Sonic Studio Experience By Mahindra Launched

Mahindra has launched ‘Sonic Studio Experience by Mahindra’, its premium in-cabin audio system that aims to provide an immersive audio experience. The system makes its debut on the company’s recently launched BE 6e and XEV 9e electric origin SUVs.

Mahindra’s Sonic Studio Experience boasts a state-of-the-art 1,400-watt 16-speaker Harman Kardon music system and Dolby Atmos and is developed in collaboration with Padma Bhushan and Academy Award winning singer A R Rahman and 16 times Grammy winning sound recording engineer Richard King. The sound has been finely tuned by Harman Kardon’s experts in close collaboration with the Mahindra team. The system comes with a personalised SonicSuite of delight sounds, experience mode (Calm, Cozy, Club), chimes and alerts, thanks to A R Rahman’s expertise. The system also features VenueScapes (LIVE) and QuantumLogic Immersion to add a new dimension to the listening experience.

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, “With Sonic Studio Experience by Mahindra, we have redefined what in-cabin sound can be, combining cutting-edge technology with artistic brilliance. Partnering with legends like A R Rahman and Richard King, and collaborating with industry leaders Harman Kardon and Dolby, we have created an audio experience that is immersive, transformative, and uniquely Mahindra. This is a testament to our commitment to delivering not just vehicles, but experiences that resonate deeply with our customers.”

A R Rahman said, “Working on the BE 6e and XEV 9e has been an immensely satisfying experience as I sought to create a soundscape that transforms every drive into a memorable journey. By envisioning the emotions passengers might be experiencing on their travels, my goal was to design sounds that not only enhance the driving experience but also complement the journey and make it uniquely enjoyable. It’s been a joy working with Mahindra and the team of experts to bring this vision to life.”

Richard King said, “Having spent years in some of the finest recording studios and listening rooms globally, I can confidently say that the Harman sound system in the BE 6e and XEV 9e offers a studio-quality audio experience. A whole lot of effort has gone into perfecting the sound for the BE 6e and XEV 9e and I believe listeners will be captivated by its precision, depth and immersion.”

Ola Electric To Unveil India Inside Vision On 15th August

Ola Electric To Unveil India Inside Vision On 15th August

Bengaluru-based electric vehicle maker Ola Electric is set to host its annual event ‘Sankalp’ on 15 August, at its Gigafactory in Krishnagiri, Tamil Nadu.

At the event, the company shared that it will unveil its ‘India Inside’ vision across products and technologies. This year, Ola Electric has made its event public inside the Gigafactory, which will be live-streamed on its official channels with more details to be announced soon.

Force Motors Launches AI-powered Connected Vehicle Platform, Sets Up Command Centre In Pune

Force Motors - Intangles

Pune-headquartered automotive major Force Motors has unveiled Force iPulse, its new connected vehicle platform designed to enhance operational intelligence and vehicle lifecycle management.

Developed in partnership with Intangles, the platform uses state-of-the-art artificial intelligence (AI) and hybrid analytics to provide insight into vehicle performance. It continuously analyses high-resolution data to predict issues, enabling the early detection of performance problems and component failures.

Unlike traditional monitoring systems, Force iPulse goes beyond simply reporting faults. It performs root-cause analysis on key subsystems, including the engine, powertrain and electrical and thermal systems, allowing for proactive intervention to prevent unplanned downtime. This enables fleet operators to make precise, data-backed decisions.

Prasan Firodia, Managing Director, Force Motors, said, “At Force Motors, we believe in value-driven innovation, and this launch is yet another step in our mission to deliver superior, intelligent mobility solutions. Force iPulse is more than just a technological solution—it is a business enabler for our customers. It brings in transparency, improves efficiency, and ensures safety across operations, thereby equipping our customers with complete control over their fleet operations. We are confident that this new initiative will be well appreciated by both our customers as well as our partners and help take us another step forward in delivering our promise of customer delight.”

The platform, built on a secure cloud-native architecture, provides access to real-time and historical vehicle data on both mobile and desktop devices. It offers a unified view of operations, helping fleet managers detect inefficiencies, enforce best practices and optimise the total cost of ownership.

Furthermore, to support the new technology, Force Motors has established an Intelligence Command Centre at its headquarters in Pune. Manned by diagnostics experts, the centre provides remote vehicle monitoring, alert management and expert guidance. This is backed by a 24x7 support infrastructure.

Force iPulse is now available across Force Motors’ network of more than 300 dealerships. It will be a standard feature on all new commercial vehicles and can also be fitted as a certified aftermarket solution.

Faraday Future Begins Trial Production Of FX Super One MPV In California

Faraday Future

California-based e-mobility company Faraday Future Intelligent Electric has commenced the trial production phase of its new FX Super One electric MPV at its Hanford facility.

The phase will focus on validating production processes, workflows and quality standards. Factory engineers and staff are also undergoing training to prepare for full-scale production. The next stage will involve engineering validation, including safety testing.

Unveiled in Los Angeles on 17 July, the FX Super One features Faraday Future’s Super EAI F.A.C.E. interface and its 6x4 Embodied AI Agent architecture. The model is positioned as a premium alternative to traditional large SUVs like the Cadillac Escalade.

The company has invested around USD 300 million in its 1.1 million-square-foot Hanford facility, which could be scaled up to produce over 30,000 vehicles per year with further funding and permits. The plant may also support multi-model assembly lines.

Faraday Future recently secured USD 105 million in new funding, expected to cover most of the FX Super One’s launch costs.

Founded in 2014, the company aims to disrupt the automotive industry by creating a user-centric, technology-first and smart driving experience.

Schaeffler Introduces Radar-Based Hands-Free Vehicle Access Sensor

Schaeffler hands-free access sensor

German tier 1 supplier Schaeffler has developed a hands-free access sensor that allows users to open and close vehicle trunks or sliding doors with a foot motion, without needing to press a button or use a remote. Based on Doppler radar technology, the system enables keyless and contactless vehicle access.

According to Matthias Zink, CEO Powertrain & Chassis, Schaeffler AG, “With the expanded portfolio of the Powertrain & Chassis Division, Schaeffler is positioning itself as a new provider of innovative sensor solutions for body applications. The hands-free access sensor is an example of Schaeffler’s growing, complementary product range following the merger with Vitesco Technologies – and marks another step toward our goal of becoming the world’s leading Motion Technology Company.”

The sensor activates when a person enters the radar field beneath the rear of the vehicle. It detects foot movements and analyses both speed and direction within a 60-centimetre range. Artificial intelligence is used in the calibration process, adapting the system to different vehicle models to improve detection accuracy and reduce false triggers.

Production of the sensor began in Europe at the end of 2024 for major automotive manufacturers.

Leif Reinhold, Head of the Powertrain Solutions Business Division at Schaeffler, responsible for the company’s sensor portfolio, said. “Schaeffler’s hands-free access sensor is a key component in the vehicle for intuitive access and also highlights our expanded sensor expertise in the market. We have been producing the hands-free access sensor in volume since the end of 2024 – in Europe, for major European automotive manufacturers. We also see additional growth potential in North America and China.”

Operating at a 24 GHz frequency, the sensor maintains performance in various weather conditions and temperatures ranging from –40 to 105 degrees Celsius. It connects to vehicle systems via a LIN interface and is suitable for various body styles including SUVs, minivans and sedans.

The sensor can be mounted either on the bumper or the chassis and is compatible with vehicles fitted with or without a trailer hitch. Installation involves a single screw-in component, removing the need for extra clips, brackets or antenna runs.