Taigun, Volkswagen’s fourth SUV under the SUVW strategy for India launched. The Taigun is Volkswagen's first car built on the MQB A0 IN platform that also underpins the upcoming Skoda Kushaq. The Taigun aims to offer customers a value proposition with an enhanced driving experience using German engineering and technology.

The company is also bringing the second batch of its successful T-Roc and Tiguan Allspace SUVs. The company introduced the T-Roc and the Tiguan Allspace back in 2020 and saw instant success, with the T-Roc selling out within two months of the COVID-19 unlock.

The brand has planned several initiatives under the India 2.0 strategy to gain a three percent market share and intends to introduce them in phases in the coming months. The Sarvottam 2.0 program aims to redefine the customer experience by creating a better connect with the brand using WhatsApp for business to build a stronger relationship with the customer by providing a seamless and transparent experience that's digitally enabled and technologically advanced.

A new brand design for the dealerships is also in place that will help enhance customer making it vibrant and contemporary across all channels. The effort is also put into bringing the overall cost of ownership down.

Commenting on the launch, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, "2021 is an important year for the brand as we fulfil our promise of introducing four-new SUVs. We've been working relentlessly towards strengthening our existing offerings and our upcoming products; the Taigun and Tiguan will further enhance our presence in the Indian market. The customers' demand for different body styles is on the rise, and we look forward to contributing to meeting this growing demand in India with our strong, reliable and sustainable product strategy." (MT)

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Stellantis-owned French auto brand Citroen India has announced a special anniversary celebration offer on its entire product range as it marks its fourth anniversary in the country.

As per the announcement, the company is providing exclusive limited-period benefits on the purchase of any Citroen vehicle, including cash benefits, extended warranty packages and low EMI finance schemes.

Citroen India stated that customers can avail attractive savings of up to INR 280,000 on select models during the celebratory period till end of June 2025 or till stocks last. Existing customers can avail complimentary car spa service for their Citroën throughout the month.

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “Our journey in India has been driven by innovation, ambition, and a clear focus on delivering meaningful value to customers. In just four years, we’ve introduced a portfolio of vehicles that combine Citroen’s global design language with deep local relevance. As we celebrate four years of Citroen in India, I want to sincerely thank our customers for placing their trust in our young brand. Their feedback and encouragement have played a vital role in shaping our offerings—from products to aftersales services. We remain committed to building on this foundation and delivering the ‘Citroen Comfort’ experience to many more customers across the country.”

At present, the company’s product line-up includes Basalt SUV coupe, C3 SUV and Citroen Aircross SUV.

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German luxury car brand Audi has launched Audi A4 Signature Edition at INR 5.71 million (ex-showroom).The A4 Signature Edition features distinctive styling enhancements, including Audi rings entry LED lamps, exclusive Audi rings decals and dynamic wheel hub caps.

The company stated that the luxury car will be available in limited units and comes with five colour choices: Glacier White Metallic, Mythos Black Metallic, Navarra Blue Metallic, Progressive Red Metallic and Manhattan Grey Metallic.

Balbir Singh Dhillon, Head of Audi India, said, “The Audi A4 has been one of the best-selling sedans in our line-up, combining dynamic performance with sophisticated elegance. With the launch of the Signature Edition, we’re offering our customers a chance to own an even more exclusive variant, distinguished by bespoke styling elements that elevate its premium appeal. The Audi A4 Signature Edition is crafted for discerning customers who value refined aesthetics and seek to make a sophisticated statement through their choice of vehicle.”

Some of the key highlights of the Audi A4 includes –

• Park Assist with 360–degree camera (new)
• New decorative inlays in wood oak, natural grey (new)
• Audi rings entry LED lamps that create a striking welcome light projection (new)
• Distinctive Audi rings decals for enhanced brand presence (new)
• Dynamic wheel hub caps that maintain the perfect Audi logo orientation regardless of wheel motion (new)
• Premium fragrance dispenser for enhanced cabin ambience (new)
• Aerodynamic spoiler lip for a more dynamic profile (new)
• Key cover in customisable colour options for a premium touch to your vehicle access (new)
• Stainless steel pedal covers add a sporty interior accent (new)
• Special alloy wheel paint design for a striking appearance (new)

The Audi A4 is powered by a 2.0L TFSI engine that churns out 204 hp (150kW) and 320 Nm torque. A zero to 100 kmph in just 7.1 seconds and it has a top speed of 241 kmph. It features a 12V Mild Hybrid System that reduces fuel consumption, brake recuperation enhances the overall fuel efficiency, B&O Premium sound system with 3D sound – with 19 speakers including a centre speaker and subwoofer, 16-channel amplifier and an output of 755 watts.

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Hyundai Motor India (HMIL) has expanded its Alcazar SUV range with a new Corporate variant with diesel powertrain at prices starting INR 1.78 million and an expansion of automatic transmission options in the Prestige DCT Petrol (7-speed) at INR 1.86 million.

The Alcazar Corporate variant is equipped with a voice-enabled smart Panoramic Sunroof and is available with both 6-speed Manual and 6-speed Automatic transmission choices, and is designed to appeal to the evolving aspirations of Indian SUV buyers.

Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, “At Hyundai Motor India, we are continuously listening to customer feedback and evolving our product offerings to meet their aspirations. The introduction of the Corporate variant in Alcazar Diesel with a voice enabled smart panoramic sunroof and the inclusion of DCT in the Prestige Petrol variant reflects our commitment to providing a more personalized and premium SUV experience. With these updates, we aim to offer more choice and delight to our customers who seek performance, technology and sophistication in their vehicles.”

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When Tata Motors launched the Harrier.ev, it wasn’t just introducing another electric vehicle — it was signalling a shift in India’s premium electric vehicle landscape. Based on Tata’s Gen 2 EV (acti.ev+) architecture, the Harrier.ev blends familiarity with futuristic design, making electrification a natural progression rather than a disruptive leap.

Interestingly, the company is providing a lifetime warranty on the battery for the first vehicle owners, applicable only to private owners. 

Anand Kulkarni, Chief Product Officer, Tata Passenger Electric Mobility, told Motoring Trends, “We have said that our Gen 2 approach is basically a pure EV approach. Much the same way, the acti.ev+, in fact, we have taken that architecture further ahead on the Harrier.ev to make sure that you can get the seating comfort of a regular SUV without any compromise on the battery or powertrain.”

While rivals explore born-electric platforms from scratch, Tata’s strategy with the Harrier.ev is different – marrying known aesthetics with a ground-up EV design. That’s not just a technical decision, but as Kulkarni stated, it’s rooted in customer behaviour.

“There is a section of people who are saying, who want the comfort and the familiarity of the product that they are using. So we have ​made a product that retains that familiarity, while giving them the benefits of electrification,” Kulkarni explained.

The Harrier.ev isn’t just about powertrains and batteries – it’s about creating a ‘third space.’ With features like a 14.5-inch Neo QLED screen and Dolby audio, Tata wants the Harrier.ev to be as comfortable and connected as a living room.

“You have office, you have home, and everything in between is where you spend a lot of time in the car. People expect it to be comfortable, convenient, connected and safe,” Kulkarni said.

Even as the EV market rapidly matures, Tata remains mindful of long-term viability. Decisions around battery size, AWD vs FWD configurations, and software-driven features were all taken with a delicate balance of affordability and future-readiness in mind.

“We worked with two sizes of batteries. This was about making the right choices,” said Kulkarni, noting how Tata’s dual-battery strategy is now industry standard.

As Kulkarni explained, For Tata, the Harrier.ev is more than a product – it's a culmination of years of foresight, strategic evolution and a deep understanding of the Indian consumer. It’s a vehicle that reflects not just where the market is headed, but how Tata Motors is determined to lead it there.

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