TVS Motor Company, a leading manufacturer of two-wheelers and three-wheelers, has attained two new milestones for the TVS Apache motorcycle brand.

First introduced in 2005, the sporty TVS Apache motorcycle marked the company’s entry in the premium segment. It was targeted towards young customers and took inspiration from TVS Racing heritage. The company has announced that in addition to celebrating the 20th anniversary milestone for the Apache motorcycle, the brand has also crossed the 6 million sales milestone.

The TVS Apache is currently sold in more than 60 countries, including LATAM, Africa and Europe. Furthermore, TVS Apache is said to be the first two-wheeler brand in the country that offers factory customisation build-to-order (BTO) option.

Sudarshan Venu, Managing Director, TVS Motor Company, said, "We are immensely grateful to the over 6 million passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 6 million customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle – it’s a movement, a legacy and a community of racing enthusiasts.”

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched a new marketing campaign featuring actor Ishaan Khatter to promote its Xoom scooter range to young riders.

The campaign, titled ‘Get, Set, Xoom,’ uses a high-energy musical theme based on the song ‘Xoom Xoom Xoom Baba,’ performed by Usha Uthup. The film, created by McCann India, depicts Khatter performing stunts and going on a spontaneous scooter date, intended to blend thrill with youthful energy.

The Hero Xoom series is designed to resonate with ‘young India’ through a focus on contemporary design and performance-driven technology. The portfolio includes three specific models: Xoom 110, Xoom 125 and Xoom 160.

The Xoom range incorporates several features tailored for new-age riders, including fastest acceleration in its class and front disc brakes. Large ‘14-14’ wheels and a sporty aesthetic. LED projector headlamps for improved visibility and presence.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, "Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience."

Ishaan Khatter added, “What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song.”

Comments (0)

ADD COMMENT

Link Copied!

Royal Enfield has announced the launch of its inaugural Himalayan Base Camp – Ladakh Edition, a three-day community confluence designed to bring together riders, climbers and overlanders.

Based in Leh, Ladakh, at an altitude of 11,480 feet, the event moves away from traditional festival formats to create an immersive, hands-on environment focused on the ‘Adventure mindset.’

The program is structured around active participation rather than observation. It will feature a range of curated expeditions, expert-led sessions and skill-based workshops covering multiple disciplines. Beyond motorcycling, the event includes activities such as overlanding, cycling and mountaineering. Technical challenges include bouldering, kayaking and high-altitude skills workshops.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, “The Himalayan Base Camp is a rendezvous point for all adventurers, regardless of whether they are driven by horsepower, willpower or their own two feet. The program combines action, instruction and a variety of expeditions that will take adventurers out of their comfort zone - and bring them back to base with a whole new set of skills and experiences.”

The Ladakh edition is positioned as a shared space for co-creators where aficionados define the spirit of adventure. By returning to its ‘spiritual ground,’ Royal Enfield aims to fuel specific subcultures within the adventure community, offering challenges that range from technical boulder crawling to high-speed valley expeditions. The event is designed to be accessible to all, emphasising a collective defining of what adventure looks like at high altitudes.

This new addition to the Royal Enfield calendar joins their established marquee rides like the Himalayan Odyssey and Moto Himalaya, further solidifying the brand's presence in the global adventure-lifestyle ecosystem.

Comments (0)

ADD COMMENT

Link Copied!

Indian Motorcycle and Legendary Productions have announced a new premium touring event, IBEX26: The Iberia Experience, scheduled to take place from 30 September to 4 October 2026.

Following the success of the Indian Riders Fest, this new venture shifts focus toward a more intimate, boutique experience, limited to just 220 participants on Spain’s Costa Blanca.

The event will be headquartered at the Hotel Occidental Pueblo Acantilado in El Campello, Alicante. This 4-star cliffside resort, designed to resemble a traditional whitewashed Iberian village, has been exclusively reserved for the event, ensuring a private environment for Indian Motorcycle owners and their passengers.

The riding programme features three signature routes developed in partnership with IMRG Alicante, the local Indian Motorcycle Riders Group. These routes are designed to showcase the diverse geography of the Alicante province:

• Route A (115 km): Traverses the Sierra de Aitana, featuring high-altitude mountain passes and the medieval clifftop village of Guadalest.
• Route B (140 km): Focuses on the inland valleys, passing through the almond groves of Xixona and reaching the Xorret de Catí viewpoint.
• Route C (155 km): A coastal and cultural loop taking in the Castillo de Santa Barbara in Alicante, the colourful houses of Villajoyosa, and the Valor chocolate museum.

IBEX26 is designed as an ‘all-inclusive’ experience where the regional culture is as central as the riding. Each evening at the hotel will feature a different themed culinary event, including a Valencian paella night with live flamenco performances and a gourmet tapas gala. An on-site ‘Iberian Market Place’ will also allow riders to engage with local artisan producers.

Jean-Marie Guyon, Founder, IBEX26 and Legendary Productions, said, “IBEX26 is everything the Indian Riders Fest taught us — and then a completely new conversation. We wanted to create something where the hotel, the roads, the food and the community are all equal parts of the experience. The Costa Blanca in October is one of the finest motorcycling environments in Europe.”

José Vicente Gomis Reig, President, IMRG Alicante, added, “We know these roads better than anyone. We have ridden every one of them and we know exactly which ones reward an Indian Motorcycle. It is a privilege to put that knowledge at the service of IBEX26.”

Registration for the event includes accommodation, all meals, GPX route files, and daily technical briefings, offering a turnkey touring solution for the Indian Motorcycle community.

Comments (0)

ADD COMMENT

Link Copied!

Italian two-wheeler major Vespa India has introduced the Vespa Tech 80th, an exclusive commemorative series launched on 23 April 2026.

This special edition marks the 80th anniversary of the original patent filing on 23 April 1946, bridging the gap between the brand's post-war origins and modern technology. Available in 125cc and 150cc variants, the series is designed as a tribute to the Italian icon's legacy of freedom and style.

The standout feature of the Vespa Tech 80th is its exclusive Verde Pastello green livery. This specific shade was retrieved from historical archives and is inspired by the very first single-colour Vespa models from the 1940s.

The aesthetic follows a minimalist and functional language where the body colour extends to the shield profile, passenger grab handles, mirrors and suspension linkages. This glossy finish is contrasted by darker green satin-finish elements, including a stitched saddle, rubber footrest inserts and handlebar grips.

Further historical nods include Verde Pastello rims with a diamond finish, inspired by the original 1946 Vespa 98. Each unit is marked by a commemorative ‘80th’ plaque on the front shield and a dedicated ‘80 years of Vespa Est. 1946’ badge on the backplate. To celebrate this milestone globally, Vespa will host a massive international gathering in Rome from 25 to 28 June 2026, which is expected to be the largest celebration in the brand's history.

Comments (0)

ADD COMMENT

Link Copied!