Norton Motorcycles has officially begun production of its new Atlas model range at TVS Motor Company’s manufacturing facility in Hosur, India. The first units were marked by a roll-out ceremony on 24 June 2026, attended by Dr Sutapa Choudhury, British Deputy High Commissioner.

This production milestone precedes the global launch of the Atlas and Atlas GT scheduled for next month, with customer deliveries expected to commence later in Q3 of 2026.

The new Atlas range is designed and engineered at Norton’s headquarters in Solihull, UK. Both models are powered by the same 585cc liquid-cooled parallel twin with a 270-degree firing order. The chassis is built uses lightweight steel trellis frame, while electronics in the motorcycle include Bosch six-axis IMU, lean-sensitive rider aids, five configurable rider modes, cornering cruise control, 8-inch TFT display and smartphone connectivity. The motorcycles get fully adjustable KYB suspension.

The Atlas is configured for all-terrain use with a 19-inch front wheel, while the Atlas GT features 17-inch wheels at both ends, prioritising on-road performance.

The decision to manufacture the Atlas range in Hosur leverages the industrial infrastructure and supply-chain capabilities of TVS Motor Company, which owns Norton. While Solihull continues to focus on the production of the Manx R superbike, the Hosur plant provides the necessary scale for the brand's entry into the competitive middleweight adventure and sport-touring segments.

K N Radhakrishnan, Director and CEO, TVS Motor Company, said, “The first Atlas roll-out at Hosur is a proud moment - one that brings together the best of both Norton and TVS Motor Company: British design and engineering capability with Indian manufacturing excellence, and a shared commitment to quality for customers worldwide.”

Richard Arnold, Executive Director, Norton Motorcycles, added, “The Atlas name is emblematic of an era when motorcycling was synonymous with adventure. We are proudly carrying that legacy forward with a line-up of modern, quintessentially British adventure motorcycles.”

The Atlas range is scheduled for introduction in the Indian market later in the year. Sales and service will be managed through TVS Paddock, a new premium retail channel set to launch in Q2 FY27, designed to provide a bespoke customer experience tailored to the brand's positioning.

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Jawa Yezdi Motorcycles has listed its 2026 Yezdi motorcycle lineup on e-commerce platforms Amazon.in and Flipkart to expand retail accessibility during the festive period. The online listings include the Yezdi Adventure in Yellow Falcon, the Yezdi Roadster in Green Mamba and the Yezdi Scrambler in Grey Panther.

The e-listing enables customers to purchase the vehicles online at ex-showroom prices before completing documentation, registration and insurance formalities through local authorised dealerships. Vehicle handovers will take place at the brand's network of more than 450 dealership touchpoints across India.

Anupam Thareja, Co-Founder, Classic Legends, said, "Yezdi has always attracted riders who prefer to do things their own way. The 2026 range builds on that spirit through three purpose-built motorcycles, each with its own character and purpose. The Yellow Falcon Adventure, Green Mamba Roadster and Grey Panther Scrambler give riders more ways to choose a motorcycle that reflects how and where they ride. Bringing the range to Amazon.in and Flipkart is another step towards making Yezdi more accessible and giving riders another way to discover and book their preferred motorcycle this festive season."

The updated product range incorporates technical and visual revisions across models. The Yezdi Adventure features tubeless cross-spoke wheels alongside its 334cc liquid-cooled Alpha2 engine generating 29.6 PS and 29.8 Nm of torque. The Yezdi Roadster receives a matte green paint scheme, brown seating and copper graphics, retaining the 334cc Alpha2 engine with a six-speed transmission and assist-and-slipper clutch.

The Yezdi Scrambler carries a metallic grey finish, powered by the 334cc KATAR engine producing 30 PS, 30 Nm of torque and a fuel efficiency rating of 30 kilometres per litre.

The e-commerce sales initiative is backed by the company's Ownership Assurance Program. The ownership package comprises a four-year or 50,000-kilometre standard warranty, extended warranty options up to six years, roadside assistance coverage up to eight years and annual maintenance contracts spanning up to five years across its national network.

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European premium motorcycle manufacturer Ducati India has expanded its ‘Ducati Protect’ Periodic Maintenance Contract programme across its complete range of new motorcycles in the Indian market.

The maintenance package is available exclusively for new models and must be activated on the date of sale alongside the vehicle warranty. The contract covers scheduled maintenance requirements, including replacement parts, labour costs and lubricants, protecting owners against future service price increases.

Servicing under the contract is performed by certified technicians across authorised Ducati dealerships using manufacturer parts. The contract remains transferable to subsequent owners if the vehicle is sold. Consumable items are excluded from package coverage under the program terms.

Bipul Chandra, MD, Ducati India, said, "At Ducati, we are committed to delivering an ownership experience that goes far beyond the ride itself. With Ducati Protect now available across our entire new model range, clients can enjoy complete peace of mind knowing their motorcycle is backed by comprehensive maintenance from Ducati-certified technicians using genuine parts. By helping keep the motorcycle in optimal condition throughout its lifecycle, Ducati Protect not only preserves the performance and value of the bike but also enhances the overall riding experience, allowing owners to focus on what matters most - enjoying every ride with confidence."

The expansion follows an initial trial of the program earlier in the year. Detailed package pricing varies by model and is available through Ducati's dealership network across India.

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Bajaj Auto-owned Austrian two-wheeler brand KTM do Brasil has inaugurated its new manufacturing facility in Manaus, Amazonas, featuring an annual installed capacity of 20,000 units. The site currently employs 100 personnel across direct and indirect functions and is dedicated to producing KTM and Husqvarna models.

The plant represents an investment of approximately 20 million Brazilian Reais in infrastructure and assembly equipment. Operating on a Completely Knocked Down basis, the facility handles kit preparation, engine assembly, motorcycle assembly, quality testing, packaging and logistics dispatch.

The local production replaces the company's previous contract assembly arrangement with Dafra Motos, establishing a direct manufacturing presence in Brazil. Initial operational targets project assembly of 3,500 units by the end of 2026, ahead of volume scaling planned through 2027.

The Manaus facility will assemble 10 motorcycle models across the motocross, enduro and adventure segments. The motocross line includes the KTM 250 SX-F and KTM 450 SX-F, while the enduro range comprises the KTM 250 EXC-F, 350 EXC-F 6DAYS, 300 EXC and 300 EXC 6DAYS, alongside the Husqvarna FE 350 and TE 300 PRO.

Local assembly also encompasses the KTM 390 ADVENTURE R and KTM 390 ADVENTURE X, priced at 37,990 Reais and 33,990 Reais respectively. The production output will supply KTM's Brazilian retail network, which currently numbers 12 dealership locations with expansion plans targeting 30 outlets by 2027.

Rakesh Sharma, Joint MD, Bajaj Auto, said, "Brazil is an important market in the global portfolio of both Bajaj and KTM, and the inauguration of the KTM facility co located with the Bajaj Auto facility in Manaus is yet another signal of our commitment to Brazil. The Bajaj and KTM partnership is anchored on complementary strengths, and now we bring these strengths together to serve the passionate riding community of Brazil and build a strong business."

Fabian Steinbacher, Vice-President Operations, KTM AG, said, "Every motorcycle built in Manaus carries the KTM promise: performance, innovation, quality, and riding pleasure. The same processes, quality standards, and technical requirements apply here as in Austria. This achievement is the result of the outstanding commitment of our Brazilian team and the close partnership with our colleagues in Austria."

Petra Preining, Chief Financial Officer, Bajaj Mobility AG and KTM AG, said, "The successful start of production in Manaus demonstrates what is possible here, and we have ambitious plans for the future. The facility is designed to grow alongside the market, both in terms of capacity and product portfolio. At the same time, we are strengthening our competitiveness through local value creation, high cost efficiency and a flexible production structure. This creates the foundation for sustainable growth and sets the course for a strong and profitable future in Brazil."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has expanded its motorcycle portfolio with the launch of the updated Xtreme 160R 4V and the refreshed Xtreme 250R at prices starting INR 127,000 and INR 198,000 (ex-showroom Delhi), respectively.

The Xtreme 160R 4V features a redesign and a 163cc four-valve, oil-cooled engine developing 17.1 PS and 14.6 Nm of torque. Equipment additions include ride-by-wire throttle control, three ride modes, segment-first cruise control, a panic brake alert system, dual-channel anti-lock braking, upside-down front forks, and a Bluetooth-enabled TFT instrument cluster. The variant lineup is priced from INR 127,000 for the standard model, INR 137,000 for the Pro version and INR 141,000 for the Carbon Edition ex-showroom Delhi.

The refreshed Xtreme 250R incorporates a 250cc liquid-cooled DOHC engine generating 30 PS and 25.3 Nm of torque, achieving zero-to-sixty acceleration in 3.2 seconds. Technical features comprise four ride modes, traction control, a bi-directional quickshifter, cruise control, a tyre pressure monitoring system, gold-anodised upside-down front forks, and industry-first frequency-selective damping rear suspension. The model is priced at INR 198,000 ex-showroom Delhi across carbon red, carbon white, and carbon black colour options.

Anuj Dua, CBO of the Premium Segment, Hero MotoCorp, said, "Premiumisation remains one of the biggest growth opportunities ahead of us and we continue to strengthen our position in this segment through sharper product differentiation and enhanced riding experiences. The Xtreme family is a key pillar of this strategy. The all-new Xtreme 160R 4V brings the Xtreme DNA to a larger community of young riders as the fastest motorcycle in its segment, with a complete redesign and segment-first cruise control and Panic Brake Alert, while the newly launched Xtreme 250R raises the bar in its segment with Ride-by-wire, four ride modes, traction control, a quickshifter, segment-first cruise control, Tyre Pressure Monitoring System, and the industry's first Frequency selective damping suspension. Backed by our Hero Premia network of more than 130 stores, these launches reflect our commitment to creating world-class, aspirational products and further strengthening our premium portfolio."

Customer bookings open on 17 October 2026, with deliveries scheduled to commence on 1 November 2026.

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