Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, handed over 10 TVS Apache RR 200 Mini motorcycles to the Madras Motor Sports Club (MMSC) to support a structured rider development programme for aspiring racers aged 10–14 years.

The initiative, named the TVS Apache Junior Programme, provides training and mentorship at the Madras International Karting Arena (MIKA). Participants will train on the purpose-built TVS Apache RR 200 Mini motorcycles, which will be available on rent as part of the scheme. The curriculum focuses on racing fundamentals, including discipline, precision, control, safety and physical conditioning, under the guidance of instructors and TVS Racing champions.

The programme forms the initial tier of a four-stage talent development framework designed to transition young riders into professional circuit racing. Following the TVS Apache Junior Programme for ages 10–14, riders aged 15 and above can enter competitive circuit racing through the TVS OMC Rookie Category. Subsequent levels include the TVS OMC RR 310 Expert Category for advanced development, leading to opportunities in the TVS Racing International Championship.

Safety protocols remain integrated into the training structure. Participants receive coaching in controlled environments, using specialised safety equipment and protective gear alongside the mini motorcycles.

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, "At TVS Motor Company, racing is more than a sport—it is part of our DNA. For over four decades, we have championed performance, precision and safety while building India's motorsport ecosystem. With competitive racing under FMSCI regulations beginning at the age of 15, the TVS Apache Junior Programme addresses the need for structured early training by providing aspiring riders aged 10–14 years with world-class coaching in a safe, controlled environment. Powered by the TVS Apache RR 200 Mini Motorcycle at the Madras International Karting Arena and guided by TVS Racing experts, the programme creates a clear pathway for India's future racing champions while strengthening the grassroots of Indian motorsport."

The launch coincides with the 20th anniversary of the TVS Apache brand, which now represents a community of over 7 million riders across 90 countries. The development programme extends the manufacturer's 40-year involvement in domestic motorsport by linking grassroots talent identification with its broader racing operations.

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Bajaj Auto Ltd. has unveiled a new television commercial for the all-new Pulsar 150, marking 25 years of a motorcycle and advertising legacy that helped establish India’s sports motorcycling segment. Ogilvy conceptualised the film as a sequel to Pulsar’s iconic launch campaign, considered one of the firsts in advertising history.

The narrative revisits two nurses who, a quarter-century later, encounter something familiar beneath a white sheet, sparking déjà vu that transports them to their original encounter before the new Pulsar 150 is revealed. Retaining the original’s energy and tempo, the sequel brings the story into the present.

Pulsar’s 2001 arrival reshaped perceptions of what a motorcycle could represent, injecting performance, attitude and excitement into a category dominated by everyday mobility. With over 20 million units sold globally, Pulsar has become a worldwide performance brand, driven by the ‘Definitely Daring’ ethos that has defined it from the start.

Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said, “Pulsar has always stood for an attitude that goes beyond the motorcycle itself. Over the years, that attitude has evolved with the riders, the category and the brand, but its essence remains ‘Definitely Daring’. This campaign gives us an opportunity to celebrate that journey in a way that feels relevant today, with the all-new Pulsar 150 representing the next expression of that spirit.”

Sukesh Nayak, Group Chief Creative Officer, Ogilvy India, said, “Creating the next chapter of a film that is so deeply remembered presents a very different creative challenge. The audience already knows the setup, so the opportunity was to use that familiarity to build anticipation and then surprise them with where the film goes. The visual cues and rhythm create that instant recognition, while the new turn in the story keeps it firmly rooted in the present.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched a new variant of its Glamour X 125cc motorcycle equipped with single-channel anti-lock braking paired with an integrated braking system.

The motorcycle represents the initial application of single-channel ABS alongside an integrated braking layout in the 125cc commuter segment, aiming to reduce stopping distances and maintain vehicle stability during deceleration.

The braking configuration operates in conjunction with existing safety equipment on the motorcycle, which includes panic brake alert signals that activate flashing LED indicators during sudden deceleration, as well as hazard lamps.

The Glamour X 125 is powered by a Sprint-EBT engine generating 11.4 horsepower (8.5 kW) at 8,250 rpm. It comes with three selectable riding modes – Eco, Road and Power –and features cruise control functionality.

Ashutosh Varma, CBO of the India Business Unit, Hero MotoCorp, said, "The 125cc segment is witnessing a rapid evolution, with customers increasingly demanding a blend of contemporary styling, advanced technology and uncompromised safety. The Glamour X has already disrupted this space with category-first features including Ride Modes and Cruise Control. By introducing first-in-segment integrated ABS, we are not just upgrading a motorcycle; we are reshaping the safety standards for the entire category. This launch strengthens our portfolio and offers intelligent, future-ready mobility solutions that empower the new-age Indian rider."

The motorcycle utilises a 10.7 cm multi-colour instrument console with ambient backlighting that displays gear shift guidance, distance-to-empty metrics and real-time fuel consumption data. The display system supports Bluetooth connectivity to supply turn-by-turn navigation with estimated time of arrival notifications, alongside call and message alerts. Physical features include full LED lighting, a C-type USB charging port, under-seat storage compartments and a flat seat layout.

The Glamour X with integrated ABS is available at dealerships across India priced at INR 101,000 (ex-showroom Delhi). It can be had in Gun Metal Grey, Matt Axis Grey, Black Pearl Red, and Black Teal Blue colour options.

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India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has opened its 600th Blue Square showroom in the country, expanding its dedicated retail network across sales, service and spare parts operations.

The Blue Square retail format, introduced in 2019 following the company's brand campaign launch in 2018, serves as a sales channel for Yamaha's premium motorcycles and scooters.

The outlets feature specialised sections for vehicle displays, riding accessories, branded merchandise and customer service facilities. The network displays models including the R-Series supersport range, the MT-15, the AEROX 155, the FZ series and the hybrid variants of the Fascino 125 and RayZR. The showrooms also host activities for the Blue Streaks owner community.

Hajime Aota, Chairman, Yamaha Motor India Group of Companies, said, "Reaching 600 Blue Square showrooms is a significant milestone in Yamaha’s journey to build a stronger and more connected community across India. As the cornerstone of our premium retail strategy, Blue Square enables us to deliver a distinctive brand and ownership experience for our customers. Beyond retail, these showrooms have helped build a vibrant and growing Blue Streaks community, bringing Yamaha riders together through shared experiences and a passion for riding. I sincerely thank our dealer partners for their continued trust and commitment and warmly welcome our new partners joining us on this growth journey. Together, we will continue to strengthen Yamaha’s presence and bring customers closer to the Yamaha experience."

The retail expansion covers locations across all four regions of India, supporting Yamaha's distribution strategy for its higher-capacity motorcycles and hybrid scooter lineup.

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Jawa Yezdi Motorcycles has concluded its All Stars trilogy with the unveiling of a comprehensively reworked Jawa 42, a machine that represents the most profound evolution of the model since it pioneered the modern classic category in India. The launch serves as the final chapter in a three-part strategy that began with the contemporary 42 FJ and continued through the individualistic 42 Bobber, now bringing the brand's vision to its logical culmination.

A transformed stance defines the new motorcycle, with engineering teams widening the rear section and equipping a larger 150/70-17 tyre to create a more commanding road presence. The sculpted seat, positioned at 790 mm, receives enhanced cushioning while maintaining the flat profile that has become synonymous with the brand, complemented by redesigned side panels and a compact upswept exhaust that improves both aesthetics and water-wading capability.

Handling dynamics receive substantial attention through adjustments to frame stiffness, swingarm rigidity and overall mass distribution, resulting in improved agility for city navigation without sacrificing stability at higher speeds. The mechanical foundation remains a 294.72 cc liquid-cooled DOHC engine paired with a six-speed gearbox, while dual-channel ABS works in conjunction with 280 mm front and 240 mm rear disc brakes to deliver confident stopping performance.

The All Stars philosophy draws from a rider community characterised by self-assurance and a distinctive blend of individualism with collective identity, a dynamic observed in defence forces and sporting teams where personal excellence coexists with shared purpose. This ethos manifests across the range, with the Bobber celebrating non-conformity, the FJ embracing contemporary sportiness, and the new 42 serving as the flagship that unites these expressions under a single insignia of belonging.

Preservation of iconic design elements ensures the motorcycle remains recognisably Jawa, with the signature 13.2-litre fuel tank, round headlamp and bench-style seat carried forward even as the model receives over 60 distinct enhancements. These refinements build upon the 2018 original that disrupted the market with its off-centre instrumentation and unconventional colour schemes, marking a significant advancement for the brand's modern-era journey.

Deliveries are scheduled to commence on 14 September 2026, with pricing starting at INR 179,942 for the Black and Ivory variant and reaching INR 189,942 for the All Stars Black option across six colourways. The Ownership Assurance Program provides a standard four-year or 50,000-kilometre warranty, extendable to six years, alongside eight years of roadside assistance and five years of AMC coverage, all accessible through more than 450 sales and service touchpoints nationwide.

Anupam Thareja, Co-Founder, Classic Legends, said, “The most interesting communities are built by people who share a way of conducting themselves even when there is no audience. That is what we have come to understand about the Jawa rider. The codes of character, conduct and courage we see in places as different as defence and sports. We live by it by launching new formats for rider needs, motorcycles with a distinct design and recognising those who live by these codes every day. The Jawa 42 helped launch India’s modern classic category. The All Stars 42 carries that same instinct forward, not by abandoning what made the Jawa 42 but by asking what it should mean to the rider of today.”

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