Gulf Oil Lubricants India Limited (Gulf Oil), a leading player in the lubricants industry, and Piaggio Vehicles Pvt Ltd (Piaggio India), a 100 percent subsidiary of the Italian auto giant Piaggio Group, have officially announced the renewal of their collaboration for two-wheeler lubricants. Originally signed in January 2020, the collaboration now extends until 2032 as per the renewed agreement.

Gulf will remain Piaggio India's official lubricant partner under this exclusive deal, serving the retail, workshop and factory fill sectors in India as well as a few export markets. The collaboration highlights a common goal of promoting innovation and providing outstanding customer service in the two-wheeler market. Since the beginning of the relationship, Gulf and Piaggio have collaborated to produce cutting-edge lubricants, such as coolants for Piaggio's sports bikes and engine oils for scooters and motorcycles. New totally synthetic ranges of lubricants are now undergoing testing and approval. In the commercial vehicle (CV) market, Gulf and Piaggio India have also formed a long-term partnership, reaffirming their dedication to offering high-performance lubricants for a variety of vehicle types.

Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Limited, said, "We are excited to renew our partnership with Piaggio India, a collaboration built on a shared commitment to innovation and high-performance solutions. Over the past four years, this partnership has been instrumental in delivering advanced lubricants that enhance the reliability and longevity of Piaggio’s vehicles. With this renewal, we continue to invest in the future of mobility, particularly by expanding into lubricant offerings for the growing superbike segment. Our focus remains on delivering exceptional value to our customers and reinforcing Gulf’s position as a leader in the Indian lubricants market."

Diego Graffi, Chairman & MD, Piaggio Vehicles Pvt Ltd, said, "Our continued partnership with Gulf Oil is a testament to the strong alignment between our values of performance, quality and innovation. Piaggio’s engineering excellence is complimented by Gulf’s world-class lubricants, enabling our vehicles to perform at their best. As we look to the future, this partnership is pivotal in supporting our strategy to offer premium products and high-performance vehicles. Together, we are not only driving the evolution of the two-wheeler segment but also setting new standards in product excellence.”

Bajaj Auto, one of the leading two-wheeler and three-wheeler manufacturers globally, has achieved a new sales milestone for its popular Pulsar brand.

The company has announced that after a period of 24 years, the Pulsar motorcycle has crossed 20 million sales milestone, with the last 10 million unit sales coming in just six years.

Launched in 2001, the Pulsar was amongst the first made-and designed-in-India for India, sporty motorcycle. The company has continued to evolve and expand the Pulsar brand across various price points. Bajaj Auto shared that it was in 2018 that the Pulsar brand crossed the 10 million unit sales milestone, a period of 17 years from the launch.

The Pulsar is now sold across the globe including Latin America, Southeast Asia and Middle East among others.

As part of the milestone celebration, Bajaj Auto has announced Special Celebration prices on select models with saving of up to INR 7,300.

Sarang Kanade, President, Motorcycle Business Unit, Bajaj Auto, said, “Pulsar has always been more than a motorcycle – it's a powerhouse of energy, performance and a ‘Definitely Daring’ attitude. Reaching the 2-crore milestone in more than 50 countries is a badge of honor of the unflinching love and trust of Pulsarmaniacs everywhere. This celebration isn't ours alone – it's for each one of the riders who have made Pulsar a global phenomenon.”

Chennai-based mid-sized motorcycle major Royal Enfield has achieved a new one million unit wholesales milestone.

The company reported wholesales of 1,009,900 units, which was 11 percent higher over FY2024. This includes sales of 902,757 units in domestic market, up 8 percent YoY and 107,143 units in exports, up 37 percent YoY.

B Govindarajan, Managing Director, Eicher Motors, and Chief Executive Officer, Royal Enfield, said, “This year has been nothing short of extraordinary for Royal Enfield. Crossing the 1 million annual sales milestone, our highest ever, is a testament to how far we’ve come. From a time when 50,000 motorcycles a year felt like a big win to now setting new global benchmarks in the mid-size segment, our journey has been incredible. The overwhelming response to the Bullet Battalion Black and the new Classic 350, along with our ability to quickly adapt to rider feedback with new variants, made this our best year yet. On the global front, we’re expanding like never before. The launch of our Thailand Assembly Plant and entry into Bangladesh mark important steps in strengthening our international presence.”

“Our new launches this year, including four game-changing motorcycles and our first step into electric mobility with the Flying Flea, have pushed the boundaries of what’s possible. Adding to this momentum, Royal Enfield was ranked highest in initial quality in the J.D. Power 2025 India Two-Wheeler Initial Quality Study, reaffirming our commitment to world-class craftsmanship. And as we enter our 125th year, this is just the beginning. The road ahead is filled with new opportunities, and we’re more excited than ever to keep shaping the future of motorcycling,” added Govindarajan.

Flying Flea, the electric vehicle brand of Royal Enfield, made its first showcase in Mumbai. The company brought its soon-to-be-launched first product the FF.C6 electric motorcycle to give a glimpse on what Royal Enfield aims to bring to the Indian and global market.

The FF.C6 the company shared is inspired and honours the original Flying Flea motorcycle, which were used in 1940s and were popularised during World War 2. The front suspension features a precision-engineered forged aluminium girder fork and articulating mudguard. The girder fork, a distinctive element of early motorcycle design, has been reimagined with updated materials and engineering, providing strength, durability and refined handling. At present, FF.C6 is the only motorcycle available with girder fork, distinguishing it through a combination of heritage and innovation.

A core element of the Flying Flea ethos is the design of the battery fins, merging tradition and technology. The front fins, arranged in odd sequences, represent progress, while the rear fins, placed in even sequences, reflect heritage. These two elements converge into a wing-shaped motif at the centre, symbolising the brand’s identity.

Royal Enfield shared that the research and development was done at the Flying Flea Tech Centre, which employs over 200 engineers across India and the UK, filing more than 40 patent applications. It covers motor and battery management systems as well as connectivity solutions. At the core of the FF.C6 ride experience is an in-house operating system powered by Qualcomm’s Snapdragon QWM2290 processor.

The company shared that the FF.C6 is designed to adapt to the rider, wherein the integrated hardware and software-led developments will continue to enhance the city-plus mobility experience. The in-house Vehicle Control Unit (VCU) manages multiple ride mode configurations, dynamically adjusting performance parameters to ensure a secure, intelligent and connected experience.

ReiseMoto, a leading name in premium two-wheeler tyres and motorcycle gear, has expanded its retail presence with the inauguration of a new store in Pune, Maharashtra, on 28 March 2025. With this latest outlet, the company now has five state-of-the-art brand experience stores with a total area of over 15,000 square feet. The other stores are strategically located in Mumbai, Gurugram, Bengaluru and Chennai.

A carefully chosen assortment of over 30 well-known brands and 1,000 SKUs in helmets, jackets, gloves, boots, protective gear, luggage and more than 125 high-end European performance tyres are available at each experience store. Along with Reise's own line of high-end tyres and riding accessories, the ReiseMoto outlets feature some of the most reputable European brands, including Acerbis, SPIDI, Tucano Urbano and Ixon.

Apart from these offerings, the stores offer a lot more experience, such as regular breakfast ride meet-ups, special screenings of MotoGP races, interactive hands-on guidance on tyre maintenance, engaging quiz shows and trivia contests, live podcasts and Q&A sessions with pro riders and influencers and crash protection demonstrations along with tutorials on moto vlogging. The stores also offer exclusive membership programmes with benefits such as special discounts and early product releases for members.

Yogesh Mahansaria, Founder & Managing Director, ReiseMoto, said, "With the opening of our Pune store, we are taking a bold step forward in strengthening our connection with India’s passionate motorcycling community. Each store is strategically located to serve as a one-stop destination for riders, ensuring they have access to best-in-class products, expert advice and a vibrant community experience."