- Mahindra & Mahindra Ltd
- Sonic Studio Experience by Mahindra
- In-Cabin Audio System
- Mahindra BE 6e
- Mahindra XEV 9e
Sonic Studio Experience By Mahindra Launched
- By MT Bureau
- November 27, 2024
Mahindra has launched ‘Sonic Studio Experience by Mahindra’, its premium in-cabin audio system that aims to provide an immersive audio experience. The system makes its debut on the company’s recently launched BE 6e and XEV 9e electric origin SUVs.
Mahindra’s Sonic Studio Experience boasts a state-of-the-art 1,400-watt 16-speaker Harman Kardon music system and Dolby Atmos and is developed in collaboration with Padma Bhushan and Academy Award winning singer A R Rahman and 16 times Grammy winning sound recording engineer Richard King. The sound has been finely tuned by Harman Kardon’s experts in close collaboration with the Mahindra team. The system comes with a personalised SonicSuite of delight sounds, experience mode (Calm, Cozy, Club), chimes and alerts, thanks to A R Rahman’s expertise. The system also features VenueScapes (LIVE) and QuantumLogic Immersion to add a new dimension to the listening experience.
R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, “With Sonic Studio Experience by Mahindra, we have redefined what in-cabin sound can be, combining cutting-edge technology with artistic brilliance. Partnering with legends like A R Rahman and Richard King, and collaborating with industry leaders Harman Kardon and Dolby, we have created an audio experience that is immersive, transformative, and uniquely Mahindra. This is a testament to our commitment to delivering not just vehicles, but experiences that resonate deeply with our customers.”
A R Rahman said, “Working on the BE 6e and XEV 9e has been an immensely satisfying experience as I sought to create a soundscape that transforms every drive into a memorable journey. By envisioning the emotions passengers might be experiencing on their travels, my goal was to design sounds that not only enhance the driving experience but also complement the journey and make it uniquely enjoyable. It’s been a joy working with Mahindra and the team of experts to bring this vision to life.”
Richard King said, “Having spent years in some of the finest recording studios and listening rooms globally, I can confidently say that the Harman sound system in the BE 6e and XEV 9e offers a studio-quality audio experience. A whole lot of effort has gone into perfecting the sound for the BE 6e and XEV 9e and I believe listeners will be captivated by its precision, depth and immersion.”
Tata Elxsi Clocks INR 1.7 Billion Net Profit In Q1 FY2027
- By MT Bureau
- July 15, 2026
Tata Elxsi, a leading design and technology solutions company, has announced its financial results for Q1 FY2027, reporting operating revenue of INR 10.21 billion, up 2.8 percent over the previous quarter and 14.5 percent YoY.
For Q1 FY2027, the company’s EBITDA came at INR 2.16 billion with a margin of 21.2 percent and a profit after tax (PAT) of INR 1.7 billion, up 18.2 percent YoY.
The company’s revenue from the transportation segment grew 13.3 percent YoY, supported by engagements in off-road and aerospace segments. Automotive OEM revenue now accounts for 78 percent of the division's total revenue. The media & communications segment revenue grew 22.2 percent YoY, while healthcare and life sciences clocked 1.7 percent growth QoQ.
Manoj Raghavan, CEO and Managing Director, Tata Elxsi, said, “For the quarter, Tata Elxsi delivered a healthy performance with growth in our two primary verticals, supported by strong deal execution and continued momentum in large strategic engagements. We also crossed a key milestone of reporting operating revenue of more than Rs. 1,000 crores in the current quarter. The performance in the quarter reflects the strength and increasing relevance of our design-led and AI-enabled engineering capabilities in our chosen industries.”
“FY2027 marks a year of future focus for the company, as we prepare and equip ourselves for a world reshaped by AI. We are making targeted investments in specialized talent, AI powered platforms, tools and infrastructure, to pivot to a Domain + AI future. These investments are enhancing customer value creation with tangible outcomes and opening new avenues for growth and positioning us for the year and decade ahead,” he concluded.
- BYD
- DOLPHIN G DM-i
- SHARK
- DENZA
- Formula 1
- Jenson Button
- Stella Li
- BAO 5
- YANGWANG
- U9 Xtreme
- Goodword Festival of Speed
- Stella Li
BYD Group Debuts 8 Models At 2026 Goodwood Festival of Speed, Flash Charging Tech Too
- By MT Bureau
- July 14, 2026
Chinese automotive major BYD Group showcased eight model debuts at the 2026 Goodwood Festival of Speed, where it occupied a 2,016 square metre stand. The display featured vehicles from the BYD, DENZA and YANGWANG brands, with several models participating in the hillclimb event.
At the event, BYD introduced the DOLPHIN G DM-i, a supermini featuring Dual Mode Super Hybrid technology that pairs an electric motor with a 1.5-litre petrol engine. The manufacturer also presented the SHARK pickup, which produces 436PS and accelerates from 0-62mph (0-100 kmph) in 5.7 seconds.
DENZA unveiled the Z sports car, a coupe with 1604PS and a top speed of 217mph (350 kmph), which was presented by Stella Li and 2009 Formula 1 World Champion Jenson Button. The brand also displayed the BAO 5 SUV, which incorporates DMO (Dual Mode Off-road) technology. Additionally, DENZA demonstrated charging speeds of up to 1,500kW, allowing vehicles to charge from 10-70 percent in five minutes.
YANGWANG exhibited the U9 Xtreme, a production car with a top speed of 308.3mph (496 kmph) and a 1200V powertrain. The brand also displayed the U8L SUV and the U7 saloon.
Stella Li, Executive Vice President, BYD, said, "It's been an exciting privilege to play such a central role at this year's Goodwood Festival of Speed. Our stand has been the focal point for thousands of visitors, who've been able to explore a host of new models – our incredible DENZA Z and DENZA BAO 5, as well as the BYD SHARK and, for the first time in the UK, the DOLPHIN G DM-i. We've really enjoyed meeting car enthusiasts from around the world, and it's been a particular thrill to see our cars, such as the YANGWANG U9X, going up the iconic hillclimb. Goodwood really is a global centrepiece for car culture, and we're delighted to have been able to show how our new-energy technologies are creating advances in sustainable mobility around the world."
- IVECO
- PETRONAS Lubricants International
- IVECO URANIA
- IVECO TUTELA
- Domenico Nucera
- IVECO Group
- Domenico Ciaglia
IVECO and PETRONAS Lubricants International Renew Strategic Partnership
- By MT Bureau
- July 12, 2026
European commercial vehicle major IVECO and PETRONAS Lubricants International (PLI) have renewed their strategic partnership for five years, extending the agreement through 2032.
The collaboration continues the supply and joint engineering of lubricants for IVECO’s vehicle portfolio in Europe, including engine oils, transmission fluids, brake fluids and coolants.
The partnership focuses on the development of IVECO URANIA engine oils and IVECO TUTELA technical fluids. These products are recommended by IVECO and result from joint research and development. Recent innovations include the launch of Urania Next 0W-16, a lubricant formulated for heavy-duty applications.
Domenico Nucera, Chief Quality & Operations Officer, Iveco Group, said, "The renewal of the agreement with PETRONAS Lubricants International confirms the strength of a long-standing collaboration built on shared technical expertise and a common ambition to continuously improve performance, efficiency, and sustainability across our vehicle and powertrain portfolio. Through the co-engineering of our IVECO URANIA and IVECO TUTELA ranges, we are able to deliver solutions that maximise vehicle uptime, optimise total cost of ownership, and support our customers and dealer network with the highest standards of quality and reliability."
Domenico Ciaglia, Group Chief Strategy & Transformation Officer, PETRONAS Lubricants International (PLI), said, "This partnership renewal demonstrates what can be achieved through a long-term forward-thinking collaboration, with consistency, and a shared commitment to excellence. Through continuous product innovation, we have been able to co-develop market-leading solutions such as the Urania Next 0W-16 engine oil formulation, seamlessly integrated into IVECO's ecosystem. This collaboration enables us to deliver greater value to the industry by combining our expertise and driving innovation together. Looking ahead, PETRONAS Lubricants International remains fully committed to supporting the IVECO Group with forward integrated reliable, high-performance products and solutions that create lasting value for its network and customers. This renewed collaboration further reinforces the foundation of PLI's broader strategic roadmap, demonstrating how technical excellence and trusted partnerships can drive sustainable, long-term value internationally."
L&T Technology Services Concludes Engineering Intelligence Hackathon
- By MT Bureau
- July 11, 2026
L&T Technology Services (LTTS), a leading engineering research & development (ER&D) company, has concluded its Engineering Intelligence (EI) OpenHack 2026, an innovation challenge held simultaneously across nine locations in India, the US and Europe. The event involved nearly 4,000 engineers across 770 teams.
Participants worked on over 500 challenge statements related to software-defined mobility, plant modernisation, energy, automation and AI infrastructure. The solutions developed during the 24-hour event focused on areas such as industrial automation, cybersecurity, autonomous systems and healthcare.
A jury evaluated the entries based on innovation, technical execution, scalability and relevance. The winning teams received prizes totalling over INR 3 million. Promising projects were selected for further development through the company’s Project Equinox platform and patent-worthy concepts were identified for intellectual property recognition.
Mritunjay Kumar Singh, Chief Operating Officer, L&T Technology Services, said, “The EI OpenHack 2026 reflects LTTS’ vision of Engineering Intelligence, where engineering expertise and AI come together to solve real-world industry challenges. What stood out was not only the scale of participation, but the ability of our engineers to apply contextual understanding, domain knowledge and AI prowess to develop solutions with tangible business relevance. Initiatives like OpenHack create opportunities for our talent to experiment, collaborate and develop solutions that will shape the future of engineering.”

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