Force Motors Launches AI-powered Connected Vehicle Platform, Sets Up Command Centre In Pune

Force Motors - Intangles
L-R: Anup Patil, CEO, Intangles and Prasan Firodia, MD, Force Motors.

Pune-headquartered automotive major Force Motors has unveiled Force iPulse, its new connected vehicle platform designed to enhance operational intelligence and vehicle lifecycle management.

Developed in partnership with Intangles, the platform uses state-of-the-art artificial intelligence (AI) and hybrid analytics to provide insight into vehicle performance. It continuously analyses high-resolution data to predict issues, enabling the early detection of performance problems and component failures.

Unlike traditional monitoring systems, Force iPulse goes beyond simply reporting faults. It performs root-cause analysis on key subsystems, including the engine, powertrain and electrical and thermal systems, allowing for proactive intervention to prevent unplanned downtime. This enables fleet operators to make precise, data-backed decisions.

Prasan Firodia, Managing Director, Force Motors, said, “At Force Motors, we believe in value-driven innovation, and this launch is yet another step in our mission to deliver superior, intelligent mobility solutions. Force iPulse is more than just a technological solution—it is a business enabler for our customers. It brings in transparency, improves efficiency, and ensures safety across operations, thereby equipping our customers with complete control over their fleet operations. We are confident that this new initiative will be well appreciated by both our customers as well as our partners and help take us another step forward in delivering our promise of customer delight.”

The platform, built on a secure cloud-native architecture, provides access to real-time and historical vehicle data on both mobile and desktop devices. It offers a unified view of operations, helping fleet managers detect inefficiencies, enforce best practices and optimise the total cost of ownership.

Furthermore, to support the new technology, Force Motors has established an Intelligence Command Centre at its headquarters in Pune. Manned by diagnostics experts, the centre provides remote vehicle monitoring, alert management and expert guidance. This is backed by a 24x7 support infrastructure.

Force iPulse is now available across Force Motors’ network of more than 300 dealerships. It will be a standard feature on all new commercial vehicles and can also be fitted as a certified aftermarket solution.

ARAI - Digital Lab

The Digital Twin Lab, established by the Automotive Research Association of India (ARAI) with Micelio and IIT Guwahati Tech Park, has now become completely operational.

The lab, supported by the Ministry of Heavy Industries (MHI), enables simulation-led development for electric vehicles (EVs) to help startups, MSMEs and car manufacturers accelerate design, validation and deployment. Its capabilities will be showcased at Micelio’s Global Clean Mobility Summit 2025.

The facility uses a ‘Hub-and-Spoke' model, with the hub at ARAI in Pune and two spokes: one at Micelio Discovery Studio in Bengaluru and the other at the Indian Institute of Technology (IIT) Guwahati. It became fully operational in June 2025.

Dr Reji Mathai, Director, ARAI, said, “ARAI is proud to announce the strategic expansion of its Digital Twinning services across India, extending from the western region to the eastern and southern parts of the country. As India advances towards a future of intelligent and sustainable mobility, ARAI remains committed to empowering OEMs, startups, and automotive innovators with cutting-edge mobility solutions. We are grateful to the Ministry of Industries for their continued support in driving technology-led green mobility initiatives. We also deeply value our collaboration with Micelio, our trusted partner in this endeavour and look forward to a successful journey in broadening ARAI’s national footprint.”

The lab offers digital twin modelling for EV components, including battery packs, motors and drivetrains. It provides virtual validation environments that can simulate conditions such as wear-and-tear and energy consumption. This is supported by Hardware-in-Loop testing systems and AI/ML-based simulation tools.

Shreyas Shibulal, Founder & Director, Micelio Mobility, said, "This lab represents a fundamental shift in how India approaches EV innovation. By providing access to advanced digital twin infrastructure, we are reducing time-to-market and development costs, while also enabling a new generation of Indian EV innovators to compete globally while developing solutions specifically tailored to Indian conditions and requirements."

The facility allows startups and MSMEs to validate their concepts and refine designs without large capital investments.

Sona Comstar Partners NEURA Robotics For Joint Development Of Industrial Robots & Humanoids

MaVI Neura

Tier 1 supplier Sona BLW Precision Forgings (Sona Comstar) has signed a memorandum of understanding (MoU) with NEURA Robotics, Germany to jointly develop technologies, components and sub-assemblies.

The partnership will also focus on the industrialisation of robots and humanoids for the Indian and other agreed markets. The tie-up comes as intelligent automation sees growth in industrial and humanoid robots, driven by developments in artificial intelligence (AI) and falling computing costs. Sona Comstar, which focuses on electric powertrains, will work with NEURA Robotics to provide automation solutions across industries and create products manufactured in India.

Vivek Vikram Singh, MD & Group CEO, Sona Comstar, said, “We are excited to partner with NEURA Robotics to drive the next wave of innovation in industrial and humanoid robotics. This collaboration aligns with our vision to expand beyond the automotive domain, into a broader mobility space, supporting the future of intelligent manufacturing and service industries. By combining Sona Comstar’s engineering and manufacturing expertise with NEURA’s pioneering cognitive robotics technologies, we are well-positioned to deliver world-class solutions for the global market.”

David Reger, CEO and Founder, NEURA Robotics, said, "At NEURA Robotics, we believe true progress in robotics comes from strong partnerships that unite technology, engineering, and purpose. The collaboration with Sona Comstar represents the convergence of two innovation leaders: one redefining mobility, the other reimagining intelligent robotics. Together, we will set new standards for innovation and scalability in one of the world’s most dynamic markets.”

AJAX Engineering Deploys AI-Based Personalised Video To Support Dealer Network

Ajax Engineering

AJAX Engineering, a leading manufacturer in the construction equipment sector, has begun trialling a new method of connecting digital sales leads with its dealer network using personalised video messages. The project uses the IMPACT platform from AiVANTA to automate the process.

The initiative addresses the challenge dealers face in converting online inquiries, which often lack context. AJAX now sends each incoming lead a short, automated video containing the customer's name, the product they are interested in and contact details for the closest dealer, including a Google Maps link. The videos are available in regional languages and offer quick actions such as calling the dealer, booking a demonstration, or requesting details.

Delivered immediately via WhatsApp and email, the videos allow dealers to respond to customers with context. Early results indicate the communication can improve conversion rates from leads and increase visits to dealerships.

Karan Ahuja, Co-founder and CEO, AiVANTA, said, "Our collaboration with AJAX Engineering demonstrates how personalized, tailored video communication can transform dealer ecosystems. By bringing personalisation and regional accessibility into the lead journey, we are helping OEMs and dealers work in closer alignment to serve customers better."

The move by AJAX reflects a growing trend in dealer-led industries to use digital engagement tools to support physical interactions. By linking online inquiries and dealership visits, AJAX intends to improve customer experience and help dealers achieve sales outcomes.

Ansys Partners With Maker Bhavan Foundation To Boost STEM Education In India

Ansys - Make Bhavan Foundation

Ansys, now part of Synopsys, has formed a strategic partnership with the US-based non-profit Maker Bhavan Foundation (MBF) to enhance STEM education for students at Tier-2 engineering colleges in India.

The collaboration will grant students in MBF’s Tinkerers’ Labs – the supported makerspaces – access to cutting-edge simulation tools from Synopsys’ Simulation and Analysis portfolio, alongside the Ansys Learning Hub. This initiative is specifically designed to provide students in these institutions with resources that match those available at top-tier engineering colleges.

Under the new Synopsys-MBF Simulation Education Program, students and faculty at up to six selected institutions will initially receive academic teaching licences for Ansys' multiphysics simulation solutions.

Damayanti Bhattacharya, CEO, Maker Bhavan Foundation, said, “This collaboration levels the playing field for students who might otherwise be overlooked. Each lab equipped with world-class tools is a promise to these young engineers that innovation has no boundaries of geography or privilege.”

Beyond providing software, Ansys will offer technical mentorship, coordinate hackathons and workshops and support training for both faculty and students. MBF will manage the implementation, acting as the liaison between the institutions and Synopsys to ensure effective tool usage and track learning outcomes.

Mike Yeager, Area Vice-President, India and Japan, at Ansys, part of Synopsys, said, “We are proud to partner with MBF in building a strong talent pipeline for the future. By bringing global technology to local classrooms, we are empowering students in India to innovate and solve real-world problems.”

This initial one-year partnership is viewed as the start of a long-term plan, with both Synopsys and MBF intending to extend the engagement to more institutions if successful, thereby increasing the impact on India’s innovation ecosystem.