Simple Energy

Bengaluru-based electric two-wheeler maker Simple Energy is strengthening its presence in the country with the appointments of Jitin Johnson as Head of Marketing and Kevin Thomas as Head of Brand.

To support its next phase of brand and business expansion, the company has expanded its marketing team to over 40 professionals. Simple Energy plans to accelerate its all-India footprint, with a target of establishing 150 retail stores and 200 service centres across the country by March 2026.

Jitin Johnson, Head of Marketing, Simple Energy, brings 14 years of marketing experience, having previously served as Assistant General Manager – Digital Marketing at River EV. He will lead the company’s omnichannel marketing strategy, covering brand development, go-to-market initiatives, digital transformation and customer engagement.

Kevin Thomas, Head of Brand, Simple Energy, brings over 13 years of expertise in Creative Direction and Visual Design. He most recently served as Principal Visual Designer at Ultraviolette Automotive. His career includes leadership roles at brands such as Amazon, Motorola and OnePlus.

Jitin Johnson, said, "Simple Energy is redefining how India moves - blending performance, design, and purpose in a way that truly resonates with the next generation of riders. I’m excited to build on this momentum, shaping a brand that’s as emotionally charged as it is.”

Kevin Thomas, said, “My creative philosophy is shaped by years spent at the intersection of design, machines, and art. I’ve always believed that great automotive brands are built not just through engineering, but through emotion and visual storytelling. At Simple Energy, I’m excited to craft a brand that’s artistically expressive, deeply rider-centric, and unmistakably rooted in the culture of movement.”

Smitha Rao, General Manager - Brand & Marketing, Simple Energy, added, “These appointments and the expansion of our marketing team mark an important step in strengthening Simple Energy’s brand and business ambitions. With Jitin and Kevin leading key functions, we’re better positioned to build meaningful connections with our customers, enhance brand consistency, and accelerate our mission to make electric mobility aspirational yet accessible.”

At present, Simple Energy’s offerings include the Simple ONE Gen 1.5 and Simple OneS two-wheelers, which deliver claimed IDC ranges of 248 km and 181 km, respectively. The company has also recently achieved milestones such as becoming India’s first OEM to commercially manufacture heavy rare-earth-free motors and the first to introduce an 8-year motor warranty.

With 61 retail outlets across key cities, the company is now preparing to expand into five new markets, including Delhi and Patna.

Honda Motorcycle & Scooter India Launches XR300 L A And XR300 Rally Motorcycles At INR 183,000

Honda Motorcycle & Scooter India

Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, has announced pricing and opened bookings for the Honda XR300 L and Honda XR300 Rally. The announcement follows the initial unveiling of both models in July 2026 as part of the company's product expansion plans.

The XR300 L is priced at INR 183,000 ex-showroom Bengaluru, while the XR300 Rally is priced at INR 208,000 ex-showroom Bengaluru. Effective from 5 October 2026, bookings for both models have opened across the manufacturer's BigWing dealership network and online platform for a reservation amount of INR 5,000.

Both motorcycles are powered by a 293.5cc air-cooled engine equipped with an oil cooler; both variants come with torque control systems, rear suspension setups, front and rear disc brakes, switchable dual-channel ABS and an assist slipper clutch.

The XR300 L is designed for mixed city and off-road use and is offered in Extreme Red and Shasta White colour options. The XR300 Rally features bodywork designed for wind protection during long-distance riding, along with a TFT instrument cluster with smartphone connectivity.

The Rally variant is available in Extreme Red and True Black options. Both models form part of the manufacturer's domestic production initiative for local and export markets.

Triumph Motorcycles Introduces Bonneville T40, T40 Black And T4 Models In India

Triumph Bonneville

Triumph Motorcycles, one of the leading premium motorcycle manufacturers, has expanded its lineup in India with the launch of the Bonneville T40, T40 Black and T4 models, with pricing starting at INR 279,999 ex-showroom, Delhi, while the latter is priced at INR 254,999 ex-showroom, Delhi.

The new models feature traditional styling elements, including a teardrop fuel tank, round headlight, twin rear shock absorbers and spoked wheels with aluminium rims. The motorcycles are available in two-tone schemes with hand-painted coach lining and peashooter silencers. The bikes offer an accessible ergonomic setup, featuring a low seat height that can be reduced to 770 millimetres with an accessory seat.

All three variants are powered by a 350cc iteration of Triumph's TR Series engine. The engine produces 29 PS of power at 7,000 rpm and 31 Nm of torque at 5,500 rpm, tuned to deliver low-end torque and a distinct exhaust note.

The T40 and T40 Black feature a four-inch circular TFT instrument display with smartphone connectivity, including map navigation, phone and music controls. The models also come equipped with five ride modes, cruise control, cornering ABS and cornering traction control. The Bonneville T4 includes a colour LCD with turn-by-turn navigation, selectable ride modes, and dual-channel ABS.

Steve Sargent, Chief Product Officer, Triumph Motorcycles, said, “The Bonneville is one of the most significant motorcycles in Triumph's history, so introducing a new model carrying that name comes with a responsibility to get it right. From the outset, our ambition was not simply to create a smaller Bonneville, but to create a motorcycle that delivers the style, character and ownership experience riders expect from a genuine Bonneville. Bringing that experience to more riders is strategically important for Triumph, particularly as lower-capacity motorcycle categories continue to grow around the world."

"Working closely with Bajaj, we challenged ourselves to retain the details and qualities that make a Bonneville special, from the proportions and finish to traditional touches such as hand-painted coach lining, while also introducing a level of technology and rider-focused innovation not previously seen in this category. The result is a motorcycle that stays true to the values that have defined the Bonneville for generations while opening the experience to even more riders.” Sargent added.

The company has begun online bookings for the motorcycles starting 7 October 2026. Deliveries for the Bonneville T40 and T40 Black are scheduled to begin in the second week of November 2026, while deliveries for the Bonneville T4 will commence in the second week of January 2027.

Aprilia India Introduces SXR GT Scooter Lineup Starting At INR 109,999

Aprilia SXR GT

Aprilia India has launched its SXR GT scooter lineup, introducing the SXR GT 125 hp-e and SXR GT 175 hp-e models to expand its product offerings in the country. The SXR GT 125 hp-e is priced at an introductory rate of INR 109,999 ex-showroom, Maharashtra, while the SXR GT 175 hp-e is priced at INR 129,999 ex-showroom, Maharashtra.

The scooters are powered by air-cooled single-cylinder engines. The 124.45 cc engine produces 7.8 kW of power at 7,400 rpm and 10.4 Nm of torque at 6,200 rpm, while the 174.7 cc engine delivers 9.76 kW at 7,200 rpm and 14.14 Nm of torque at 6,000 rpm.

Both scooters feature three valves per cylinder, electronic fuel injection, electric starting, and compliance with BSVI OBD II Stage B regulations and E20 fuel blends. The chassis setup incorporates 14-inch wheels fitted to both models.

Suspension is handled by telescopic front forks and a dual-effect hydraulic shock absorber with five-position adjustability at the rear. Braking relies on a 220 mm front disc brake paired with a 140 mm rear drum brake, with the 125 cc variant utilising a combined braking system and the 175 cc variant employing an anti-lock braking system.

The SXR GT 125 hp-e is available in Matte Black, Glossy Azzurro, and Glossy White colour finishes, while the SXR GT 175 hp-e comes in Metallic Blue, Matte Black and Matte Green. Both models have gone on sale across Aprilia dealerships in India.

Royal Enfield And Madhya Pradesh Tourism Board Partner To Promote Responsible Motorcycling

Royal Enfield - MPTB

Royal Enfield and the Madhya Pradesh Tourism Board (MPTB) have commenced a two-year partnership spanning 2026 to 2028 aimed at promoting responsible riding, travel and cultural tourism across the state.

The collaboration was initiated with the flag-off of a flagship motorcycle expedition in Bhopal, attended by Dr Ilayaraja T., Secretary of Tourism for the Government of Madhya Pradesh and Managing Director of the MPTB; Dileep Kumar Yadav, Managing Director of the Madhya Pradesh State Tourism Development Corporation (MPSTDC) and Amitabh Pandey, Director of the Indira Gandhi Rashtriya Manav Sangrahalaya (IGRMS).

The inaugural 1,520-kilometre expedition, taking place from 1 to 10 October 2026, involves 20 participants riding the Bullet 650 motorcycle. The route connects wildlife reserves, heritage sites and regional highways, covering Bhopal, Pachmarhi, Pench, Kanha, Bandhavgarh, Panna and returning to Bhopal. A closing event scheduled for 9 October 2026 in Bhopal will mark the completion of the ride.

Over the two-year agreement period, Royal Enfield and the MPTB plan to expand the initiative to include heritage rides, off-road trail explorations and curated motorcycling routes across Madhya Pradesh.