Sonic Studio Experience By Mahindra Launched

Sonic Studio Experience By Mahindra Launched

Mahindra has launched ‘Sonic Studio Experience by Mahindra’, its premium in-cabin audio system that aims to provide an immersive audio experience. The system makes its debut on the company’s recently launched BE 6e and XEV 9e electric origin SUVs.

Mahindra’s Sonic Studio Experience boasts a state-of-the-art 1,400-watt 16-speaker Harman Kardon music system and Dolby Atmos and is developed in collaboration with Padma Bhushan and Academy Award winning singer A R Rahman and 16 times Grammy winning sound recording engineer Richard King. The sound has been finely tuned by Harman Kardon’s experts in close collaboration with the Mahindra team. The system comes with a personalised SonicSuite of delight sounds, experience mode (Calm, Cozy, Club), chimes and alerts, thanks to A R Rahman’s expertise. The system also features VenueScapes (LIVE) and QuantumLogic Immersion to add a new dimension to the listening experience.

R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd and Joint Managing Director, Mahindra Electric Automobile Limited, said, “With Sonic Studio Experience by Mahindra, we have redefined what in-cabin sound can be, combining cutting-edge technology with artistic brilliance. Partnering with legends like A R Rahman and Richard King, and collaborating with industry leaders Harman Kardon and Dolby, we have created an audio experience that is immersive, transformative, and uniquely Mahindra. This is a testament to our commitment to delivering not just vehicles, but experiences that resonate deeply with our customers.”

A R Rahman said, “Working on the BE 6e and XEV 9e has been an immensely satisfying experience as I sought to create a soundscape that transforms every drive into a memorable journey. By envisioning the emotions passengers might be experiencing on their travels, my goal was to design sounds that not only enhance the driving experience but also complement the journey and make it uniquely enjoyable. It’s been a joy working with Mahindra and the team of experts to bring this vision to life.”

Richard King said, “Having spent years in some of the finest recording studios and listening rooms globally, I can confidently say that the Harman sound system in the BE 6e and XEV 9e offers a studio-quality audio experience. A whole lot of effort has gone into perfecting the sound for the BE 6e and XEV 9e and I believe listeners will be captivated by its precision, depth and immersion.”

Comments (0)

ADD COMMENT

    GPS-Based Tech To Replace FASTag From 1st May

    GNSS

    The first day of May 2025 is set to become a landmark in the history of the National Highways Authority of India (NHAI) as the Fastag Authentication System (FASTag) ends.

    The FASTag electronic toll collection system in India, which uses Radio Frequency Identification (RFID) technology, was introduced to enable seamless toll payments without stopping at toll plazas. This is set to be replaced with Global Navigation Satellite System (GNSS) that will collect toll through a device, possibly fitted in the vehicle number plate. This system will calculate tolls through GPS and GPS-aided GEO Augmented Navigation (GAGAN) as per the actual distance travelled.

    This will eliminate the need to pay tolls for the entire highway if one is getting off earlier. With its introduction, toll transactions are expected to see a reduction in technical glitches, helping clear long queues faster. The government of India has received feedback for a more efficient upgrade to FAStag, the bank-based digital wallet system that has been in use since 2016.

    So far, users crossing a single toll plaza multiple times a month are issued monthly passes worth INR 340, which means INR 4,080 a year. On the other hand, a yearly pass for INR 3,000 is being proposed for the whole year, allowing unlimited travel across various national highways of India. As per Nitin Gadkari, Minister of Road Transport & Highways (MoRTH), GNSS with annual and lifetime passes for private cars is the solution to decongest Indian highways.

    Though originally slated for 1 April, the launch of the new toll collection system has now been scheduled for 1 May. As per media reports, a better network of India’s satellites are being activated for it. GNSS will be in operation alongside FAStag during the initial stages, with select lanes receiving technology for the new system.

    The trials with the new technology are already underway on Panipat-Hisar and Bengaluru-Mysore national highways.    

    Comments (0)

    ADD COMMENT

      Tata Motors Files Record 250 Patents & 148 Design Applications In FY2025

      Tata Motors

      Mumbai-headquartered automotive major Tata Motors has attained a new milestone of filing 250 patents and 148 design applications in FY2025, which is also its highest ever in a year.  

      The automaker has filed the patents across a multitude of disciplines such as connectivity, electrification, sustainability and safety (CESS), as well as alternative energy mix such as hydrogen-based vehicles and fuel cells.

      Furthermore, vehicle systems, including battery, powertrain, body and trim, suspension, brakes, HVAC and emission control, were also part of the patents filed by the automaker.

      Interestingly, in FY2025, Tata Motors filed 81 copyright applications and secured 68 patent grants during the year, which translates to 918 patents granted to date.

      What’s more, Tata Motors also received five accolades and honours in FY2025, being recognised for its excellence in intellectual property rights (IPR).

      Rajendra Petkar, President and Chief Technology Officer, Tata Motors, said, “Our innovation strategy is focused on delivering sustained value to customers while staying ahead of the industry shifts. This milestone reflects our continued pursuit of automotive excellence and reinforces our long-term vision of manufacturing greener, safer and more efficient vehicles. With a growing portfolio of pioneering technologies, we remain committed to supporting nation-building through cutting-edge solutions. Looking ahead, our efforts remain rooted in shaping the future of mobility, serving the evolving aspirations of our customers and communities alike.”

      Comments (0)

      ADD COMMENT

        Nissan Vehicles To Be Equipped With Next-Gen Autonomous Capabilities

        Nissan ProPilot

        Japanese auto major Nissan has announced that it will launch its next-generation ProPILOT technology from the fiscal year 2027. The system, featuring Nissan Ground Truth Perception technology with next-generation LiDAR and Wayve AI driver software, will enable its vehicles to have advanced autonomous driving with collision avoidance capabilities.

        Built on Wayve’s embodied AI foundation model, the technology is claimed to be designed to handle highly complex real-world driving conditions in a human-like manner.

        Wayve is a global AI company has trained its foundation model on vast amounts of real-world experience using custom GenAI technology that enables point-to-point driving across urban and highway environments.

        Comments (0)

        ADD COMMENT

          Kia Launches AI-Powered Voice Assistant Across Europe

          Kia EV3

          South Korean auto major Kia has officially launched its generative AI-powered voice recognition system, AI Assistant, across Europe, following successful rollouts in Korea and the United States in 2024.

          The company said that the AI Assistant is designed to revolutionise the in-car experience by enabling natural, conversational interactions, helping drivers and passengers easily access vehicle features and get personalised assistance on the go.

          Accessible via a steering wheel button or by saying ‘Hey Kia,’ the AI Assistant can perform a wide range of tasks, which the company claimed goes far beyond traditional voice recognition. Users can ask for restaurant recommendations, travel tips, or even child-friendly scientific explanations, such as why the sky is blue.

          One of the system’s standout features is its ability to understand user intent and context, providing smart, accurate responses. The AI Assistant also helps drivers navigate in-car features and driving aids, like recommending the Highway Driving Assistant during heavy traffic.

          Kia’s AI Assistant now comes standard on European EV3 models built from March 2025, with previous models receiving the update via Over-the-Air (OTA) technology. More Kia models equipped with the connected car Navigation Cockpit (ccNC) system will receive the AI Assistant as the rollout expands.

          With ongoing OTA updates, the AI Assistant will continuously improve, making every drive smoother, smarter and more intuitive.

          Comments (0)

          ADD COMMENT