Zebra Technologies Corporation released the findings of its Automotive Ecosystem Vision Study. The study aimed to gauge industry views, priorities and expectations the industry faces, and the challenges and opportunities resulting from rapid digital transformation. All data was collected and tabulated by third-party research firm, Azure Knowledge Corporation.

The study confirmed automotive manufacturers are under pressure to accommodate growing consumers’ preference for electric vehicles (EVs) in the near future. Automotive manufacturers must plan for a smooth transition to EVs, which have a very different requirements from raw materials to final assembly. Technology-led priorities will therefore be focused on increasing automation, building in-house technologies and expanding visibility across their respective production and supply chains. 

The survey was conducted from August to September 2022, with participation from 1,336 respondents globally, including industry decision-makers, fleet managers and consumers. In APAC, the 350 respondents were surveyed across India, Greater China, Japan and South Korea.

APAC consumers, including India respondents, will prefer purchasing EVs in the future
The survey reflects that in the near future there will be a shift in preference, with more than half of consumers (53 percent globally, 60 percent in APAC, including India) indicating going for a hybrid electric vehicle (HEV). However, navigating this increasing demand for EVs comes with challenges as 68 percent of global automotive industry decision-makers (60 percent in APAC, including India) say they are under high pressure to produce next generation (electric) vehicles, while 75 percent of them (71 percent in APAC, including India) are under high pressure to deliver products that are more eco-friendly, sustainable and safer for the environment.

The study also highlights consumers across generations pushing automotive manufacturers’ acceleration to technology innovation as eight in ten say that sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. 87 percent of millennials prioritise sustainability in their vehicles followed closely by 78 percent of Gen Xers and 76 percent of baby boomers. Within APAC, 85 percent of consumers were aligned with these key priorities, consisting of 92 percent of millennials, 83 percent of Gen Xers and 72 percent of baby boomers prioritising sustainability the highest.

Consumers are driving the growing emphasis on personalisation – the ability to customise a vehicle to their liking. Nearly four in five consumers say personalisation options factor into their decision to purchase a vehicle, and eight in ten fleet managers share these same requirements for sustainability and personalisation. APAC consumers resonate with this most strongly when compared with their global counterparts, with 86 percent prioritising personalisation options in their purchasing decisions, and 92 percent of fleet managers sharing the same requirements.

While nearly 80 percent of automotive industry decision-makers globally (77 percent in APAC, including India) recognise consumers expect more sustainable and personalised vehicle options today, around seven in ten concede it’s difficult to keep up with increasing customisation demands. As a result, three in four automotive manufacturers globally say a top priority is to build strategic partnerships with tech companies for their next generation of production. This number is lower across APAC, at 72 percent and 64 percent respectively.

Tan Aik Jin, Vertical Solutions Marketing Lead APAC, Zebra Technologies, said, “The challenges that automotive manufacturers face today include finding and retaining qualified workforce, navigating supply chain disruptions, delivering on heightened expectations around speed and accuracy. While it’s heartening that consumers are leaning towards a greener automotive future with greater preference towards electric vehicles, this is a signal to automotive decision-makers to actively invest more in safer technologies and robust infrastructure, to better serve their customers.”

Trust and transparency in automotive manufacturing
Data and information transparency is highly important to consumers and fleet managers alike, and they are seeking more visibility into the automotive ecosystem. When considering a vehicle for purchase or lease, 81 percent of consumers globally (85 percent in APAC, including India) and 86 percent of fleet managers (92 percent in APAC, including India) indicate they want to understand the origin of materials and parts on their vehicle. Millennials lead the way in demanding more transparency in automotive manufacturing, as more than eight in ten (both globally and in APAC, including India) say it is important to have access to manufacturer information along with knowing if source materials and parts are sustainable and understanding how the vehicle is manufactured from end-to-end.

Beyond gaining greater visibility into the automotive manufacturing process, once they have their vehicles, 88 percent of consumers (82 percent in APAC, including India) and 86 percent of fleet managers (88 percent in APAC, including India) want to understand how the data from their vehicles will be used by the automotive ecosystem.

After a vehicle purchase, 83 percent of consumers and 84 percent of fleet managers expect ownership and control of the data their vehicle generates. This sentiment is similarly shared within APAC, by 86 percent of consumers and 88 percent of fleet managers.

Automotive supply chain visibility
A majority of consumers (79 percent globally, 83 percent in APAC, including India) and fleet managers (81 percent globally, 84 percent in APAC, including India) want end-to-end visibility during the manufacturing process. However, only around three in ten automotive industry decision-makers say they will prioritise connecting real-time data systems (30 percent in APAC, including India) to enable a holistic view of operations and increase visibility across production and throughout the supply chain over the next five years (32 percent in APAC, including India). 

Jin added, “To provide real-time visibility throughout the supply chain, digitising operations via RFID and rugged handheld mobile computers can ensure that both regulations and sustainability expectations are met effectively and efficiently.”

Slightly more than one-third of OEMs globally and in APAC said autonomous mobile robots (AMRs), RFID, rugged handheld mobile computers and scanners as well as industrial machine vision will improve supply chain management. Similarly for suppliers, one-third of those surveyed cite mobile barcode label/thermal printers, wearable computers and location technology as the technologies to do so. 

Rajnish Gupta, Vice President and Head – India and Sub-Continent Business, Zebra Technologies, said, “Manufacturers are innovating to meet changing customer demands, and they are increasing their investment in technologies to deliver more personalised and sustainable vehicles. Along with this, they also need to ramp up their end-to-end supply chain visibility to build the next level of trust with their customers. We are ready to help automotive manufacturers enhance their operational capabilities through digitalisation through varying solutions like the L10ax rugged tablet, RFD90 ultra-rugged UHF RFID sleds, MC9300 DPM mobile computer and Workforce Connect, just to name a few.”

Overall, around seven in ten automotive industry decision-makers (76 percent globally, 67 percent in APAC, including India) agree that digital transformation is a strategic priority for their organisation. In the next five years, they anticipate expanding their use of technology, with 47 percent (both globally and in APAC, including India) focused on additive manufacturing/3D printing and 45 percent globally (46 percent in APAC, including India) on supply chain planning solutions.

Comments (0)

ADD COMMENT

Link Copied!

Continental, a global technology company, has partnered with the Bengaluru Metropolitan Transport Corporation (BMTC) to scale up OnBoard, an innovative solution designed to enhance mobility for visually impaired passengers. This initiative, launched in 2023 under Continental’s CSR programme Conscience, was developed in collaboration with IIT Delhi and the Raised Lines Foundation (RLF). The technology assists visually impaired individuals in safely boarding buses by providing real-time audio cues.

Following a successful pilot on 25 BMTC buses, the project has now expanded to an additional 100 buses, with plans to equip 500 buses across Bengaluru. The announcement was made during a press conference at the BMTC Central Office, attended by Karnataka’s Transport Minister, Ramalinga Reddy.

OnBoard was initially developed at IIT Delhi with support from the Ministry of Electronics and Information Technology (MeitY) and the Department of Science and Technology (DST). The technology was later transferred to RLF, an IIT Delhi-incubated nonprofit. The system uses bus-mounted speakers to announce route numbers and guide passengers to entry doors, ensuring a seamless boarding experience.

So far, installations have been completed on the 401K and 401R routes, with the next phase set to begin in mid-July. Production of additional units is underway, with full implementation expected by August 2024. Extensive field testing conducted by RLF and Enable India in Bengaluru confirmed the device’s effectiveness under various weather conditions, including rain, heat and dust while maintaining stable connectivity.

The launch event featured a live demonstration and media interactions, emphasising the importance of public-private partnerships in advancing inclusive mobility solutions. Continental and BMTC’s collaboration highlights a shared commitment to making public transportation accessible for all.

Prashanth Doreswamy, President and CEO, Continental, said, “At Continental, we believe that mobility must be inclusive and accessible, it should lie at the very core of innovation. Therefore, through our CSR initiative, we aim to empower every individual with the freedom of movement. Technology has opened up a world of possibilities, and this is just a steppingstone. As a technology company, we see it as our responsibility to help shape the future of mobility, which is not just connected, autonomous, shared and electric but also inclusive. We are proud to work with BMTC in supporting the vision of a more connected and accessible Bengaluru.”

Ramachandran R, Managing Director, Bengaluru Metropolitan Transport Corporation (BMTC), said, “This project is a flagship initiative for inclusive urban mobility in Bengaluru. BMTC recognises that OnBoard is a crucial step towards making the city’s public transport system more accessible and inclusive, bringing it on par with other leading global cities. At BMTC, we are fully committed to this initiative and are aligning all internal efforts to ensure its smooth and timely deployment across our fleet.”

Prof M Balakrishnan, Honorary Professor, IIT Delhi and Chairman, Raised Lines Foundation, said, “Industry-academia collaboration has always been crucial while addressing any real-world challenges, and the OnBoard solution is a testament to that. Its deployment across the BMTC network will allow visually impaired individuals to navigate public transport. At IIT Delhi, we are excited and very proud to see a technology we have contributed to making such a meaningful difference in people’s lives, bringing the benefits of inclusive design to the heart of urban mobility. At Raised Lines Foundation, our mission has been empowerment of persons with visual impairment by providing access to inclusive solutions with focus on mobility, education and independent living.”

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-headquartered design and technology services company Tata Elxsi has inked a Memorandum of Understanding (MoU) with Synopsys, a leader in silicon to systems design solutions, to accelerate automotive virtualisation solutions.

The partnership aims to provide customers pre-verified, integrated solutions and services that make it easy to design and deploy virtual electronic control units (vECUs). This they shared is a cornerstone technology critical for efficient software development and testing in today’s software-defined vehicles (SDV).

As per the understanding, Tata Elxsi will bring its engineering capabilities in embedded systems and integration with Synopsys’ industry-leading virtualisation solutions, which is said to be used by more than 50 global automotive OEMs and Tier 1 suppliers. This will not only reduce development complexity and cost, but also improve quality of software systems and de-risk vehicle production timelines.

Deployed across vehicle domains such as powertrain, chassis, body control, gateway and central compute, the partners are already working on several global programs. This enables their customers to simulate real-world scenarios, validate software early and reduce reliance on physical prototypes.

Sundar Ganapathi, CTO – Automotive, Tata Elxsi, said, “Our partnership with Synopsys reflects a future-forward response to how vehicle development is evolving. As OEMs move away from traditional workflows, there is growing demand for engineering services that are tightly integrated with virtualisation tools. This strategic collaboration enables us to jointly address that shift with focus, flexibility and domain depth.

Marc Serughetti, Vice-President, Synopsys, said, “The automotive industry’s transformation to software-defined vehicles requires advanced virtualisation capabilities from silicon to systems. Our leadership enabling automotive electronics digital twins, combined with Tata Elxsi’s engineering scale and practical experience operationalising automotive system design, will simplify the adoption of virtual ECUs and thereby accelerate software development and testing to improve quality and time to market.” 

Comments (0)

ADD COMMENT

Link Copied!

India's rapidly evolving mobility sector was the central focus of the 3rd EV & AutoTech Innovation Forum, held at Vivanta, Hinjawadi, Pune, which was organised by Konnect Worldwide Business Media on the theme of ‘Shaping the Future of Mobility.’

The day-long event saw over 300 participants from the automotive stakeholders including EV players, tier-1 suppliers, OEMs, policymakers and tech investors.

The event saw discussions on around the increasing demand for innovative technological features such as connectivity, high-performance computing, driver assistance/autonomous driving & enhanced safety, alongside emerging trends like EVs and stricter efficiency norms. This has led to a growing focus on the role of software in modern vehicles.

Prominent attendees included representatives from Jio, ARAI, Visteon, Harman, Varroc Connect, Tata Motors, Omega Seiki Mobility, MediaTek, Maruti Suzuki India and Stellantis India among others.

Steven Lee, Deputy Director, Intelligent Software Development, MediaTek, said, "India is the fastest-growing connected car market, with a projected CAGR of 18 percent between 2025 and 2030, according to Counterpoint. Government policies, growing presence of global OEMs, seeking alternative sourcing hubs and the rising importance of software in vehicles have together created a strategic opportunity for Indian players to enhance capabilities, accelerate growth and establish India as a global automotive hub. As the sector continues its upward trajectory, it is strategically positioned for transformative growth in the near term, driven by 5G machine-to-machine (M2M) connectivity, sophisticated AI integration and premium Multimedia, surpassing traditional 4G frameworks. At MediaTek, we are leveraging our industry-leading expertise in MediaTek Dimensity Automotive portfolio to drive key capabilities including impressive AI, extensive feature integration, innate energy efficiency and leading connectivity solutions. Our collaborations with OEMs help to deliver immersive, advanced in-vehicle user experiences to reach AI defined cockpit with cybersecurity capabilities and enhanced connectivity.”

Mohan Raju, Vice-President & Vertical Head – IoT, Jio, said, “The connected vehicle ecosystem today is a rapidly evolving landscape where vehicles are not just equipped with internet connectivity but also with advanced cloud applications suites, enabling the user to interact with his environment like home, office, shopping lists etc right from the car. Also, the vice versa i.e. Home2Car is fast becoming a reality which involves the user interacting / controlling his car right from the comfort of his car. Icing on the cake - this interaction is increasingly voice commands powered allowing the user to “Speak with the car in his/ her native Indian Language”.

“We are pioneering this experiential transformation and customer preference shifts by bringing first of its kind innovative solutions in close collaboration with Auto OEMs. This approach is fundamentally changing how vehicles are designed, used, maintained and therefore enhancing the overall value and experience of vehicle ownership for the customers," he said.

At the event, the key sessions explored the convergence of AI-ML, edge computing, connected mobility and technological advancements in electric two-wheeler and SDVs. Fireside chats and panel discussions delved into EV ecosystem development, monetisation models and the critical role of telematics and over-the-air (OTA) updates in delivering a seamless in-car digital experience.

Further contributions came from clean mobility disruptors such as Micelio Discovery Studio and Exponent Energy, who presented groundbreaking models in green mobility and localised innovation.

The forum also featured a technical demo zone by Tier-1 OEMs and live vehicle showcases by Tata Motors, Skoda India, JSW MG Motor and Matter Mobility.

Ujjwala Karle, Senior Deputy Director & Head Technology Group, ARAI, said, “With close to six decades of experience in homologation and standardisation, ARAI has expertise in R&D, testing and validation. ARAI has also developed indigenous technologies in the mobility domain through its expertise and in house innovation. Mass-scaling of the technology in India can be achieved by an integrated approach and a combination of virtual and experiential verification and validation process. We are open to collaborate with the manufacturers in automotive domain in the field of R&D, technology development, testing & validation and engineering services.”

Sivakumar Yeddanapudi, Global Vice-President – Digital Cockpit and Connected Services Products, Visteon, said, "India plays a pivotal role in driving the future of global automotive innovation. At Visteon, we're proud to collaborate with MediaTek and other leading partners to accelerate the transition to software-defined, AI-powered vehicles - delivering advanced cockpit technologies that elevate the driving experience."

The day-long event, themed ‘Hello World, Disrupt the Future’, was powered by MediaTek, a world-leading fabless semiconductor company powering nearly 2 billion connected devices a year, as AutoTech partner and supported by ARAI.

Rahul Sindhwani, CEO, Konnect Worldwide Business Media, concluded, "The third edition of the EV & AutoTech Innovation Forum has reaffirmed our resolve to bring together the best minds in mobility. As electric and software-defined mobility gain momentum, the forum served as a catalyst for actionable dialogue, innovation and ecosystem-level collaboration. We are proud to build India’s most definitive platform for future-ready mobility solutions.”

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-headquartered product engineering and digital services company Tata Technologies has signed a strategic partnership with Emerson, an industrial technology leader of advanced automation solutions, to drive innovation in integrated testing and validation solutions for global players in the automotive, aerospace and commercial vehicle sectors.

As part of the understanding, Tata Technologies will combine its deep expertise in systems engineering, E/E architecture, and mobility platform development with Emerson’s industry-leading, software-connected test and measurement solutions to support next-generation mobility requirements such as software-defined, connected, electric and autonomous vehicles.

Nachiket Paranjpe, President and Head of Automotive Sales, Tata Technologies, said, “We are thrilled to collaborate with Emerson to innovate intelligent, automated testing and validation solutions that address the growing complexity of connected, autonomous and software-defined mobility platforms. This partnership reinforces our commitment to engineering a software-defined future, helping OEMs innovate faster and deliver connected, autonomous and sustainable mobility that delivers a great customer experience.”

Interestingly, in a recent pilot engagement the partners were able to accelerate timeline by 67 percent for a European luxury OEM by developing EV powertrain test rigs in just 5 months. In another project, the partners build a fully automated validation setup for next-gen infotainment heads-up display with over 30,000 test scenarios.

Shitendra Bhattacharya, Country Head and Director, Emerson’s Test and Measurement Business in India, said, “This collaboration represents a powerful synergy between Emerson’s test and measurement innovation and Tata Technologies’ engineering scale. Together, we can deliver end-to-end solutions that help customers reduce complexity and stay ahead in a highly dynamic transportation landscape.”

The partners are also piloting programs in India, Europe and North America.

Comments (0)

ADD COMMENT

Link Copied!