Hero Lectro is rolling out a new sales and distribution strategy to bolster the market presence of its newly launched cargo e-vehicles.

The new sales strategy is established keeping in mind that cargo e-vehicles have an entirely different target consumer than bicycles or conventional e-cycles. Lectro’s cargo e-vehicles are majorly aimed at self-employed workers in the last mile delivery service as these purpose-built vehicles have a huge potential of improving earnings and optimising costs for them as compared to currently used motorised two-wheelers.

Hero Lectro recently announced the launch of its first purpose-built cargo vehicle Hero Lectro WINN, Priced at INR 40,000, it is prepared for short distance, high-density delivery trips and offers low cost per litre of goods storage space. It will soon be supplemented by a series of cargo e-vehicles, including a three-wheeler.

The company is creating new sales channels and has chosen Delhi as the pilot city. It aims to implement the strategy across 10 cities by end of this year with 10 distributors and around 80 retailers to enable a widespread visibility of the cargo e-bikes by making its these available at outlets selling motorised two-wheelers.

Partha Choudhary, President and CEO, Hero Lectro, said, “Our target clientele for Hero Lectro WINN and other Cargo E Bike is the consumer who currently buys motorised two-wheelers because over 90 percent of e-commerce deliveries are happening on motorcycles or scooters. With Hero Lectro WINN, we are presenting an economically and ergonomically more viable alternative for last mile delivery. This is why we are rolling out a distribution strategy that focuses on having presence at shared points or multi-brand retail points that are frequented by our target consumer from their age-old habit.”

 “By the end of this financial year, our objective is to establish our Cargo E Bike’s visibility at up to 80 multi brand outlets across 10 cities where our target consumer currently visits to buy alternative vehicles. We have envisaged a density of one outlet every 7-8 km. After rolling it out in Delhi NCR, this model will then be replicated across 9 other cities namely Bangalore, Hyderabad, Chennai,Mumbai, Kolkata, Pune, Vishakhapatnam, Lucknow and Agra,” added Choudhary. (MT)

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced its financial results for Q1 FY2026, with a significant 20 percent increase in revenue for the first quarter.

The company's revenue climbed to INR 100.81 billion, up from INR 83.76 billion in the same period last year.

The company's profitability also saw a major boost. Operating EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) grew by 32 percent to INR 12.63 billion, with the operating margin improving to 12.5 percent from 11.5 percent. This led to a 35 percent increase in Profit After Tax (PAT) to INR 7.79 billion.

During the period, TVS Motor registered its highest ever quarterly sales, with overall two- and three-wheeler sales growing by 17 percent to 1.27 million units. This includes motorcycles sales at 621,000 units, up 21 percent, scooters at 499,000 units, up 19 percent, three-wheelers sales at 45,000 units, up 46 percent and electric scooters at 70,000 units, up 35 percent YoY respectively.

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Bengaluru-based electric two-wheeler manufacturer Ather Energy has launched a new variant of its 450S electric scooter, featuring an upgraded 3.7 kWh battery pack that delivers an IDC range of 161km. Priced at INR 145,999 (ex-showroom, Bengaluru), the new model offers an extended range while maintaining the performance DNA of the 450 series.

The variant is positioned to bridge the gap between the entry-level 450S 2.9 kWh and the higher-end 450X. It features the same 5.4 kW motor producing 22 Nm of torque, a claimed top speed of 90 kmph, and zero to 40 kmph acceleration in 3.9 seconds.

Ravneet Phokela, Chief Business Officer, Ather Energy, said, "The 450 series has always set the bar for performance, technology, and reliability in the Indian electric scooter market. With the launch of the 450S featuring a 3.7 kWh battery pack and an IDC range of 161km, we're bringing the extended range previously exclusive to the 450X. The new 450S variant is specifically designed for riders who prioritise the sporty appeal and long-range capability of the 450 series over the advanced software features of the 450X. With an IDC range of 161 kms offered by the new 450S, riders can now confidently plan longer journeys and still experience the thrilling performance the 450 series is renowned for, all at a more accessible price."

The new 450S retains the sharp styling and build quality of the 450 range, while offering four riding modes – Smart Eco, Eco, Ride and Sport. It also comes equipped with a 7-inch DeepView Display, Bluetooth connectivity, turn-by-turn navigation, AutoHold, Fall Safe, OTA updates and access to the Ather Grid fast-charging network.

Bookings are now open, with deliveries set to begin from August 2025. Ex-showroom prices for the new variant are INR 148,047 in Delhi, INR 148,258 in Mumbai, INR 145,999 in Bengaluru and INR 147,312 in Chennai.

The scooter is covered under Ather’s 'Eight70' warranty programme, which offers 8 years or 80,000 km of coverage, guaranteeing 70 percent battery health during the period.

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Eicher Motors (EML) has reported its highest-ever Q1 revenue in FY2026, reaching INR 50.42 billion, up 14.8 percent YoY, from INR 43.93 billion last year.

The EBITDA grew by 3.2 percent to INR 12.03 billion, while Profit After Tax (PAT) stood at INR 12.05 billion, up 9.4 percent from INR 11.01 billion in Q1 FY2024-25.

During the quarter, Royal Enfield sold 261,326 motorcycles, which was 14.7 percent higher as compared to 227,736 units sold in the corresponding period last year.

VE Commercial Vehicles (VECV) posted INR 56.71 billion in revenue, up 11.9 percent from INR 50.70 billion, while EBITDA grew by 32.6 percent to INR 5.11 billion. The company sold 21,610 CVs in Q1, compared to 19,702 in the previous year. VECV’s revenue and EBITDA are not included in Eicher Motors’ consolidated financials, and its profit contribution is reflected as a single line in EML’s consolidated PAT.

B Govindarajan, MD, Eicher Motors, and CEO, Royal Enfiled, said, “At Eicher Motors, we’ve had a solid start to the year, with encouraging growth across both Royal Enfield and VECV. We continue to build consistent momentum in volumes, profitability and the strength of our overall portfolio. At Royal Enfield, we have sustained our growth momentum in the first quarter, anchored by our continued focus on product innovation, immersive riding experiences and a deeper expression of pure motorcycling. The refreshed Hunter 350 continues to be a key marker of growth for us, both in terms of volumes and community engagement. Moving ahead on our global ambition, we further strengthened our reach in the SAARC region and expanded our portfolio in Nepal with the locally assembled Classic 350. With a refreshed pipeline of motorcycles and a growing ecosystem of curated rides and culture-first experiences, we are shaping a vibrant and inclusive motorcycling movement. VECV, too, has delivered consistent growth, anchored in a strong product portfolio and a sharp understanding of India’s evolving commercial mobility needs. Our continued investment in sustainable, efficient transport solutions ensures we are well-positioned for the future. As we move forward, our commitment to long-term value creation remains strong – through customer-centric innovation, global ambition, and meaningful brand experiences at every level.”

Vinod Aggarwal, MD and CEO, VECV, and Vice Chairman, Eicher Motors, said, “CV delivered its best‑ever first quarter with 21,610 units in Q1 FY’26 (up 9.7 percent year‑on‑year) and broadened its footprint in a largely flat market. Overall market share improved to 18.7 percent (vs 17.3 percent last year), led by continued leadership in LMD trucks (34.5 percent share) and a strong showing in Buses, where Total Bus volumes grew 14.8 percent and market share rose to 21.5 percent. Exports grew by 20.5 percent over last year. Deliveries of all electric Eicher Pro X in SCV segment (2.0–3.5T) continue to gather momentum. Heavy‑Duty volumes were marginally lower reflecting a lower total market despite market share gains. Our connected vehicle solution “My Eicher” now connects 150,000 customers representing 350,000 vehicles. VECV reported strong revenue growth and expansion in profit margins linked to better volumes, pricing and cost discipline. PAT was lower as compared to previous year primarily due to one off impact in Q1 FY’25 linked to deferred tax reversal.”

VECV also reported improved market share in LMD trucks and buses, and growth in electric vehicle deliveries and exports.

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Chennai-based two-wheeler and three-wheeler major TVS Motor Company has launched the TVS Ntorq 125 Super Soldier Edition in the Marvel Avengers Super Squad series at INR 98,117 (ex-showroom Delhi).

The TVS Ntorq Super Soldier Edition builds on the company’s successful collaboration with Marvel, and features a striking camo-inspired theme.

The Bluetooth-connected Smart scooter (SmartXonnect) remains mechanically unchanged, featuring a 124.8cc, air-cooled engine that produces 9.5hp and 1.5Nm of power.

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