The Indian Supercross Racing League (ISRL) has announced a new partnership with GUTS Racing USA, a prominent off-road racing brand with a 30-year history.

This alliance will see GUTS Racing provide its premium factory series seat covers to all ISRL teams, aiming to boost rider performance, safety and control on the demanding Supercross tracks.

Andy Gregg, Owner, GUTS Racing and a former racer, said, “We are thrilled to support the Indian Supercross Racing League with our technology to enhance the performance of the riders. As a racer myself, I know how important seat performance is to a rider’s success. ISRL represents an exciting new frontier for motocross, and we’re proud to play a part in its growth. We look forward to many thrilling seasons together. India is a growing market and a key part of our global expansion. This association gives us direct visibility with our core audience.”

Eeshan Lokhande, Co-Founder, Indian SuperCross Racing League, said, “We’re seeing a clear surge of interest from global performance brands, and GUTS Racing’s entry into ISRL is a testament to that momentum. Their belief in India’s Supercross future reinforces our vision to create a world-class platform for motorsport in the country. This partnership will benefit the rider’s performance through GUTS' premium technology, and marks the beginning of a long-term, strategic relationship. With a rapidly growing fanbase and some of the highest engagement rates across social and digital platforms, ISRL is fast becoming the sport of choice for a new generation. Together, we’re not just raising the bar for Indian motorsport, we’re building a movement.”

Blake Wharton, Former AMA Supercross Athlete, said, "I’m thrilled to see the Indian Supercross Racing League pushing the boundaries and creating new opportunities for riders, fans, and brands alike. We have a real chance here to grow the sport, connect performance-driven brands with performance racing, and inspire the next generation. India has incredible potential for Supercross, and I’m excited to keep contributing as both an ex-racer and an ambassador for the sport."

This partnership is a significant step for the ISRL as it works to align with global standards and enhance athlete performance in its upcoming season.

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Studds Accessories, one of the leading two-wheeler helmet manufacturer, has launched its latest product the Raider Youth, a full-face helmet designed for younger riders and adults requiring smaller head sizes at prices starting INR 1,175.

The release marks the introduction of a dedicated small-sized full-face model into the company's product line-up. The Raider Youth is an ISI-certified helmet that provides chin and lower-face coverage, moving beyond the open-face helmet designs that have traditionally dominated the youth and small-head-size segments in India. It is offered in two sizes: XXS (520 mm) and XS (540 mm), catering to children, teenagers and female riders or adults with smaller head dimensions.

The product features an outer shell constructed from ABS material paired with an expanded polystyrene (EPS) liner. The ventilation system uses top exhaust ports to channel airflow through the interior, while additional hardware includes a scratch-resistant quick-release visor, micro-fibre inner lining and a quick-release chin strap mechanism.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said, "Young riders today are more aware of style, comfort, and safety than ever before, and parents are increasingly seeking products that offer enhanced protection without compromising on usability. The Raider Youth has been developed to address these expectations through a purpose-built full-face design that delivers greater coverage and confidence for young riders. Its vibrant colour palette, modern styling, rider-focused comfort features, and trusted safety credentials have been brought together to make helmet usage both appealing and reassuring. We believe the Raider Youth will resonate strongly with young riders and their families while encouraging the habit of safe riding from an early age."

The initial launch comprises the Unicolor variant across 12 finish options, including solid, matte, and chameleon finishes: White, Black, Cherry Red, Flame Blue, Lavender Pink, Pastel Green, Petrol Blue, Dark Pink, Chameleon Pink, Chameleon Blue, Matt Black, and Military Green.

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Hero MotoCorp, the world’s two-wheeler manufacturer, has appointed Anuj Dua as the new Chief Business Officer – Premium Segment to oversee its motorcycle and scooter operations in higher-displacement categories.

Dua brings experience from previous executive roles across Hero MotoCorp, Royal Enfield and Bajaj Auto, where he managed global product strategy, brand development and market expansion.

In his new role, Dua will manage product portfolio expansion, strategic partnerships, retail network development and customer engagement initiatives, including community events and branded merchandise across performance and lifestyle segments.

In FY2026, Hero MotoCorp expanded its product line-up through the introduction of models including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T. To support these offerings, the manufacturer expanded its dedicated Hero Premia retail and service network to more than 130 stores across India. The standalone outlets feature specialised sales personnel and dedicated service bays.

Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, said, “The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. At Hero MotoCorp, we are responding to these transformative shifts with a future-focused strategy that combines innovation, design excellence, performance engineering and deeper customer engagement. Our expanding premium portfolio, retail transformation and motorsport initiatives are integral to this strategy, accelerating product innovation, strengthening brand aspiration, and reinforcing our position as a globally admired mobility brand which is proudly Made in India.”

At present, the company manufactures its premium range from its facility Neemrana, Rajasthan, which incorporates automated assembly lines and digital quality control systems. The vehicle platforms integrate electronic architecture supporting over-the-air software updates and rider assistance systems.

Additionally, the company utilises its Hero MotoSports division to evaluate chassis dynamics, electronic systems and powertrain durability for application across its commercial production models.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, has announced its wholesale figures for July 2026 selling 629,675 units. This marks a 38 percent increase compared to 456,350 units sold in July 2025.

The company reported its two-wheeler sales rose 38 percent to 603,138 units in July 2026, up from 438,790 units last year. Of this, domestic two-wheeler dispatches accounted for 437,394 units of the total, representing a 42 percent YoY increase, as compared to 308,720 units recorded a year ago.

In the electric vehicle segment, two-wheeler EV sales reached 60,934 units in July 2026, compared to 23,605 units in July 2025, marking a 158 percent growth rate.

International business dispatches across all categories grew 29 percent to 184,264 units in July 2026, compared with 142,629 units in the same period last year. Within the international segment, two-wheeler exports increased 27 percent to 165,744 units from 130,070 units recorded in July 2025.

Three-wheeler dispatches totalled 26,537 units during the month, up 51 percent from 17,560 units sold in the corresponding period of the previous year.

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced its wholesale sales for July 2026.

The company reported sales of 165,747 two-wheelers last month, which marked a 19 percent YoY growth, as compared to 139,279 units sold a year ago. The exports, on the other hand, saw a robust 42 percent YoY growth from 156,968 units sold last year to 222,972 units shipped a month ago.

In the three-wheeler space, domestic sales grew by 24 percent YoY to 54,445 units, as against 43,864 units sold last year.

Exports too saw a 22 percent YoY jump to 31,513 units, from 25,889 units wholesales for the same period a year ago.

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