Hero Lectro is rolling out a new sales and distribution strategy to bolster the market presence of its newly launched cargo e-vehicles.

The new sales strategy is established keeping in mind that cargo e-vehicles have an entirely different target consumer than bicycles or conventional e-cycles. Lectro’s cargo e-vehicles are majorly aimed at self-employed workers in the last mile delivery service as these purpose-built vehicles have a huge potential of improving earnings and optimising costs for them as compared to currently used motorised two-wheelers.

Hero Lectro recently announced the launch of its first purpose-built cargo vehicle Hero Lectro WINN, Priced at INR 40,000, it is prepared for short distance, high-density delivery trips and offers low cost per litre of goods storage space. It will soon be supplemented by a series of cargo e-vehicles, including a three-wheeler.

The company is creating new sales channels and has chosen Delhi as the pilot city. It aims to implement the strategy across 10 cities by end of this year with 10 distributors and around 80 retailers to enable a widespread visibility of the cargo e-bikes by making its these available at outlets selling motorised two-wheelers.

Partha Choudhary, President and CEO, Hero Lectro, said, “Our target clientele for Hero Lectro WINN and other Cargo E Bike is the consumer who currently buys motorised two-wheelers because over 90 percent of e-commerce deliveries are happening on motorcycles or scooters. With Hero Lectro WINN, we are presenting an economically and ergonomically more viable alternative for last mile delivery. This is why we are rolling out a distribution strategy that focuses on having presence at shared points or multi-brand retail points that are frequented by our target consumer from their age-old habit.”

 “By the end of this financial year, our objective is to establish our Cargo E Bike’s visibility at up to 80 multi brand outlets across 10 cities where our target consumer currently visits to buy alternative vehicles. We have envisaged a density of one outlet every 7-8 km. After rolling it out in Delhi NCR, this model will then be replicated across 9 other cities namely Bangalore, Hyderabad, Chennai,Mumbai, Kolkata, Pune, Vishakhapatnam, Lucknow and Agra,” added Choudhary. (MT)

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India Bike Week (IBW), presented by Gulf Syntrac, has shifted its 2025 venue from Goa to Panchgani, Maharashtra. The move, executed due to the rescheduling of Zilla Parishad elections in Goa to the IBW dates, means riders will now converge in the Deccan hills on 19^th and 20^th December 2025.

IBW 2025 will transform Panchgani into a high-altitude playground for riders, featuring new trails, cooler winds, bonfire nights, camping and after-parties. The edition promises IBW’s line-up yet, offering motorcycling experiences across multiple terrains – from hill climbs and mud trails to manufacturer-led road tests.

Martin Da Costa, Founder and CEO, Seventy Event Media Group, said, “As we celebrate 12 years of India Bike Week, it’s incredible to witness how this festival has grown into one of the world’s most spirited motorcycling gatherings. Although circumstances pushed us to shift venues this year, our ethos remains the same – community, adventure, and the freedom to explore. Panchgani offers us a fresh canvas and IBW 2025 is shaping up to be our most exciting edition yet.”

IBW’s 12th edition includes showcases such as the Endurance Stunt Show by Pol Tarres powered by Gulf Syntrac, the Wheelie Experience by Aprilia and India’s Test Ride Arena featuring the majority of India’s premium motorcycle line-up, now including a showcase by the Gulf TrackHouse MotoGP Team.

Over 10 riding experiences await, from the Pulsar Stunt School to a dedicated Kids’ Mini Moto Track by Vida’s Dirt-E K3, along with masterclasses led by expert creators and overlanders.

Competitive racing will feature on FMSCI-backed tracks such as the IBW Hill Climb by Reise Moto and Harley-Davidson Flat Track Race.

The Skoda Kodiaq All-Wheel Drive Track makes its debut, offering driving and off-road challenges.

Presented by Carlsberg Elephant Strong Soda, the festival’s music line-up includes performances by King, Karan Kanchan, Sugga Honey, along with Harley-Davidson Rock Riders’ Music featuring Antariksh.

The BIG TRIP presented by Gulf Syntrac returns with a compelling line-up. Twelve speakers – including global overlanding legends Simon & Lisa Thomas, Elspeth Beard, Zubin Jaafar and storytellers Kshitij Saxena, Gautham AG, Candida Louis and Maral Yazarloo – will bring narratives of grit, resilience and exploration.

The Ladakh Tent presented by Carlsberg Elephant Strong Soda hosts discussions, including ‘India on Two Wheels,’ a Storytellers Roundtable, ‘RTW 101,’ and ‘Women in Motorsports.’

The Jameson Connects Howling Dog space brings together creators, rider groups, and lifestyle influencers.

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, registered dispatches of 604,490 units in November 2025, marking a 31 percent YoY growth.

In the domestic market, the company sold 570,520 two-wheelers, up 30 percent YoY, as against 439,777 units sold last year. On the exports front, the sales came at 33,970 units, as against 20,028 units, marking a 70 percent increase YoY.

This performance sustains the growth momentum following the festive season, driven by positive consumer sentiment across urban and rural markets, supported by GST benefits and a macroeconomic landscape.

VAHAN registrations showed strong domestic demand, with 886,330 units registered in November 2025. Retail registrations grew 26 percent to 1,882,739 units for the combined period of October and November 2025, reflecting dealership and consumer demand.

The company's performance was supported by the success of new models such as the Xtreme 125R, GlamourX 125, Destini 110, and Xoom 160.

VIDA, powered by Hero, sustained its growth trajectory with 12,199 VAHAN registrations, reflecting a 66 percent growth compared to the same period last year. The company strengthened its position in the EV sector, capturing a 10.4 percent market share. The VIDA Evooter VX2 continued to drive retail growth and sales volume, and the company also expanded the line-up with the VX2 Go 3.4 kWh variant.

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has announced its sales performance for November 2025, recording total sales of 122,300 units. This marks a strong 30 percent YoY growth over 94,370 units sold in November 2024.

In the domestic market, the sales touched 96,360 units last month, which was 23 percent growth over 78,333 units a year ago.

On the exports front, sales grew 62 percent reaching 25,940 units in November, up from 16,037 last year.

Additionally, SMIPL’s aftersales business continued gaining momentum with spare parts sales of INR 955 million in November.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “We are grateful for the growing confidence our customers place in Suzuki. Their support, along with the dedicated efforts of our dealer network, continues to drive our growth. Alongside strengthening our presence, we are also expanding customer engagement initiatives and experience-led programs to bring riders closer to the brand. We will continue to invest in enhancing accessibility, after-sales experience, and community-building as we work towards sustained growth.”

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Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers in the country, has reported wholesales of 591,136 units in November 2025, up 25 percent YoY.

The total sales figure for the month included 533,645 units in domestic sales and 57,491 units in exports.

During the period, the automaker continued its commitment towards road safety by organising awareness campaigns across various cities nationwide, encouraging responsible road behaviour through interactive learning.

HMSI also celebrated Children’s Month with a Kids Carnival across all its manufacturing facilities, Traffic Training Parks (TTPs), and Safety Driving Education Centers (SDECs). The initiative, themed ‘Safety Explorers: Journey Through Traffic Land,’ aimed to make road safety learning engaging for children while promoting safe habits from an early age.

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