Pune-headquartered automotive major Force Motors has inked a strategic partnership with Zoho Corporation to upgrade its customer experience and dealer management systems.

This initiative is part of Force Motors’ Project DigiForce, a digital transformation program that leverages technologies across the value chain to drive innovation, improve productivity and enhance customer satisfaction.

The auto major will deploy Zoho’s Advanced Customer Relationship Management (CRM) and Dealer Management System (DMS), along with a suite of 12 AI-powered front-office applications across its network. This integrated, cloud-based solution will replace legacy systems, bringing in cutting-edge capabilities to modernise marketing, sales, service, customer engagement and internal collaboration.

The solution will streamline dealer operations and create a unified platform for teams, dealers and customers.

At present, Force Motors operates a network of over 200 dealerships, 70 authorised service centres and 30 parts centres across India, supported by international distributors in more than 40 countries.

Prasan Firodia, Managing Director, Force Motors, said, “Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors’ commitment to advocate innovation and technology development in India.”

Mani Vembu, CEO, Zoho, said, “Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle – from discovery and purchase to service, support and ownership. This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration and delivers contextual, intelligent engagement at every touchpoint."

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The Ministry of Heavy Industries, Government of India, has begun drafting the Automotive Mission Plan 2047 (AMP 2047) aligning with the ‘Viksit Bharat @2047’ vision under the leadership of Prime Minister Narendra Modi and guidance of Minister for Heavy Industries and Steel H D Kumaraswamy.

AMP 2047 aims to build on earlier Automotive Mission Plans, which supported the automotive sector's expansion through collaboration among stakeholders. The new plan seeks to improve innovation, global competitiveness and sustainable development. The goal is for India to be a global automotive leader by 2047.

The first meeting of the AMP 2047 Sub-Committees took place to set out objectives and a framework. Dr. Hanif Qureshi, Additional Secretary, MHI, spoke about the plan's importance. He stated, “The vision for 2047 is not an aspiration but a strategic roadmap backed by concrete targets for sector growth, exports, and industry advancement. We must think beyond specific technologies or companies and focus on India’s global standing in 2047, aiming to increase our share in global automotive trade through innovation and quality.”

Representatives from several ministries attended the meeting, including the Ministry of Power, Ministry of Road Transport and Highways, Ministry of Commerce, Ministry of Petroleum and Natural Gas, DPIIT and the Ministry of Environment Forest and Climate Change. Industry bodies such as SIAM, ACMA, CII and FICCI were also present, along with academic institutions, research think tanks and testing agencies. This marks an industry-led effort to shape AMP 2047.

AMP 2047 intends to bring together the views of stakeholders, including Original Equipment Manufacturers (OEMs), auto component makers, policymakers, academia and end users. It will address matters like technological advancements and charging infrastructure. Seven Sub-Committees, made up of experts from government, industry and academia, will guide the plan's development, with targets for 2030, 2037 and 2047.

The Ministry, under the guidance of Minister for Heavy Industries and Steel H D Kumaraswamy, is committed to building a self-reliant, innovative and sustainable automotive ecosystem. Further Sub-Committee meetings will gather ideas and data for presentation to the Apex Committee, chaired by Kamran Rizvi, Secretary, Ministry of Heavy Industries.

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Continental, a global technology company, has partnered with the Bengaluru Metropolitan Transport Corporation (BMTC) to scale up OnBoard, an innovative solution designed to enhance mobility for visually impaired passengers. This initiative, launched in 2023 under Continental’s CSR programme Conscience, was developed in collaboration with IIT Delhi and the Raised Lines Foundation (RLF). The technology assists visually impaired individuals in safely boarding buses by providing real-time audio cues.

Following a successful pilot on 25 BMTC buses, the project has now expanded to an additional 100 buses, with plans to equip 500 buses across Bengaluru. The announcement was made during a press conference at the BMTC Central Office, attended by Karnataka’s Transport Minister, Ramalinga Reddy.

OnBoard was initially developed at IIT Delhi with support from the Ministry of Electronics and Information Technology (MeitY) and the Department of Science and Technology (DST). The technology was later transferred to RLF, an IIT Delhi-incubated nonprofit. The system uses bus-mounted speakers to announce route numbers and guide passengers to entry doors, ensuring a seamless boarding experience.

So far, installations have been completed on the 401K and 401R routes, with the next phase set to begin in mid-July. Production of additional units is underway, with full implementation expected by August 2024. Extensive field testing conducted by RLF and Enable India in Bengaluru confirmed the device’s effectiveness under various weather conditions, including rain, heat and dust while maintaining stable connectivity.

The launch event featured a live demonstration and media interactions, emphasising the importance of public-private partnerships in advancing inclusive mobility solutions. Continental and BMTC’s collaboration highlights a shared commitment to making public transportation accessible for all.

Prashanth Doreswamy, President and CEO, Continental, said, “At Continental, we believe that mobility must be inclusive and accessible, it should lie at the very core of innovation. Therefore, through our CSR initiative, we aim to empower every individual with the freedom of movement. Technology has opened up a world of possibilities, and this is just a steppingstone. As a technology company, we see it as our responsibility to help shape the future of mobility, which is not just connected, autonomous, shared and electric but also inclusive. We are proud to work with BMTC in supporting the vision of a more connected and accessible Bengaluru.”

Ramachandran R, Managing Director, Bengaluru Metropolitan Transport Corporation (BMTC), said, “This project is a flagship initiative for inclusive urban mobility in Bengaluru. BMTC recognises that OnBoard is a crucial step towards making the city’s public transport system more accessible and inclusive, bringing it on par with other leading global cities. At BMTC, we are fully committed to this initiative and are aligning all internal efforts to ensure its smooth and timely deployment across our fleet.”

Prof M Balakrishnan, Honorary Professor, IIT Delhi and Chairman, Raised Lines Foundation, said, “Industry-academia collaboration has always been crucial while addressing any real-world challenges, and the OnBoard solution is a testament to that. Its deployment across the BMTC network will allow visually impaired individuals to navigate public transport. At IIT Delhi, we are excited and very proud to see a technology we have contributed to making such a meaningful difference in people’s lives, bringing the benefits of inclusive design to the heart of urban mobility. At Raised Lines Foundation, our mission has been empowerment of persons with visual impairment by providing access to inclusive solutions with focus on mobility, education and independent living.”

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Bengaluru-headquartered design and technology services company Tata Elxsi has inked a Memorandum of Understanding (MoU) with Synopsys, a leader in silicon to systems design solutions, to accelerate automotive virtualisation solutions.

The partnership aims to provide customers pre-verified, integrated solutions and services that make it easy to design and deploy virtual electronic control units (vECUs). This they shared is a cornerstone technology critical for efficient software development and testing in today’s software-defined vehicles (SDV).

As per the understanding, Tata Elxsi will bring its engineering capabilities in embedded systems and integration with Synopsys’ industry-leading virtualisation solutions, which is said to be used by more than 50 global automotive OEMs and Tier 1 suppliers. This will not only reduce development complexity and cost, but also improve quality of software systems and de-risk vehicle production timelines.

Deployed across vehicle domains such as powertrain, chassis, body control, gateway and central compute, the partners are already working on several global programs. This enables their customers to simulate real-world scenarios, validate software early and reduce reliance on physical prototypes.

Sundar Ganapathi, CTO – Automotive, Tata Elxsi, said, “Our partnership with Synopsys reflects a future-forward response to how vehicle development is evolving. As OEMs move away from traditional workflows, there is growing demand for engineering services that are tightly integrated with virtualisation tools. This strategic collaboration enables us to jointly address that shift with focus, flexibility and domain depth.

Marc Serughetti, Vice-President, Synopsys, said, “The automotive industry’s transformation to software-defined vehicles requires advanced virtualisation capabilities from silicon to systems. Our leadership enabling automotive electronics digital twins, combined with Tata Elxsi’s engineering scale and practical experience operationalising automotive system design, will simplify the adoption of virtual ECUs and thereby accelerate software development and testing to improve quality and time to market.” 

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India's rapidly evolving mobility sector was the central focus of the 3rd EV & AutoTech Innovation Forum, held at Vivanta, Hinjawadi, Pune, which was organised by Konnect Worldwide Business Media on the theme of ‘Shaping the Future of Mobility.’

The day-long event saw over 300 participants from the automotive stakeholders including EV players, tier-1 suppliers, OEMs, policymakers and tech investors.

The event saw discussions on around the increasing demand for innovative technological features such as connectivity, high-performance computing, driver assistance/autonomous driving & enhanced safety, alongside emerging trends like EVs and stricter efficiency norms. This has led to a growing focus on the role of software in modern vehicles.

Prominent attendees included representatives from Jio, ARAI, Visteon, Harman, Varroc Connect, Tata Motors, Omega Seiki Mobility, MediaTek, Maruti Suzuki India and Stellantis India among others.

Steven Lee, Deputy Director, Intelligent Software Development, MediaTek, said, "India is the fastest-growing connected car market, with a projected CAGR of 18 percent between 2025 and 2030, according to Counterpoint. Government policies, growing presence of global OEMs, seeking alternative sourcing hubs and the rising importance of software in vehicles have together created a strategic opportunity for Indian players to enhance capabilities, accelerate growth and establish India as a global automotive hub. As the sector continues its upward trajectory, it is strategically positioned for transformative growth in the near term, driven by 5G machine-to-machine (M2M) connectivity, sophisticated AI integration and premium Multimedia, surpassing traditional 4G frameworks. At MediaTek, we are leveraging our industry-leading expertise in MediaTek Dimensity Automotive portfolio to drive key capabilities including impressive AI, extensive feature integration, innate energy efficiency and leading connectivity solutions. Our collaborations with OEMs help to deliver immersive, advanced in-vehicle user experiences to reach AI defined cockpit with cybersecurity capabilities and enhanced connectivity.”

Mohan Raju, Vice-President & Vertical Head – IoT, Jio, said, “The connected vehicle ecosystem today is a rapidly evolving landscape where vehicles are not just equipped with internet connectivity but also with advanced cloud applications suites, enabling the user to interact with his environment like home, office, shopping lists etc right from the car. Also, the vice versa i.e. Home2Car is fast becoming a reality which involves the user interacting / controlling his car right from the comfort of his car. Icing on the cake - this interaction is increasingly voice commands powered allowing the user to “Speak with the car in his/ her native Indian Language”.

“We are pioneering this experiential transformation and customer preference shifts by bringing first of its kind innovative solutions in close collaboration with Auto OEMs. This approach is fundamentally changing how vehicles are designed, used, maintained and therefore enhancing the overall value and experience of vehicle ownership for the customers," he said.

At the event, the key sessions explored the convergence of AI-ML, edge computing, connected mobility and technological advancements in electric two-wheeler and SDVs. Fireside chats and panel discussions delved into EV ecosystem development, monetisation models and the critical role of telematics and over-the-air (OTA) updates in delivering a seamless in-car digital experience.

Further contributions came from clean mobility disruptors such as Micelio Discovery Studio and Exponent Energy, who presented groundbreaking models in green mobility and localised innovation.

The forum also featured a technical demo zone by Tier-1 OEMs and live vehicle showcases by Tata Motors, Skoda India, JSW MG Motor and Matter Mobility.

Ujjwala Karle, Senior Deputy Director & Head Technology Group, ARAI, said, “With close to six decades of experience in homologation and standardisation, ARAI has expertise in R&D, testing and validation. ARAI has also developed indigenous technologies in the mobility domain through its expertise and in house innovation. Mass-scaling of the technology in India can be achieved by an integrated approach and a combination of virtual and experiential verification and validation process. We are open to collaborate with the manufacturers in automotive domain in the field of R&D, technology development, testing & validation and engineering services.”

Sivakumar Yeddanapudi, Global Vice-President – Digital Cockpit and Connected Services Products, Visteon, said, "India plays a pivotal role in driving the future of global automotive innovation. At Visteon, we're proud to collaborate with MediaTek and other leading partners to accelerate the transition to software-defined, AI-powered vehicles - delivering advanced cockpit technologies that elevate the driving experience."

The day-long event, themed ‘Hello World, Disrupt the Future’, was powered by MediaTek, a world-leading fabless semiconductor company powering nearly 2 billion connected devices a year, as AutoTech partner and supported by ARAI.

Rahul Sindhwani, CEO, Konnect Worldwide Business Media, concluded, "The third edition of the EV & AutoTech Innovation Forum has reaffirmed our resolve to bring together the best minds in mobility. As electric and software-defined mobility gain momentum, the forum served as a catalyst for actionable dialogue, innovation and ecosystem-level collaboration. We are proud to build India’s most definitive platform for future-ready mobility solutions.”

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