Royal Enfield, one of the leading motorcycle manufacturers in the mid-size category, has launched the new Classic 350 at prices starting INR 1,99,500. 

The 2024 Classic 350 continues to retain the design and is available in seven colourways, across five new variants – Heritage (Madras Red and Jodhpur Blue), Heritage Premium (Medallion Bronze), Signals (Commando Sand), Dark (Gun Grey and Stealth Black) and Chrome (Emerald).

Royal Enfield has continued to retain the old look but also upgraded the 2024 Classic 350 with feature like LED headlamps, LED pilot lamp, gear position indicator on cluster and type C USB charging point. Additionally, the top variants - Emerald and Dark series - will be offered with Tripper pod as standard fitments along with adjustable levers and LED trafficators. 

B Govindarajan, CEO, Royal Enfield said, “The Classic 350 is a true embodiment of Royal Enfield’s pure motorcycling DNA and has remained the purest expression of elegance, fine craftsmanship and ever-lasting style and beauty. Needless to say, that it has remained true to character and essence through all these years, and it has also remained accessible and approachable, and a canvas for customisation. We have ensured that it continues to be all of this, as we launch the Classic with new feature upgrades while maintaining accessibility. We are also super excited to offer our first few customers the opportunity to customise and personalise their own expression of motorcycling with the Royal Enfield Factory Custom Programme. Our Thiruvottiyur facility has a very special place in our hearts, and we are delighted that it will now be home to this special custom project as well.” 

What’s more, Royal Enfield also aims to be more close to its customers by offering Royal Enfield Factory Custom programme, which is a unique motorcycle personalisation and design studio service that will provide customers bring their own design vision to life by collaborating and co-creating directly with Royal Enfield’s team of renowned designers. With a plethora of personalisation options including colour, paint finishes, trims, decals, badges and graphic options, each custom motorcycle will be as unique and distinctive as its creator’s DNA and will come with full manufacturer warranty and a range of genuine motorcycle accessories. 

The company has also announced one-time offer, 15 customers stand a chance to win an all-inclusive, two-day trip to Chennai to visit the Thiruvottiyur facility, and work with Royal Enfield’s design team to co-create their own Classic, and a tour of the company’s manufacturing facility at Vallam Vadagal. 

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It features a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.

The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.

The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.

The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.

The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.

To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.

Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.

Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”

Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”

The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.

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Suzuki Motorcycle India, a leading manufacturer of scooters and motorcycles in the country, has announced its wholesales for June 2026.

The company recorded total sales of 115,030 units last month, a 21 percent YoY increase compared to the 95,244 units sold a year ago. Domestic sales reached 91,264 units, up 23 percent YoY, while exports grew 12 percent to 23,766 units.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “Our sales performance in June reflects the sustained momentum, supported by strong demand and the trust our customers continue to place in the Suzuki brand. As customer expectations continue to evolve, we remain focused on delivering products that offer reliability, performance and value. At the same time, we are strengthening our engagement with customers through meaningful initiatives and experiences that help us build lasting relationships beyond the purchase.”

Revenue from spare parts sales totalled INR 929 million in June 2026, marking 15 percent growth over the previous year.

During the month, Suzuki Motorcycle India conducted the Burgman Hangout Parade in Pune and Hyderabad. Additionally, the company held GIXXER Pit Stop events in Kumbakonam, Ranchi, Bengaluru and Dehradun, which involved 285 participants.

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