Royal Enfield Introduces Three New Colours For Meteor 350

Classic Legends Revives The Legendary BSA Company, To Launch The Gold Star On 15 August 2024

Royal Enfield has introduced three vibrant new colourways on the Meteor 350. The company announced in a statement that it introduced Fireball Blue, Fireball Matt Green and a Supernova Red.  

With these three new additions, the Meteor 350 is now available in ten distinct colourways. It said the motorcycle can also be personalised with special colours and Genuine Motorcycle Accessories via MiY. New colourways will be available across all stores and on www.royalenfield.com. 

B. Govindarajan, Executive Director, Royal Enfield, said, “The launch of the Meteor 350 marked a very important milestone in our journey. The introduction of an all-new cruiser motorcycle on an all-new, ground up engine platform was an important transition for the brand. Over the last two years, the Meteor 350 has set new benchmarks in the entry-level cruiser segment in India, and has been making rapid in-roads into the global markets as well, while picking up awards and accolades along the way. The addition of new exciting colourways on the Meteor 350 make it a more compelling choice for our customers across the world.” 

The new Fireball Matt Green is a stunning new colourway that sports a matt-finish green fuel tank with matching side panel stickers and green rim tapes on the alloys, the release said. The Fireball Blue sports a deep, vibrant, gloss-finish blue fuel tank, with accentuated yellow badging on the tank, along with matching yellow side panel stickers and tyre rim tapes. 

The Supernova Red sports a dual tone premium regal red and black colour fuel tank and matching side panels.  

The Meteor 350 Fireball is available at INR 205,844, Stellar models at INR 211,924 and Supernova at INR 222,061 (all prices are ex-showroom, Chennai), the release added. (MT)  

Indian Motorcycle Revises Prices On MY2025 Product Range

Indian Motorcycle

Indian Motorcycle, America’s First motorcycle company, has announced the official price list for its Model Year 2025 product lineup in India, which includes the Chief, Chieftain, Challenger, Pursuit and the Roadmaster motorcycles. The prices starting INR 2.35 million go up to INR 4.84 million depending on the model.

These heavyweight motorcycles, the company said, represent the finest in American craftsmanship and engineering, delivering an unmatched combination of style, performance and road presence.

Lalit Sharma, Managing Director, Polaris India, said: “Our heavyweight motorcycles have always stood for power, prestige and the spirit of the open road. With the Model Year 2025 lineup, we continue to offer riders world-class machines that deliver premium experiences across every mile. We invite motorcycle enthusiasts to visit our showrooms and discover these legendary models.”

Yamaha Crowns Top Dealership Talent at National 3S Grand Prix

India Yamaha Motor Grand Prix

India Yamaha Motor, a leading two-wheeler manufacturer in the country, recently concluded its Yamaha National 3S Grand Prix 2024–25, a nationwide competition designed to recognise and reward the skills of dealership staff crucial to delivering Yamaha's 'Premium 3S' experience (Sales, Service and Spares). The initiative aims to enhance customer service across the country and acknowledge the vital role played by on-ground personnel.

The 2024-25 Grand Prix featured five categories: Technician, Service Advisor, the new Tele-Caller segment, Parts Manager and Sales Consultant. The competition unfolded in three stages, beginning with regional contests from 15 August to 30 September 2024, which saw a record 7,567 participants. Top performers from online examinations then advanced to zonal rounds held between 17 February and 18 March 2025.

The national finals took place on 24th and 25th June 2025 at Yamaha’s Surajpur facility in Greater Noida, where 40 finalists vied for top honours. The top three in each category were felicitated by senior management. Notably, the winning technician will represent India at the World Technician Grand Prix 2025 in Japan this November.

Judging criteria varied by category, assessing technicians on troubleshooting and maintenance, service advisors on customer handling and timely vehicle delivery and tele-callers on communication skills. Sales consultants were evaluated on their ability to provide a premium customer experience, while parts managers were judged on efficient stock management and customer service.

Ravinder Singh, Senior Vice-President at Yamaha Motor India Sales, said, "The Yamaha National 3S Grand Prix reflects our deep commitment to nurturing frontline talent and recognizing the critical role they play in delivering an exceptional experience for our customers. This platform not only motivates our dealership staff to strive for excellence but also reinforces our brand promise of quality, reliability and top-tier service. We congratulate all the finalists and look forward to seeing the national winners representing India at the global stage in Japan.”

The National Technician Grand Prix (NTGP), which first launched in India in 2010 with 350 participants, has seen exponential growth. The 2023 edition engaged over 6,000 contestants, with the introduction of the Tele-Caller category in 2024-25 pushing overall participation to an all-time high of 7,567. Beyond the competitive aspect, the Grand Prix underscores Yamaha's commitment to ensuring staff are well-equipped to provide exceptional customer care, a core focus for the company. This commitment is further supported by the Yamaha Motor Academy (YMA), a global training initiative that develops 3S dealership staff into 'professional teams' to ensure premium customer service at all touchpoints.

Ather Energy Targets To Double Experience Centres To 700 Touchpoints

Ather Energy

Bengaluru-based electric two-wheeler manufacturer Ather Energy has announced its ambitious plans to double its retail network to 700 experience centres by FY2026.

For context, Ather Energy currently operates 351 experience centres in India and 24 centres in Nepal and Sri Lanka. Furthermore, 46 percent of the retail touchpoints are in South India alone. The expansion is part of the EV maker’s strategy to provide first-hand experience of the product, quality and peace of mind to customers.

The company with the recent launch of Rizta e-scooter targeted for families, is now looking to scale up its presence across the country, including tripling its store count in north markets. The Rizta, Ather’s first family scooter had recently crossed 100,000 units retail sales milestone within a year of its launch. The e-scooter has become popular in key states including Gujarat, Rajasthan, Maharashtra, Delhi, Madhya Pradesh, Odisha and Chhattisgarh. Rizta alone now contributes to nearly 60 percent of Ather’s total sales, unlocking new cities and bringing in a wider base of family buyers, setting the stage for a much stronger retail presence in the coming months.

Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Rizta’s phenomenal success has opened up new markets and brought a much larger set of family buyers into the Ather ecosystem. We’re seeing demand coming in from cities where our footprint was previously limited, and that gives us the confidence to scale faster. Expanding to 700 Experience Centres is about staying ahead of this demand curve and ensuring that wherever our customers are, they have easy access to the full Ather experience.”

At present, the company operates over 3,578 fast-charging points across India through the Ather Grid. The EV maker is also expanding its service footprint along with the expansion of its retail network across India, including Gold Service Centres in key cities.

Ather Energy currently has two manufacturing plants in Hosur, Tamil Nadu, one each for vehicle assembly and battery manufacturing and an upcoming third manufacturing facility in Bidkin, AURIC, Chhatrapati Sambhaji Nagar, Maharashtra, which will scale up its manufacturing capacity to 1.42 million electric two-wheeler per annum.

Triumph Speed T4 Gets New Baja Orange Colour Scheme

Triumph Speed T4

Triumph Motorcycles India has launched a brand-new colour ‘Baja Orange’ for its best-selling Speed T4 motorcycle, which it said is inspired by the glow of desert dawns and the vibrancy of golden hour rides.

The Baja Orange Speed T4 400cc will be available at INR 205,000 (ex-showroom) and will continue to be powered by 400cc engine producing 31 PS @ 7,000 rpm and 36 Nm @ 5,000 rpm. Mechanically, it remains unchanged and continues to have a low-end torque in the range of 3,500 – 5,500 rpm. It features a slipper clutch for easy downshift, dual-channel ABS and 43 mm telescopic forks.

The Speed T4 sports a 3D badge, new frame colour and tyre stripe pattern.

The British motorcycle brand is experiencing significant momentum, posting an impressive 30 percent YoY growth from FY2024 to FY2025 for the Speed T4.