 units, up 18 percent YoY.

In the domestic market, the company sold 60,018 units, which marks a 19 percent YoY growth, while exports came at 670 units. It also sold 24,585 commercial vehicles, up 10 percent YoY.

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “February saw SUV sales of 60,018 units, a growth of 19 percent reflecting robust customer demand across the portfolio. Total vehicle sales stood at 97,177 units, an 18 percent year-on-year growth.”

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French automaker Renault India, a wholly owned subsidiary of the Renault Group, has reported wholesales of 3,495 units in February 2026, up 31 percent YoY.

In comparison, the company had sold 2,676 units last year for the same period. Furthermore, the automaker stated that in the first two months of 2026 it has attained a cumulative growth of 32 percent YoY.

Renault India attributed the growth to strong demand of the new Kiger and Triber models, with the latter seeing a 57 percent YoY growth.

For Q3 CY2025, the company witnessed 9 percent YoY growth, 27 percent in Q4 CY2025. Renault India further expects the return of Duster SUV to further drive growth momentum.

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