Royal Enfield Concludes ArtOfMotorcycling Second Edition

 Royal Enfield Concludes ArtOfMotorcycling Second Edition

Royal Enfield has concluded the second edition of its designing platform – ArtofMotorcycling. The creative platform was launched in 2020 to fuel creativity amongst the artists, creators and motorcycling enthusiasts by bringing out their love for motorcycling, the company said in a release. There was a 50 per cent jump in registrations at 15K this year, compared with the registrations last year. The jury members were leading fashion designers Shantanu and Nikhil, celebrated Illustrator Vimal Chandran and ace photographer Bobby Joshi and Royal Enfield’s community.  

This year’s top three winners were Harsh Namdeo (Bina, Madhya Pradesh), Ekant Singh (Noida) and Gautam Gajbar (Mumbai). They won an opportunity to co-create a capsule range with Royal Enfield. The next three winners -- Prashant Singh (New Delhi), Abhirath NC (Kerala) and Prathamesh Rumaji Shedge (Mumbai) -- bagged an opportunity to intern with Royal Enfield design teams. Abhirath and Prathamesh also won the rider’s choice award, chosen through a poll conducted on the brand’s Instagram page, Royal Enfield. The contest ended in a tie between the two, with Royal Enfield announcing two winners.  

Puneet Sood, National Business Head, North and West India, Nepal, Bhutan & Global Head, Apparel Business, said, “As a brand, Royal Enfield has always stood for self-expression. Our motorcycles have been the perfect canvas for customisation. The genesis of #ArtOfMotorcycling was to celebrate the ethos of exploration and motorcycling through the lens of art.
Like the first season we have received an awe-inspiring response to this season as well, with more than 15k registrations. We are very excited to note that 8 out of every 10 participants were non-Royal Enfield owners and majority participation came from small towns. The platform through the medium of art and motorcycling has indeed resulted in bringing together diverse communities, cutting across barriers like age, profession and geography.” 

Royal Enfield conceptualised this campaign to provide creators a platform to express their love for motorcycling through creative illustrations, the release said. This year’s winners will also get access to learning and collaboration opportunities at Royal Enfield in addition to having their designs featured on Royal Enfield merchandise.  

Designers Shantanu Mehra and Nikhil Mehra said, “As designers ourselves, we admire when art takes various forms of expressions. It’s inspiring to see such an overwhelming response from creative minds all over the world. We feel so honoured to be part of Art of Motorcycling with Royal Enfield and being on this immersive experience together. The way the participants have immersed their creative expression to put together their love for motorcycling is beyond impressive.” 

Bobby Joshi, founder, mentor and photographer, GoodShotz Photography Pvt. Ltd, said, “Art of Motorcycling Season 2 was a truly unique initiative and experience for me. I’m a photographer by trade and I always get a good kick out of going through visual art. The entries were not only exceptional in terms of quality, creativity, and craft but were also extremely inspiring and stimulating. I definitely had a memorable experience and journey as a jury.” 

Illustrator Vimal Chandran said, “It was an amazing experience being a part of Art of Motorcycling Season 2. As a visual artist myself, I love to see initiatives like these that promote artists of all kinds. To be a part of the initiative was a cherry on top, and I thoroughly enjoyed going through the entries.” (MT)

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India’s Electric Two-Wheeler Thrust

India’s Electric Two-Wheeler Thrust

July 2021 was a month of much activity and announcements in the Indian electric two-wheeler industry. Much of it had to do with the announcement of Phase II of FAME II scheme by the Central Government, which seemed to favour the early adoption of electric two- and three-wheelers. Many states followed suit with a new or revised electric vehicle (EV) policy. Of the opinion that the new FAME II scheme will disrupt the two-wheeler market in India, Tarun Mehta, CEO and Co-founder, Ather Energy, said, “They could clock sales of over six million units by 2025.”

The increase in maximum subsidy limit from 20 to 40 percent in the case of initial acquisition cost has enabled electric two-wheeler OEMs to reduce the sticker price of their products a good deal. The arrangement is such that the government will reimburse the OEM the subsidy amount after it has sold the vehicle to its customer, the actual beneficiary. “Lowering the prices of electric scooters will help to persuade more riders to switch to an electric one,” said Jeetender Sharma, MD and Founder, Okinawa Autotech. Sohinder Gill, Director General, Society of Manufacturers of Electric Vehicles (SMEV), informed, “The Gujarat State Government’s subsidy of INR 20,000 for electric two-wheelers that cost up to INR 150,000 has a potential to make it an EV hub,” Referring to the Maharashtra EV policy, which provides a subsidy of INR 10,000 on an electric two-wheeler, Nagesh Basavanhalli, MD and CEO, Ampere Vehicles, remarked, “The policy will not only boost electric vehicle growth, it will also provide employment.”

Helping electric two- and three-wheeler proliferate, the Phase II of FAME II and the EV policies of various states, it is clear, are looking at attracting investments and employment opportunities. These policies are also looking at creating a self-sufficient (Atmanirbhar Bharat) ecosystem of fundamental manufacture – that of chips, battery cells, motors and controllers. India has the software but needs the hardware, mentioned a source. He pointed at Ola’s high voltage campaign for its e-scooter, and said that the real slog will start only after the plant is up and running. It will begin when the e-scooter hits the road and starts competing against numerous others. Stressing on the presence of equally capable global, regional and local players, he explained, it is as necessary to understand the psyche of the market as much as it is to have the technology and the money to invest. Carrying with them the image of being premium and technologically superior, the Ather e-scooters have been attracting attention for some time.

Its dealer from Maharashtra mentioned that awareness for electric two-wheelers is growing and the number of footfalls after the fuel price hike. Range anxiety, however, remains to be a challenge, he said. Across segments – Ather e-scooters are said to be premium offerings compared to others with a price premium of roughly INR 30,000 to INR 40,000. Range anxiety is a factor that is proving challenging to many. Especially along with the higher initial acquisition cost. The innovative technological achievements like a detachable battery pack that could be taken out for charging at home or in the office are helping to an extent. They are also highlighting the efforts of the electric two-wheeler OEMs to understand the dynamic regulatory and market requirements.

Investments in technology involving materials and sciences are yielding better products no doubt. With the emergence of demand for commercial-use electric three-wheelers, companies like Komaki are quick to respond. Its XGT CAT 2.0 e-bike with a 350 kg payload is designed to address the needs of e-commerce logistics companies like Delhivery and Ekart, and aggregator platforms like Swiggy and Zomato. Looking at maximum uptime and reliability in the last-mile space, commercial electric three-wheeler users, tasked with attacking as many pin codes and as many customers as they could in a strict time stipulation, are keen to control costs as well as reduce their carbon footprint. Leveraging IoT and AI to analyse data, they are choosing between Lithium-ion powered and lead-acid battery-powered electric two-wheelers. (MT)

 

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Suzuki Hayabusa Teased Ahead Of Premier On February 5th

Suzuki Hayabusa Teased Ahead Of Premier On February 5th

Japanese bike-maker, Suzuki, is set to showcase their iconic flagship motorcycle on February 5th. The Hayabusa, first launched in 1999, gained a massive cult following from eager fans all over the world. Once termed the world’s fastest production motorcycle, this superbike will soon be back in action.

The teaser, which runs 25 seconds long, shows glimpses of the 4-cylinder sports bike, on a bowl track, doing around 180 mph at 10,000 RPM, 1,000 RPM still left for its redline.

The Hayabusa still retains the analogue instrument cluster, an uncommon sight in today’s premium motorcycle market. The engine will meet the latest European (and consequently Indian) emissions regulations.

The world-wide unveil next week is expected to shed more light on the details of the motorcycle.

 

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JK Tyre’s JKNRC Racing Championship To Kick Off This Weekend

JK Tyre’s JKNRC Racing Championship To Kick Off This Weekend

JK Tyre is all set to host the 24th JK Tyre FMSCI National Racing Championship (JKNRC) 2021 at the Kari Motor Speedway, Coimbatore on 23-24 Oct 2021. The event will also witness the debut of the Royal Enfield Continental GT Cup.

Royal Enfield has announced its debut into track racing with its flagship racing motorcycle – the Continental GT 650. Typically involving faired/sports motorcycles, the Continental GT Cup is India’s first retro motorcycle racing format. It is aimed at making track racing accessible for new entrants as well as experienced racers.

With over 300 aspirants applying for the race, 100 racers were shortlisted and invited to Coimbatore for the selection on Monday, 18 October. Making up the final racing roster are 18 riders who qualified for the races on Saturday and Sunday. Additionally, two media wild cards were also shortlisted for the race. 

Riders from across the country took part in the qualifiers with Anfal Akdhar, a rider from Thirssur, topping the chart at 1:23.126 minutes, Anish Damodara Shetty, a well-known rider, also provided strong competition. Lani Zena Fernandez, a young lady from Puducherry, took the track by storm with her confidence on the track. Raivat Dhar, a young racer from Jammu, also made it to the final grid. With the majority of the racers being from Southern India, Raivat will represent the northernmost state of the country at the race on Sunday.  (MT)

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Ultraviolette Automotive Elevates Vinayak Bhat As Chief Product Officer

Ultraviolette Automotive Elevates Vinayak Bhat As Chief Product Officer

TVS Motor Company-backed Ultraviolette Automotive, a premium electric motorcycle company, has promoted  Vinayak Bhat to the position of Chief Product Officer. 

In his new role, Bhat will be tasked to expand Ultraviolette’s product portfolio through the entire lifecycle from inception and design to development and market introduction. He will lead Ultraviolette's endeavours in broadening its product range and catalysing innovation in the high-performance EV space.  

Vinayak Bhat said, "I've witnessed Ultraviolette's unwavering pursuit of innovation. My goal is to craft exceptional products for global markets through our strategy of vertical integration - specifically across critical elements like the battery technology, drivetrain and vehicle architecture. Our aim: redefine standards and solidify Ultraviolette’s position as a global leader in electric mobility."

Before assuming the role of CPO, Bhat served as the Technical Director and Principal Engineer at Ultraviolette. Since joining the company in 2017, he has played a pivotal role in the development of the F77 Mach 2 and F99 Racing Platform and overseeing coordination across all aspects of product development, engineering, operations, and manufacturing functions. 

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette Automotive said, "Vinayak's in-depth understanding of aerospace and electric vehicle technologies provides him with a unique perspective that will be critical in driving our culture of innovation. His leadership was instrumental in the successful launch of our flagship products - the F77 and the F77 Mach 2. I am confident that with Vinayak’s appointment as CPO, we will achieve newer heights in innovation and market penetration."

Bhat started his professional journey in 2013 at the Indian Space Research Organisation (ISRO) as a structural engineer. Further transitioning to Safran Engineering as a design analyst, he is said to have contributed significantly towards key projects for Airbus and Boeing, with a focus on landing gears, nacelles, and fuselage components.
Niraj Rajmohan, CTO & Co-Founder, Ultraviolette Automotive said, "Vinayak has been instrumental in driving our product development initiatives. His exceptional technical prowess and exemplary leadership have been pivotal in realising our vision. As CPO, his visionary leadership will play a crucial role in our quest for global leadership in electric mobility. We eagerly anticipate the strategic direction he will provide, propelling us forward and opening new avenues for growth and innovation.”

Ultraviolette Automotive plans to introduce new products for multiple mobility segments over the next five years, targeting both domestic and international markets.

 

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