Adroid Collaborates With ATS India To Drive Innovation In Automotive Teardown And Benchmarking
- By MT Bureau
- September 11, 2024
Adroid Engineering Solutions LLP has entered into a strategic collaboration with ATS India to provide full virtual validation and benchmarking support.
As part of the Memorandum of Understanding (MOU), the two companies will share knowledge and provide full technical support to each other with an aim to enhance resource and data utilisation for research, innovation and solving people’s problems.
Adroid Engineering Solutions will lead passive benchmarking and then synchronise with active benchmarking to support the virtual side of teardown benchmarking. Team Adroid will engage with ATS India to provide target setup and target balancing for customers. This covers data processing, hardware, CAE simulation, software and engineering team support.
The MOU was signed by Radhe Shyam Baag (MD at Adroid Engineering Solutions LLP), Devika Vinay Divekar (MD at Adroid Engineering Solutions LLP) and S Ramanathan (MD at ATS India) in the presence of senior officials from both organisations.
Radhe Shyam Baag, MD, Adroid Engineering Solution LLP, said, “In today’s rapidly evolving automotive industry, embracing innovation and fostering collaboration has become imperative for automakers and industry players. In this era of rapid changes, collaboration has become more critical than ever. Automakers are partnering with tech giants, startups and other industry stakeholders to leverage their respective strengths and accelerate innovations. Joint ventures and strategic alliances facilitate the development of new technologies and business models. Together we can drive the transformation towards a safer, greener and more efficient transportation for all”.
Devika Vinay Divekar, MD, Adroid Engineering Solutions LLP, added, “This collaboration with ATS is a crucial step and their expertise will help us to create a global benchmark. We are privileged to have ATS India on board. This MOU between Adroid and ATS aims to enhance benchmarking, digitalisation and innovation capabilities of both organisations by allowing them to utilise specialised capabilities of Adroid Engineering Solutions LLP and ATS India respectively”.
ATS India's Managing Director S Ramanathan commented, "Collaborating with Adroid Engineering Solutions LLP enables us to enhance our teardown and benchmarking capabilities significantly. This partnership will allow us to provide more comprehensive and detailed analyses to our clients, supporting them in making informed decisions and staying ahead of the competition."
MapmyIndia And Zoho Announce Integration For CRM Users
- By MT Bureau
- November 26, 2025
MapmyIndia Mappls, a digital mapping and geospatial technology company, and Zoho, a technology company, have announced a collaboration to integrate two MapmyIndia features directly within Zoho CRM. The features being integrated are Address Capture and Nearby Lead Finder.
The integration allows Zoho CRM users to: capture verified addresses, visualise customer locations, discover potential leads in nearby areas and optimise sales routes. These functions are powered by MapmyIndia’s mapping platform.
Rakesh Verma, Co-Founder, Managing Director & Group Chairman, MapmyIndia Mappls, said, “This partnership between MapmyIndia and Zoho is a true blue Swadeshi celebration – two Indian innovators and leaders in their respective fields - coming together to deliver cutting-edge, homegrown technology that is world-class. MapmyIndia Mappls Address Capture and Nearby Lead Finder capabilities will help Zoho CRM users across India to work smarter and sell better, while keeping all data and innovation safe within India. I am confident that this partnership will boost collaborations amongst Indian tech companies creating a sympathetic ecosystem towards the realisation of an Atmanirbhar, Viksit Bharat.”
Mani Vembu, CEO, Zoho, said, "At Zoho, we believe that true technological progress begins with self-reliance. Building deep-tech R&D from India has always been one of our foundational pursuits, driven by the immense talent and creativity that thrive in the country. Our partnership with MapmyIndia embodies this vision, uniting homegrown expertise in business software and digital mapping to deliver solutions that are powerful, privacy-focused and proudly indigenous. This integration empowers Indian businesses by combining business intelligence with spatial intelligence, giving field teams the location-aware insights they need to better serve their customers."
Toyota Kirloskar Motor Opens Experiential Museum In Bengaluru
- By MT Bureau
- November 24, 2025
Toyota Kirloskar Motor (TKM) has unveiled the Toyota Experiential Museum (TEM) in Bengaluru, which it said is a new cultural and lifestyle hub for the company. The space combines Indian philosophy with Japanese culture and technology.
Located on the ground floor of the Phoenix Mall of Asia, TEM is spread across 8,200 sq ft and offers a five-senses experience, blending Japanese minimalism with Indian warmth through visuals, sounds, scents, textures and flavours.
Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, “At Toyota, our vision of creating ‘Happier Paths Together’ goes beyond mobility – it is about inspiring experiences that connect people, cultures, and emotions. With TEM, we hope to offer a truly unique experience that embodies this spirit.
In India, we found inspiration in the practice of Sadhana – the mindful pursuit of inner balance and fulfilment. TEM is where the Japanese culture and values of precision, serenity, and respect for nature beautifully align with the spirit of Sadhana, making TEM a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially amongst the youth.”
The museum features minimalist interiors and distinct aesthetics designed to spark curiosity, inviting guests to explore at their own pace. The journey begins with a mirrored and rhythmic experience of the changing seasons common to Japan and India, unfolding through infinite projections of light, colour and motion. It then rises into a celebration of shared passion, featuring an audio-visual collaboration with DRUM TAO. A display includes a water curtain encircling a car draped in satin.
A design cafe offers a range of merchandise blending heritage with contemporary lifestyle, celebrating simplicity and craftsmanship.
The TEM cafe features a curated menu that blends the Japanese tradition of matcha with Indian flavours. Highlights include the India-inspired mango infusion.
- Maruti Suzuki India
- Maruti Suzuki Innovation Fund
- Ravity Software Solutions
- Sociograph Solutions
- Amlgo Labs
- Hisashi Takeuchi
- Vikas Rungta
Maruti Suzuki India Invests INR 20 Million In Ravity Software Solutions
- By MT Bureau
- November 21, 2025
Maruti Suzuki India (Maruti Suzuki) has announced an investment of nearly INR 20 million to pick up 7.84 percent stake in Bengaluru-based mobility insights start-up Ravity Software Solutions. The start-up claimed to be a global platform for AI-driven connected mobility intelligence, which transforms vehicle data into business value.
This marks the automaker’s third such move through ‘Maruti Suzuki Innovation Fund’, which makes strategic investments in innovative and high-potential start-ups that can support Maruti Suzuki India’s operations.
The company made its first investment of INR 20 million in Sociograph Solutions in June 2022, followed by the same amount in Amlgo Labs in March 2024.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Aligning to our core value of keeping customer at the core of our business, we are focused on enhancing vehicle ownership experience. In the age of open innovation, we strive to co-create business solutions with specialized entities operating in the particular field. Startups are ideal partners as they bring agility, fresh thinking, and cutting-edge solutions, to support our goal of ensuring customer delight. Our investment in Ravity Software Solutions will enable us to elevate customer experience through data-driven insights. We have been associating with startups since 2019 under our Maruti Suzuki Innovation programs. Through this initiative, we are investing in a culture of innovation, building strategic partnerships, and unlocking new opportunities, in line with Government’s ‘Startup India’ initiative to promote entrepreneurship in the country.”
Vikas Rungta, Founder, Ravity Software Solutions, said, “It is an honour to be associated with an industry leader like Maruti Suzuki, whose name is synonymous with bringing personal mobility to millions in India as well as across the globe. An automobile major like Maruti Suzuki partnering with a startup speaks volumes about its forward-thinking mindset, humility, and openness to learn and collaborate to explore new ideas. With our excellence and expertise in AI, analytics and mobility, we are committed to upholding the trust Maruti Suzuki has placed in us. We believe that the high complementarity of our strengths: Maruti Suzuki’s scale of business and our agility and entrepreneurship, will further enhance customer experience and delight.”
LG Display Wins Two CES 2026 Innovation Awards For Automotive Display Technology
- By MT Bureau
- November 21, 2025
LG Display has secured two CES 2026 Innovation Awards from the Consumer Technology Association (CTA) for two automotive display innovations: Dual View OLED and Under Display Camera-infrared (UDC-IR) OLED.
Both products were honoured in the In-Vehicle Entertainment category for delivering space efficiency, superior picture quality and high standards of safety.
The Dual View OLED solution allows a single automotive display to show different content based on the viewing position. For example, the driver can view navigation while the front passenger streams content. Optimised pixel structure ensures the driver’s touch operation does not interfere with the passenger’s entertainment. The product utilises a Tandem OLED device structure for picture quality and operates reliably in environments ranging from -40deg C to 85deg C.
The UDC-IR OLED jointly developed with LG Innotek, is claimed to world’s first full-screen automotive display to conceal an in-screen driver-monitoring camera. LG Display developed advanced algorithms that make the camera hole invisible from the driver’s viewpoint. The camera integrates LG Innotek’s high-resolution IR camera and image-enhancement software to ensure accurate driver monitoring, which is becoming mandatory due to global safety regulations.
LG Display will showcase these solutions at a dedicated booth at CES 2026. The company has consistently won CES Innovation Awards, previously honoured for its Thin Actuator Sound Solution (CES 2023) and its 57-inch Pillar-to-Pillar LCD (CES 2024).

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