Ather Energy, a pioneer in the electric two-wheeler industry in India, has launched the Ather Care service plans to provide convenience and savings for its customers. The plans cover free periodic maintenance, offer discounts on wear-and-tear part replacements and include value-added services.

A major issue among electric two-wheeler owners is the perceived high cost of maintenance, which Ather is tackling with the Ather Care plans. Ather realised that a strategy was needed to reduce the financial uncertainty associated with periodic maintenance since more customers were leaving the initial 3-year warranty. Customers may select the care plan that best meets their needs from Ather Care's three options: Ather Care, Ather Care Plus and Ather Care Max. All three plans are designed to provide owners with extensive maintenance choices for a period of one year or 10,000 km, whichever comes first.

Ather Care includes two free periodic maintenance, a 10 percent discount on wear and tear parts once a year and a 10 percent discount on labour for wear and tear replacements once a year, whereas Ather Care Plus offers two free periodic maintenance, one free polishing, one free wash, a 10 percent discount on wear and tear parts (twice a year) and a 15 percent discount on labour for wear and tear replacements (twice a year). The top plan, Ather Care Max, offers two free periodic maintenances, two free brake pad replacements, two free washes, two free ExpressCare services, two free polishings, free belt lubrication, a 10 percent discount on wear and tear parts (twice a year) and a 15 percent discount on labour for wear and tear replacements (twice a year).

Consumers can buy the plan at any of Ather's authorised service centres or experience centres and redeem their Ather Care benefits exclusively at the dealership where they bought it. Depending on the plan and the city in which it is purchased, the plans' prices range from INR 1,130 to INR 2,400 and provide clients with benefits of up to INR 5,900.

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales numbers for March 2025 and FY2025.

The company sold a total of 427,448 two-wheelers last month, which includes 401,411 units in the domestic market and 26,037 units exported.

For FY2025, the company shared it recorded 19 percent YoY growth with sales of 5.83 million two-wheelers, which includes 5.32 million units in the domestic market and 505,012 units exported.

During the fiscal, the company expanded its alternative energy portfolio with the introduction of the Activa e: & QC1 in the electric scooter segment and the introduction of the CB300F flex-fuel motorcycle, which is the country’s first 300cc flex-fuel motorcycle.

To support its e-scooter, the company also joined hands with Honda Power Pack Energy India for its battery swapping network.

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has announced its wholesales for March 2025 and FY2025.

The company sold a total of 549,604 two-wheelers last month, which was 12 percent higher as compared to 490,415 units last year. This includes 510,086 two-wheelers in the domestic market and 39,518 units exported, which was higher 11 percent YoY and 26 percent YoY, respectively.

For FY2025, the company clocked 5.89 million two-wheelers, which was 5 percent higher YoY. On one hand, while the company increased sales of motorcycles by 5.51 percent YoY, scooter sales declined by 2 percent YoY.

In the domestic market, the company sold 5.6 million two-wheelers, up 3.53 percent, as against 5.42 million units last year. Exports grew by 43 percent at 287,429 units, as against 200,923 units shipped last year.

registered sales of 5,899,187 units (5.9 million) in FY’25 (April 2024 to March 2025).

During the year, the company’s electric vehicle portfolio grew by 200 percent, albeit from a low base.  

Recently, Hero MotoCorp also marked its entry in the electric three-wheeler space with the acquisition of a substantial stake in Delhi-NCR-based Euler Motors.

Bajaj Auto, one of the leading two-wheeler and three-wheeler manufacturers globally, has achieved a new sales milestone for its popular Pulsar brand.

The company has announced that after a period of 24 years, the Pulsar motorcycle has crossed 20 million sales milestone, with the last 10 million unit sales coming in just six years.

Launched in 2001, the Pulsar was amongst the first made-and designed-in-India for India, sporty motorcycle. The company has continued to evolve and expand the Pulsar brand across various price points. Bajaj Auto shared that it was in 2018 that the Pulsar brand crossed the 10 million unit sales milestone, a period of 17 years from the launch.

The Pulsar is now sold across the globe including Latin America, Southeast Asia and Middle East among others.

As part of the milestone celebration, Bajaj Auto has announced Special Celebration prices on select models with saving of up to INR 7,300.

Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “Pulsar has always been more than a motorcycle – it's a powerhouse of energy, performance and a ‘Definitely Daring’ attitude. Reaching the 2-crore milestone in more than 50 countries is a badge of honor of the unflinching love and trust of Pulsarmaniacs everywhere. This celebration isn't ours alone – it's for each one of the riders who have made Pulsar a global phenomenon.”