Vietnamese Automaker Segments Portfolio Into Ultra-Luxury, Mass-Market And Commercial Lines

VinFast - Lac Hong

Vietnamese electric vehicle brand VinFast has announced the completion of its strategic restructuring into three automotive brand lines. The company officially unveiled two flagship models, the Lac Hong 800S and the Lac Hong 900S, to head its ultra-luxury marque.

The restructuring divides the portfolio into the Lac Hong ultra-luxury line, the VF passenger vehicle range and the Green commercial mobility brand. VinFast has maintained a leadership position in Vietnam for 16 consecutive months, delivering 175,099 vehicles in 2025.

The three brands target different market segments to support the company's next phase of development:

  • Lac Hong: Comprises the 900 LX, 900S, and 800S models.
  • VF: Includes a portfolio of passenger EVs from the VF 3 to the VF 9 and the VF MPV 7.
  • Green: Developed for commercial mobility, featuring the Limo Green, Herio Green, Nerio Green and Minio Green models.

The new Lac Hong 800S and 900S models use design elements inspired by Vietnamese heritage, such as a grille with vertical slats and emblems evoking the Lac bird. Interior materials include Nappa leather, wood and gold-plated accents.

They are equipped with a tri-motor system with one front motor and two rear motors; a combined output of 460 kW and a fully active suspension system for ride comfort and stability.

On the inside, it gets executive seating and power-assisted doors. The 900S includes a privacy partition, a projection entertainment system and a workstation.

The Lac Hong 800S and 900S are scheduled for commercial launch in 2027.

At present, VinFast operates manufacturing facilities in Vietnam and India, with planned operations in the United States. The facility in Thoothukudi, Tamil Nadu, represents a USD 500 million investment and is designed to produce 150,000 vehicles annually.

Duong Thi Thu Trang, Deputy CEO of Global Automotives, VinFast, said, “Following a period of accelerated growth - achieving the No.1 position in Vietnam and establishing our presence in key regional markets - the completion of our three-brand structure lays the foundation for our next phase of development: structured, professional and breakthrough-driven. The Lac Hong 800S and 900S stand as further proof of VinFast’s technological mastery, product development capability and advanced manufacturing expertise. We believe products created by Vietnamese intellect, craftsmanship and resilience not only inspire national pride but also convey a powerful message about Vietnam’s cultural heritage and technological stature in this new era of global advancement.”

McLaren Automotive Names Kemal Curic As Chief Design Officer

McLaren Automotive Names Kemal Curic As Chief Design Officer

McLaren Automotive has appointed Kemal Curic as Chief Design Officer with effect from April 2026. As a new member of the Executive Leadership Team, Curic will guide the overall design vision and creative strategy for the entire McLaren Automotive range. His appointment marks a significant step in strengthening the brand’s future direction.

Bringing over 20 years of international automotive design expertise, Curic has worked extensively on both high performance and luxury vehicles. He joins McLaren following a tenure at Ford Motor Company, where he served as Global Design Director for Performance Vehicles and was responsible for some of the industry’s most celebrated performance car designs. His career reflects a consistent ability to honour a brand’s heritage while pushing design boundaries.

In his new position at McLaren, Curic will oversee all design disciplines, including interiors, exteriors, colour and materials as well as digital design. He will collaborate closely with engineering and product strategy teams to ensure McLaren continues to set benchmarks in lightweight construction, high performance and emotionally compelling luxury vehicles. Known for successfully evolving iconic cars without losing their essence, Curic’s grasp of performance DNA and his talent for blending innovation with brand authenticity make him an exceptional fit for the company.

Curic said, “McLaren is one of the most respected and aspirational brands in the world. I’m excited to be part of their journey to help shape the design vision of a company so deeply rooted in engineering excellence and racing heritage. I look forward to working with the talented teams at McLaren to create the next generation of breathtaking, purpose‑driven cars.”

Kia Europe Appoints Christophe Mandon As VP Sales And Ownership Experience

Kia Europe Appoints Christophe Mandon As VP Sales And Ownership Experience

Kia Europe has appointed Christophe Mandon as Vice President for Sales and Ownership Experience with effect from 13 April 2026. Reporting directly to Chief Operating Officer Sjoerd Knipping, Mandon will play a key part in advancing the company’s electrification efforts across Europe while also strengthening how Kia engages with its customers throughout their ownership journey.

Mandon arrives at Kia Europe following a successful tenure as Vice President at Kia France, where he led commercial and customer focused strategies in a challenging market. With 28 years of automotive experience, he has held senior leadership positions across France, the Netherlands, Spain, Morocco and Germany, covering regions in Europe, Middle East and Africa.

His extensive background includes key roles at Citroën and Groupe PSA. Most recently, he served as Senior Vice President of Global Sales for Opel and Vauxhall at Stellantis in Germany, bringing deep cross brand and international expertise to his new position at Kia Europe.

Mandon said, “As Kia continues its transformation in Europe through electrification and digitalisation, strong sales performance and an outstanding customer experience are increasingly important. My focus is on supporting the European markets in achieving sustainable sales growth while delivering a seamless experience for customers at every touchpoint.”

Knipping said, “At Kia, customers are at the heart of our European business strategy. Christophe brings extensive international sales leadership experience and a strong understanding of evolving customer expectations. His leadership will be key to accelerating our commercial performance and further strengthening the ownership experience for Kia customers across Europe.”

Renault India Commences Deliveries Of New Duster SUV And Expands Retail Network

Renault Duster delivery

Renault India, one of the leading passenger vehicle manufacturers, has started nationwide customer deliveries of the new Renault Duster SUV.

The first Renault Duster SUV was handed over in Chennai by François Provost, CEO, Renault Group and Stephane Deblaise, CEO of Renault Group in India. The commencement of deliveries follows a period of growth for the subsidiary, which reported a 77 percent increase in sales in March 2026.

The event coincided with the opening of a new 'R store' on Mount Road in Chennai. The facility is spread across 4,500 sqft featuring a 3,000 sqft interaction area and a dedicated delivery bay.

This is the second such store in Chennai and the 11th in India. Renault plans to expand this experiential retail format to 70 outlets across the country within the year, supplementing its existing network of more than 350 sales points.

To support the launch, Renault is offering the Renault Forever programme, which provides vehicle coverage for up to seven years or 150,000 km. The company attributes its recent sales momentum to the introduction of the Duster alongside the updated Kiger and Triber models. The brand aims to utilise the new retail format to provide a different customer interaction model in urban markets.

Ferrari Hosts Inaugural National Test Drive Event At Buddh International Circuit

Ferrari National Test Drive

Italian supercar brand Ferrari has concluded its first national test drive event in India, hosting the Esperienza Ferrari and Passione Ferrari weekend at the Buddh International Circuit.

The event allowed participants to operate various models on the circuit, including the recently introduced 849 Testarossa, the 296 GTB, the 12Cilindri and the Amalfi.

The programme included the Club Challenge Experience, where guests drove the track-developed 296 Challenge and 488 Challenge models. During the Passione Ferrari segment, existing owners were permitted to drive their own vehicles on the Formula 1-grade track.

Technical sessions held during the weekend focused on the brand's hybrid technology and electrification strategy, specifically regarding the 296 and SF90 ranges.

This gathering represents a move by Ferrari to increase its presence in the Indian luxury market. The event combined track activities with hospitality and technical briefings intended to provide owners and prospective clients with insight into the brand's engineering and motorsport-derived systems.

The initiative follows a period of growth in the Indian performance car sector, where manufacturers are increasingly using circuit-based events to demonstrate vehicle capabilities. Ferrari utilised the occasion to highlight the integration of performance and electrification within its current product line-up.