Hero Lectro is rolling out a new sales and distribution strategy to bolster the market presence of its newly launched cargo e-vehicles.

The new sales strategy is established keeping in mind that cargo e-vehicles have an entirely different target consumer than bicycles or conventional e-cycles. Lectro’s cargo e-vehicles are majorly aimed at self-employed workers in the last mile delivery service as these purpose-built vehicles have a huge potential of improving earnings and optimising costs for them as compared to currently used motorised two-wheelers.

Hero Lectro recently announced the launch of its first purpose-built cargo vehicle Hero Lectro WINN, Priced at INR 40,000, it is prepared for short distance, high-density delivery trips and offers low cost per litre of goods storage space. It will soon be supplemented by a series of cargo e-vehicles, including a three-wheeler.

The company is creating new sales channels and has chosen Delhi as the pilot city. It aims to implement the strategy across 10 cities by end of this year with 10 distributors and around 80 retailers to enable a widespread visibility of the cargo e-bikes by making its these available at outlets selling motorised two-wheelers.

Partha Choudhary, President and CEO, Hero Lectro, said, “Our target clientele for Hero Lectro WINN and other Cargo E Bike is the consumer who currently buys motorised two-wheelers because over 90 percent of e-commerce deliveries are happening on motorcycles or scooters. With Hero Lectro WINN, we are presenting an economically and ergonomically more viable alternative for last mile delivery. This is why we are rolling out a distribution strategy that focuses on having presence at shared points or multi-brand retail points that are frequented by our target consumer from their age-old habit.”

 “By the end of this financial year, our objective is to establish our Cargo E Bike’s visibility at up to 80 multi brand outlets across 10 cities where our target consumer currently visits to buy alternative vehicles. We have envisaged a density of one outlet every 7-8 km. After rolling it out in Delhi NCR, this model will then be replicated across 9 other cities namely Bangalore, Hyderabad, Chennai,Mumbai, Kolkata, Pune, Vishakhapatnam, Lucknow and Agra,” added Choudhary. (MT)

TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has introduced the updated TVS Apache RR310, its flagship offering in the premium sports motorcycle category.

The 2025 edition is now compliant to the OBD-2B norms with prices starting at INR 277,999 (ex-showroom India). As part of 20th anniversary commemoration of the TVS Apache series, the TVS Apache RR 310 now gets segment-first Sequential TSL and Cornering Drag Torque Control (RT-DSC). It also features Launch Control (RT-DSC), Gen-2 Race Computer with Multi Language Support and 8 Spoke Alloy Wheels.

Available in two variants with three BTO customisation options, the Apache RR 310 continues to build upon TVS Racing’s pedigree.

The Apache RR 310 is powered by a refined reverse-inclined DOHC engine, which produces 38 PS at 9,800 rpm and a peak torque of 29 Nm at 7,900 rpm.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "Since its debut in 2017, the TVS Apache RR 310 has emerged as a formidable force in the super-premium sport motorcycle segment, redefining performance benchmarks through its race-bred DNA. Rooted in over 43 years of TVS Racing heritage, it embodies our relentless pursuit of innovation and excellence. The latest evolution of the RR 310 integrates cutting-edge technologies such as segment-first: sequential turn signal lamps (TSL), Launch Control and Drag Torque Control – reinforcing our leadership in rider-focused advancements. The new BTO Race Replica colourway pays tribute to our record-breaking TVS Asia One Make Championship legacy. With this latest avatar, the Apache RR 310 not only pushes the boundaries of track performance but also elevates everyday rideability – delivering a thrilling yet refined experience that appeals to both spirited racers and discerning enthusiasts.”

Bengaluru-headquartered electric vehicle company Ultraviolette Automotive (Ultraviolette) has announced a latest strategic alliance with MotoMondo, as its official importer and distributor for the United Kingdom and the Benelux region, which includes Belgium, the Netherlands and Luxembourg.

This announcement is part of Ultravilotte’s ambition to expand its presence in the global market, especially the European region. As part of the understanding, the company will introduce the F77 MACH 2 Recon in the region for an introductory price of GBP 8,499 till 30 June 2025, post which the price will increase to GBP 9,399.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said“We are thrilled to partner with MotoMondo to bring the Ultraviolette experience to the United Kingdom and Benelux region. This partnership represents a significant milestone in our global journey as we expand the Ultraviolette brand beyond India into some of the world's most mature and discerning motorcycling markets. MotoMondo’s proven expertise in establishing and growing premium motorcycle brands across Europe makes them the perfect partner to represent Ultraviolette in these key regions. Their deep understanding of the market, combined with a passion for innovation and motorcycling culture, ensures that the Ultraviolette ecosystem-from product experience to aftersales support, will be world-class from day one. This is just the beginning, and we’re incredibly excited about the road ahead.”

Jan Ykema, Managing Director, MotoMondo, added, “We are proud to bring Ultraviolette, the most advanced electric motorcycle brand of the world, to the United Kingdom and Benelux region. Their technology is unprecedented, and we have only just seen the beginning! Ultraviolette will disrupt the current motorcycle market by offering a real alternative for all combustion engines.”

Honda Motorcycle & Scooter India (HMSI), one of the country's leading two-wheeler manufacturers, has launched the OBD2B-compliant Dio 125 scooter at INR 96,749 (ex-showroom Pune).

The new Dio 125 gets refreshed colour scheme and graphics, 4.2-inch TFT display with mileage indicator, trip meter, eco indicator and range (distance to empty). Furthermore, it is compatible with Honda RoadSync app for providing navigation and call/message alerts, Smart key and a USB Type-C charging port.

Mechanically, the Dio 125 remains unchanged and continues to be powered by a 123.92cc, single-cylinder PGM-Fi engine, which produces 6.11 kW of power and 10.5 Nm of torque.

It will be available in two variants, DLX and H-Smart, with five colour options on sale.

Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “For over 21 years, the Dio has been an iconic name in the Indian market, standing as a symbol of style, performance, and trust. It has consistently been the first choice for customers looking for a trendy and reliable moto-scooter. With the launch of the new OBD2B Dio 125, we are excited to take forward its iconic legacy, keeping the core concept of moto-scooter intact, with added value and excitement for our customers.”

Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “We are ecstatic to introduce the new OBD2B version of Dio 125 – a scooter that has resonated with young India for years. With its refreshed graphics, advanced TFT display, and enhanced connectivity features, the new Dio 125 is designed to meet the evolving aspirations of today’s customers. True to its tagline, ‘Dio Wanna Have Fun?’, this moto scooter has always been a popular choice among India's younger generation, and this update will further strengthen its position in the segment.”

Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan has partnered Flipkart to introduce digital buying experience for its customers.

From 15 April 2025, potential customers in eight Indian states – Karnataka, Tamil Nadu, Gujarat, Maharashtra, Andhra Pradesh, Odisha, Meghalaya and Mizoram will be able to book Suzuki scooters and motorcycles on Flipkart. To begin with customers will have options to purchase the Avenis scooter and GIXXER, GIXXER SF, GIXXER 250, GIXXER SF 250 and V-Strom SX motorcycles online.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “As more customers now prefer digital platforms for their purchases, we are committed to meeting them where they are. By associating with Flipkart, we are leveraging the growing digital ecosystem to offer customers a convenient and trusted platform to explore and buy Suzuki two-wheelers. We believe this move will further strengthen our reach and customer engagement in the Indian market.”

Sujith S Agashe, Senior Director, Electronics at Flipkart, said, “At Flipkart, we are constantly working to enhance our customer journey offering greater convenience and choice, backed by Flipkart’s trusted digital ecosystem. Our partnership with Suzuki Motorcycle India is a testament to this commitment, as we enable customers across the country to explore and book premium two-wheelers from the comfort of their homes. We are excited to bring greater convenience and choice to today’s digitally savvy consumers.”