Adishwar Auto Ride India, a manufacturer in the Indian superbike market, launched the Keeway SR250 at INR 14.9 billion (ex-showroom, Delhi), on Wednesday at the Auto Expo 2023. This is the Hungarian brand’s eighth product offering in the Indian market. Adishwar claims that the motorcycle showcases classic design elements to create a nostalgic experience, while providing all the modern-day elements, making it the perfect neo-retro offering for urban commuting. The Keeway SR250 will prove to be the perfect upgrade for someone looking at a minimalistic design packed with retro appeal and engaging performance.

Vikas Jhabakh, Managing Director, Adishwar Auto Ride India, said, “We are pleased to launch the all-new Keeway SR250 in India. With the exceptional response we have been receiving for the earlier launched SR125, we decided to add another member to the Keeway SR series, allowing customers to opt for a more powerful option within the brand, without compromising on the nostalgic appeal the motorcycle has created. I am confident that the SR250 will prove to be a favourite amongst many riders, with its simplistic approach, old school design lines and peppy performance.”

According to Adishwar, the SR250 is targeted towards a much mature audience that is well-settled and family-oriented. This neo-retro motorcycle is designed to take our customers back to the good old days, while still offering them the practicality and accessible performance to run their daily errands. Powered by a single-cylinder, four-stroke, 223cc engine with EFI, the Keeway SR250 produces 16.08HP of peak power at 7500rpm, along with 16 Nm of maximum torque at 6500rpm, while tipping the scale at 120 kg (dry). Braking is taken care of by a 300 mm disk upfront and a 210 mm disk at the rear, with the safety net of dual-channel ABS. Adishwar states that the fuel capacity of 14.2 litres is generous for daily urban travel and occasional weekend getaways. The 160mm ground clearance is also apt to tackle Indian road conditions, while the rear adjustable suspension will take care of the riding requirements, be it solo or with pillion.

As per Adishwar, deliveries and test rides of the Keeway SR250 will start from April 2023 onwards, through authorised Benelli | Keeway dealerships. Customers can also book their motorcycle at just INR 2000 by logging onto www.keeway-india.com or visiting the nearest dealership.

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has reported 566,086 unit wholesales for April 2026, up 85 percent YoY, as compared to 305,406 units last year.

Domestic sales came at 532,433 units, up 85 percent YoY, as compared to 288,524 units a year ago. This includes 501,791 motorcycles at 75 percent YoY and 64,295 scooters, up 233 percent YoY.

Domestic retail performance also remained robust during the month, with 552,713 two-wheeler registrations (as per VAHAN) indicating growth of around 8 percent. 

VIDA, Hero MotoCorp’s e-mobility business, reported a 129 percent YoY growth, albeit a low-base.

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Suzuki Motorcycle India (SMIPL), a leading manufacturer of scooters and motorcycles, has announced its wholesales of 117,514 units in April 2026, marking a 4 percent YoY growth compared to the 112,948 units sold in April 2025.

The company began the new financial year with increases across both its domestic and international operations. Interestingly, while domestic sales at 98,004 units grew by 3 percent as compared to 95,214 units a year ago, exports clocked a 10 percent growth at 19,510 units.

Revenue from spare parts sales reached INR 915.90 million, representing a 14 percent growth over the previous year.

Last month, Suzuki Motorcycle India celebrated two decades of manufacturing in the country and also introduced the new Suzuki Burgman Street ‘One and Only’ and a new colour option for the Suzuki Avenis Special Edition.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “We have started the new financial year on a steady note with growth across both domestic and exports markets. This performance reflects the continued trust customers place in our products. As we move ahead, we remain focussed on delivering quality products, while deepening our connect with customers and partners across markets. We are also enhancing customer experience through focused events and brand activations.”

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has reported monthly wholesales of 113,164 units in April 2026, which marks a 31 percent growth compared to the 86,559 units sold in April 2025.

The OEM also entered the electric mobility market during the month with the launch of its first electric model.

Last month, the company reported domestic growth of 37 percent at 104,129 units, as compared to 76,002 units a year ago. While, exports came at 9,035 units, down 14 percent, as against 10,557 units last year.

In April, Royal Enfield introduced several updates to its motorcycle and lifestyle portfolio, which includes the launch of the its first electric motorcycle under the Flying Flea brand at INR 279,000  or INR 199,000 under a battery-as-a-service model.

The 2026 Hunter 350 portfolio was expanded with a Base Premium variant in Tarmac Black and two new colours: Mumbai Yellow and Moonshot White.

Interestingly, Himalayan 450 recorded an annual sales growth of 53 percent outside of India, with global sales for the platform exceeding 38,000 units this year.

B. Govindarajan, Managing Director, Eicher Motors and CEO of Royal Enfield, said, “We have started the new financial year with strong momentum, setting the tone for an exciting and important year ahead. April 2026 was special for us as we took our first step into electric mobility with the launch of the Flying Flea C6 - which has received an overwhelmingly encouraging response. During the month our growing global brand strength was further affirmed as Royal Enfield was recognised as the world’s third strongest automobile brand by Brand Finance. Internationally our key markets continue to perform well, driven by successful new launches, industry accolades and a growing rider community. With a robust pipeline of new products and brand initiatives, we are confident of maintaining the growth trajectory through the year.”

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Honda Motorcycle & Scooter India (HMSI), a leading manufacturer of scooters and motorcycles in the country, has announced its sales results for April 2026, recording a total of 563,000 units wholes. This marks a 17 percent YoY growth compared to the 480,000 units sold in April 2025.

Last month, the company sold 484,000 units in the domestic market, up 14.7 percent, as against 422,000 units a year ago. The exports came at 79,600 units, up 37.4 percent, as against 57,900 units last year.

At present, Honda Motorcycle & Scooter India, has a robust network of 7,000 touchpoints across India.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, “Building on our April performance, we continue to strengthen customer trust through disciplined and consistent execution. Demand across the two-wheeler market remains resilient across segments. We will continue to respond with agility to market dynamics while focusing on delivering sustainable and stable growth. Supported by a strong product portfolio and our dealer partners across the country, we remain committed to enhancing long-term enterprise value.”

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