Ather Unveils New ‘EL’ Scooter Platform, Fast Charging Tech At Ather Community Day 2025

Ather Energy
L-R: Swapnil Jain, Co-Founder & CTO, Ather Energy and Tarun Mehta, Co-Founder & CEO, Ather Energy with the EL platform and REDUX concept e-scooter.

Bengaluru-based electric two-wheeler major Ather Energy unveiled its new scooter platform ‘EL’ and a suite of advanced technologies at its annual Community Day event. The new platform is designed to be more versatile, scalable and cost-effective, marking the company’s first major vehicle architecture since the launch of the 450 series.

Tarun Mehta, Co-Founder and CEO, Ather Energy, said, “With the EL platform, we are laying the foundation for Ather’s next phase of growth. Just as the 450 defined our first chapter, EL will define the next, enabling us to develop multiple types of scooters at scale far more efficiently. This platform-first approach enables faster innovation and improved efficiency, serviceability, and rider experience. EL reflects years of learning, deep R&D, and engineering. Our new factory at Chhatrapati Sambhajinagar will scale with EL platform products to meet growing demand effectively.”

In addition to the new platform, Ather announced several key technological and product updates:

  • AtherStack 7.0: The latest version of Ather's software introduces voice-based interaction with the scooter. The system uses a large language model trained on Indian dialects, allowing for more natural conversations. New safety features like Pothole Alerts and Crash Alerts are also part of this update.
  • Faster Charging: Ather unveiled a new 6 kW fast charger that is half the size of its predecessor and can add up to 30 km of range in just 10 minutes for select models. The new chargers will also feature built-in tyre inflators.
  • Infinite Cruise: This new advanced cruise control system is specifically designed for Indian riding conditions. It offers three modes – CityCruise, Hill Control and Crawl Control – that adapt to different environments, from city traffic to steep inclines and uneven roads.
  • Product Updates: The Rizta family scooter will now feature a touchscreen dashboard and a new ‘Terracotta Red’ colour. An ‘Eco Mode’ will also be added to balance performance with range. Additionally, the Ather Halo smart helmet has been updated with new safety and convenience features.

Ather also showed off a concept moto-scooter called Redux, which provides a glimpse into the company's future vision for performance and rider-vehicle interaction. The concept features a lightweight aluminium frame, 3D-printed components and a user interface that adapts to the rider's posture and intent.

The new EL platform and software updates position Ather to expand its product line and continue its growth in the electric two-wheeler market. The company’s new factory in Chhatrapati Sambhajinagar is expected to scale up production to meet the anticipated demand for vehicles built on the EL platform.

Swapnil Jain, Co-Founder & CTO, Ather Energy, said, “At Ather, we have always focused on simplifying technology and making it mainstream for riders. With AtherStack 7.0, we’re bringing AI into everyday riding through an LLM (Large Language Model) trained for our use cases and tuned to Indian dialects. Voice is the first step in that journey, an interface beyond buttons that makes rides smarter, safer, and more intuitive. It also makes our existing suite of AtherStack 7.0 features more accessible and mainstream for everyday use.”

Suzuki Motorcycle India Sales Grows 37% In September

Suzuki Motorcycle India

Suzuki Motorcycle India (SMIPL), one of the leading two-wheeler manufacturers, has reported strong sales for September 2025, buoyed by the start of the festive season and recent tax reforms.

The two-wheeler subsidiary of Suzuki Motor Corporation, Japan, recorded total sales of 123,550 units, marking 25 percent over the 99,185 units sold in September 2024.

Domestic sales were the primary growth driver, with SMIPL registering a robust 37 percent YoY growth with 105,886 units sold in September, up from 77,263 units in the same month last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “September has been a remarkable month for SMIPL. The festive cheer translated into strong demand driving 37 percent growth in our domestic sales. The recent GST reduction has further added to customer enthusiasm, by making our two-wheelers even more affordable. We are optimistic that this momentum will continue through the festive season and beyond, enabling us to serve a larger customer base with our trusted motorcycles and scooters.”

Further complementing the sales performance, SMIPL recorded its highest ever spare parts sale of INR 881 million for the third consecutive month, registering a 17 percent YoY growth.

While domestic sales soared, exports saw a reduction. SMIPL exported 17,664 units in September 2025, compared to 21,922 units exported during September 2024.

Royal Enfield Achieves All-Time High Sales In September, Driven By Festive Demand

Royal Enfield

Royal Enfield has announced its highest-ever monthly sales figure, with 124,328 motorcycles sold globally in September 2025. This marks a significant 43 percent growth compared to the 86,978 units sold in the same month last year.

Domestic sales drove the record performance, reaching 113,573 units in September 2025, which marked a 43 percent increase over the 79,325 units sold domestically last year.

B. Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer, Royal Enfield, said, “It has been an incredible start to the festive season for us at Royal Enfield, we have registered our best ever monthly sales volume and have crossed 100,000+ retail volumes for the month. To make sure that our customers take home their favourite Royal Enfield motorcycle this festive season, we have put in considerable effort.”

"In the month of September, we announced the upgraded Meteor 350 which has received a promising response from our community. All our new and existing motorcycles continue to perform well, we are confident of the growth momentum and are looking forward to a great year ahead,” he added.

For H1 FY2026, the company's total sales volume reached 591,903 motorcycles, reflecting a 30 percent growth over the 454,780 units sold in the previous year. This includes 521,482 units in the domestic market, registering a 27 percent growth compared to the 410,843 units sold in the corresponding period last year.

On the exports front, the company also saw a major boost, with 10,755 motorcycles shipped in September 2025, a 41 percent  increase from 7,653 units in September 2024. For H1 FY2026, exports surged by 60 percent, reaching 70,421 units.

TVS Motor Co Reports Record Quarterly Sales In Q2 FY2026

TVS Motor Co

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has reported its best-ever quarterly wholesales performance with 1.50 million units sold in Q2 FY2026.

This includes 1.19 million two-wheelers sold, up 22 percent YoY, while three-wheeler sales came at around 53,000 units, up 41 percent YoY. Exports grew by 30 percent from 309,000 units to 400,000 units too.

For September, the wholesales came at 541,064 units, up 12 percent YoY, as compared to 482,495 units in September 2024.

Two-wheeler sales clocked 11 percent growth at 523,923 units, which includes 413,279 units sold in the domestic market alone. Of this, motorcycles sales at 249,621 units grew 9 percent, while scooter sales at 218,928 units grew by 17 percent YoY respectively.

Electric vehicles sales grew by 8 percent at 31,266 units, with rare-earth magnet continuing to pose challenges in the short- to medium-term.

Bajaj Auto's Two-Wheeler Exports Soar 17% in H1, Offsetting 8% Slump In Domestic Sales

Bajaj Auto

Pune-based automotive major Bajaj Auto has announced its wholesales for September 2025 and H1 FY2026, witnessing growth in the two-wheeler segment and double-digit performance in the three-wheeler space.

For the six-month period spanning April to September 2025, the company’s total two-wheeler sales saw a 2 percent jump YoY, reaching 2.01 million units compared to 1.98 million units sold in the corresponding period last year. Interestingly, while exports grew by 17 percent YoY at 891,858 units, domestic sales were down 8 percent YoY at 1.12 million units.

In September, the sales came at 430,853 units, up 8 percent YoY, which includes 273,188 units in the domestic market (+5% YoY) and 157,665 units exported (+12% YoY).

The three-wheeler segment, on the other hand, grew 14 percent YoY in H1 FY2026 at 387,579 units, which includes a robust export growth of 51 percent YoY at 137,898 units.

For September, the three-wheeler sales came at 79,651 units, up 15 percent YoY.