Technology companies Synopsys and SiMa.ai have announced a collaboration to support automotive firms in developing workload-specific silicon and software for Artificial Intelligence (AI) features in next-generation vehicles.

The partnership will combine Synopsys' EDA tools, automotive-grade IP, and hardware-assisted verification solutions with SiMa.ai’s Machine Learning Accelerator (MLA) IP and comprehensive machine learning (ML) software stack. This approach aims to enable the customisation of IP, subsystems, chiplets, and systems-on-chip (SoCs).

The growing demand for Advanced Driver Assistance Systems (ADAS) and In-vehicle Infotainment (IVI) systems is highlighted as a key area of differentiation for original equipment manufacturers (OEMs), driven by a wide variety of applications. The integration of generative artificial intelligence (GenAI) into these systems is noted as requiring AI at the edge to provide real-time, multi-modal in-car experiences.

Current software-defined vehicle (SDV) architectures are identified as insufficient to meet the demands for diverse applications, as well as the necessary computational performance and reliability. Automotive companies are increasingly seeking AI-ready, workload-verified, and power-efficient software architectures. Additionally, hardware-software co-design solutions are seen as essential to reducing development costs and mitigating production risks.

The Synopsys and SiMa.ai collaboration is intended to support the following objectives:

Early architecture exploration: Tools to assist automotive design engineers in optimising performance, power, and software application requirements for custom or third-party SoC development.

Accelerated software development: A focus on multi-modal functions and GenAI, alongside a workflow incorporating virtual prototyping and emulation to streamline software/hardware integration and reduce time to market.

Cost-effective, adaptable in-vehicle solutions: Customisable, silicon-proven components and subsystems designed to accommodate diverse workloads and integrate advanced ML software and tools.

Continuous upgradeability of automotive edge AI: Systems can be developed to meet current needs and adapt to future requirements, with virtual prototypes enabling the testing of over-the-air updates.

Ravi Subramanian, Head of the Synopsys Product Management and Markets Group, said, "Our collaboration with SiMa.ai will provide automotive companies a significant step forward in modernising their hardware/software co-design processes to meet demand for advanced, in-car experiences that are increasingly costly and complex to deliver. Our leadership in architecture exploration, IP, and hardware-assisted verification, combined with SiMa.ai’s innovative performance and power-optimised ML capabilities, will enable customers to differentiate while continuing to meet stringent cost considerations and industry standards.”

Krishna Rangasayee, Founder and CEO, SiMa.ai, said, "Collaborating closely with Synopsys allows us to provide automotive manufacturers with complete, optimised solutions that accelerate their development cycles. The SiMa.ai MLSoC platform was designed for best possible performance at lowest power consumption across a diverse set of applications—that was the missing piece in the puzzle to make future cars so much smarter and safer than what we have today. When combined with Synopsys' industry-leading IP and software, we will deliver a powerful foundation for innovation across auto OEMs in autonomous driving and in-vehicle experiences."

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MapmyIndia Mappls, a digital mapping and geospatial technology company, and Zoho, a technology company, have announced a collaboration to integrate two MapmyIndia features directly within Zoho CRM. The features being integrated are Address Capture and Nearby Lead Finder.

The integration allows Zoho CRM users to: capture verified addresses, visualise customer locations, discover potential leads in nearby areas and optimise sales routes. These functions are powered by MapmyIndia’s mapping platform.

Rakesh Verma, Co-Founder, Managing Director & Group Chairman, MapmyIndia Mappls, said, “This partnership between MapmyIndia and Zoho is a true blue Swadeshi celebration – two Indian innovators and leaders in their respective fields - coming together to deliver cutting-edge, homegrown technology that is world-class. MapmyIndia Mappls Address Capture and Nearby Lead Finder capabilities will help Zoho CRM users across India to work smarter and sell better, while keeping all data and innovation safe within India. I am confident that this partnership will boost collaborations amongst Indian tech companies creating a sympathetic ecosystem towards the realisation of an Atmanirbhar, Viksit Bharat.”

Mani Vembu, CEO, Zoho, said, "At Zoho, we believe that true technological progress begins with self-reliance. Building deep-tech R&D from India has always been one of our foundational pursuits, driven by the immense talent and creativity that thrive in the country. Our partnership with MapmyIndia embodies this vision, uniting homegrown expertise in business software and digital mapping to deliver solutions that are powerful, privacy-focused and proudly indigenous. This integration empowers Indian businesses by combining business intelligence with spatial intelligence, giving field teams the location-aware insights they need to better serve their customers."

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Toyota Kirloskar Motor (TKM) has unveiled the Toyota Experiential Museum (TEM) in Bengaluru, which it said is a new cultural and lifestyle hub for the company. The space combines Indian philosophy with Japanese culture and technology.

Located on the ground floor of the Phoenix Mall of Asia, TEM is spread across 8,200 sq ft and offers a five-senses experience, blending Japanese minimalism with Indian warmth through visuals, sounds, scents, textures and flavours.

Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, “At Toyota, our vision of creating ‘Happier Paths Together’ goes beyond mobility – it is about inspiring experiences that connect people, cultures, and emotions. With TEM, we hope to offer a truly unique experience that embodies this spirit.

In India, we found inspiration in the practice of Sadhana – the mindful pursuit of inner balance and fulfilment. TEM is where the Japanese culture and values of precision, serenity, and respect for nature beautifully align with the spirit of Sadhana, making TEM a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially amongst the youth.”

The museum features minimalist interiors and distinct aesthetics designed to spark curiosity, inviting guests to explore at their own pace. The journey begins with a mirrored and rhythmic experience of the changing seasons common to Japan and India, unfolding through infinite projections of light, colour and motion. It then rises into a celebration of shared passion, featuring an audio-visual collaboration with DRUM TAO. A display includes a water curtain encircling a car draped in satin.

A design cafe offers a range of merchandise blending heritage with contemporary lifestyle, celebrating simplicity and craftsmanship.

The TEM cafe features a curated menu that blends the Japanese tradition of matcha with Indian flavours. Highlights include the India-inspired mango infusion.

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Maruti Suzuki India (Maruti Suzuki) has announced an investment of nearly INR 20 million to pick up 7.84 percent stake in Bengaluru-based mobility insights start-up Ravity Software Solutions. The start-up claimed to be a global platform for AI-driven connected mobility intelligence, which transforms vehicle data into business value.

This marks the automaker’s third such move through ‘Maruti Suzuki Innovation Fund’, which makes strategic investments in innovative and high-potential start-ups that can support Maruti Suzuki India’s operations.

The company made its first investment of INR 20 million in Sociograph Solutions in June 2022, followed by the same amount in Amlgo Labs in March 2024.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Aligning to our core value of keeping customer at the core of our business, we are focused on enhancing vehicle ownership experience. In the age of open innovation, we strive to co-create business solutions with specialized entities operating in the particular field. Startups are ideal partners as they bring agility, fresh thinking, and cutting-edge solutions, to support our goal of ensuring customer delight. Our investment in Ravity Software Solutions will enable us to elevate customer experience through data-driven insights. We have been associating with startups since 2019 under our Maruti Suzuki Innovation programs. Through this initiative, we are investing in a culture of innovation, building strategic partnerships, and unlocking new opportunities, in line with Government’s ‘Startup India’ initiative to promote entrepreneurship in the country.”

Vikas Rungta, Founder, Ravity Software Solutions, said, “It is an honour to be associated with an industry leader like Maruti Suzuki, whose name is synonymous with bringing personal mobility to millions in India as well as across the globe. An automobile major like Maruti Suzuki partnering with a startup speaks volumes about its forward-thinking mindset, humility, and openness to learn and collaborate to explore new ideas. With our excellence and expertise in AI, analytics and mobility, we are committed to upholding the trust Maruti Suzuki has placed in us. We believe that the high complementarity of our strengths: Maruti Suzuki’s scale of business and our agility and entrepreneurship, will further enhance customer experience and delight.” 

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LG Display has secured two CES 2026 Innovation Awards from the Consumer Technology Association (CTA) for two automotive display innovations: Dual View OLED and Under Display Camera-infrared (UDC-IR) OLED.

Both products were honoured in the In-Vehicle Entertainment category for delivering space efficiency, superior picture quality and high standards of safety.

The Dual View OLED solution allows a single automotive display to show different content based on the viewing position. For example, the driver can view navigation while the front passenger streams content. Optimised pixel structure ensures the driver’s touch operation does not interfere with the passenger’s entertainment. The product utilises a Tandem OLED device structure for picture quality and operates reliably in environments ranging from -40deg C to 85deg C.

The UDC-IR OLED jointly developed with LG Innotek, is claimed to world’s first full-screen automotive display to conceal an in-screen driver-monitoring camera. LG Display developed advanced algorithms that make the camera hole invisible from the driver’s viewpoint. The camera integrates LG Innotek’s high-resolution IR camera and image-enhancement software to ensure accurate driver monitoring, which is becoming mandatory due to global safety regulations.

LG Display will showcase these solutions at a dedicated booth at CES 2026. The company has consistently won CES Innovation Awards, previously honoured for its Thin Actuator Sound Solution (CES 2023) and its 57-inch Pillar-to-Pillar LCD (CES 2024).

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