Ather Energy Limited has announced that its family scooter, the Rizta, has crossed the one lakh unit retail sales milestone within a year of its launch. The e-scooter has received a strong response from family scooter buyers across India, since its unveiling in April 2024, contributing to significant growth in Ather’s market share.

Commenting on this milestone, Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Hitting the one lakh milestone with the Rizta is a big moment for us. The Rizta, which was built from the ground up with a focus on addressing the needs of Indian families, has played a key role in expanding our reach and connecting with a much wider set of customers. It combines practically everything a family scooter needs: a spacious and comfortable seat, ample storage, safety features, and reliability to make every day commuting effortless.” “All of this is packaged in great design that Ather has come to be known for. In less than a year since its launch, the Rizta has helped us grow our market share significantly across multiple states, broadened our consumer profile, and accelerated adoption in states where our presence was earlier limited,” he added.  

Expanding the reach of Ather Energy into the family e-scooter market that has the likes of TVS iQube, the Rizta is claimed to have contributed to its manufacturer’s efforts in states like Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, Odisha, and Chhattisgarh to scale up. This is particularly said to be the case in the second quarter of FY25. The family e-scooter is known to account for around 60 percent of the total sales to date.

As per the Vahan data, Ather Energy has described itself as the Number one brand in South India with the 450 and Rizta as the products. The Rizta features a 56-litre under-seat storage space; a wide and comfortable seat; a spacious floorboard; ‘SkidControl’ traction control system that manages motor torque to prevent loss of traction on low friction surfaces like gravel, sand, water or oil; tow and theft alert, which notifies the owner about any unauthorised movement of their scooters; emergency stop system which flashes the tail light rapidly to indicate to the vehicle behind that you’re coming to a sudden halt; a software enabled ‘Live Location Sharing’ which is a part of the AtherStack 6 and allows riders to share their location with a preset contact in just a few clicks and enhances the safety of riders in emergency situations, and Google Maps on the dashboard for easy navigation.

The electric powertrain of the family e-scooter is similar to that of the 450.

Comments (0)

ADD COMMENT

Link Copied!

Honda Motorcycle & Scooter India, a leading two-wheeler manufacturer, has reported wholesales of 568,164 units in September, which was 3 percent lower than 583,633 units sold last year.

The company’s domestic sales came at 505,693 units, down 6 percent, as compared to 536,391 units, while exports came at 62,471 units, up 32 percent YoY.

For H1 FY2026 (April–September 2025), HMSI's cumulative total sales reached just under three million units at 2.99 million units. This comprised 2.67 million units in the domestic market and 311,517 units exported globally.

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has reported its wholesales for September 2025 and YTD FY2026.

The company sold a total of 687,220 two-wheelers in September, which marked a 7.87 percent as compared to 637,050 units last year. This included 626,217 motorcycles, up 4.8 percent YoY and 61,003 scooters, up 54 percent YoY. On the exports front, the company shipped 39,638 units, as compared to 20,344 units last year.

The strong monthly performance contributed to steady growth, a trend rooted in the strategic diversification of the product portfolio, including 12 new scooters and motorcycles launched since the last festive season. The month’s dispatch performance coincided with a major milestone: Hero MotoCorp became the first Indian company to surpass the 125 million cumulative two-wheeler production mark.

Hero MotoCorp stated that positive momentum is visible across the business. Showroom and dealership footfalls have more than doubled compared to the festive season last year, driven by the festive spirit and new GST benefits, with significant traction observed in the high-volume commuter segment.

The company’s electric vehicle business, Vida, powered by Hero, continued its strong growth trajectory, recording 12,736 VAHAN registrations in September 2025. This performance, led by the recently launched Vida VX2 Evooter, resulted in a sharp YoY EV market share rise from 4.7 percent to 12.2 percent, underscoring growing consumer trust in the brand. The company noted that demand for Vida currently remains ahead of supply in several key markets, indicating robust traction for its EV business this festive season.

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers, has reported strong sales for September 2025, buoyed by the start of the festive season and recent tax reforms.

The two-wheeler subsidiary of Suzuki Motor Corporation, Japan, recorded total sales of 123,550 units, marking 25 percent over the 99,185 units sold in September 2024.

Domestic sales were the primary growth driver, with SMIPL registering a robust 37 percent YoY growth with 105,886 units sold in September, up from 77,263 units in the same month last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “September has been a remarkable month for SMIPL. The festive cheer translated into strong demand driving 37 percent growth in our domestic sales. The recent GST reduction has further added to customer enthusiasm, by making our two-wheelers even more affordable. We are optimistic that this momentum will continue through the festive season and beyond, enabling us to serve a larger customer base with our trusted motorcycles and scooters.”

Further complementing the sales performance, SMIPL recorded its highest ever spare parts sale of INR 881 million for the third consecutive month, registering a 17 percent YoY growth.

While domestic sales soared, exports saw a reduction. SMIPL exported 17,664 units in September 2025, compared to 21,922 units exported during September 2024.

Comments (0)

ADD COMMENT

Link Copied!

Royal Enfield has announced its highest-ever monthly sales figure, with 124,328 motorcycles sold globally in September 2025. This marks a significant 43 percent growth compared to the 86,978 units sold in the same month last year.

Domestic sales drove the record performance, reaching 113,573 units in September 2025, which marked a 43 percent increase over the 79,325 units sold domestically last year.

B. Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer, Royal Enfield, said, “It has been an incredible start to the festive season for us at Royal Enfield, we have registered our best ever monthly sales volume and have crossed 100,000+ retail volumes for the month. To make sure that our customers take home their favourite Royal Enfield motorcycle this festive season, we have put in considerable effort.”

"In the month of September, we announced the upgraded Meteor 350 which has received a promising response from our community. All our new and existing motorcycles continue to perform well, we are confident of the growth momentum and are looking forward to a great year ahead,” he added.

For H1 FY2026, the company's total sales volume reached 591,903 motorcycles, reflecting a 30 percent growth over the 454,780 units sold in the previous year. This includes 521,482 units in the domestic market, registering a 27 percent growth compared to the 410,843 units sold in the corresponding period last year.

On the exports front, the company also saw a major boost, with 10,755 motorcycles shipped in September 2025, a 41 percent  increase from 7,653 units in September 2024. For H1 FY2026, exports surged by 60 percent, reaching 70,421 units.

Comments (0)

ADD COMMENT

Link Copied!