Technology companies Synopsys and SiMa.ai have announced a collaboration to support automotive firms in developing workload-specific silicon and software for Artificial Intelligence (AI) features in next-generation vehicles.

The partnership will combine Synopsys' EDA tools, automotive-grade IP, and hardware-assisted verification solutions with SiMa.ai’s Machine Learning Accelerator (MLA) IP and comprehensive machine learning (ML) software stack. This approach aims to enable the customisation of IP, subsystems, chiplets, and systems-on-chip (SoCs).

The growing demand for Advanced Driver Assistance Systems (ADAS) and In-vehicle Infotainment (IVI) systems is highlighted as a key area of differentiation for original equipment manufacturers (OEMs), driven by a wide variety of applications. The integration of generative artificial intelligence (GenAI) into these systems is noted as requiring AI at the edge to provide real-time, multi-modal in-car experiences.

Current software-defined vehicle (SDV) architectures are identified as insufficient to meet the demands for diverse applications, as well as the necessary computational performance and reliability. Automotive companies are increasingly seeking AI-ready, workload-verified, and power-efficient software architectures. Additionally, hardware-software co-design solutions are seen as essential to reducing development costs and mitigating production risks.

The Synopsys and SiMa.ai collaboration is intended to support the following objectives:

Early architecture exploration: Tools to assist automotive design engineers in optimising performance, power, and software application requirements for custom or third-party SoC development.

Accelerated software development: A focus on multi-modal functions and GenAI, alongside a workflow incorporating virtual prototyping and emulation to streamline software/hardware integration and reduce time to market.

Cost-effective, adaptable in-vehicle solutions: Customisable, silicon-proven components and subsystems designed to accommodate diverse workloads and integrate advanced ML software and tools.

Continuous upgradeability of automotive edge AI: Systems can be developed to meet current needs and adapt to future requirements, with virtual prototypes enabling the testing of over-the-air updates.

Ravi Subramanian, Head of the Synopsys Product Management and Markets Group, said, "Our collaboration with SiMa.ai will provide automotive companies a significant step forward in modernising their hardware/software co-design processes to meet demand for advanced, in-car experiences that are increasingly costly and complex to deliver. Our leadership in architecture exploration, IP, and hardware-assisted verification, combined with SiMa.ai’s innovative performance and power-optimised ML capabilities, will enable customers to differentiate while continuing to meet stringent cost considerations and industry standards.”

Krishna Rangasayee, Founder and CEO, SiMa.ai, said, "Collaborating closely with Synopsys allows us to provide automotive manufacturers with complete, optimised solutions that accelerate their development cycles. The SiMa.ai MLSoC platform was designed for best possible performance at lowest power consumption across a diverse set of applications—that was the missing piece in the puzzle to make future cars so much smarter and safer than what we have today. When combined with Synopsys' industry-leading IP and software, we will deliver a powerful foundation for innovation across auto OEMs in autonomous driving and in-vehicle experiences."

Innovation and sustainability in design took centerstage at the 19th Styling & Design Conclave 2025 organised by the Society of Indian Automobile Manufacturers (SIAM). The event saw participation from designers and professionals from organisation such as Hero MotoCorp, Maruti Suzuki India, Honda Motorcycle & Scooter India, Stratasys and Autodesk among others.

G Sathiyaseelan, Chairman, SIAM Styling and Design Group and Vice-President, Ashok Leyland, shared his views on empathetic, inspirational and innovative approach towards technology and design,

Anuj Prasad, CEO and Founder, Desmania, expressed confidence in the bright future for automotive designers.

The event saw speakers acknowledging that automotive styling has become an old word, while design and sustainability are the modern buzzwords that indicate the direction in which the automotive sector must head.

“The level of design happening in India holds tremendous potential. We are at the threshold of a new era in design and innovation. Today, international organisations are looking to India for designs that cater to both local and global markets. Automotive design will help build the nation in a responsible manner,” said Prasad.

Prashant Banerjee, Executive Director, SIAM stated that “Indian automotive designs today are as good as Italian designs.”

Samarth Gupta, Senior Technical Specialist & Mobility Lead APAC, Autodesk, said, “Everyone wants to own a vehicle because it is an expression of independence. The urban population landscape is changing due to climate change. New developments in geopolitics and the evolution of consumers’ trends and preferences are impacting the mobility landscape. We will need to evolve our auto design thinking amidst disruptions.”

Teofilo Plaza Garcia, Industrial Studio Head, Hero MotoCorp, said “Motorsports-based designs can be used for road-based vehicles, as indicated through Hero XPulse 210. These vehicles will no longer be as expensive as before.”

Rahul Pandita, Regional Head, Stratasys, stated that 3D block printing is a useful technique that has helped companies like McLaren bring racing designs to life quickly. “As design processes such as 3D block printing decrease the time taken, companies can quickly decipher whether a design is feasible or not,” said Pandita.

Dinesh Raman, Director, Transportation Design, KISKA Shanghai, opined that “As the years go by, greater use of AI will be made for design, thereby freeing up time for creative pursuits by automotive designers.”

VS Deka, Group Manager, Royal Enfield, said, “AI innovation is coming into our lives and we need to adopt the evolving technology. AI can be customised through training and then be scaled up as per requirements.”

Ferdinand Klauser, Global Partner & MD, Asia, KISKA Shanghai said, “India has a lot of potential in bringing about the transformation in mobility designing landscape.”

He also mentioned that though the future is unpredictable, it is possible to plan for it by understanding that consumer needs are transforming faster than the market.

Professor Kaustuv Sengupta of NIFT Chennai, stated, “Colour represents around 20 percent of the design language. Every 300 miles in our country, you see a new colour context. Human beings see a small spectrum of colours. Colours affect us psychologically. We see what we want to see.”

Rajesh Gogu, Vice-President (Design), Maruti Suzuki India, revealed that the company decided to create a completely new design for the fourth generation of the Dzire. The design became a success despite a 55 percent market share for SUVs.

“The trends on the road are changing, as demand for sedans have reduced while that of SUVs have grown. Designing can reinvent declining segments or products to make them popular again. Innovation is not just about technology, it is also about shape, form, aerodynamics, performance and more. We can design our vehicles that can reduce the carbon footprint offering better fuel efficiency and value to customers,” averred Gogu.

While describing the role of AI in automotive designing, Harikrishnan AK, Delivery Manager, TCS Design, said, “AI image generators can be used for inspiration, exploration and for happy accidents but there are challenges of confidentiality and originality. We need to harness the full potential of AI by customisation and fine-tuning.”

Speaking about designing in the commercial vehicle segment, Pravin Gaikwad, Head of CV Design, Tata Motors, said, “We have adopted multi-powertrain strategy. It is possible for the form to get you the trust of the customer. Form is actually helping us to define many ideas. We are leveraging tech intelligence like telematics to design something very unique.”

He shared an insight on how Tata Motors was using space intelligence as a new design direction for making Tata Prima trucks and a new space-saving concept called Tata YU.

The SIAM Styling and Design Conclave also presented automotive design students of MIT (Maharashtra Institute of Technology), ADYPU (Ajeenkya DY Patil University) and NID (National Institute of Design) an opportunity to present their design prototypes. Vedant Barve, a student at MIT, won the first prize for an electric cruiser scooter concept.

“When we began, India had only two design schools. Today, there are over 1,500 design schools producing a strong talent pool for automotive design. We need to be transformative and move toward defining automotive design that is human-centric and sustainable,” added Prasad of Desmania.

“To make India into a global design hub, change that helps India use aspects of its culture while competing at a global level is needed in the academic curriculum,” concluded Sumer Singh, Associate Professor, IIT Delhi.

German tier 1 supplier Continental has announced its latest solution for the automotive industry, the Ac2ated Sound display, a first-of-its-kind in the industry that uses a display surface to bring high-quality audio output.

The technology will not only enable space saving but also could enable significant weight reduction and allow for more innovative solutions to be integrated.

The Ac2ated system uses actuators installed behind the display surface and induce audible vibrations in the glass. The company stated that humans have an intuitive ability to identify the origin of a detected sound in a three-dimensional space, which is referred to ‘sound localisation’. In simple terms, humans, when hearing any sound, have a natural tendency to try and identify the source of the sound. In the automotive industry, the Ac2ated Sound display can create a more immersive experience as the display itself could be used like a sound box.

Given the smaller footprint of the actuators, the solution can be implemented in various flat components of the vehicle interiors.

Continental claims that Ac2ated Sound system requires up to 90 percent less space and can offer up to 40 kilograms of weight saving compared to conventional speaker systems.

Pavel Prouza, Head of User Experience (UX) Business Area, Continental, said, “By integrating actuators into the display, we have succeeded in using the entire display surface as a sound chamber to resonate sound within the vehicle – all in exceptional quality. Not only does this save valuable space in the vehicle interior, but it also reduces weight compared with traditional speakers. The system leverages our full expertise as a system integrator for the benefit of our customers – combining visual and audio output in a single package without compromising on quality.”

TVS Supply Chain Solutions, a global supply chain solutions provider, has announced changes to its leadership structure with the appointment of R Vaidhyanathan as its new Global Chief Financial Officer (CFO) effective 1 April 2025. He succeeds Raviprakash Bhagavathula, who will transition to the new role of Head of Strategic Initiatives and move to Singapore.

At present, Vaidhyanathan serves as Deputy Global CFO and has held various positions in Finance within the organisation. He had joined the company in January 2019 and has worked across various leadership financial roles the position, and is credited to play a key role in significant enhancements to the productivity of the finance function.

Ravi Viswanathan, Managing Director, TVS Supply Chain Solutions, said, “We are delighted to appoint R Vaidhyanathan as our new Global CFO. His strong track record in driving financial performance, optimising cash flow, and fostering a culture of operational excellence has been instrumental in our growth journey. I am confident that his deep understanding of our business and his strategic vision will help us continue to innovate and scale as we move into the next phase of growth journey. We also express our sincere gratitude to Raviprakash Bhagavathula for his invaluable contributions since 2018 as CFO, especially for leading TVS SCS to a successful public listing. We look forward to his leadership in driving our strategic initiatives.”

Both Vaidhyanathan and Bhagavathula will report to Ravi Viswanathan, MD, TVS Supply Chain Solutions.  

British premium luxury car brand Aston Martin has joined hands with Curv Racing Simulators to introduce limited edition AMR-CO1-R simulator with prices starting GBP 58,750 (INR 5.98 million) plus tax. The deliveries are set to begin in April 2025.

Limited to just 50 units, the AMR-CO1-R builds up on the AMR-CO1 and now features precision ergonomics, cutting-edge hardware and even more immersive racing experience.

The partnership sees Aston Martin join forces with three-time Le Mans winner and simulator specialist Darren Turner, who currently leads Curv Racing Simulators. The AMR-C01-R continues to use the all-carbon fibre monocoque and signature Aston Martin Racing grille. The seating position has been revised and inspired by Aston Martin Valkyrie. The new model can now be further adjusted for more comfort and accessibility, especially for taller drivers.

The simulator uses a 49-inch G95C monitor with a 1000R curvature with 240Hz refresh rate (previously 120Hz) and 1ms response time (previously 4ms), which delivers seamless and razor-sharp visuals. Furthermore, the addition of HDR10+ Gaming brings to life more vivid colours and deeper contrast. Thanks to the Nvidia GeForce RTX 5090 graphics card, Intel 14th-generation processor, 32GB DDR5 memory (up from 16GB), and 2TB M.2 SSD storage enable real-immersive gaming performance and ample space for an extensive racing library.

Marek Reichman, Chief Creative Officer, Aston Martin, said, “Curv’s latest simulator is an exciting continuation of the AMR-C01, which was launched in 2020. With improved performance, and a seating position inspired by Valkyrie, this is as close to driving an Aston Martin on-track that a racer will experience. The design itself, like any Aston Martin, will fit into a residence as a sculptural work of art, not just a traditional racing simulator.”

Darren Turner, Founder, Curv Racing Simulators, added, “The AMR-C01 was a game-changer when it launched in 2020, and the AMR-C01-R takes it to the next level. We’ve refined the ergonomics and performance, to make it even more immersive, intuitive, and future-proof. For those who demand the very best, this is the ultimate racing simulator."